Chris Koch

NOVEMBER 12, 2010

PR creates a communications campaign with press releases, calling and emailing influencers, etc. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Those people may receive media training, presentation and speaking training, etc. to prepare them to be public representatives of the company.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Email will always be cool. Social media cause people to waste time at work. Hey, we’re humans.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100