Writing on the Web

AUGUST 25, 2016

David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) Send me an email. It’s what and how your prospects and clients think of you, and about you. Questions on branding?

Newsletter 100

Newsletter Personalization Brand Identity Branding 100

Writing on the Web

OCTOBER 14, 2015

Sponsorship – A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? For the product, items sold 20 percent more when a recommendation was included, than when not included.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

APRIL 6, 2016

Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. Excellent products and services that deliver much more than expected, worth the price. Send me an email or connect with me on LinkedIn. What do you think? What do you send or leave behind?

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JUNE 23, 2010

Want to learn more about this great $37 product that makes landing pages easy to format and publish? Here’s Suzanne’s product page (affiliate link): Wordpress Sales Page information. We will explain why her product is a great idea, but that is only part of the call. Email this via Gmail. Email this via Yahoo!

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Email can’t do that. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 17, 2016

But most professionals set up their websites to be all about them, their business, their great products and services. Send me an email or give me a call, I’d love to hear your story. What do you think? Do you have a different approach that works well for you?

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

JANUARY 17, 2014

When I ask them, 9 out of 10 professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital form. You can see my progress here (why not subscribe to the blog and get updates in email?). Call or email me.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

OCTOBER 21, 2015

A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Send me an email or call. How to Make Money Indirectly from a Business Blog. What do you think?

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

JUNE 21, 2010

I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. It turns out my VA was already using Suzanne’s WP Sales Page product! Email this via Gmail. Email this via Hotmail. Email this to a friend?

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JULY 20, 2010

Book or signature product. Information products. Don’t let anybody tell you online income products are “passive.&#. She has a talented ability to create and sell popular information products, membership programs and telesummits. Email this via Gmail. Email this via Hotmail. Email this via Yahoo!

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

OCTOBER 31, 2012

What problems do they encounter that your product or services can solve? Many marketing messages focus on the product or service being offered. What alternative solutions are there, and how does your product/service/company handle things differently or better? Guest Blogging: How to Write a Compelling Email Offer.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JUNE 16, 2010

I use it as a traditional website for my business, with product pages, etc. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Email this via Gmail. Email this via Hotmail. Email this to a friend?

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Email this via Gmail. Email this via Hotmail. Tweet This!

Template 100

Template Ning Webcast Digg 100

Writing on the Web

FEBRUARY 11, 2016

The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Send me an email. Share your opinions, don’t be afraid to take sides. Position yourself as a thought leader. Avoid “sales speak.” But avoid the hype of sales clichés.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

JUNE 17, 2010

In today’s info-crammed world, that means you’ve got to grab busy peoples’ attention , and get them to click, and get them so excited that they take the time to type in their email address in exchange for your offer. Email this via Gmail. Email this via Hotmail. Email this to a friend? Add this to Ning.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

JUNE 12, 2014

Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

FEBRUARY 5, 2013

Professional marketers are usually attempting to upsell you on more products or services. Does it matter if you use direct mail with Send-It cards or email or an e-newsletter? Related posts: Email Marketing Messages: How to Promote a Program. More often than not, they aren’t, however. I dump immediately in the trash.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

DECEMBER 2, 2015

When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. I have to warn you: this is not always easy to do in an email, ezine or blog. This can be done several ways.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Email this via Gmail. Email this to a friend? Subscribe to the comments for this post? Share this on del.icio.us.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JULY 7, 2010

There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

DECEMBER 16, 2015

I see it everywhere – blogs, email, newsletters. Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. But how much is too much?

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

NOVEMBER 22, 2010

Email this via Gmail. Email this to a friend? Build a Product Funnel on Your Blog through Content Marketing. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on LinkedIn.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

DECEMBER 16, 2010

Do you have low fee products and a product funnel that includes higher-ticket offers? Do you offer opportunities to upgrade or upsell to products? I am an affiliate for these companies because I use their products and believe in them. Email this via Gmail. Email this to a friend? Blog this on Blogger.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MARCH 30, 2016

You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Get this emailed out.”. You’ve got to connect with readers in emotional ways. . A good place to start is your story. As a professional, what event made you decide to do what you do? Quit your belly-aching.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

MARCH 27, 2013

Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. Traditional copywriting technique works amazingly well online, for web pages, blogs, email, and even in social media.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JUNE 20, 2011

Here are 5 tips for being more creative and productive with your writing tasks. Write first before you open email or your list of things to do. Email this via Gmail. Email this to a friend? Any writing task should have priority over other tasks in the morning. I recommend chunking tasks into 30-45 minute segments.

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Email this via Gmail. Email this to a friend? What do they write to replace the lorem ipsom ? Human faces and eye contact.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 9, 2010

Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. They ask, “What will your product do to make me better than the others?”. Email this via Gmail. Email this to a friend? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

SEPTEMBER 23, 2010

Are you including comments from satisfied clients , email messages, and other social proof? That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails. Email this via Gmail. Email this via Gmail.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Email this via Gmail. Email this to a friend? Clients can’t want what they can’t imagine or picture on an emotional level. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

AUGUST 3, 2010

Their Journal Engine Software is an ingenious product for anyone doing personal, executive and leadership coaching. Email this via Gmail. Email this to a friend? The title of the seminar is: How To Raise Your Coaching Fees With Ease & Feel Great About It! Click on the above seminar title to register. Share this on Facebook.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

DECEMBER 9, 2010

Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Make suggestions to other resources, including upselling to your products and services. Email this via Gmail. Email this to a friend? How many other ways can you use this same content? Share this on del.icio.us.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Email this via Gmail. Post on Google Buzz.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100