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FUNNEL FOCUS AUGUST 3, 2010 Thought Leadership Interview: Craig Rosenberg Offers 3 Tips for Marketing Automation Success CR: I think a lot of companies can get emails sent out of their marketing automation without a dedicated person, but they’ll miss out on ALL the capabilities available in these systems. So if you’re using marketing automation just for bulk email, you should just use an email application instead. His take inspired some questions, so I followed up to get the answers for you. MORE >>	FUNNEL FOCUS NOVEMBER 4, 2010 Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line I’m thinking it is buying marketing automation then only using it for batch-and- blast emails. One-size fits all communications, especially emails, don’t get the job done anymore. In the new era of marketing accountability, it is critical for marketers to adjust their marketing processes to reach farther across the funnel and help drive revenues. Good question. The result? MORE >>	RECENT POSTS APRIL 14, 2011 \| FUNNEL FOCUS Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing NOVEMBER 4, 2010 \| FUNNEL FOCUS Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line AUGUST 3, 2010 \| FUNNEL FOCUS Thought Leadership Interview: Craig Rosenberg Offers 3 Tips for Marketing Automation Success
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FUNNEL FOCUS APRIL 14, 2011 Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing So the simple act of having the rep verify the title, say with LinkedIn, is significant. And what I mean by that is if you’re building a lead nurturing track, and let’s say the track is: prospect downloads White Paper 1; you nurture them for several weeks; if they visit your site again, you spring another email on them, etc. It creates clean data. It Adjust the touch to the prospect. MORE >>
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