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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system.

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Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. add a tracking tag) to the Web site itself.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Silverpop's figures may also be inflated by its consumer email production business. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse. The only important exception is LoopFuse , which I have deferred at the company's request.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. They provide three basic functions: - send messages via social media.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. The systems have very low starting prices tailored to low volumes. Prices are a little lower than for products in the Small/Mid Size category, but the difference isn't usually that large.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

They focus on email nurturing campaigns and marketing measurement. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. I did publish a real review in July 2009.]

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. For example, the retrial node might check every hour to see whether someone has responded to a previous email.

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