Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

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Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 7, 2010

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. In today’s B2B purchase process, the marketer is no longer in charge.

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Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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Anything Goes Marketing

APRIL 30, 2006

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". "It

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

NOVEMBER 21, 2010

It’s not too early to start planning for email campaigns you will be launching next year. To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “Top Tactics to Improve Email Relevancy and Deliverability” and included experts from MarketingSherpa and Return Path.

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Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts).

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Anything Goes Marketing

MAY 7, 2008

Keeping your data clean is a top priority for the marketers I speak with. I was just reading a good article on Marketing Sherpa that outlines " 4 Ways to Fix Misspelled Email Addresses ". The content would be something like this: Here is the email address you entered: aquachad@gmail.com Is that correct?

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Anything Goes Marketing

MAY 2, 2006

Need to get a refresher on best practices for email marketing? Check out the article " 8 Email Marketing Tips " that includes industry "notables" such as Seth Godin. Technorati tags: email marketing , Seth Godin There are some useful tips here for novice emarketers. Most of these are pretty basic.

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Email Marketing Tips Emarketing Tagging 100

Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't.

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Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? What typically happens to these email newsletters after you hit the "send" button? What typically happens to these email newsletters after you hit the "send" button? If you've answered "they float out to email heaven" then you need to read this post. What is Your Strategy?

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Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? Let's back up and review why this topic is important for marketers. Tags: email marketing online marketing.

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Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. Why were response rates so high the second time around?

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Anything Goes Marketing

MARCH 16, 2008

Stefan recommends putting your company name in the "view online" link at the top of your email. Since this link is typically at the top of the email, it's one of the first things that people see when they receive your email. Tags: email marketing e-marketing.

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Open Rate Tips Brand Identity Branding 100

Anything Goes Marketing

MAY 17, 2008

I just read a simple but effective white paper from Bronto on sending a repeat emails to those that don't respond to your first email. This concept is an obvious one but the article does provide some good strategies on how to improve email response. How can you cut down the time it takes to send out the second email?

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Anything Goes Marketing

MARCH 16, 2008

She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Perhaps but you should really consider what you send and how you send it because email recipients these days no longer have the same patience as they once had.

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Anything Goes Marketing

NOVEMBER 25, 2007

Should you or should you not place a survey (form) in your email? It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. This email goes beyond adding forms to your email.

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Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

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Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. When you receive the email, you can click on the video screenshot and the video opens in a new window. Looks difficult?

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Anything Goes Marketing

MAY 26, 2007

Do you have an email newsletter? How can you improve your email opens and click-throughs? Email Newsletter 2.0 In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In the "new world" of web 2.0,

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

NOVEMBER 19, 2006

What was the best conversion marketing channel for a financial publisher? Nope - it was email! What is interesting is that if you combine organic and paid search, it still doesn't add up to the conversion rate of email according to the chart that is provided. Remember to maximize your email marketing.

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Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

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Anything Goes Marketing

OCTOBER 8, 2007

I just wrote a post, went for my run and checked my email again. I realized that I have a ton of unopened email from MarketingVOX. I get daily emails from these guys which help me keep up on the latest but you know what, I can't keep up with it and it's mostly just too many details that I am not interested in.

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Anything Goes Marketing

NOVEMBER 6, 2006

If you're into testing and deliverability tips for your email marketing campaigns, here are two things that you can try right now: If you use one of those "Click here to view the email as a web page" in the top of your email, try removing it. In fact, remove all of that extra text in the email header.

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Anything Goes Marketing

FEBRUARY 25, 2007

Stefan Pollard over at EmailLabs continues to write great articles on email marketing. In his recent article over at ClickZ called Get Over Being Blocked , he outlines how you can check if your IP address that your emails are being sent from has been blacklisted and how you can get yourself "clean".

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Anything Goes Marketing

NOVEMBER 20, 2006

Not sure what authentication is when it comes to email marketing and how it relates to email deliverability ? How do you prove to your email recipients that the email that you're sending is actually from you? Through email authentication. Tags: email marketing. It's similar to this.

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Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

MAY 14, 2007

Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Here are the main points that I took away from it: Stop using "Click here" in your emails! Make sure you add the call to action high up in the email.

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Anything Goes Marketing

APRIL 22, 2006

Here's an article on ensuring theat your HTML emails are coded properly. Technorati tags: email deliverability , Click Z , CSS , Email Marketing Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used.

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Tips Deliverability Tagging Email Marketing 100

Anything Goes Marketing

APRIL 16, 2006

It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Tags [BlogLines] [Ban Email] I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. Who's with me?

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RSS Newsletter Tagging 100

Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet.

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Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). The information is also easily sortable and does not get mixed up in your more crucial email.

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Anything Goes Marketing

SEPTEMBER 9, 2006

This is a quick post to indicate how stupid that it is that we can't standardize what we call email. I see email and e-mail and my one wish for today is that we standardize this finally. It lets you know when you can send someone an email without violating US laws. PPS - What do you think e-mail or email or do you not care?

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Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

APRIL 3, 2006

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. Of course IBM could afford this but could the everyday marketer really afford to create videos?

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Anything Goes Marketing

AUGUST 21, 2006

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Which have been your most successful email days? Technorati tags: e-mail marketing , email marketing , b2b Online Did you even measure this?

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Anything Goes Marketing

AUGUST 19, 2006

Looking for stats to benchmark your email open and click-through rates? If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes.

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Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

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Anything Goes Marketing

APRIL 3, 2006

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! Here's the thing: the marketing campaign worked becuase we're talking about it right now! Maybe this is a new type of email marketing that has begun. Have you been Reamed today?

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Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. While I will always advocate the need for personalization in emails (such as Dear Chad) as well as basic segmentation based on your relationship (i.e.

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