• MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Email, Linkedin] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Email, Linkedin] Treat Content Like Confetti!
    However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will reach more people over a wider network. And, 25% from clicking on social media or emails, indicating the need to distribute your content in multiple ways (Source: CMO Council). Source: IDG).
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Email, Linkedin] How to Build Your Email List from LinkedIn and Twitter
    Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. Email MarketingAmy Hall.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Email, Linkedin] A Mindset Shift for AEC Professionals
    printed brochure features a phone number and address, but your website should link directly to a hyperlinked email address, your firm’s social media accounts, newsletter sign-up fields, and whatever else provides a way for a prospect to get your attention. Online marketing works. Your Website. AEC firms are lucky. Educational content.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] Spark New Results from Your B2B Marketing at Mid-Year
    Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Any new players?
  • HINGE MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] SEO for Professional Services: A Conversation with Rand Fishkin
    Follow us on LinkedIn for tips and content on how to become more visible within search engines. On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] Social Content Marketing is Your New Fundraising Rocket Booster
    The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with […]. Twitter | Google+ | LinkedIn |. Human beings have always been social animals. Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad. Social Media and Nonprofits
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] 100 Things You Are Doing Wrong on Social Media
    You are not giving blog visitors the opportunity to subscribe to your blog by email. You are not posting regular updates to your LinkedIn company page. You are not targeting your LinkedIn updates by things like seniority or function. You are not encouraging your employees to share company updates on LinkedIn.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] 30 LinkedIn Sales Triggers
    GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message! Your LinkedIn profile is viewed. Source: IDC).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] 4 Steps For Improving Your Success Rate Asking for Links
    Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). Once an email address has been identified, Rapportive offers a Chrome plugin which aids in identifying social media profiles associated with that email address. How do you do this?
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. Or, are you wasting valuable time and resources manually emailing each potential lead with a drip campaign? Capabilities.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] Tools I use to amplify social campaigns
    Like building an email newsletter list, building your GaggleAMP can take time, so start now. To me, it’s an email list turned upside down. Sign up for our emails here. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] The Secret Life of a Social Media Manager
    Reading quick, 140 character social posts in the very early morning before checking my email inbox allows some of my creative juices to start flowing and gives me some things to ponder while I’m sprinting on the treadmill (OK, maybe not actually sprinting…). If you haven’t, then you should. Because today is officially Social Media Day!
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Email, Linkedin] 3 Steps To A Better LinkedIn Photo
    If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention. The Big Picture Lesson When It Comes To Your LinkedIn Profile Picture.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Email, Linkedin] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    SEE ALSO: Critical Email Marketing Do’s and Don’ts for Professional Services. Download a free copy of Hinge’s Email Marketing Guide for Professional Services Firms to learn more about the benefits of marketing automation software. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Email, Linkedin] Social Proof: If You’re Not Using It, You’re Losing Sales
    Do you capture positive email comments from clients, get permission to use them? Contact me here and on LinkedIn. Why is social proof so important when writing on the web? It makes the difference between converting a reader to a client and influencing a sale or not. What sealed the deal? The testimonials from other subscribers.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Email, Linkedin] Choosing the Best Big Social Networks for Publishers
    Should you use Twitter or LinkedIn? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. Or maybe Facebook? How many should you be on? All of them?
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Email, Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Make use of social media marketing and email nurturing campaigns to connect with your audience as directly as possible. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You already know that a big part of building a strong brand is building a recognizable brand. So, how can you become a Visible Firm?
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Email, Linkedin] Google has carnal knowledge of social
    You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Sign up for our emails here. Twitter and Google have made amends. In the past, this was not the case. This is no longer the case. And not only Twitter, either. Like this post?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Email, Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Note: We've tried this "video site page" idea before with our Essential Crash Course on Modern Email Marketing.). the images that you'll use to promote your content on your blog, via email, via social, etc.). Not included on the list: You'll also want to create images for your landing page, emails, and blog posts. Not sure?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Email, Linkedin] Mautic Offers Free, Open Source Marketing Automation
    The interface is straightforward and intuitive, using tabs to make advanced features available without intimidating clutter. I do have some quibbles – most annoyingly, objects like emails and contact records open in a “view” rather than “edit” mode, so an extra mouse click is almost always needed to get real work done. My problem is two-fold.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Email, Linkedin] A guide to content curation. Where can I find shareable social content?
    It links everything together and sends reminder emails to forgetful team members, but it isn’t free. Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. How can we keep the content monster fed and happy? Their made-up homonym , not mine. Stick to the plan. No one has seen it all.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 19, 2015
    [Email, Linkedin] Jason Miller Rocks Content Marketing in the ContentPros Podcast
    Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. And the rest of your content, things like blog posts, social updates, email, all carve up this big rock like a Thanksgiving turkey and serve it up for free.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Email, Linkedin] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Email, Linkedin] Key Components of a Technology Firm Lead Generation Website
    You can provide gated content like eBooks or executive guides to gather email addresses and contact information. Join us on LinkedIn for tips and strategies for creating a high-performance website. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. And how can you make it happen? Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Email, Linkedin] How To Get Publishers to Open Your Link Building Requests
    Here are some of the ways I’ve had success getting site owners and publishers to open and read my email requests. Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. What do you think?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Email, Linkedin] Interview with Dave Chaffey of Smart Insights
    You need to invest in that emotion-inducing or shareable content that cuts through otherwise others who have made that investment will win across the channels whether that is SEO, Social media or Email marketing. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Email, Linkedin] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Email, Linkedin] The Blogging Tactic No One Is Talking About: Optimizing the Past
    This graph shows how one particular blog post's rank has changed over time for the keyword "how to use linkedin." Email it to your blog subscribers, promote it in social media, and leverage any other promotional channels that work for promoting your content. The results have been nothing short of eye-opening. The goal? nuts, right?
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Email, Linkedin] Enterprise gamification is a spoon full of sugar
    Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Email, Linkedin] Content Marketing Manager Job Description
    Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. In the end it comes down to 3 core content marketing skills.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Email, Linkedin] 34 Compelling Content Marketing Stats and Facts
    Yet just 31% of Fortune 500 enterprises now maintain an official blog. •  Make email a key component. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Email, Linkedin] How To Get A Positive Return On Your Marketing Investment
    To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile).
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Email, Linkedin] Get in the Habit of Consistently Creating Content With These 7 Steps
    Or you might put the content out there on your blog, in your newsletter, or in an email. We use CoSchedule so our content gets promoted on Twitter, Facebook, LinkedIn, and other sites multiple times. Habits don’t form overnight — especially the good ones. You can imagine how difficult it can be to get in the habit of creating content.
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Email, Linkedin] Where Is Your Audience?
    Using something like Survey Monkey and sending them within your marketing emails is quick and easy to do. When people think of Social Media, they think of Facebook , Youtube , Linkedin , Twitter etc, but there is so much more than that! Send Out Surveys. Monitor Your Competitors. Where do your competitors have profiles?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Email, Linkedin] 17 Content Marketing Tips For Any Size Budget
    Turn your email outbox into blog posts. Look for emails where you are answering popular questions from customers or salespeople. Articles on LinkedIn Pulse. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. And my budget was a whopping zero.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Email, Linkedin] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. Tips for Earning More High-Quality LinkedIn Recommendations. 1) Think about what you'd like to communicate. You can either do this through email, or directly through LinkedIn.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JUNE 11, 2015
    [Email, Linkedin] Checklist Marketing: Too Many Shoes in Your Suitcase?
    LinkedIn and Twitter Accounts…check / check. If you’d like a complete copy of our 10 question “Marketing Diagnostic” planning tool for B2B firms, just shoot me an email through LinkedIn, or to gordon at andrewselikoff dot com. White Paper…check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check.
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Email, Linkedin] How Does Continuing Education (CE) Help Your Professional Services Firm?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage How to Build an Email Newsletter that Wins Business The Science Behind the Art of the Call-to-Action: Part 1. What are they? Online Marketing
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Email, Linkedin] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    You may find that one approach works great in email, but drives less conversion in social channels.  LinkedIn members may respond differently than Facebook followers.  Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). And remember, it’s all connected….
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Email, Linkedin] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    websites, brochures, newsletters, emails) than lead and revenue generation? Get tips and strategies for demonstrating thought leadership by joining us on LinkedIn. Among professional services firms, there’s long been a tendency to value professional staff—the industry and technical experts—above marketing staff.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Email, Linkedin] Drop the “Social” Prefix Already…It’s Just “Selling”
    The truth is this: if you are selling SaaS and you aren’t building a brand or presence on social networks like Twitter or LinkedIn, you are missing out on opportunities to be found, and not investing enough in your personal brand. When I started selling in 2004, only the uber uber early adopters were on LinkedIn. It’s just SELLING.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 10, 2015
    [Email, Linkedin] Understanding the Millennial B2B Buyer Will Change How You Sell
    Social communities like LinkedIn and Twitter allow buyers to understand your value proposition while doing their own online research, and they readily consume valuable information like videos, blog posts, how-tos, testimonials, and more to form their impressions. Competition for millennials’ business is only a click away. think it is.
  • ANNUITAS  |  TUESDAY, JUNE 9, 2015
    [Email, Linkedin] The Stack
    My first memorable exposure to The Stack was at a small conference in San Francisco hosted by Bizo (which was shortly thereafter acquired by LinkedIn). Many marketers bought into the promise of marketing automation, for example, without giving any thought into how to actually use it for anything other than sending email.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 4, 2015
    [Email, Linkedin] The Synergy of Social Media Marketing and Email Marketing
    Many business owners treat email marketing and social media marketing as completely separate entities. Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Email Marketing
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Email, Linkedin] How to Build an Email Newsletter that Wins Business
    Email is dead, right? With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Email is clearly still the Holy Grail for marketers. Most email publishers treat email as an extension of direct mail.
  • BIZNOLOGY  |  THURSDAY, JUNE 4, 2015
    [Email, Linkedin] Tackling social media: don’t do it all!
    Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. LinkedIn: LinkedIn is used to connect business professionals. Content that enhances professional development is valued by the LinkedIn community. 50% of internet users with a college education use LinkedIn.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Email, Linkedin] 5 Simple Ways to Segment Your Social Media Audience
    We use segmentation to send emails, create pricing models, and understand the behaviors of our most loyal buyers -- so why aren’t we applying this practice to social media? Other platforms including Twitter, LinkedIn, and Instagram have followed suit. Facebook, LinkedIn, and Google+ make it easy for companies to do organic targeting.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Email, Linkedin] A Crash Course in Tumblr for B2B Marketers
    Could this be another Business 2 Community or even something like LinkedIn’s publishing platform? You can grow your email list. Some email service providers have created little email buttons and widgets for Tumblr blogs. Users see an email icon in the upper right of the Tumblr blog. LinkedIn? You got it.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Email, Linkedin] Internet marketing abhors a closed door so open a window
    How do I get all the way to the end of an article without ever really knowing anything about the author — or how to make content (even newspapers gladly give out their reporters’ email addresses, why are you so special that you refuse to receive unsolicited email? Sign up for our emails here. thought now). YouTube.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Email, Linkedin] The New Digital Climate: AdTech and MarTech Join Forces
    Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. The times they are a-changin’!
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Email, Linkedin] 10 Tips for Getting Long-Term Traffic to Your Content
    This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. 4) Plan your outreach strategy. It allows you to enter a URL of a similar piece of content to see the Twitter handles and email addresses of influencers likely to share your content. We then hit publish. It’s simple.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Email, Linkedin] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Things to Check: Is your email address professional? Is your email address from a professional and current domain, like Gmail? Does your resume's storyline align with your LinkedIn profile? Things to Check: Have you included your basic contact information, including name, address, email address, and phone number?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Email, Linkedin] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    How many decision makers are on that email subscription list? Chances are, you’re making marketing decisions about campaign execution based on internal data reports, such as the best time to send emails, or the best content to drive display ads to, but you aren’t using data to inform your acquisition strategy. Word of mouth directions.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Email, Linkedin] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. How to write well for cover letters and introduction emails. "Find a job," they said. It'll be easy," they said. Ahh, if only. If you're feeling overwhelmed, you're not alone.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Email, Linkedin] Don’t make it so difficult to get directly in touch with you
    You’re easily overwhelmed by all the messages you receive when you make your email available on your site, aren’t you? You used to have an email form and your email address on your site until you started getting spam there, too. Email Has Come a Long Way. Digging Through Email is Part of Your Job.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Email, Linkedin] 5 Disruptive Social Selling Technologies
    Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. Marketing can set up content and send it as an email to the sales team, which can click a link inside the email and post it to their social channels within minutes. The UI is super clean and it is extremely easy to navigate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Email, Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. LINKEDIN:    Had to be converted to social selling. million.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Email, Linkedin] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. You can also email or call me, Louis Foong, at (905) 709-3827.    . An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. It never ceases to surprise me.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Email, Linkedin] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Email, Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They sent an email announcing new content and followed with a second email to the recipients who didn’t open the first email. They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. Change isn’t easy.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Email, Linkedin] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB).
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Email, Linkedin] Search isn’t about search anymore, it’s about social
    LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. think you should start with Medium and Linkedin. Sign up for our emails here. Instead of only producing one very expensive.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Email, Linkedin] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Include a link to your landing page in your email signatures and social media profiles. Only ask for what you need (name, email address, title) and no more. Keep your emails succinct and laser focused. Set a timeline.
  • HINGE MARKETING  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs
    The other top marketing tools Visible Experts identified were: Research Reports Pay-per-click advertising Email marketing The combination of these strategies suggest that Visible Experts are most effective in the accounting and financial services industry when they are appealing to a wide audience and asserting their credibility. ” 42.5
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] Creativity, Technology, And The Future Of Storytelling
    And they don’t open emails they don’t want. What’s worse is that increasingly, we unsubscribe from unwanted emails. Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Tweet This! ]. ” �.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] How to Use a Lead Generation Item on Facebook
    years ago every business had to have a website to appear professional. […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] Why you need to re-evaluate the design of your blog
    You’re dealing with a very distracted audience… Facebook, emails, phone calls, texts, SQUIRREL! Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. You’re dealing with a very distracted audience… Facebook, emails, phone calls, texts, SQUIRREL! By Jon-Mikel Bailey, {grow} Community Member. Design matters. Let go.
  • VIRALLY BLOG  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] What is missing from your content strategy
    We are inundated with email newsletters, social media notifications as well as the normal stream of updates and emails. It could be relevant LinkedIn groups, Facebook groups, forums, across personal and professional social accounts, email lists and pop ups on your website. So why is it all not working?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    subscribe to relevant emails and RSS feeds all about the topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. LinkedIn Groups can be a great source of inspiration, since like-minded people often post the issues they’re dealing with every day.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] 6 Data-Backed Lessons for Content Marketers in Europe
    Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. 48% of respondants don't use LinkedIn ads. Content marketing is nothing new to marketers all over the world. To get ahead and stand out, the key is knowing where in your content strategy to invest.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Email, Linkedin] 10 Resources to Help You Teach Inbound Marketing
    It's been created and vetted by other marketing professors, so it's chock-full of information that professors actually care about. 2) An Email Template for Reaching Out to Guest Lecturers. Ask friends of friends, or do a little research on LinkedIn. All you need to enter to win is an email address. 10) Marketing Grader.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Email, Linkedin] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Just set up the keywords you want them to keep an eye out for, and you’ll be notified via email when they are mentioned online. On Google+ or LinkedIn?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Email, Linkedin] 5 Event Ideas that Attract Customers
    Once you have all your event details set, you need to get the word out to potential attendees through various channels: Email – A great place to start is your own list of email subscribers. Send an event invitation via email far enough in advance that your subscribers can plan it into their calendars. All rights reserved.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Selfie stick video or photo social media campaign.
  • VIRALLY BLOG  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] It only takes 1 download
    There is so much energy applied today to get big numbers of everything, social media followers and likes, connections on LinkedIn, email subscribers, YouTube subscribers are even views on your landing page or blog. It only takes 1 download to make a difference. This is all with the intention of reaching your goal right?
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. Don’t forget an email list! On LinkedIn? We call them high-visibility firms. Expert content.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). The emails the hiring manager sends you with details on what to expect in the interview? We want to help. Listen.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Email, Linkedin] A Beginner's Guide to Publishing on LinkedIn
    Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. The audience, the tone, and the overall "lay of the land" are unique to those of LinkedIn. Dig in. The results? 5.68%.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Email, Linkedin] How to a Create a B2B Case Study that Boosts New Business
    Send the client interview questions in an email to help them determine whether they feel comfortable participating. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Did you know that 84% of buyers say they won't interact with a brand unless they trust it? You create case studies. Case Studies
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Email, Linkedin] You can only win search by winning social
    Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Sign up for our emails here. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Like this post?
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Email, Linkedin] 7 B2B Website Best Practices to Enhance Your Online Presence
    While a blog post should be freely accessible to anyone in order to draw visitors, you may ask for useful information such as a visitor’s email address before allowing them to download premium content. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. So, how important is it? Why is that?
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Email, Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
    ” It short, it means creating and sharing (via social media, email, and other platforms) truly exceptional content. As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights. On Google+ or LinkedIn? Let’s take a closer look.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Email, Linkedin] 9 Ways to Generate Leads with Mobile Marketing
    Create Mobile-Friendly Email. Studies show that as much as 53% of the people viewing your email may be doing so from a mobile device. With the right marketing automation solution, you should be able to test and optimize your email campaigns for mobile users. 2. Here’s a creative way to create engaging, interactive mobile emails.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Email, Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Email, Linkedin] Task management is time management: 3 tools that work
    Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Sign up for our emails here. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] Critical Email Marketing Do’s and Don’ts for Professional Services
    Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. On Twitter and LinkedIn?
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The bad news is that it takes significantly more outbound calls, voicemails and emails to follow-up a lead than you’d wish was the case. This time the QB ran it in for the touchdown. Period. Reheat.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] 10 DIY Ways to Get More Visits to Your Website
    List your business website in your email signature. You’re constantly writing and sending emails, right? Well, every email you send is an opportunity to get your website out there. Make sure your business website is listed and “clickable” in your email signature. Leverage your LinkedIn audience.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] 14 Helpful Tips for Getting the Most Out of a Conference
    Let’s be honest: You’ll probably be checking your work email during the conference. Sure, you might have exchanged emails with your customers in the last few months, but nothing beats a face-to-face interaction. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Be prepared.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Email, Linkedin] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Depending on the buying cycle in your industry, these email autoresponders could span a couple of weeks or they could extend to several months. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. Having a copious amount of leads to nurture.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Email, Linkedin] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. For example, a search for the term 'email marketing' turned up the post, “ What Does Your Email Writing Style Say About You? You did it. What’s next?”
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Email, Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    The title to your SlideShare presentation is just as important as an email subject line. You can encourage people to visit your website, suggest that people follow you on social media or ask people to sign up for your email list. To get people to sign up for your email list, add a link to your VerticalResponse sign up form.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Email, Linkedin] Case study in data-driven B2B customer acquisition marketing
    First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites. Sign up for our emails here. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Past purchase of cloud-based software.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Email, Linkedin] The Ultimate Online Editing and Proofreading Checklist
    Have you emailed it to subscribers, leads, and other relevant contacts in your database? LinkedIn Pulse. As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Download this free guide for even more writing and editing tips.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Email, Linkedin] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    9am: Arrive at work, check your emails. Time to sift through your emails. Compile social posts about content or events to be pushed out on social and email them out weekly to all or a select bunch of your most social colleagues. Social media never sleeps, find out how you can fit it all around your day. 8am: The morning commute.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Email, Linkedin] Survey says: ANZ Companies use social media for business
    LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. However, that might make it easier for you to reach those professionals who are using LinkedIn. Sign up for our emails here. Social Media Use. Social Media Sites Used.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Email, Linkedin] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Email, Linkedin] How to Analyze Your Blog Posts: A Beginner's Guide
    Email your blog content to your database. Was it through social media, organic traffic, email marketing, or something else? If so, you'll want to invest more of your efforts in LinkedIn than the other social media channels. How do you decide which topics to write about on your blog to attract the most traffic and leads? Videos?
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