Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 7, 2011

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. Whether you’re a facility maintenance pro, or you’re a plumbing, HVAC or building contractor, you’ll find information you can use on SupplyLink.”.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Industrial Marketing Today

DECEMBER 7, 2010

and the author of eMarketing Strategies for the Complex Sale , in one of her blog posts wrote, “Sending an Email Is NOT Nurturing.” Neither is it sending out a “one size fits all” drip email campaign to your entire database of contacts. Ardath Albee, CEO of Marketing Interactions, Inc.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

SEPTEMBER 3, 2010

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 4, 2011

What is even more amazing is the fact that this has not changed much from 2010 to 2011 as shown by the chart below from eMarketer. (Source: HubSpot , The 2011 State of Inbound Marketing).

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60