Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. In spite of all the other social media outlets, e-newsletters and printed newsletters get results. “The My response?

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

JUNE 26, 2015

Why is social proof so important when writing on the web? Social proof— recommendations, testimonials and client stories —are a powerful persuasion tactic. He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. What sealed the deal?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

APRIL 8, 2015

The same is true for an email newsletter bio. While everyone wants to know about who you are as the author of an email newsletter, mostly they want to know “ what’s in it for me.” Next, give your contact information that you want clients to use to contact you: telephone, email , web site and social media links.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

OCTOBER 8, 2015

In 1997, the first recognizable Social Media site, Six Degrees, was introduced, according to SmallBizTrends. So now we have blogging, more sophisticated search engines, social media and a free blog creation service. Send me an email , or give me a call.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

MAY 14, 2014

How can you use Social Media tips when you’re away from the office for a week? The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. Time-saving tip: Use social media. Time-saving tip: Join the conversations on Twitter.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

JULY 16, 2015

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Ask people on social media sites if this product seems like a good idea to them. If you don’t have social proof, yet, then so be it. I get asked about this by some of my consulting clients. What do you think?

Ethics 100

Ethics Trust Marketing Focus Group Consulting 100

Writing on the Web

JANUARY 21, 2015

At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). Cornerstone content: free, free for email, and some for fee. Testimonials, showing social proof of what happens as a result of working with you. Your picture. Typical clients page : who do you work with?

Design 100

Design Banners RSS Opinions 100

Writing on the Web

JULY 9, 2014

You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) Last week I asked which was best for marketing: blogs, social media or e-newsletters. I also received an email from a client who lamented the poor results from her emailed newsletter.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

FEBRUARY 5, 2013

Does it matter if you use direct mail with Send-It cards or email or an e-newsletter? Related posts: Email Marketing Messages: How to Promote a Program. Better Blogging: Messages that Inspire Desire… How to Make Social Proof Work Online. 4 Time-Saving Tips for Social Media Marketing. Not really.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 17, 2016

Social sites, web, blog, articles, videos, etc.). Send me an email or give me a call, I’d love to hear your story. What comes up for your name? What comes up for the keywords that describe what your business does? Are you everywhere, or at least in the key places your target audience is? What do you think?

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JANUARY 17, 2014

You can see my progress here (why not subscribe to the blog and get updates in email?). Setting up and using social media. Call or email me. For the last month I’ve been posting a series on how to write an expert ebook here on this blog with the intention of publishing an ebook on Kindle within 90 days. Ongoing marketing.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Use social media. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

MAY 4, 2011

Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Email this via Gmail.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

FEBRUARY 10, 2014

An email subscription sign up button such as an RSS icon. Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. A good blog post title that makes me want to read the full post. A compelling image with each post.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. There’s no doubt that Dow Jones has teams of workers keeping an eye on the internet for any mention in news, on blogs and social networks. We’ve come to a point where “social” networks are almost a misnomer.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JULY 28, 2010

It’s called social proof. Social proof is one of the most powerful mechanisms for triggering buying decisions. We are heavily influenced by social persuasion, we can’t help it. Does social validation work for businesses selling services and experiences? Where are you providing social proof? Tweet This!

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Related posts: Phony Testimonials and Dumb Social Proof. Post on Google Buzz.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 3, 2014

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Whats Best?" ’ I believe it keeps my name and what I do ‘out there.’

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

MARCH 27, 2013

It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media. What are their struggles?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

SEPTEMBER 23, 2010

Are you including comments from satisfied clients , email messages, and other social proof? That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails. Email this via Gmail. That comes first.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 27, 2010

At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Action : No way to subscribe to get email updates to blog. Action : No easy way to retweet a post, or share to other social sites. Email this via Gmail.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JUNE 15, 2010

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Share this on Bebo.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. Email this via Gmail. Email this to a friend? Related posts: Social Writing: Don’t ignore networking sites. 4 Time-Saving Tips for Social Media Marketing. Tweet This!

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

AUGUST 1, 2012

Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Some of the emails are well-written and I’ve said ‘yes.’ ’ But many aren’t writing a compelling offer in their emails. Related posts: Is the Social Web Changing How We Write?

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. I’m suggesting you double up, use one form for another: Turn a client email into a blog post.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

FEBRUARY 26, 2011

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Email this via Gmail. Email this to a friend? Solicit quality inbound links.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Email this via Gmail. Email this to a friend? 4 Time-Saving Tips for Social Media Marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Email this via Gmail. Email this to a friend? Share this on del.icio.us.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

JULY 26, 2010

Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Related posts: 4 Time-Saving Tips for Social Media Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

FEBRUARY 21, 2011

I asked social media expert AnnaLaura Brown to write a guest post. She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com. Email this via Gmail. Email this to a friend? 4 Time-Saving Tips for Social Media Marketing. For LinkedIn you have a couple of options as well.

Twitter 100

Twitter Linkedin Digg RSS 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. There are a couple key persuasion triggers to remember when composing sales content: Social proof. That’s right, social proof works. If you don’t have social proof, yet, then so be it.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

AUGUST 23, 2010

Somethings like social media updating and article submissions can be handled by a V.A. Email this via Gmail. Email this to a friend? Related posts: 4 Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? Subscribe to the comments for this post? Share this on del.icio.us. Tweet This!

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

JUNE 30, 2010

Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! 4 Time-Saving Tips for Social Media Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz.

Ning 100

Ning Content Marketing Digg Business 100

Writing on the Web

DECEMBER 9, 2010

Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? Email this via Gmail. Email this to a friend? 4 Time-Saving Tips for Social Media Marketing. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

AUGUST 5, 2011

It’s called social proof. Social proof is one of the most powerful mechanisms for triggering buying decisions. We are heavily influenced by social persuasion, we can’t help it. Does social validation work for businesses selling services and experiences? Where are you providing social proof?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

NOVEMBER 1, 2010

Email this via Gmail. Email this to a friend? Related posts: 4 Time-Saving Tips for Social Media Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn.

Tips 100

Tips Digg Social Media Buzz 100