Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?

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Paid Content Work Management Email Campaigns Marketing AI 120

SendX

MAY 28, 2020

This is all done through a sequence of emails sent on a schedule to leads to convert them into customers. The visual representation of this process is an email marketing funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel? The Pitch This email announces your product.

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Top of Funnel Marketing Funnels Email Marketing Ad Building 195

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Most of the time, they won’t be opening up their wallet right away, but having their email gives you a chance to convert them later on.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Let’s explore the top qualities of successful subject lines and a few examples you can use for your summer email campaigns.

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SMS Bundling Best Practices CAN-SPAM 98

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

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SmartBug Media

APRIL 7, 2023

The best way to communicate with existing and potential customers is through email campaigns. In this article, you’ll learn about how to gear your products to the season and make them known through a variety of email campaigns. This is a great way to bundle complementary products to push more sales while addressing customer needs.

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Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

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Urgency Marketing Open Rate Case Studies Click Rate 88

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3%

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Copywriting Click Rate Open Rate Paid Search Agency 61

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Summer-Themed Creative Deliverables Before sending out emails or SMS messages, you need to align all of your creative deliverables to the season.

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SMS Email Marketing Examples Planning 98

Televerde

JUNE 6, 2022

billion emails were sent daily , and by 2025, that number is expected to reach 376.4 Individuals receive 121 business emails a day. How can you guarantee your sales email won’t end up in the spam folder alongside that spam email congratulating the recipient on winning a million dollars? In 2020, 306.4

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Zoominfo

OCTOBER 15, 2019

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Keep reading!

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Sales Management Template Top of Funnel Zoominfo 230

Benchmark Email

NOVEMBER 8, 2023

As the days grow shorter and the air gets crisper, consumers worldwide embark on a gift-giving frenzy, and a well-executed holiday email marketing… The post Holiday Email Marketing: Strategies for Maximizing Seasonal Sales appeared first on Benchmark Email.

Email Marketing 75

Email Marketing Marketing & Strategy Marketing Strategy Advertising Benchmark 75

Visitor Queue

FEBRUARY 25, 2023

Email may be the most convenient way to follow up with a prospect after an initial intro, demo, sales call, etc. However, there is one significant drawback to email follow-up. How do you stop your email from getting lost in the sea of emails received daily?

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Best Practices Traffic Marketing Websites B2B Sales 94

Benchmark Email

SEPTEMBER 14, 2022

Email is one of the oldest digital communication strategies, and it is one of the most efficient ways for business owners to promote their offers. Email marketing remains a robust sales and prospecting tool. In fact, sales reps spend around one-third of their work hours emailing.

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Advertising Benchmark Efficiency Marketing Prospects Email Marketing 116

Industrial Marketer

MARCH 15, 2022

B2B sales emails remain extremely effective. No matter how many people decry them as spam, the power of smart email marketing cannot be denied. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist.

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B2B Sales B2B Email Marketing Social Media 93

PureB2B

OCTOBER 8, 2020

Creating an effective email cadence is hard. Blending it with a sales outreach is even harder. Knowing that marketing and sales share a lot of (if not all) the same contacts, how can you make sure that the narrative is consistent across the board for your email nurture? Bridging the Email Gap. Email Velocity.

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Top of Funnel Email Marketing Work Management Marketing Management 118

Spiralytics

SEPTEMBER 29, 2021

With the right tools and processes in place, email marketing can be one of the most effective channels that fuel your B2B sales. The post 5 Actionable Tips to Boost B2B Sales Using Email Marketing appeared first on Spiralytics Inc.

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B2B Sales Email Marketing B2B Marketing Tips 118

Televerde

APRIL 25, 2022

Do you know how to write cold sales emails that consumers will open and read? If your readers are opening your emails, do you actually get a response? About 87% of marketers used email over the past 12 months to share content because it still remains a prominent sales tactic despite the growth of other channels.

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Touchpoints Open Rate Sales Qualified Leads Email Marketing 109

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 What is Video for Sales?

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Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Benchmark Email

SEPTEMBER 19, 2023

Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences.

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Top of Funnel Automation Design Advertising Benchmark 96

The Daily Egg

MARCH 14, 2021

If you’re a marketer, finding the absolute best sales email templates has probably crossed your mind at some point in your journey. Templates help get you out of a sales rut, accelerate the selling process, and give you a solid starting point when you’re reaching out to new potential […]. And, honestly, we can’t blame you.

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Template Cross-Selling Email Marketing Process 137

SmartBug Media

MARCH 3, 2023

With so many channels working at once, getting one message across to your customers can be more challenging—which is why direct-to-consumer email marketing remains such a powerful tool in e-commerce. Email remains one of the best ways to get in front of someone, wherever they are.

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Template Advertising Agencies Sales Cycle Order 98

The Daily Egg

MARCH 16, 2021

Have you ever wondered how the pros write sales emails? Better yet, how do they write emails that actually bring in leads and sales? The post How to Write a Sales Email appeared first on The Daily Egg. Is there specific wording they use? How do they know if what they wrote was successful?

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Personalization Leads Lead Marketing Qualified Leads 101

Hubspot

APRIL 25, 2023

Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes? We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. Here are three examples of how teams use AI to generate sales emails.

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Tools Lead Ranking Template Outreach 68

The Point

JUNE 7, 2017

Most BDR emails that make it to my inbox (i.e. But, ever so occasionally, an email makes it through that immediately resonates, or at least grabs my attention. The email below (I’ve purposely omitted both the company and the rep’s name) is one such example. 5 key principles to an effective sales email via @spearmktg.

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Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

SendGrid

DECEMBER 6, 2022

Get tips for holiday email campaigns. Learn how to decrease workload and increase sales with Twilio SendGrid email marketing automation tools. The post 10 Email Marketing Automation Best Practices to Boost Holiday Sales appeared first on SendGrid.

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Marketing Automation Services Marketing Automation Email Marketing Practices 86

ClearVoice

JULY 14, 2023

Every day, the average email user receives 147 messages. What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel.

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Urgency Marketing Click Rate Landing Pages Email Marketing 52

Hubspot

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox. No one wants to read a sales email.

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Template Work Management Case Studies Case Study 69

Lake B2B

FEBRUARY 18, 2022

Majority of the marketers operating in the B2B space either come to the conclusion that email marketing is not effective or they think it works just fine for them. But given the effectiveness of this marketing platform, you should even be able to double your sales, and thereby, the revenue you generate. Are you seeing […].

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Email Marketing Practices B2B Sales B2B Marketing 98

Benchmark Email

APRIL 12, 2022

But, you might be surprised to learn that email marketing has maintained high importance in digital communication while also growing in popularity.

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Segmentation Email Marketing Marketing & Strategy Marketing Strategy 128

Benchmark Email

JANUARY 25, 2022

You’ve probably heard a lot about email marketing recently. Whether you have a solid email marketing plan or are looking to make one better, using a sales funnel template will not only save you money but will help you close more sales. Want to learn more?

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Top of Funnel Marketing Funnels Template Email Marketing 98