SendX

MARCH 11, 2024

Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach. Examples included.

Multi-Channel 317

Multi-Channel Segmentation Advertising Channels Examples 317

SendX

MARCH 5, 2024

Email automation tools streamline marketing campaigns with preset triggers and workflows. Rather than manually sending each message, these platforms deliver timed, personalized content to contacts based on their actions and preferences.

Email Marketing 221

Email Marketing Automation Tools Trigger Marketing 221

The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. B2B marketers seem divided on the question.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Visitor Queue

MARCH 30, 2024

Did you know that emails with a personalized subject line are 26% more likely to be opened? Knowing this, it’s a no-brainer that you should be personalizing your subject lines. But, personalization can be used much more than just in the subject line of your emails.

Email Marketing 87

Email Marketing B2B Marketing Personalization Campaigns 87

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Benchmark Email

FEBRUARY 6, 2024

In an era where personalization reigns supreme in the realm of customer experience, the hospitality industry stands at the forefront of innovation, constantly seeking novel ways to exceed guest expectations.

Personalization 98

Personalization Advertising Benchmark Email Marketing Promotion 98

Stevens & Tate

AUGUST 24, 2023

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. For many, their emails often go unnoticed or ignored by their audience.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns. CPG segmentation.

Personalization 113

Personalization Loyalty API eCommerce 113

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What are the obstacles to doing both email and SMS marketing well?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. We had to get more personalized.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Litmus

FEBRUARY 7, 2024

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Start your free trial today !

Webinar Metrics 92

Webinar Metrics Personalization Newsletter Planning 92

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

SmartBug Media

APRIL 5, 2024

Fitness professionals face challenges with email marketing in getting—and keeping—the attention of potential customers. Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Use second person. Don’t tell people what they already know.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Litmus

DECEMBER 12, 2022

In an ever-changing world where every timing matters, personalizing emails at the time they’re sent puts relevancy at risk. Litmus Personalize empowers marketers to automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue. Personalized images.

Personalization 83

Personalization Webinar Metrics Urgency Marketing Forecasting 83

CMSWire

APRIL 3, 2024

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Continue reading.

Personalization 88

Personalization Relevance Campaigns Email Marketing 88

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. With 1-to-1 email, the “from” name is obvious: it’s the author of the email!

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Act-On

FEBRUARY 1, 2024

When it comes to email marketing tips, there are a few things that we have all been told to do. When’s the best time to send an email? What kind of personalization actually drives engagement? What kind of personalization actually drives engagement? Email marketers have strong opinions on these questions.

Email Marketing 130

Email Marketing Opinions Marketing Design 130

Litmus

NOVEMBER 20, 2023

Did you know that building emails is the biggest bottleneck in the email production cycle ? We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze. Try it for free How do progress bars work in email?

Personalization 80

Personalization Template Tagging Email Campaigns 80

Benchmark Email

MARCH 8, 2022

With everything going digital, the number of emails sent and received globally per day is estimated to be around 333.2 But, are these emails just for casual communication among friends? The return on investment… The post Using AI For Email Personalization: A Complete Guide appeared first on Benchmark Email.

Personalization 119

Personalization Advertising Benchmark Best Practices Marketing Automation 119

Litmus

MARCH 16, 2022

If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. Email personalization starts with data.

Ideal Customer Profiles 87

Ideal Customer Profiles Personalization Conversion Ad Exchange 87

Zoominfo

NOVEMBER 3, 2020

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine. So how do we make recruitment personal again?

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy.

Personalization 93

Personalization Examples Marketing & Strategy Best Practices 93

Benchmark Email

OCTOBER 17, 2023

Personalized email content has become a cornerstone of effective email marketing. However, as personalization grows in sophistication, so do the concerns surrounding data privacy and the potential for misuse of personal information.

Privacy 59

Privacy Personalization Advertising Benchmark Content 59

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Support for personalization and optimization. Terms of the deal were not disclosed. Web hosting.

Acquisitions 77

Acquisitions Personalization Work Management CMS Development 77

Martech

JULY 25, 2023

Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Visit Digital Marketing Depot to download The Email Personalization Guide Marketers Can’t Miss from Litmus.

Email Marketing 87

Email Marketing Personalization Privacy Marketing 87

Benchmark Email

NOVEMBER 13, 2023

Welcome to the age of the customer, where generic, one-size-fits-all emails just don’t cut it anymore. We’re talking about hyper-personalization—the sophisticated sibling of your run-of-the-mill personalization tactics.

Personalization 52

Personalization Advertising Benchmark Content Email Marketing 52

Litmus

MAY 6, 2022

Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email Personalization 101. Create individualized email experiences at scale. Learn more.

Personalization 76

Personalization Aggregators Loyalty Advertising Agencies 76

Litmus

MAY 18, 2022

At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program.

Marketing AI 98

Marketing AI Email Marketing Personalization Planning 98

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts.

Ideal Customer Profiles 81

Ideal Customer Profiles Email Marketing Personalization Marketing Strategy 81

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. When you email your audience, you’re taking the time to create something meant to help people worldwide. You can take that connection a step further with email personalization, creating a custom experience in the inbox.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139