Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 21, 2010

I won’t go into the history of these guys but I can tell you that we have been royally screwed with poor customer service, high prices and a general disregard for the customer. While Wind provides the ability to email them, I’ve called them each time. Below is the only email I get from them. Enter Wind Mobile into the picture.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

APRIL 29, 2006

Here is the email I sent to Shell: Hi, I had a terrible customer experience at your Shell station at Sheppard and Wilson Heights on April 25. I look around and I see a Shell station which I know has an instant teller. I go in there and try to withdraw some money only to find a half of a $20 bill when the money cam out.

Marketing Management 100

Marketing Management Act-On Tagging Training 100

Anything Goes Marketing

OCTOBER 11, 2006

If you're new to the world of email marketing then I have a few good resources for you! For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". DM News has published their " Essential Guide to Email Marketing ".

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100