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5 Tips to Maximize Your Trade Show ROI

Navigate the Channel

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. No press kit? This is the ideal time to create one!

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Guest post by Tifany Scifo.

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Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

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Trade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot

Lake One

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

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Maximizing Trade Show ROI: Mastering Pre-Event Promotion and Post-Event Follow-Up with Email Marketing

Benchmark Email

Trade shows can be a significant investment for businesses, offering a platform for networking, brand promotion, and lead generation. Email marketing, with its direct and personalized approach, plays a pivotal role in this process. Email marketing, with its direct and personalized approach, plays a pivotal role in this process.

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B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows

Heinz Marketing

The Key to Email Copywriting for the Non-Copywriter. Improving your email copywriting might just be the quickest way to maximize your email ROI. How Two Companies Brought Their Trade Shows to (Digital) Life. Some great examples of how companies have transformed their physical trade shows into digital ones.