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What Are the Top-10 Marketing Books?

Everything Technology Marketing

JANUARY 27, 2011

Cialdini ) SPIN Selling (Neil Rackham) Confessions of an Advertising Man (David Ogilvie) Other suggestions by the B2B Marketing Community that didn't make the top-10 include: Competitive Strategy (Michael Porter) | Marketing High Technology (William Davidow) | eMarketing Strategies for the Complex Sale (Ardath Albee) | Groundswell (Josh Bernoff, Charlene (..)

Word of Mouth

Word of Mouth Emarketing Cross-Selling Funnel Advertising

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. While site traffic is still the #1 social media metric, according to eMarketer, the #2 spot is now occupied by conversion metrics. of respondents using this metric in 2010 to 65.7%

Social Media

Social Media Sales Qualified Leads Lead Scoring Lead Ranking

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Everything Technology Marketing

What Are the Top-10 Marketing Books?

5 Steps to Social Media Leads with Content Marketing

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