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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Cross training provides value for broader B2B marketing professionals as well. For those with a bit more experience (agency side in particular), consider collaborating or even leading sections of client meetings that relate to skills being learned. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% Great question.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

MarTech is created through alchemy…or at the very least born of a powerful amalgamation combining business sense, sales savvy, marketing know-how, technological prowess, and an understanding of the value of a customer’s journey and experience.” Below is a list of the top 50 influencers talking about MarTech on Twitter.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar?

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell.

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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

General Electric (GE) is a household name, and with Beth Comstock leading its efforts to accelerate new growth as the Vice Chair, there’s no telling what heights it’ll reach next. Here are some presentations that I’m personally looking forward to: Adopt and Adapt: Trends in Global Digital Marketing.