ViewPoint

OCTOBER 30, 2012

I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Contrary to what “the experts” say, knowing how to be engaging within LinkedIn groups or telling compelling stories on your blog is not the key to generating leads and sales. In my case, I blogged but also used LinkedIn in a new way.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

FEBRUARY 8, 2016

An effective marketing technologist will be able to explain how certain technologies can impact specific business objectives, like using LinkedIn sponsored posts to expand reach. Demand Generation Manager : “Someone who will think more broadly about the demand gen campaigns than just about the email next Tuesday.”.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

MARCH 11, 2014

Click to start at this point — I asked Joanne about what goes into a referral, and she said that knowing someone only through LinkedIn—and never having spoken with them over the phone, much less in person—is not the way to get a good referral. Email: joanne at nomorecoldcalling dot com. And what good is that? Stay Tuned.

Cold Calling 120

Cold Calling Click Rate Differentiation Outreach 120

ViewPoint

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Use voicemails and emails with compelling content to generate and follow-up on leads.

Social Media 120

Social Media Work Management Marketing Management Media 120

ViewPoint

JULY 26, 2018

LinkedIn articles from the host about the interview are appropriate almost every time. Email blast. Her open rate on these programs is higher than other emails that are straight product pitches. They too will get an email on it when it pertains to their product/service interest, which is about half of the list.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

JANUARY 16, 2018

And it opens up all these neuro pathways and your brain starts looking at things that it's done before and starts looking at that, and you overhear conversations or you might get an email newsletter that comes in your inbox and it's got such the answer you're looking for.

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

ViewPoint

JANUARY 24, 2012

And that person has a name, a face and probably a LinkedIn account. You sell to a person on the other end of the phone line, email message or conference table. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? We pitch them to Gloria or Bob.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

FEBRUARY 12, 2013

You can connect with Andy on LinkedIn or via email. I keep hearing, we all keep hearing, “Marketing doesn’t give us enough good leads.”. Sales doesn’t follow up enough on the leads we give them.”. We all dissect and come up with 100 excuses as to why this occurs and we each complain to one another and to our bosses.

Stats 120

Stats Trade Show Webinar Metrics Demand Generation 120

ViewPoint

MAY 8, 2013

You can connect with Andy on LinkedIn or via email. How often do we hear, “what’s the value that you marketing folks provide to the organization?” How often do we deal with the first round of annual budget cuts hitting marketing first?

Cost per Lead 120

Cost per Lead Budget Programs Paid Search Agency Stats 120

ViewPoint

APRIL 28, 2015

When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The bad news is that it takes significantly more outbound calls, voicemails and emails to follow-up a lead than you’d wish was the case. 2) Communication. Stay in touch. Don’t give up too soon.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

DECEMBER 3, 2013

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Email: dave at esresearch dot com. Click to start video at this point — Are you a sales rep in the high-tech industry? Commit Yourself to Not Hiring Bad Salespeople.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Consulting Video Marketing 120

ViewPoint

AUGUST 20, 2015

Nurturing workflows: Are our workflows based on personas and engagement triggers (email and human) that guide buyers on their journey? You can follow her on Twitter @pamhege or find her on LinkedIn. Data quality: How clean and current is our database of prospective buyers and customers?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 120

ViewPoint

FEBRUARY 26, 2013

Salespeople and customers exchange emails. They even connect on LinkedIn and follow each other’s Twitter feeds. At the very least, salespeople can write that extra sentence—the personal one—in their emails. And marketers can incorporate suggestions for those personal touches in their email templates. Make them see you.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. 70% of C-level executives check email on their mobile device. Website: www.60secondcommunications.com.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Links to LinkedIn profiles of company managers (Stirista). List of company competitors (OneSource). Biographies of company contacts (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

SEPTEMBER 6, 2012

I delete emails in 2.7 Social Media: Know Where Your Customers Are & Use LinkedIn. She encourages sales reps to focus on LinkedIn, create a strong profile there, and use it regularly to connect and keep up to date with customers and prospects. And so they’ve got their barriers up. Don’t come in here. Absolutely.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

JULY 9, 2013

Work toward remaining focused and doing things in chunks of time instead of losing time stopping to research calls and emails which is extremely wasteful and contributes to loss of focus. The next PowerViews will be with Koka Sexton of LinkedIn. If they can’t answer this then changes need to be made. Twitter: @scoremoresales.

Lead Scoring 120

Lead Scoring Lead Ranking Thought Leadership Sales Qualified Leads 120

ViewPoint

OCTOBER 11, 2012

He illustrates this by noting, “If I had a dollar for every time each week I get a phone call or an email from a sales rep that says, ‘Hey, I saw your name,’ or ‘You downloaded this,’ or ‘You stopped by our booth. He also believes—from the point of view of skill sets and understanding Buyer 2.0—marketers marketers are ahead of salespeople.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

JANUARY 11, 2011

Metrics will evolve beyond just baseline activity metrics (phone, emails) to include metrics that track movement through the qualification and sales process. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 18, 2012

Trip notes that, while email was what social media was supposed to put out of business, best-in-class companies are integrating email with social media marketing at a much higher rate than other companies. From a B2B perspective, he uses the email term, “deliverability,” in a broader context.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JULY 10, 2013

Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). My list: LinkedIn, Blogs, Google. You own the content. You get to build your base.”. Isn’t that an oxymoron?

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120