Litmus

AUGUST 31, 2023

Either way, top off your lattes (seasonal or otherwise) and pull up a chair—it’s time for the latest installment of your favorite email reads roundup. Let’s hop in and check out all the latest and greatest headlines in email in August 2023! Email Client Market Share News headlines Check your send domains! Did we miss something?

Email Marketing 82

Email Marketing Phishing Domain Amazon 82

The Point

AUGUST 29, 2017

Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Email to prospect. Email from your boss. Email from the CEO. Email from a board member or respected analyst/friend. View the prospect’s LinkedIn profile.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Biznology

NOVEMBER 2, 2020

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. While answering questions, bots can also be programmed to ask for name and email address. Use the LinkedIn Insights tag.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Marketing Insider Group

OCTOBER 23, 2019

More sophisticated targeting methods, like LinkedIn InMail and programmatic advertising, have also modernized ABM, bringing it back into the mainstream marketing mix. LinkedIn InMail. LinkedIn InMail lets companies send personalized messages to LinkedIn members based on demographic criteria you set. Direct Mail.

Account Based Marketing 213

Account Based Marketing Tactics Paid Search Agency ABM 213

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Some more important or emphasized pitches, offers, or negotiations utilize physical printed mail. Email Fatigue. Deliverability is also a significant concern with email.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. Business email address Subscribe Processing. It’s time to implement a data landscape assessment. Get MarTech! In your inbox.

Marketing Automation Services 104

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 104

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Interactivity and AMP for email.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Webbiquity

APRIL 16, 2019

You probably don’t think about…direct mail. Though direct mail has been around since the days of the Sears catalog and the Pony Express , it remains a popular and profitable marketing channel for many types of businesses. But while direct mail is effective, it’s often not efficient.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices.

Email Marketing 95

Email Marketing Google CAN-SPAM Validation 95

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Webbiquity

OCTOBER 16, 2018

Many corporations have tight email filtering in place which renders many externally originating messages invisible. Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Her little white bunny tends to reply to your emails when she is on vacation.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

MindFire

FEBRUARY 12, 2021

Is direct mail dead? The recording of the live panel discussion (below) is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients. Think again. Watch now, and then let’s discuss in the comments!

Paid Search Agency 98

Paid Search Agency Linkedin Advertising Agencies Ad Agencies 98

Martech

AUGUST 25, 2023

Each year, we get the same email from them, a month out from renewal. ” That’s how Angie Judge, CEO of a New Zealand-based cultural analytics platform Dexibit, lit a fire on LinkedIn that — at time of writing — is still raging. And then they got their chance on LinkedIn, they certainly took it. Not everyone agrees.

Marketing Management 87

Marketing Management Vendors Paid Search Agency Advertising Agencies 87

Litmus

SEPTEMBER 24, 2022

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary.

Click Rate 103

Click Rate Class Paid Search Agency Newsletter 103

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Zoominfo

NOVEMBER 29, 2021

Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Email Marketing KPIs Email marketing comes in many forms, including nurture programs, acceleration tracks, and go-to-market one-offs, to name a few.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. That is to segment out Apple Mail users.

Privacy Protection 88

Privacy Protection Privacy Open Rate Deliverability 88

Marketing Insider Group

JUNE 1, 2020

Imagine asking a complete stranger for their email address. First, you’d need to consider if you even want this stranger’s email address. Secondly, what will you give them in exchange for their real email? Avoid Getting a Fake Email Address. In sales and marketing, there’s nothing worse than getting a fake email address.

Marketing Websites 300

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 300

Litmus

SEPTEMBER 12, 2023

This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about. Yes please!

Marketing AI 91

Marketing AI Template Email Marketing Features 91

markempa

NOVEMBER 12, 2012

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” There were no ads for mail-order brides. Especially on social media.

Social Media 120

Social Media Marketing Prospects Linkedin Social Marketing 120

Marketing Insider Group

MARCH 18, 2020

Email marketing is an important part of your overall content strategy, and MailChimp is one of the most popular tools for managing mailing lists and managing your email communications. We like it because it’s an all-in-one tool that has much of the functionality of other tools out there but for a fraction of the price.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Zoominfo

MAY 21, 2020

BASHO emails are alive and well—and thriving. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. What is a BASHO Email? And we’ve got examples.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SmartBug Media

AUGUST 24, 2021

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Use Personalization Tokens Within Nurturing Emails. How about job roles?

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? billion emails are opened each month.

Email Marketing 85

Email Marketing Trends Paid Search Agency Planning 85

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail?

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Exo B2B

SEPTEMBER 5, 2023

In this context, social selling, particularly via LinkedIn and Sales Navigator, has become an essential skill. LinkedIn, as the socio-professional network of reference, becomes a crucial platform for social selling. In very long cycles, you might consider automating certain e-mails, especially in the discovery and consideration phases.

B2B 52

B2B B2B Sales Multi-Channel Ad Exchange 52

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

Burn Rate 77

Burn Rate Opt-out Opt-in Ad Frequency 77

MindFire

JULY 13, 2021

How does it work with all the other marketing services (including direct mail) they offer? We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Only B2B

JUNE 9, 2021

Cold email marketing has been in the marketing industry since many years. Cold emailing is the best and proven way to grow your network and increase sales. The idea of sending an email to the business can be daunting, especially for small companies. But does cold email work? Does Cold Email Work? In brief : Yes!

Small Business Marketing 125

Small Business Marketing Email Marketing Planning Business 125

Litmus

JUNE 23, 2023

Did you know there is a preview text hack you can use to make the most of this valuable email real estate? Because your email’s preview text in the inbox shows at least as many characters as your subject line —(and in some cases, much more) it can be difficult to optimize. Email clients are always changing (on average, every 1.2

Deliverability 142

Deliverability Paid Search Agency Display Email Marketing 142

BOP Design

JANUARY 7, 2022

LinkedIn sponsored updates targeting buyers at specific companies and industries should be the 2 nd tier priority in inbound—utilizing thought leadership content to build brand awareness, website visits, and conversions. The outbound efforts should be a mixture of emails, calls, and direct mail. Content Marketing.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117