Biznology

SEPTEMBER 10, 2018

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results. Your wireframes are a page-by-page guide to the elements that are present throughout the site and how your audience interacts with those elements.

Planning 139

Planning Marketing Websites Guidelines Design 139

Biznology

JANUARY 6, 2017

It’s also good to gather information so you can eliminate opinions that others have when you present the facts. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. Sign up for our emails here. Welcome new perspectives.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Biznology

SEPTEMBER 6, 2017

If the presenter is enthusiastic, they’re generally worth watching. Interactive tech talk: Tech talks, webinars, and other recorded presentations almost always scatter valuable and interesting ideas amongst a lot of stuff (like speaker introductions) that is, well, not so interesting. Sign up for our emails here.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

AUGUST 5, 2020

Spend as little time as possible on “housekeeping” details, presenter credentials, and agenda-setting. Those video clips you prepared for the webinar are going to come in very handy here, because your sales team can make them the subject of emails in a planned cadence. Most of this info will have been covered in the invitation package.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

FEBRUARY 24, 2020

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS. First, is preparing your speakers and in planning for the presentation. Also, with more than a couple of presenters you should test your speakers’ audio connections too; both of us have had more problems with wonky audio than video.

Webcast 104

Webcast Skype Video Marketing RSS 104

Biznology

JUNE 30, 2017

But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention. Introducing the presenters. Put up a slide with a photo and credentials when the presenter starts talking. Sign up for our emails here. Let them get on with it.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Biznology

MAY 3, 2019

Gmail is a popular email platform with millions of users–and it’s no wonder. Packed with features, Gmail is a convenient and robust system for businesses who want access to the best email for productivity and efficiency. Users can create engaging emails that actually get opens and responses. Use the Right Browser.

Efficiency 106

Efficiency Template Email Campaigns CRM 106

Biznology

OCTOBER 6, 2021

We are now blessed with email, real-time instant messaging apps, team discussion workspaces, video conferencing and group real-time document editing. One startup vendor, FrontApp.com, is trying to make email more collaborative: we’ll see how that pans out. But they were used to working in this fashion.

Tools 104

Tools Startups Vendors Training 104

Biznology

APRIL 13, 2021

So the best rule of thumb: If you wouldn’t say it in a business meeting or while presenting at an industry event, don’t say it on Clubhouse. Email addresses, where you live, names of your kids, names of your pets (especially if you use those in your passwords – which you should not, please change those passwords).

Phishing 104

Phishing Social Media Rules Impressions 104

Biznology

FEBRUARY 22, 2021

Presenting benefits and demonstrating value is all well and good, but your marketing must also move prospects along on their buying journey. These include things like simple clicks through to the next piece of content you’d like a prospect to include, downloadable PDFs and email signups, appointment scheduling forms, and “call now” buttons.

Lead Ranking 160

Lead Ranking Sales Qualified Leads Marketing Prospects Lead Scoring 160

Biznology

NOVEMBER 3, 2017

But there are lots of uses for video where narration may not be desirable or feasible: live presentations. Sign up for our emails here. Most explainers and other types of technology business video feature narration, frequently backed by a music track. video walls in conference rooms. trade shows. The power of the unspoken word.

Video Marketing 120

Video Marketing Trade Show Business Sample 120

Biznology

OCTOBER 31, 2018

Special presentation sponsored by Gerris Corp, SoloSegment and ondemandCMO. Sign up for our emails here. This free 30-minute Biznology discussion will cover everything to know for personal branding, including what contributes to people’s successes and failures and what parts of your personal life should be part of your brand.

Personalization 128

Personalization Brand Identity Branding CMO 128

Biznology

MAY 16, 2018

And you might not have much you can even demo in the feature presentations before it is ready for launch. Feature presentations. The team has one feature presentation each sprint, which is ideally just a lot of demos of working code and little else. The hack to this is to actually create compelling feature presentations.

Design 163

Design Work Management Marketing Management Microsite 163

Biznology

MAY 4, 2017

Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications, and SoloSegment. Sign up for our emails here. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He also writes regularly for the tech news site SiliconANGLE.

PR 135

PR Practices B2B Blogger 135

Biznology

APRIL 25, 2018

We’ve had a great run with terrific speakers presenting to us, but now we want to interview them–and get your questions, too. Sign up for our emails here. Because we want to engage more than orate. I hope you can join us–please register now and join us on May 1st at 11 am US ET. Like this post?

Keywords 148

Keywords Search Marketing Webinar Metrics Trust Marketing 148

Biznology

JULY 10, 2018

Fast forward to the present day and every business under the sun has the opportunity to share how it feels with millions of people. Sign up for our emails here. If you pause for a moment, you will realize that digital marketing is quite amazing. Make sure to focus on their sales journey too. Like this post?

Tactics 166

Tactics Conversion Mobile Advertising Television marketing 166

Biznology

APRIL 11, 2019

When it comes to presenting themselves in a business context, they are pretty green. Buy your name as a domain, and use it for your professional email address. I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

SEPTEMBER 27, 2018

As such, your marketing team should strive to create a distinct, yet uniform digital appearance that you can present to your consumer base. Look for opportunities to create pillar pages or to refer back to previous articles, blogs, emails, or social-media posts you’ve already created. Sign up for our emails here. Improved SEO.

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 126

Biznology

MAY 17, 2018

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. Perhaps you have a use for graphical elements in a new email, brochure, or online advertising campaign. Sign up for our emails here. These can be extracted and used elsewhere.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

Biznology

FEBRUARY 17, 2016

Mine Your Client Presentations. It’s also important to look at your presentations; if you’re doing things right, your slide decks aren’t just bullet points on pretty backgrounds. You can use individual elements in exactly the same way as discussed above for client presentations. Sign up for our emails here.

Content Marketing 80

Content Marketing Generation Content Buying Cycle 80

Biznology

JUNE 11, 2018

Folks who are just getting to know you don’t want to commit to diving into a lengthy piece like a case study, or even a shorter “case story” or similar summary-style presentation. Sign up for our emails here. In fact, at the top of the funnel, they’re not appropriate at all. Like this post?

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

Biznology

JUNE 25, 2019

Forget emails, phone calls, social media posts or anything else that even vaguely resembles “just checking in.” Ultimately, achieving engagement over the time it takes for prospects to complete their buyer’s journey is about being present and being helpful. Of course, there’s a fine line between remaining visible and being a pest.

Marketing Prospects 123

Marketing Prospects Budget Programs Lead Scoring Lead Ranking 123

Biznology

APRIL 27, 2018

By being ready for these obstacles that will undoubtedly present themselves, you can – and will – take your business to the next level. Sign up for our emails here. Like this post? The post Top 3 digital marketing challenges (and how to overcome them) appeared first on Biznology.

Marketing Budget 182

Marketing Budget Work Management Marketing Management Small Business Marketing 182

Biznology

FEBRUARY 26, 2018

However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. Sign up for our emails here. If you’re honest and forthright about your expectations, they’ll return the favor with good work.

Television marketing 150

Television marketing Efficiency Planning Resources 150

Biznology

NOVEMBER 22, 2019

Every time you try to use a social media app, the app will ask you to allow access to your personal data such as your picture, email, friends list, and so on. This presents a significant risk for a data leak as cybersecurity, as recently revealed. Sometimes, your social media ID or your email may leak.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

JUNE 4, 2018

For starters, most tech companies already publish webinars and subject matter expert presentations that some buying team members are willing to watch later in the sales process, however dull they look to the rest of us. Sign up for our emails here. ” Relegate all video to the top-of-the-funnel? Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

OCTOBER 4, 2018

What’s more important is that you observe the present and figure out how your company can take advantage of what is possible. Sign up for our emails here. .” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. That is the missing link. Like this post?

SIC 139

SIC Personalization Content Marketing Content 139

Biznology

DECEMBER 8, 2020

Assumptions such as these present a real danger to your mission. If you cannot imagine life without a particular piece of software, Microsoft Outlook, for example, or you can only communicate with your team through email, your routines may be holding you back. That can spell real danger for you and your mission.

Peer-to-peer 129

Peer-to-peer Buyer Personas Work Management Organization 129

Biznology

MAY 10, 2017

respond to their emails. Your email may not get through or may get lost in the shuffle. There’s no better time than the present. Sign up for our emails here. Doing some good social listening will allow you to determine the best channel to engage them. Here are a few good tips to get started: join their newsletter lists.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JUNE 24, 2016

I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. The hackers responsible for the NFL tweeting reported that they got access to an employee’s email address, and from there got the password. Sign up for our emails here. Hijacked Accounts.

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

Biznology

MAY 19, 2020

Some budgets can be reallocated to online advertising, but that presents its own challenges in terms of tone. It is totally understandable for those folks to shy away from using these tools and instead rely solely on phone calls and email. I recommend getting personal.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

JANUARY 30, 2017

It may look nice in a pie chart or executive presentation, but for those with a trained eye, it means nothing. Sign up for our emails here. Meaning, the input into your social listening platform is the most important piece. If you put a bunch of junk into it, you’re going to get a bunch of junk out. Like this post?

Social Media 80

Social Media Media Keywords Impressions 80

Biznology

FEBRUARY 8, 2019

You have to present a consistent image to your audience. Don’t present a false image. You can’t do that if you’re faking it and presenting a false image. Sign up for our emails here. And, in addition to having the right content strategy, matching your tone of voice is important. Don’t drift off topic. Be yourself.

Blogger 112

Blogger Tips Opinions Impressions 112

Biznology

MAY 6, 2021

If you are in any way exchanging sensitive information with customers like names, addresses, phone numbers, email addresses or account numbers, you need to really think about governance. There’s no time like the present to get a handle on these things. That is sensitive information that your customer expects you to keep private.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Biznology

JUNE 20, 2016

This means learning their information needs and using that data as the basis of what content you should write and how you present it. They look for the shortest presentation of the facts they can find. Sign up for our emails here. That’s the essence of outside-in marketing. Like this post?

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132

Biznology

MAY 16, 2019

According to a 2017 report by Demandwave, only email (73%) rivals SEO (70%) as a source of lead generation for B2B companies. I suspect that by now, despite the continued importance of email, SEO may have taken the lead. So, that last sentence was a whole jumble of buzzword bingo terms. What does it mean?

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

FEBRUARY 6, 2017

Here are three things you can do in 2017 to make videos that are more engaging: Get subject matter experts to record answers to frequently asked questions instead of making presentations. Sign up for our emails here. Add titles and graphics. Record Skype conversations with customers. More formats. Like this post?

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80