KoMarketing Associates

SEPTEMBER 29, 2020

New research from eMarketer shows that it’s up 22.6% Even Google and Facebook have seen dramatic drops in growth. According to eMarketer, Google “ will suffer a 3.3% Facebook didn’t get hit as hard as Google. eMarketer estimates that global search ad spend “will decline by 0.2%

Paid Content 296

Paid Content Spending Advertisements Advertising 296

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. The post Innovations in Search and Social [August 2023] appeared first on Basis Technologies.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Social Media 52

Social Media Allocation Emarketing Media 52

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2%

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Liveintent

JANUARY 11, 2021

And Facebook acquired Kustomer, a CRM platform. Facebook may be investing in chat apps like WhatsApp and Messenger. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. Here’s what’s going on.

Acquisitions 71

Acquisitions Facebook Lock-In Emarketing 71

Hubspot

AUGUST 31, 2017

We feel you -- because even though we took a summer break, social media networks sure didn't. Social networks are constantly innovating new products and making tweaks that are hard to keep up with, which is why we started writing this monthly social media news roundup. Source: eMarketer / Recode.

Social Media 73

Social Media Facebook Youtube Emarketing 73

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Matchcraft

MARCH 28, 2023

increase in overall digital ad spending according to eMarketer forecast. Social Media Advertising Europe’s social media audience continues to grow, making social platforms a crucial element in most advertisers’ strategies for 2023. of global users in 2023 according to eMarketer.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Social ad spend is on the rise as well. As mobile spend has grown, so, too, has social media revenue.

Facebook 128

Facebook Rules Advertisements Advertising 128

Sprout Social

MARCH 26, 2019

Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

Facebook 106

Facebook Ads Cost Per Click Guidelines 106

Porch Group Media

FEBRUARY 26, 2020

How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Buffer

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. What is social commerce?

Social Media 98

Social Media Rules Media Click Rate 98

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). Content marketing statistics for social media. billion people worldwide now use social media. More than two-thirds of adults in the United States use Facebook. ( percent of millennials in the United States are social media users. eMarketer ). eMarketer ). Facebook ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. You may be thinking, “Well, that’s social media – and social media isn’t my game.” But the trend is not exclusive to the realm of social channels.

Practices 298

Practices Tips Business Emarketing 298

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Not convinced that social selling will work for you?

Statistics 76

Statistics Social Media Social Marketing Media 76

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Convince & Convert

JUNE 27, 2014

Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds.

Social Marketing 146

Social Marketing Work Management Marketing Management Emarketing 146

Adobe Experience Cloud Blog

JULY 6, 2018

Congratulations, you have just gotten budget approval to launch a new social media campaign. According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. There are several critical factors in this process: Copy. Conclusion.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Exo B2B

JUNE 18, 2019

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

ClearVoice

JULY 6, 2021

Approximately 67% of marketers develop social media videos. YouTube is the second-most popular social media channel for businesses to use to publish content. ( Buffer ). Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube). Social Insider ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today. Sprout Social ). .

Social Media 58

Social Media Social Marketing Trends Media 58

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. “What we do in social media today might not be what we do next year.” Tweetable Moments.

Emarketing 129

Emarketing Personalization Social Media Marketing Management 129

Parse.ly

AUGUST 6, 2019

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. billion by the end of 2019, according to eMarketer. . There is a shift away from a Facebook-first mentality to now include Twitter, Instagram, and Amazon. In the U.S.,

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

ClearVoice

JANUARY 10, 2022

Other top channels in the report include (2) paid search/ads; (3) organic search; (4) social media; (5) events; (6) direct mail; (7) SMS; (8) video. Social media content marketing studies and research: TikTok solidifies itself as the third-largest social media network. Click To Tweet. percent (2020) and 40.8 percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Hubspot

APRIL 21, 2020

I use Facebook Messenger. According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. Currently, businesses are heavily using apps like Facebook Messenger and WhatsApp. Facebook ). Facebook ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 97% of bloggers promote their content using social media ( Statistica ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). Social Media Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

AUGUST 3, 2016

Every social network has a personality. Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Facebook dominates, with close to 75 percent. But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. G2 ) 73% of marketers say social media has been somewhat or very effective for their business.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112