Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MAY 3, 2006

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. Besides using feedback forms on your website and search as Click Z suggested, perhaps you can use blogs, third party review sites (eg: sites that you partner with), or an email a friend feature. What is a CGM?

Generation 100

Generation Media Tagging Features 100

Anything Goes Marketing

MAY 28, 2013

email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop' We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. David was kind enough.

Lead Generation 100

Lead Generation Rules Generation Leads 100

Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Most likely, you are being mentioned.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

AUGUST 3, 2009

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. Cross Promote Across Your Social Media Sites. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

JUNE 29, 2009

Together, these make up a personalization playbook that you may want to keep in mind when you plan and execute your future campaign: Email / direct mail merge fields : This is the bottom of the pyramid in terms of personalization. Adding someone’s “first name” to an email is the least that you can do these days.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

OCTOBER 30, 2007

According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 Tags: email marketing online marketing closed loop.

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

APRIL 21, 2010

While Wind provides the ability to email them, I’ve called them each time. I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Below is the only email I get from them.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JANUARY 18, 2009

David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments. I didn't reply via Twitter (which everyone can see) but sent a direct message (can't remember if it was via Twitter or email) letting the person know that that their customer representative would follow up with them soon.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Social Media And B2B Marketing Social media played such a major factor at this event. This post as an example, was written from the product of social media (Twitter). The result was better than Eloqua could ever have expected.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 16, 2007

Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention. With widgets you get around email. The new craze is using widgets with social media sites such as Facebook and MySpace. The possibilities are endless.

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

OCTOBER 2, 2006

Mix in podcasts and video blogs and you've got yourself a multi-media party! Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer. Instead of seeing these same top level web nav. Show me the $$$$!!

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

MAY 17, 2009

Suppliers are looking for ways to help out their partners Social media in B2B marketing is still at its early stages but expect this to grow enormously for the next summit The key across all of these topics is sales/marketing alignment. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

FEBRUARY 21, 2009

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder. The Traditional Email Autoresponder Thanks for registering. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100