Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Writing on the Web

MARCH 27, 2013

Then follow up with building trusting relationships with your readers that lead to sales. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JULY 30, 2010

Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I Email this via Gmail. Email this to a friend? Related posts: Rant: The Problem with Formatting Sales Pages. Create WordPress Sales Pages: Learn how this week. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). Don’t like the way hard-selling marketers format long sales letters. If you agree with what I’m saying, have found landing pages to be a problem, and want a solution, read more about the WP Sales Page template developed by Suzanne Bird-Harris, here: PatsiPicksWPSalesPage.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy. It turns out my VA was already using Suzanne’s WP Sales Page product! Email this via Gmail.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

AUGUST 13, 2014

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Is it: Sales. Comments and email responses. E-newsletter 75%. Articles…56%. Landing pages… White Paper… Free Report… etc.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MARCH 17, 2011

Email can’t do that. When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Email this via Gmail. Email this to a friend? Share this on del.icio.us. Tweet This!

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JUNE 5, 2013

Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales. This is something that you and the host blogger should discuss before you begin a relationship – how much of a sales feel would they like for your posts to have (or not have)? Business Blog: 4 Reasons to NOT Write Your Own.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

JULY 8, 2010

Based on what I hear from clients and colleagues, I’m going to speculate some of the reasons this may be so: Web marketing is complicated: Although tools (blogs, sales pages, shopping carts, audio and video, email marketing) have become more user-friendly in the last few years, there’s a lot more to do (social sites).

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

DECEMBER 16, 2010

Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)? Email this via Gmail. Email this to a friend?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. Email this via Gmail. Email this to a friend? Everybody’s scrambling to get people over to the Scribe site before the deadline Friday Nov.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

MARCH 19, 2015

everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. I got an email from a colleague that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

JUNE 26, 2015

It makes the difference between converting a reader to a client and influencing a sale or not. Do you capture positive email comments from clients, get permission to use them? Why is social proof so important when writing on the web? What sealed the deal? The testimonials from other subscribers. Where are you providing social proof?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Email this via Gmail. Email this to a friend? Guest Post by Lauren Carlson, SoftwareAdvice.com. Alternatives. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 14, 2015

Affiliate – Similar to a sponsorship, affiliates can write content for your blog, but typically an affiliation will be a product recommendation, promotion or referral, and payment is commission based on referral sales. In the meantime, if you have any questions, send me an email. I’d love to help!

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. There are a couple key persuasion triggers to remember when composing sales content: Social proof.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

JANUARY 5, 2011

I got an email from a client who lamented the poor results from her emailed newsletter. Could it be that many people check their emails on their phone and do not have time to read my newsletters? Email this via Gmail. Email this to a friend? Content Sale: End of Year Discounts from Customized Newsletter Articles.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

AUGUST 3, 2010

They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Email this via Gmail. Email this to a friend? Here’s why I can recommend this new teleseminar: The seminar leader, Kim Ades, runs a full time coaching practice called Frame of Mind Coaching.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Email this via Gmail. Email this to a friend? Subscribe to the comments for this post? Share this on del.icio.us.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

DECEMBER 9, 2010

Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. Email this via Gmail. Email this to a friend?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Subscribe to the comments for this post? Tweet This!

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

DECEMBER 13, 2010

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. Email this via Gmail. Email this to a friend? It works like a magnet for drawing people to you, creating credibility and potential working relationships. Subscribe to the comments for this post?

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JULY 29, 2010

Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn. Tweet This!

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JUNE 29, 2010

To build an email marketing list? Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Sales & Landing Pages Using Wordpress: Learn How. How do business results compare from pre-WP to post-WP? Besides your website, what other systems do you use to do business?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MARCH 24, 2011

Email this via Gmail. Email this to a friend? Video: How to Create Great Sales Pages in WP. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

SEPTEMBER 24, 2011

It’s designed to produce an action, most often sales. For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re a teacher and enjoy educating people without any sales objective in mind. Writing content for marketing is different. Contact you for more information?

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

AUGUST 3, 2010

Email this via Gmail. Email this to a friend? Blog Face Lift: It’s official… Sales & Landing Pages Using WordPress: Learn How. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Tweet This!

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

MAY 18, 2011

Email this via Gmail. Email this to a friend? Video: How to Create Great Sales Pages in WP. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 18, 2010

We build relationships, stimulate sales and promote loyalty. Email this via Gmail. Email this to a friend? They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. Email this via Gmail. Email this to a friend? What is it you’d like readers to do? Contact you for more information? Sign up for a digital report?

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

JANUARY 4, 2012

Writing gets better each time you write, the same goes for blogging, revising web pages, writing sales copy, email promotions. It works like a magnet for drawing people to you, creating credibility and potential working relationships. You have to persist at things in order to learn them.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

OCTOBER 9, 2011

Note: One of the best systems for handling registrations and sales is KickStartCart. Many people making money and marketing on the Web use this software because it handles so many tasks such as registrations, subscription, sales, affiliates, autoresponders and such. You will be successful.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 3, 2010

Email this via Gmail. Email this to a friend? Related posts: Sales & Landing Pages Using WordPress: Learn How. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Tweet This!

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

JULY 15, 2010

Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Sales & Landing Pages Using WordPress: Learn How. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

AUGUST 25, 2010

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Email this via Gmail. Email this to a friend? This is important when you’re writing on the Web , when your composing blog posts. Subscribe to the comments for this post? Share this on del.icio.us.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 2, 2010

It does mean, however, that you need to take off those professorial glasses, step out from behind the podium, and stop building your web pages, slides, and sales presentations with bar graphs and Excel spread sheets. Email this via Gmail. Email this to a friend? Subscribe to the comments for this post? Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100