Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. And TikTok is definitely a risky platform.

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Fount Media

FEBRUARY 9, 2024

Email marketing stands out as a favorable choice for B2B companies, serving as a key channel to engage crucial decision-makers. Amidst numerous digital avenues, email marketing consistently delivers high returns on investment. Explore the latest trends in B2B email marketing within this blog.

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Webbiquity

FEBRUARY 28, 2023

This post details four predictions for key B2B eCommerce marketing trends in 2023. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Personalization offers many benefits for B2B companies.

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Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. Trend 1: Content! Personalize.

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CMSWire

MARCH 6, 2024

Which email marketing tactics and technologies should marketers invest their time and money in? Continue reading.

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Litmus

APRIL 26, 2021

What is quite profound is that this is purely a reflection of normality: Humans are a diverse species, which is why this is a challenging subject to label as a trend. Source: Really Good Emails. Source: Really Good Emails. Source: Really Good Emails | Postmates | Rooted | Kidville | Invision. 100% Human. Every body.

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Benchmark Email

APRIL 16, 2024

The post Email Design Trends: What Catches the Subscriber’s Eye in 2024? appeared first on Benchmark Email.

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Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? Read on for a preview of what’s happening in email engagement.

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Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Shape trends. Color trends. Should you leverage email marketing design trends? Minimalism.

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Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Privacy-proofing.

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Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. However, one channel has withstood the test of time and that is email. Did you know that the first email was sent in 1971 ? Today, email is more vibrant than ever.

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Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? On average, 1.5

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Benchmark Email

MAY 30, 2023

Email marketing has long been a staple of digital marketing, but it’s an ever-evolving field that requires businesses to stay up-to-date with the latest trends and technologies. But with things changing so often, staying up to speed is a job in and of its own.

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Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022.

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Benchmark Email

DECEMBER 13, 2021

Is email marketing still effective? 99% of users check their email every day, or even several times a day. Despite what you may think, people keep reading emails and are ready to interact with interesting content being shared with them.

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Spiralytics

MARCH 4, 2021

Email marketing is one of the most effective digital channels, and we’re here to present the trends that will emerge for 2021. The post Email Marketing: The Trends That Will Emerge in 2021 appeared first on Spiralytics Inc.

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ClickZ

JANUARY 5, 2021

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. Will this trend continue into 2021?

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Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away. Source: Really Good Emails. Designmodo.

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Litmus

MAY 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. See the full email here.

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Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. 90% of U.S.

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Litmus

NOVEMBER 18, 2020

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Are we likely to follow suit in email? Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content.

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Benchmark Email

MARCH 11, 2021

Email has become a mainstay in the world of online marketing, used by SaaS and eCommerce businesses alike as a strategy for converting customers and gaining traction.

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The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?

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Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

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Launch Marketing

FEBRUARY 16, 2022

In this first post of our series to support successful B2B marketing in 2022, we take a look at emerging trends and practices in email marketing. Email marketing continues to be one of the most impactful and widely used tactics in B2B marketing toolkit. Read our blog on the five email marketing best practices.

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Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

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Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. As brands concentrated on digital channels, email emerged as strong as ever. billion emails were sent and received every day in 2020. billion people around the world use email and experts expect that number to grow as high as 4.48

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Benchmark Email

OCTOBER 4, 2022

In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation. As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact.

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Design Trends Advertising Benchmark Newsletter 124

Convince & Convert

JANUARY 4, 2024

What should you consider before hopping on a social trend? There’s great benefits to incorporating trendy content in your brand channels, however, there’s a misconception that just hopping into the trend will lead to success for your brand. Before you consider hopping on trends for your brand, there’s a few things to consider. #1

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Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

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SendGrid

FEBRUARY 15, 2022

Twilio SendGrid reached a major sending milestone: 5 trillion emails! The post Email Trends: Reflecting on 5 Trillion Processed Emails appeared first on SendGrid. Here are our top 5 learnings from 2021 and how they'll play out in 2022.

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