Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Unfortunately, I have never attended an ideal feature presentation. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Use customer data to inform email programs. Fast-forward to 2024.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. A clear, specific, and tangible offer is one of the primary factors in a successful email. A #B2B Email Pre-Flight Checklist Click To Tweet. Is it visually consistent with the email?

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 124

Email Marketing Automation Tools Planning 124

SendX

NOVEMBER 12, 2020

There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. Email marketing helps you in improving your efforts to get more leads as email marketing is most relevant to these stages of the inbound methodology.

Marketing Budget 212

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 212

SendX

AUGUST 10, 2021

You've scaled the mammoth task of figuring out what your customers want and are now ready to present them with a solution over email. No wonder 9 out of 10 marketers leverage email marketing to share their content with potential buyers.

Product 195

Product Examples Practices Best Practices 195

Marketing Insider Group

OCTOBER 24, 2018

Linda B D I got an email this morning that immediately caused me to want to unsubscribe. The post Presentations Can Make the Difference Between Making or Losing Money appeared first on Marketing Insider Group. It is not what you say, but how you say it. It is a paid subscription. Do you know what the sad part is? […].

Email Marketing 192

Email Marketing Personalization Marketing & Strategy Marketing 192

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Plus, with a Litmus Live MAX ticket , you get on-demand access after the event—meaning non-stop email learnings, at your own pace and time.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Only B2B

JANUARY 9, 2023

The average click-through rate for emails is 2.6%. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-based marketing presents a few unique challenges. The post The Importance of Account-Based Marketing: Past, Present, and Future appeared first on Only-B2B.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Scoop.it

SEPTEMBER 2, 2021

In addition, there is one more tool that is mostly overlooked by marketers, i.e., marketing presentations. Marketing presentations can do wonders when it comes to pitching ideas to management/clients, proposing a new marketing campaign, and launching a new product. Begin Your Presentation with a Bang. Here we go!

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Hubspot

FEBRUARY 24, 2021

I once attended a webinar on email automation tips that was actually a full product demo. Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. Present what's expected.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Inactive email accounts don’t engage with marketing emails and don’t respond to messages or make purchases, which means on some level, Google might be doing email marketers a favor by presenting this purge.

Email Marketing 126

Email Marketing Planning CAN-SPAM eCommerce 126

Delivra

JANUARY 29, 2021

In 2020, Email Volume Grew 7% and Consumers Responded with a 13% Increase in Open Rates. During all of this upheaval, email became an important communication channel in order to provide COVID-19 information and content—and of course, transaction details. billion more emails. the year before.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Martech

SEPTEMBER 20, 2023

Email is an integral part of our personal and professional lives. But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives?

Webinar Metrics 101

Webinar Metrics Email Marketing Analytics Campaigns 101

Zoominfo

MAY 21, 2020

BASHO emails are alive and well—and thriving. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. What is a BASHO Email? And we’ve got examples.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Litmus

NOVEMBER 10, 2022

What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? What is the importance of an email marketing performance report? .

Template 80

Template Budget Programs Click Rate Lead Scoring 80

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. In short, we just can’t quit email. We use email because we must. Everybody uses it. Politicians.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

Heinz Marketing

APRIL 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

Deliverability 103

Deliverability Optimization CAN-SPAM Domain 103

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Read on for the biggest headlines shaping the email industry in February 2022. Microsoft Outlook users were flooded with spam due to broken email filters. for its AI-powered email marketing engine.

Email Marketing 83

Email Marketing Phishing Privacy Communities 83

Optinmonster

FEBRUARY 2, 2024

Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Thankfully, it’s possible to build a free email list without letting everything else go.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Martech

FEBRUARY 5, 2024

Filtering email bot activity We all want accurate data on email performance, right? The set up provides you with two options in relation to how you want to identify said activity, and can be set up in Admin > Email. For example: Lead ID, Email asset, Link click or email open. Or match with proximity pattersn.

Webinar Metrics 102

Webinar Metrics Demand Marketo API 102

Spiralytics

MARCH 4, 2021

Email marketing is one of the most effective digital channels, and we’re here to present the trends that will emerge for 2021. The post Email Marketing: The Trends That Will Emerge in 2021 appeared first on Spiralytics Inc.

Email Marketing 149

Email Marketing Trends Marketing Advertising Channels 149

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. If you don’t have one, come up with one, even if it’s just for the present quarter.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Deliverability 112

Deliverability CAN-SPAM Lead Scoring Lead Ranking 112

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Work Management 98

Work Management Marketing Automation Services Marketing Management Deliverability 98

Porch Group Media

JANUARY 25, 2023

This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: We know with any direct marketing campaign, having the right target is the number one rule of direct marketing best practices. The post Smart Audience Creation for Email Marketing first appeared on V12.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

JULY 13, 2020

The tools we use to design, build, and test email campaigns have changed drastically over the years. Those classic tools still hold a special place in the hearts of email geeks everywhere. Any tips for adapting email for Dark Mode? How do you deal with slicing elements for an email design in Figma? Really Good Emails).

Webinar Metrics 55

Webinar Metrics Tools Lock-In Youtube 55