SendGrid

JUNE 17, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

Privacy Protection 91

Privacy Protection Privacy Email Marketing Marketing 91

Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . The good news is that email marketing is far from dead. So, why does this matter?

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Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

SendGrid

MARCH 30, 2021

Email is key to a strong communications strategy. Learn to send bulk emails to mailing lists created with Twilio SendGrid's Email API, Laravel, and Vue.js. The post Create a Mailing List using Twilio’s SendGrid Email API, Laravel, and Vue.js appeared first on SendGrid.

API 85

API Marketing & Strategy Email Marketing Marketing 85

Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. Apple iPhone (iOS Mail): 38.2%.

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Privacy Protection Privacy Email Marketing Mobile Marketing 90

SendGrid

SEPTEMBER 2, 2021

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid. Here's what we know so far.

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Privacy Protection Privacy Email Marketing Marketing 72

Industrial Marketer

MAY 4, 2021

No matter what you’re selling, your email list is one of your most important marketing tools. Read more » The post How to Use an Email Re-engagement Campaign to Reactivate an Ailing Mailing List appeared first on Industrial Marketer. But at some point, we all notice a drop-off in interaction from our subscribers.

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Campaigns Sales Cycle Email Marketing Interactive Marketing 105

Litmus

JULY 23, 2021

Every month, we’re sharing the top trends and shifts we see with email client market share. Although we dive deep into our findings in our annual email client market share blog post, we decided to take a closer look, month-to-month, to bring you up to speed with the latest insights. Top 10 email clients overall. Mail: 4.7%.

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Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. We have no doubt the email industry will evolve and brands will continue to create personalized and engaging subscriber experiences. Get insights ?.

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Privacy Protection Privacy Marketing AI Tips 65

Search Engine Journal

JUNE 11, 2021

This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple's new Mail Privacy feature, and Moz is acquired by iContact. The post Apple Mail to Block Email Tracking Pixels & More Digital Marketing News appeared first on Search Engine Journal.

Email Marketing 77

Email Marketing Privacy Twitter Features 77

Direct Response Coach

DECEMBER 5, 2012

Email is faster, easier and cheaper than direct mail. As long-time direct mail guy, I was not an early adopter [.]. On the surface, this seems like a no-brainer. End of story. Well, not so fast. It’s more complicated than that. Let’s take a closer look.

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Direct Marketing Lead Generation Copywriting Email Marketing 100

LeadsRX

DECEMBER 27, 2021

This episode breaks down the three most impactful components of Apple’s iOS 15 that will limit the capabilities of marketers: Hide My Email; Mail Privacy Protection; and iCloud Private Relay. The “email open rate” metric could be rendered useless. You will need a new identifying metric.

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Privacy Protection Privacy Open Rate User-Generated Content 52

Modern B2B

OCTOBER 26, 2021

The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency.

Privacy Protection 52

Privacy Protection Privacy Email Marketing Marketing & Strategy 52

Content Marketing Institute

JULY 19, 2022

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

Privacy Protection 102

Privacy Protection Privacy Features Companies 102

Marketing Insider Group

MAY 30, 2023

For instance, your small business may wish to increase email lead generation by 25% in a month. For instance, if you have only managed to increase email lead generation by 15% by the end of the month, you may need to extend the deadline to make the goal realistic and achievable. Look for automation features. Consider your budget.

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Work Management Marketing Management Budget Programs Allocation 296

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Email Deliverability Factors.

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Deliverability CAN-SPAM Opt-in Opt-out 284

PFL

JANUARY 24, 2019

With automation you can schedule emails and other mailings to occur at significant dates or times, engaging and re-engaging with customers to ensure that your brand stays close to their mind. Harnessing the power of automation is key if you want to maximize the impact of your marketing efforts.

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Automation Email Marketing Marketing Automation Marketing 40

Marketing Insider Group

APRIL 12, 2021

People only have so much to give, and if your emails don’t have immediate appeal, you can kiss your click-through dreams goodbye. Recent research shows email open rates dropped in 2020. That trend may reverse, but the number of emails in the world will continue to increase significantly. But where to begin?

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Deliverability CAN-SPAM Business Click Rate 362

Martech

FEBRUARY 1, 2024

Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Consolidation in the direct mail and gifting space was likely inevitable post-pandemic.

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Fulfillment Ideal Customer Profiles Distribution Vendors 93

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

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Privacy Protection Privacy Click Rate Custom Publishing 136

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Looking for more foundational information on email deliverability? Looking for more foundational information on email deliverability?

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Deliverability Phishing Guidelines CAN-SPAM 172

Litmus

JUNE 8, 2021

Small shifts over time lead to big change—and email client market share is no exception to that! That’s why, in our new blog series, we’re taking a closer look at the changes happening with email client market share every month. Let’s see how email client market share changed in May 2021. Top 10 email clients overall.

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Mobile Marketing Email Marketing Lead Scoring Lead Ranking 130

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Top 10 most popular email clients.

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Privacy Protection Email Marketing Planning Privacy 131

Liveintent

SEPTEMBER 9, 2021

There’s uncertainty around the full impact of iOS 15, but we do know that these changes will have major repercussions for anyone who makes email their business. In this piece, we’ll hone in on the publisher point of view and discuss the risks and steps you need to take to prepare your email monetization program.

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Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. Back in my retail email days, my mistakes would go out to millions of subscribers.

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Email Marketing Planning Work Management Paid Search Agency 113

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

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Privacy Protection Privacy Open Rate Deliverability 107

SocialPilot

JANUARY 29, 2024

Those who know how to email an influencer can easily embrace the power of genuine connections. At the same time, others are still waiting to hear the replies to their outreach cold email. Sending cold emails sometimes feels overwhelming. Why Are Cold Emails Important for Influencer Outreach? How to Email An Influencer?

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Examples Marketing Proposals Outreach CAN-SPAM 92

Stevens & Tate

SEPTEMBER 11, 2022

A lot of brands assume that direct marketing, which is the strategy of sending leads newsletters or flyers through the mail, no longer has a place in today’s marketing world, especially since email marketing is so effective. Direct mail has a higher trust level than online marketing. Build Trust With Potential Leads.

Inbound Marketing 132

Inbound Marketing Direct Marketing Marketing & Strategy Buyer Personas 132

Square 2 Marketing

DECEMBER 14, 2023

Big changes are coming to Gmail and Yahoo Mail. The key takeaway is that businesses will now face stricter guidelines to prevent their emails from being flagged as spam. Understanding and adhering to these new requirements is critical to maintain compliance and ensure successful email marketing campaigns.

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Guidelines Email Marketing Google Paid Search Agency 108

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing? List-Unsubscribe.

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CAN-SPAM Deliverability Phishing Domain 109

Litmus

DECEMBER 26, 2023

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? You’ll get an email reminder to renew. You’re not the only one: email search can be frustrating.

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Email Marketing Phishing Forecasting Class 80

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. Determine how many subscribers use Apple Mail. Email client data in Litmus Email Analytics.

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Privacy Protection Privacy Marketing Automation Services Enterprise Management 88

Litmus

SEPTEMBER 16, 2020

The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail. Which email clients support Dark Mode? iPhone Mail. Apple Mail. Email rendering is complex. Tweet this ?.

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Email Marketing Paid Search Agency Class Eye-Tracking 145

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

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Work Management Marketing Management Validation Software 98

Litmus

OCTOBER 21, 2022

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. Email deliverability basics. Here’s a preview of some terms we cover in them.

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Deliverability CAN-SPAM Domain Data Hygiene 118

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

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Email Marketing Marketing Management Salesforce.com Deliverability 128

Litmus

JULY 23, 2021

Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. How to change them for each email client. Website URLs.

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