Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Benchmark Email

JANUARY 2, 2024

On average, your subscribers receive and send over 121 emails per day. They’re inundated with emails, and reading an update on your brand is probably the last thing they want to spend time on (unless, of course, you’re Taylor Swift). So, what can you do to win their attention and engage with them?

User-Generated Content 98

User-Generated Content Social Media Email Marketing Social Marketing 98

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. Guest post by Nina Petrov.

Social Media 304

Social Media Advertisements Advertising Spyware 304

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SendGrid

MAY 22, 2023

Email and social media are both thriving (not dying). Learn how to use them together to boost your social media engagement and drive results. The post 6 Ways to Boost Your Social Media Engagement with Email Marketing appeared first on SendGrid.

Social Media 99

Social Media Email Marketing Social Marketing Media 99

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform. Get MarTech!

Advertising Agencies 81

Advertising Agencies Media Verticals Paid Search Agency 81

SendGrid

JUNE 2, 2023

Learn the top ways you can repurpose social media content for your email marketing program to juice your content for all it's worth. The post How to Repurpose Social Media Content for Email appeared first on SendGrid.

Social Media 76

Social Media Media Content Email Marketing 76

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 68

Outreach Tips Marketing & Strategy Email Marketing 68

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email Marketing It’s the cornerstone of modern digital marketing, it’s been around forever and there are no signs of that changing anytime soon.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 127

Email Marketing Marketing AI Enterprise Management Work Management 127

SendGrid

JUNE 9, 2023

Discover how to use ChatGPT to generate email and social media marketing copy and 7 tips to get the best results. The post How to Use ChatGPT for Email and Social Media Marketing Copy appeared first on SendGrid.

Social Media 70

Social Media Email Marketing Social Marketing Media 70

Benchmark Email

FEBRUARY 20, 2024

Despite the rise of social media and other messaging platforms, email marketing continues to offer unparalleled return on investment, direct access to a targeted audience, and personalized communication options that can significantly boost sales figures. But how do you connect A to B?

Email Marketing 98

Email Marketing Advertising Benchmark Social Media Marketing 98

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 126

Email Marketing Automation Tools Planning 126

SendGrid

MAY 29, 2023

Learn the top ways you can use your social media data to enhance your email marketing campaigns and better engage your subscribers. The post 5 Ways to Elevate Your Email Marketing With Social Media Data appeared first on SendGrid.

Social Media 79

Social Media Email Marketing Social Marketing Media 79

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Business email address Subscribe Processing. Google partnered with Lowe’s as an early beta partner. Get MarTech!

Paid Search Agency 99

Paid Search Agency Google Ads Media 99

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

Marketing AI 115

Marketing AI Media Paid Search Agency Privacy 115

Scoop.it

OCTOBER 6, 2022

Such has been the rise of social media over the last couple of decades. Initially formulated as a means for people to stay connected with their loved ones and the world in general, social media has, hence, broadened its scope by leaps and bounds. Upload Your Contact List To Social Media Platforms. Read on to find out!

Social Media 84

Social Media Media Marketing & Strategy Business 84

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 82

Social Media Media B2B Advertising Agencies 82

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Benchmark Email

JUNE 21, 2021

And the number of active email users in 2023 is predicted to reach 4.3 If you’re online, you can’t ignore either social media or email marketing. Both are indispensable to… The post Social Media Emails Done Right (How to Embed Social Posts and Events) appeared first on Benchmark Email.

Social Media 105

Social Media Media Advertising Benchmark Email Marketing 105

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. But RMNs need to mature.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. How do we prevent mistakes from happening in email? A typo in the subject line.

Email Marketing 117

Email Marketing Planning Work Management Paid Search Agency 117

SendGrid

MAY 25, 2023

Learn 7 ways you can use email and social media to drive serious traffic to your website and prepare visitors for conversion and engagement. The post How to Use Email & Social Media to Drive Traffic to Your Website appeared first on SendGrid.

Social Media 71

Social Media Traffic Marketing Websites Media 71

Mailmunch

APRIL 20, 2021

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate engagement.

Social Media 86

Social Media Email Marketing Social Marketing Media 86

Benchmark Email

NOVEMBER 17, 2020

Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight.

Social Media 126

Social Media Email Marketing Social Marketing Planning 126