Webbiquity

JUNE 20, 2023

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. LinkedIn Live videos appeal to business users on the most popular professional social network. When creating video content for email campaigns, keep it concise and value-driven.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

APRIL 18, 2023

Make Use of LinkedIn Image credit: Greg Bulla on Unsplash LinkedIn is an essential tool for B2B marketers, as it is one of the best brands for generating B2B leads. Again, LinkedIn won’t be new for any B2B marketing professional, but B2B brands too often misuse or under-utilize the platform.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Automation allows for a series of touchpoints, from educational emails to targeted offers. Using this type of automation, you can identify those most likely to convert.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

JUNE 7, 2018

Email Marketing. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. Leverage LinkedIn. Use LinkedIn Ads. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Use email marketing to maximize sales. There is a big reason why email marketing still is one of the highest performing strategies in 2021. One study found that for every $1 you spend on email marketing, you earn $44. That’s a 44x ROI.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). You panic and wonder what the heck happened? It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

NOVEMBER 28, 2023

Also, By leveraging efficient email marketing services , you can segment and nurture your leads more efficiently. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. It’s far more than just email or phone calls. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) all blog posts) Yes(?) And many thanks in advance!

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Of course, the URL should also be part of your company-wide standard email signature.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Build an Opt-in Email List. If you have an opt-in policy (and why wouldn’t you?),

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

OCTOBER 17, 2023

The three most widely used content distribution channels remain company blogs (61% — not surprising, as blogging has been at the core of content and social media marketing strategy for more than a decade), organic social media (56.9%), and email marketing to house lists (52.2%). Quantity still matters.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. But here are three reasons for skepticism.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Webbiquity

OCTOBER 10, 2017

When you embrace mobile, you aren’t limited by phone calls and emails to communicate with your consumer. It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Everyone knows that LinkedIn is integral to managing B2B relationships.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

JULY 19, 2022

Number of customers who subscribe to a piece of software or use a service like a podcast hosting platform , website builder, or email marketing tool. Emails Sent. Someone in marketing might have a leading indicator like the number of outreach emails sent out as part of their content promotion strategy. Daily Active Users (DAU).

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Her little white bunny tends to reply to your emails when she is on vacation.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JULY 18, 2023

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing. Download the report to get all the details.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MAY 7, 2020

Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Although direct it is slower than digital and generally involves only minimal personalization, it does get more attention than email and it gives the recipient a little more value.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Webbiquity

JUNE 13, 2023

For example, customer data shows you that a particular customer prefers email communication over on-site chat. In that case, you can share personalized emails with relevant offers based on their purchase history. This helps you in three respects: They will engage with your email’s content better than other marketing methods.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. Our blog has about 4,000 RSS and email subscribers.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

OCTOBER 9, 2018

Personalization in Email Marketing. Here are a few interesting statistics from various (case) studies suggesting how much of a difference personalization can make in your email campaigns: According to Statista , the open rate for personalized emails is 18.8%, compared to 13.1% But email personalization also has its challenges.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. With account-based marketing , you target only high-value accounts upon email verification. You can connect with him via LinkedIn and Twitter. Wrapping Up.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JULY 21, 2010

It’s that time again – the dog days of summer for email marketers when recipients are eager to trade in the cold blue hue of their computers for some warm summer rays. When more emails will go unopened, because chances are, recipients are either away on vacation, preparing for vacation, or simply wanting to be on vacation! Tweet This!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

AUGUST 18, 2020

Among the tool’s capabilities are event agendas and schedules, chat, interactive Q&A and polling, a document library, native iOS and Android apps, breakout rooms, parallel sessions, applause, emails and alerts, social media integration, and performance analytics. Total reviews: 28. Average user rating: 8.67.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JUNE 21, 2022

A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. You can also connect with him on YouTube or Linkedin. Create On-Site SEO Content.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

AUGUST 22, 2017

Here are some ways you can position your brand: Target a niche group of people —The email marketing space is crowded with more than a dozen similar platforms like MailChimp , Aweber , and more. Still, the folks at Campaign Monitor built their own email marketing tool targeted specifically at designers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

MAY 30, 2019

Personalizing email messages creates impact in several ways. You can use tags to identify these signals and improve email targeting in combination with dynamic content and automation. Image credit: 6 Essentials for email targeting. Connect with him on Twitter and LinkedIn. Update your personalization process regularly.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Webbiquity

NOVEMBER 16, 2021

As Braden explains it, “You could be sending an email in Gmail, and easily pull up your clients’ workspace and see all their metrics so you can quickly reference that in your update. You can find me on LinkedIn or Twitter. Braden: We’ve pivoted a few times over the last two years. So we did our own reporting.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

FEBRUARY 23, 2021

Even with email, it’s challenging to break through. And as I said, we’re investing a lot of time and effort in LinkedIn, so just following our company page on LinkedIn is a great way to see what we’re talking about, what’s going on, and engage with us. So we’ve done a lot of work on our digital presence.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319