The Point

JUNE 27, 2018

Take the invitation below from the folks at eMarketer. When Webinars succeed, it’s generally because a) the topic is compelling, and b) the hosts make a successful case for why that event is worth the reader’s time. Visually, it doesn’t jump off the page, and copy-wise, it’s not perfect.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

The Point

MAY 10, 2011

Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing. . • Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

The Point

APRIL 16, 2014

HS) The type of content that works best in the context of a lead nurturing or emarketing program is usually informational, “thought leadership”-type content that speaks to best practices, strategies or techniques for solving the type of business problem that the marketer’s product or service addresses. What sort of content works best? (HS)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100