Writing on the Web

APRIL 8, 2015

The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.” Let them know what kinds of people you work with, and how long you’ve been helping them. ” (WIIFM). Who Are You? Got results?

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

JANUARY 21, 2015

At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). Cornerstone content: free, free for email, and some for fee. Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Your picture.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

AUGUST 25, 2016

In other words, your brand works when: You develop a distinct brand personality. Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. Send me an email.

Newsletter 100

Newsletter Personalization Brand Identity Branding 100

Writing on the Web

AUGUST 1, 2012

It can cause more work if guest writers are not selected prudently. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Some of the emails are well-written and I’ve said ‘yes.’ When Business Blogging Works Too Well… Best Regards.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

JULY 16, 2014

Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. So what works for you with your email newsletters? Any other creative ways you know to stay in touch through email marketing?

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

MARCH 19, 2015

In 2004 I had been working online for 5 years, doing okay, but not really. I was completely baffled by html coding and working on the web was a lot more complicated than it is today. If you have already created content, I can turn it into blog posts, articles, ebooks and make it work for growing your business.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. I’m someone who puts off marketing (apart from blogging) until after I finish my client work. I keep remembering it.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 26, 2016

This may seem obvious, but like a call to a help desk, sometimes the most basic steps work. In the consulting work we do with professionals who want to get found and get known on the Web, we recommend writing articles and submitting them to article directories as a key strategy. What happens when you Google your business name?

Google 100

Google Business SEO Keywords 100

Writing on the Web

JANUARY 19, 2016

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers. For example, a few years ago my “one word” was “Care.”

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

JULY 16, 2015

I was working with a client who – now that he owned his own business – didn’t feel comfortable using testimonials he had acquired when he was part of a team effort, working for someone else. Ask clients to write a testimonial for you and suggest they add a few results from working with you. What do you think?

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JUNE 20, 2011

Write first before you open email or your list of things to do. Before you go to bed and fall asleep , remind yourself which writing tasks you want to work on in the morning. Leave your desk relatively uncluttered when you stop working at night so that in the morning you can start writing without distractions. (If Tweet This!

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

NOVEMBER 20, 2014

Ask other professionals if they’re getting results from sending out an emailed newsletter , for the holidays, or any time of year, and then judge for yourself if it’s worth the time and effort (and money). Yes, I will be working with Airbus North America because of the indirect response to the newsletter. Don’t take my word for it.

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

MARCH 27, 2013

Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. Then follow up with building trusting relationships with your readers that lead to sales. What do you think?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

MARCH 17, 2011

Email can’t do that. I learn more about my client’s work and their content marketing needs. I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. They “don’t work for free.&#.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 19, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. They email or call and hire you (photo courtesy ddpavumba ). The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. You interested?

Business Blogging 100

Business Blogging Business Blogger Blast Campaigns 100

Writing on the Web

MARCH 31, 2014

Are you one of these professionals who work better when you have too much to do and not enough time to do it in? You can schedule a whole day, say a Sunday, to catch up with those tasks you keep putting off… and then waste more time getting ready to do the work, than actually completing the work. Think about it.

Tips 100

Tips Product Work Management Marketing Management 100

Writing on the Web

JUNE 26, 2015

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? Do you capture positive email comments from clients, and get permission to use them? Yet when I see a customer rave review and 5 stars, I’m all in.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 30, 2016

Get this emailed out.”. Let me know how it works for you: connect with me on LinkedIn. You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. You’ve got to connect with readers in emotional ways. . Quit your belly-aching.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

MAY 22, 2013

Consider emailing the blog’s author and inquire about a guest post or blog swap. However, when you write the email, you need to make sure you write a compelling email offer , one that is personal. Related posts: Guest Blogging: How to Write a Compelling Email Offer. You will receive a better response if you do so. .

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

FEBRUARY 28, 2011

Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. When you form relationships with other experts and point them to information that can be helpful to them in their work, you are extending a hand and creating possible reciprocity opportunities.

SEO 100

SEO Digg Blogger Outreach 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Comments and email responses. Keep it simple and ask, “How will we know that the content plan is working?”

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. They email or call and hire you. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It works for my clients.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JUNE 26, 2015

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? Do you capture positive email comments from clients, get permission to use them? Yet when I see a customer rave review and 5 stars, I’m all in.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JANUARY 31, 2014

Many of the executive coaches and consultants I work with are great speakers. Use the skills you do have – working with clients, speaking with people, making presentations, writing for your blog – and shift your expert knowledge into an ebook form. Think about this: writing a speech is similar to writing a book.

Case Study 100

Case Study Case Studies Conference Template 100

Writing on the Web

JULY 29, 2010

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Post on Google Buzz.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

All require work, promotion, and constant “minding the store.&# Milana herself has forged the way for many independent women and work-at-home moms. Who wouldn’t want to work with a coach like Milana who certainly walks the talk? Email this via Gmail. Email this via Hotmail. Email this to a friend?

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JUNE 18, 2010

I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! He talks about four areas essential to over all success: physical, emotional, mental and spiritual. Tweet This!

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 30, 2015

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. How are you doing on your business blogging strategies for 2015 ?

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

DECEMBER 17, 2014

But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. Provide coaching insights for your work. In my previous blog post, I shared tips to get your business newsletter read , specifically, how to grab attention with a compelling subject line and headline.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

Writing on the Web

DECEMBER 13, 2010

It works like a magnet for drawing people to you, creating credibility and potential working relationships. Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. Email this via Gmail. Email this to a friend? They’ve asked me back.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

APRIL 28, 2011

Content marketing can’t work well without unique and personalized copy. I get frustrated because people use canned articles ‘as is’ They don’t take the time to add their own stories, to explain how it is for them in the work they do. Tell them about the work you do with your clients. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

SEPTEMBER 23, 2010

Do you show them examples of results from your work? Are you regularly reporting out case studies that provide proof of what works for real people? Are you including comments from satisfied clients , email messages, and other social proof? Email this via Gmail. Email this to a friend? That comes first.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

MARCH 14, 2011

I don’t really, but for content marketing to work you need as much content as you can, in all forms. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. Email this via Gmail. Email this to a friend? Share this on Facebook.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JULY 9, 2014

I also received an email from a client who lamented the poor results from her emailed newsletter. Without rewriting the entire article, this could be accomplished by writing an introduction using “I” and talking about the work she does with clients. I shared many positive comments on the benefits of sending newsletters.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

JULY 13, 2010

If the first two challenges are working well, it’s easier to ask and get your readers to click to read an offer, whether for fee or free. Email marketing messages. All of your content creating tasks should bring results so that you get found, you get known and trusted, and you get new clients to work with. Landing pages.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Have you tried to create a landing page using Wordpress? And I know others have too. Share this on Bebo.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

FEBRUARY 26, 2011

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text. Email this via Gmail. Email this to a friend?

High Quality Lead 100

High Quality Lead Google Digg Content 100