B2B Marketing Traction

Trending Sources

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to  Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. Posted in eCommerce Optimization Personalization. Make data your best friend.

Top 10 B2B Companies on Twitter [March 2011]

Social Media B2B

eMarketer ( @eMarketer ). 4. Forrester ( @Forrester ). 5. Social Networks Twitter Cisco CMEGroup ComScore emarketer Forrester gartner Hubspot marketingprofs marketo radian6 top 10 twitterEarlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account. SocialMediaB2B.com Top B2B Companies on Twitter. March 2011). Ranking. 1. Change.

50 Facts about online consumer behavior not to ignore

Biznology

eMarketer ). Forrester ). Forrester ). 81% of consumers research online before buying. ( GE Capitol ). If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. FINDING YOUR AUDIENCE. Conductor ).

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

FACT] 39% of B2B marketers say blogging is their most valuable content asset, per @eMarketer ( Source ) TWEET THIS. FACT] B2B #socialmedia spending set to explode to $54M over next 5 years per @Forrester ( Source ) TWEET THIS. Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

Forrester  (@ Forrester ) – top analysts firm covering business and marketing. eMarketer  (@ eMarketer ) – another great marketer resource for stats. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. I have been a voracious consumer of news ever since. Inc Magazine  (@ Inc ).

9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Bookmark this web page, and rely on it often, especially when you’re on deadline and in a bit of a pinch. 7) eMarketer. However, not all statistics are worth citing. Count me in.

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Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

Forrester ). eMarketer ). eMarketer ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes  and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ]. Whoa!!!

Digital Marketers: Don’t Forget the Boomers

Synecore

recent post by eMarketer highlights this fact quite nicely. According to data from eMarketer, 75.9% of Baby Boomers are internet users (61.5 Numbers from a 2011 Forrester Research study cited by Marketing Charts underscore the Boomers’ proclivity for online spending, finding those aged 50 and older spend nearly $7 billion per year online. Still with me? Everyone Likes Digital.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Source ). 5) Between 2016 and 2020, eMarketer predicts Instagram will add 26.9 Image Credit: eMarketer. 6) In 2016, 9.5% of Facebook's global mobile ad revenues (20.1% in the U.S.) Image Credit: Forrester Research. With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But how do they know what's "smart"? See #32.).

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17 Compelling Stats That Make the Case for Smarter Site Design

Hubspot

Source: Forrester Research ) ( Tweet This Stat! ). 3) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). As marketers, we''re constantly thinking about our company''s website and coming up with ways to improve it. seconds.

Stats 61

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). hours.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Who are the top B2B Marketing influencers on twitter? Powerful. link].

Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.

It's All About Revenue

eMarketer , Adweek , and eC onsultancy publish regular mobile-friendly articles. According to Forrester, 85% of marketers find it hard to connect content marketing to its actual business value. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day?

You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

B2B Marketing Insider

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey. Why Customers? Why Now? Demand Generation

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). license.

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10 Amazing Email Marketing Statistics for 2014

Marketing Action

Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. According to recent figures from eMarketer on mobile usage, by the end of 2014, 1.76 Why do we need numbers to make the case? Most marketers realize that rumors of email marketing’s demise have been greatly exaggerated.

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

For example, you could create an account on eMarketer to find briefs, reports, and interviews on topics like marketing, advertising, retail, social media, and media and device usage. There’s also Forrester Research , which releases analysis and information on technology and marketing, and covers industries like healthcare, media and entertainment, and consumer electronics.

Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?

LEADership

More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence? According to this CMO.com article , Forrester Research states that for every dollar spent on email marketing, the average return is over $44. About a year ago, we sparked a heated discussion over email marketing vs. social media. What’s even better? It’s free!

Our Favourite Posts, Week of August 15th

MI6 Marketing Agency

peek inside Forrester’s enterprise social rollout. Source: Forrester) | Read the annotated post here. 2. Source: eMarketer) | Read the annotated post here. 4. Source: eMarketer) | Read the annotated post here. 5. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week.

28 Awesome B2B Social Media Statistics

Social Media B2B

Forrester predicts B2B interactive marketing spending to reach $4.8 Focus : According to an eMarketer study, B2B online marketers focus on lead generation (38%), retention (34%) and awareness (28%).  ( Source ). eMarketer: B2B Marketers to Spend More on Social Media In a post from eMarketer, according to the The. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We We hope you enjoy digging into the numbers. Usage : 86% of B2B firms are using social, compared to 82% of B2C. Source ). Source ).

5 Marketing Stats for New Business in 2014

Fathom

population, or 143 million mobile Internet users (eMarketer 2013). Make 89% of marketers say email is their primary channel for lead-generation (Forrester Research). OK, so I’m a liar. You will actually find 7 stats below, but 2 of them are closely related to the 5 main ones, and 5 seems like a tidier (if not cooler) number for this list. Fostering customer relationships.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all. We’re all hungry for data. General Social Media Statistics.

11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. 3. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? So where can you go to make sure you're in the know?

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry

Hubspot

also enjoy news websites like eMarketer , Business Insider , Mashable and research papers put out by institutions like Gartner and Forrester. ‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours). All the Time.

Top 10 B2B Companies on Twitter

Social Media B2B

Forrester ( @Forrester ). 3. eMarketer ( @eMarketer ). 4. As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it. So B2B companies could have a definitive reference point, we wanted to rank B2B companies based on their use of Twitter. We will review this list on a monthly basis to see how it changes.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Social Media Facts and Stats. Adam T.

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What You Need to Know This Morning: June 5, 2013

Hubspot

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. eMarketer just slashed its Microsoft ad revenue estimates in half. Happy Wednesday, marketers. So sit back, sip your coffee, and catch up on the news. 1) Amazon Ad Sales Surging. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. which kind of surprised us.

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Modern B2B Marketing

eMarketing Paris (April 8-10) – Paris, France. Forrester’s Forum for Marketing Leaders EMEA  (May 13) – London, UK. Author: Aine Dundas Last month, we published a list of 2014′s Must-Attend Marketing Events in the United States. Now, in response to overwhelming demand, we’ve prepared a list of international marketing events. Marketing advances quickly. March. April.

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

Social media is powerful in its numbers, influential in its reach, and has gone beyond the so-called “Tipping Point” according to this latest eMarketer report. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. The good news is that you are not alone! Are they still unconvinced?

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Lack of ROI Measures Threatens Marketing Budgets

Tom Pisello

Wednesday, August 04, 2010 Lack of ROI Measures Threatens Marketing Budgets According to an article by eMarketer, “Is the Click Still King?&# , marketers are still having a hard time connecting their investments to tangible bottom-line impact. According to eMarketer however, this is not the case today. eMarketer Posted by Tom Pisello at 7:05 AM Email This BlogThis!

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, Gauging Your Progress and Success , Dec 2013). license.

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Marketing Edge

Marketing Edge

Forrester analyst Jeremiah Owyang highlights 3 trends to watch in 2008, makes a jazzy connection to social media » Video platforms for every flavor – try one Time 12:27 Video use on the Web is much more than a two-minute case study or a talking head from a presentation. The numbers from an eMarketer report this summer show 86 percent of U.S. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Here is a longer list.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”. From the moment we wake up, brands bombard us with attempts to get our attention.  Make us fall in love. 

Mobility and why it matters

Biznology

Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 Forrester. Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. billion. Position.

9 Awful Ways We Push Customers Away

Hubspot

According to a study by Forrester Research , 44% of online shoppers considered live chat one of the most important features of ecommerce sites. An eMarketer study shows that most buyers who use live chat -- a whopping 63% -- were likely to return to the site for a repeat purchase. Picture this. You''re the owner of AtoZJeans.com. What made Patty leave? What went wrong? steps long.

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8 Key Mobile Marketing Trends

Hubspot

According to Forrester, mobile advertising in the U.S. eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million. Trend 1 - Mobile Advertising Spend is on the Rise. billion!

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? Sure, budget is short and you can’t attend every single event, but is good to know what’s coming up so that you can prepare yourself and pick the ones you should go.

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The Mi6 Tweekly: Week of October 11, 2010

MI6 Marketing Agency

Chart: Internet TV penetration in US 2009 to 2014 (Source: iSuppli via/@eMarketer). Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). Chart: 16% of US consumers intended to buy a smartphone in first half of 2010 (Source: ChangeWave via/@eMarketer). Chart: US Blog Readers, 2008-2014 (Source: @eMarketer). Chart:US Bloggers, 2008-2014 (Source: @eMarketer). Chart: Value Gained from Social Media Investment, WW (Source: Econsultancy via/@eMarketer). Source: Vocus/Solis via/@eMarketer). Monday. Tuesday.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

first heard a term I think will become norm at the last Power of eMarketing Conference in San Francisco, during a panel discussion in which Chris Baggott , Compendium’s CEO, talked about the “ Content Coordinator “ The Content Coordinator The Content Coordinator is basically the person on your marketing team responsible for coordinating content creation and distribution.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”. From the moment we wake up, brands bombard us with attempts to get our attention. Make us fall in love.