Benchmark Email

JANUARY 29, 2024

In the dynamic world of manufacturing, launching a new product or announcing an upgrade can be a pivotal moment for a business. Effectively communicating these developments to your audience is crucial for success, and email marketing stands as a powerful tool in this endeavor.

Product 98

Product Marketing & Strategy Advertising Benchmark Email Marketing 98

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. Business email address Sign up now Processing.

Product 102

Product Buzz Custom Publishing Email Marketing 102

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Benchmark Email

MARCH 30, 2021

We’re obviously big fans of email here at Benchmark, but we also understand that they can be a significant drain on your time. And who among us can really claim membership… The post 4 Email Productivity Tips, Tricks, and Hacks appeared first on Benchmarkemail.

Product 119

Product Tips Advertising Benchmark Email Marketing 119

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Benchmark Email

FEBRUARY 9, 2022

They are there for other reasons: to discover a product, compare prices, and see store details. That’s the harsh reality of the eCommerce arena and it shows why it’s vital to entice… The post How to Sell Your Product Using Benchmark Email appeared first on Benchmark Email.

Advertising Benchmark 98

Advertising Benchmark Product eCommerce Pricing 98

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Benchmark Email

FEBRUARY 21, 2022

When it comes to personalized, targeted messaging, product recommendations are generally at the top of the priority list — and for good reason. For consumers, product recommendations are a way to get a curated list of items they may find useful based on their individual needs and preferences.

Email Marketing 119

Email Marketing Product eCommerce Curation 119

Benchmark Email

AUGUST 17, 2022

Do you spend too much time on emails? With billions of emails sent every day, it’s unsurprising that so many of us feel as though reading and responding to emails makes us stressed and unproductive. Image Source Sure, emails are a diverse and integral part of our day-to-day communications.

Spending 104

Spending Tips Product Advertising Benchmark 104

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 116

Enterprise Management Marketing Automation Services Work Management Marketing Management 116

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 103

Budget Programs Work Management Allocation Product 103

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 103

Work Management Marketing Management Product Differentiation 103

Benchmark Email

MARCH 20, 2024

They are your frontline sales force, the ones who get your products into the hands of the customers. In the digital age, email marketing has become a crucial tool in cultivating these relationships.

Email Campaigns 98

Email Campaigns Campaigns Ad Building Blast Campaigns 98

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 125

Email Marketing Automation Tools Planning 125

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. So how are your digital products supposed to stand out from the competition? So how are your digital products supposed to stand out from the competition? in exchange for sharing an email address.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

Scoop.it

JUNE 7, 2021

Agile Email Marketing: This terminology was not familiar to me until last month. Email operations take too much time because of the inefficiencies in the process. Email operations take too much time because of the inefficiencies in the process. What is agile email marketing? Thank God I did…. By Jim Ewel · 2020.

Email Marketing 65

Email Marketing Template Product Work Management 65

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. One obvious answer is to tap into the power of email personalization. The beauty of email marketing is that you get to reach a more targeted audience. But how can you maximize Black Friday sales?

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Benchmark Email

MAY 5, 2022

So, you have created a revolutionary product. The next step is to take your product to market and generate revenue. In this guide, we’ll show you how to plan and deliver a successful product launch.… … The post Your Product Rollout Checklist appeared first on Benchmark Email. .…

Product 98

Product Advertising Benchmark Planning Email Marketing 98

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Product feed recommendations. Tips and tricks for product use. Personalization/segmentation.

Marketing AI 125

Marketing AI Email Marketing Psychographics Advertising Agencies 125

SmartBug Media

JANUARY 25, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. See how we support Klaviyo > January 2024 Use AI To Create Winning Emails, Faster Learn More > Klaviyo Update Details With Email AI , type the goals of your campaign, and Klaviyo will create an on-brand section for you.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. ” Your ad, email, message, etc., Educate This doesn’t mean education about your product. There are two things to do before starting this process. Nail your value proposition. Don’t do that.

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 106

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Download our B2B Product Launch Toolkit! and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. The wrong product image. How do we prevent mistakes from happening in email?

Email Marketing 116

Email Marketing Planning Work Management Paid Search Agency 116

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 63

Lead Generation Lead Ranking Tactics Lead Scoring 63

Heinz Marketing

APRIL 29, 2022

I’m not a productivity expert. But productivity is something I’ve been thinking about a lot lately. But that doesn’t mean I’m at peak productivity. I’ve read many things that have said to shut down your email. You can set your email to “Work Offline”. This allows you to leave your email box open.

Product 120

Product Tips Marketing Analytics Tools Barriers 120

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Try asking about what topics they want to hear about in your newsletter or what features they want next for your product.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92