Contently

AUGUST 15, 2017

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Where are marketers moving their budgets? Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

markempa

AUGUST 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media.

Conference 100

Conference Planning Work Management Marketing Management 100

Single Grain

DECEMBER 27, 2019

Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020. Trend #7: Higher Marketing Budgets for Podcast Content. Get A Free Consultation. of digital display ads in the U.S. will be programmatic by 2020.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23