Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. At the beginning of 2018, desktop only accounted for 23% of traffic to the network.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. At Contently, we see the average client get nearly $1 million in organic search traffic value each year from the content they create on our platform, which is more than a 7x return on their investment.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Image Source: eMarketer. Link your outbound campaigns to your landing pages to drive more traffic. This will help you track the source of traffic more effectively. Connect with Grin on Facebook or Twitter. Leverage LinkedIn. Over to You.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

DAGMAR Marketing

APRIL 5, 2022

Increases website traffic Better control over your budget and ad campaign Insightful data that can improve your SEO strategy. Facebook ads are the most popular form of social ads. Facebook video ads have a low CPC at $0.55 (Social Insider) The average Instagram cost-per-click (CPC) is $1.23 percent) and Facebook (19.9

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Contently

AUGUST 3, 2016

Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. According to eMarketer , LinkedIn’s ad dollars will only account for 3.4 But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. How many people have started exploring Instagram or browsing Facebook for the very first time, even since you started reading this article? percent).

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

Liveintent

JUNE 15, 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. It takes you beyond Facebook’s walled gardens. It can help drive conversions and revenue.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Parse.ly

JANUARY 22, 2019

And we have to hope that it’s finally registered that building a media company on Facebook traffic alone won’t sustain another year. As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Big ideas for 2019.

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( Facebook ). eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. Half of LinkedIn’s visitors access the site via mobile device.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Biznology

SEPTEMBER 22, 2016

95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. eMarketer ). FINDING YOUR AUDIENCE.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. But are these efforts paying off in terms of website traffic and leads? of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

KoMarketing Associates

JULY 31, 2018

However, it’s these fundamentals that often are what makes up our steady organic traffic and conversions each month. Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

Porch Group Media

JULY 13, 2021

53% of buyers say Facebook informs their purchase decisions. Email marketing accounts for 20 percent of traffic driving ecommerce sales. eMarketer). The top three traffic sources driving sales for eCommerce are organic (22%), email (20%) and CPC (19%), with display and social accounting for just 1% and 2% respectively.

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. According to a recent study by eMarketer, Instagram, which is the leading platform for influencer marketing, is predicted to grow to 117.2 Sally is a business owner of a bakery.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Contently

APRIL 18, 2017

Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. On Facebook and Instagram, it’s three seconds. Snapchat starts the clock as soon as something loads.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. Facebook’s share was about 8%. eMarketer ). 54% want to improve traffic conversion rates. Google accounted for nearly 40% of all U.S. digital ad spending last year.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. TrafficGuard ) 38%: Amount of web traffic that is automated/bots. Imperva ) 24%: Amount of web traffic that bots used for fraud and theft.

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Earnest Agency ). Visual.ly ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

JULY 8, 2019

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform.

Social Media 58

Social Media Social Marketing Trends Media 58

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z. Ads can increase brand awareness, site traffic and social media presence.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Buffer

DECEMBER 4, 2019

This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. Social Media Messenger sales have been massively outperforming email Social media referral traffic to online stores has grown more than 100% in the past two years, more than growth of any other channel.

Social Media 98

Social Media Rules Media Click Rate 98

Porch Group Media

MAY 21, 2019

eMarketer). Video is expected to make up 80 percent of all Internet traffic by the end of 2019. Facebook usage has dropped considerably among teens. Facebook is the second favorite platform for consuming videos after YouTube. 40% of consumers said that they watch the most videos on Facebook. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Huptech Web

MARCH 2, 2023

By using social media platforms like Instagram or Facebook, businesses can create engaging content, such as product photos or videos, encouraging users to purchase. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Heinz Marketing

NOVEMBER 14, 2017

Some 49 percent of marketers admit to not using data to target their emails and not surprisingly, 65 percent of all traffic is spam according to Cisco. 17% decline in click-to-open – eMarketer. 2 of those hours on YouTube, Facebook, Snapchat, Instagram, and Twitter – MediaKix. Facebook Messenger alone has 1.3

Emarketing 46

Emarketing CAN-SPAM Lock-In CTR 46

Atomic Reach

MAY 14, 2019

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Facebook Ads. Facebook ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. s Oath and Microsoft Corp, firmly placing it in the No. percent and 35.1

Amazon 40

Amazon Advertisements Advertising Emarketing 40

seo.co

JANUARY 10, 2022

Additionally, if your website has more video content, it will drive higher site traffic than text. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. Top Blog Posts on the KoMarketing Blog.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Contently

SEPTEMBER 12, 2016

They’re the ones walking into oncoming traffic with their eyes glued down to their screens, right? But if you still needed motivation to optimize your site for mobile usage, this stat from eMarketer is it. Also, when it comes to targeting your Facebook ads, make sure you prioritize mobile users.

Stats 60

Stats Social Media Social Marketing Media 60

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. eMarketer ). Only about half of marketers try to connect content to sales. And use video. .

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

seo.co

FEBRUARY 16, 2021

Additionally, if your website has more video content, it will drive higher site traffic than text. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

SEPTEMBER 26, 2019

The right tools can help you understand what strategies your direct competitors are using along with the traffic sources, publishers/partners, campaign messaging, etc. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Let us know on LinkedIn , Facebook , or Twitter.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Valasys

OCTOBER 10, 2019

Reddit is among one of the many social media channels that have emerged as an operative source of referral traffic. Another study by Emarketer reflects that 90.45 Reddit is a largely untapped social media website & with 330 million active users is at par with Facebook & LinkedIn in terms of traffic.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55