• ETRIGUE  |  TUESDAY, MARCH 28, 2017
    [Email, Linkedin] 5 Tips for Building Your First Drip Campaign
    By the name alone, a drip email campaign may sound like a marketing effort that would make only a tiny splash in your goals. Drip email campaigns are predetermined sequences of emails designed to nurture your leads or strengthen existing client relationships. The most important aspect of every email you send should be value.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • CONTENT STANDARD  |  TUESDAY, MARCH 28, 2017
    [Email, Linkedin] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    When it comes down to it, posting a few tweets and one LinkedIn post a day doesn’t suck up as much time as you think it does, and here’s why: 1. Before you can even save the image and attach it to your LinkedIn post, your calendar alert goes off, and you’re running to your first status call of the day. TweetDeck.
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Email, Linkedin] Adapting an ABM Approach for Account-Based EVERYTHING
    You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. You can find me on most social channels, but I’m most active on LinkedIn. I love geeking out about this stuff, so anyone can email me at Brandon@Engagio.com to chat more! Account-Based Marketing. Account-Based Sales Development. Check it out!
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Email, Linkedin] Social media strategy leaders: Sarah Nilson
    While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). Sign up for our emails here. Journey to the healthcare industry. Welcome Sarah! Merger campaign.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Email, Linkedin] The 17 Best Social Media Management Tools
    Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Awesome posting and social management platforms that allow you to scale all your social promotion by scheduling, analyzing, listening, and collaborating across Twitter, Facebook, Instagram, and LinkedIn, among others, include SocialFlow.”
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Email, Linkedin] 7 Best Practices for Optimizing Sales Enablement
    Koehler was employed at LinkedIn at the time of this interview). Even if people are just window shopping, you can reach them with CTAs to engage with you via an email program that offers benefits and value. Marketing and sales have traditionally had a bit of a contentious relationship in many companies. Hire the right people.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Email, Linkedin] The 15 Best Content Distribution and Amplification Tools
    1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools. grow}.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Email, Linkedin] Mapping Your Content to the Buyer’s Journey in 15 minutes
    As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. Karrie bundles her tips under Educate, Create, and Activate. Educate. But what is it? Sundbom said.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Email, Linkedin] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Let’s take a look at a few common ways to announce your webinar to a new audience and direct them to your webinar registration landing page: Buy email lists. Who should you target? Conclusion.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Email, Linkedin] 5 steps to wrangling your most important social media channels
    Content aggregator — email subscriptions (free) and Feedly (free). You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Sign up for our emails here. Social media gurus make social media management sound so darn difficult. Identify your most important social channels. That’s it!
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Email, Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. This article is a guest post by Raviv Turner of CaliberMind. Like it?
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Email, Linkedin] Why B2B Phone Calls Are Popular in 2017
    That’s because there’s synergy between inbound marketing and outreach in the form of emails, social selling and phone calls. Instead, they’re investing in inside reps who nurture leads and close business using the phone, email and social outreach. B2B companies are increasingly selling from remote locations over the phone.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Email, Linkedin] All social media sites should offer profit sharing and ad revenue
    That doesn’t change the fact that Mark Zuckerberg and Jack Dorsey and even Jeff Weiner of LinkedIn would be really smart if they considered offering an ad revenue share to its membership. Sign up for our emails here. Revenue Share Facebook Google AdSense Jack Dorsey jeff weiner linkedin Mark Zuckerberg twitter
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Email, Linkedin] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. Email - with an average ROI of 40:1, this is one of the most critical communication channels for any business. And, how do I set it up? What Is a Marketing Technology Stack? Let’s take a closer look. . . Every.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Email, Linkedin] 105 ways to build your email list | Tips, tactics, and best practices
    One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. So how do you build an email list without email addresses? How often should your send emails? Only use email addresses you have gathered with permission.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Email, Linkedin] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. 1:30pm – IBM.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Email, Linkedin] The 17 Best Photo Editing Tools
    Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). 24: The 24 Best Email Marketing Tools. #25: Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Photos grab our attention. 3 ) Pixlr.
  • NETLINE B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Email, Linkedin] Revenue Summit 2017 – Post Event Insights
    Matt Heinz’s “Best and Worst of Sales Emails” session offered practical solutions for your everyday sales org focused on increasing email conversions. Writing impactful emails isn’t as easy as one would like to think despite how long we’ve had to become familiar with this tool. What’s so new about it?” Hyper Targeting. No joke.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Email, Linkedin] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Email, Linkedin] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. an email address to identify a customer between pre- and post-sales systems). If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. Like it? Hackies
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Email, Linkedin] 3 Simple Ways to Validate Your Content Ideas
    If you have an email list, you could send out an email which consists of a survey or a “Reply” request. Another viable option would be to visit question sites such as Quora or popular blogs in one’s area of expertise such as GetResponse for email marketing, or Moz for SEO, and see which questions come up most. Distribution.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Email, Linkedin] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Today’s prospects receive hundreds of emails a day, which makes it especially difficult for sales leaders to stand out, get noticed, and book meetings.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Email, Linkedin] How to Overcome the Challenges of Managing a Remote Agency
    Twitter and LinkedIn are the first ports of call. At Kurve, I’ve all but banned email. Only very occasionally do we converse via email, but as a rule we never rely on it. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Email, Linkedin] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    ” Most teams like this send a boatload of emails that are copy/paste saying, “Here’s what we do, can I have 15 minutes of your time?” We looked at their Twitter profile, LinkedIn, blog posts, etc., We sent out a lot fewer emails per day than a typical organization, but our response rate was astronomical.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Email, Linkedin] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. Tweet your campaign, post it on your Facebook Timeline, in your Instagram bio, or even in an email. Capture leads and email subscribers. grow}.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Email, Linkedin] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . Download a proofreading browser plug-in like Grammarly to check your writing for emails and other in-browser content. . You marketers aren’t just busy people – you’re jugglers. The Ultimate List of Shortcuts for Marketers.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Email, Linkedin] THE HACKIES: 5 tips and tricks for securing your marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For example, YouTube is used heavily for company video content but it’s tied to a singular company Google email account. A technique we use is tying all products to one email account shared by the marketing team.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Email, Linkedin] Why the false dichotomy between adtech and martech is dysfunctional
    The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. But increasingly, DMPs are also being used by in-house teams to also personalize their websites and email campaigns, which are owned media. Would you agree that advertising is one facet of marketing? It’s just a label.
  • CHIEFMARTECH  |  THURSDAY, MARCH 2, 2017
    [Email, Linkedin] THE HACKIES: Conquering Middle Earth with marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Long ago, elves over-used a special magical tactic called “email.” ” In small doses, email proved to be a versatile spell that had healing and nurturing effects. Like it? Hackies
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Email, Linkedin] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill’s LinkedIn profile. Usually, I go to LinkedIn. I don’t hear a name without wanting to go to LinkedIn to get context of who Michelle Huff is. So I go and I look at LinkedIn. So I do all the LinkedIn scanning. Jill is a social selling evangelist and start-up advisor. I’m a busy woman,” she says.
  • DISTRIBION  |  WEDNESDAY, MARCH 1, 2017
    [Email, Linkedin] Kick Up Your Content
    Distribion’s unique platform feature, on behalf of marketing , allows corporate marketers to send out emails, social media posts and other content on behalf of their local sales agents so the marketers have control over the message and can avoid compliance issues. Connect with Clarissa on LinkedIn . Is your content boring? Paperwork.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Email, Linkedin] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep.
  • VIDYARD  |  WEDNESDAY, MARCH 1, 2017
    [Email, Linkedin] Leveraging Video to Get More Sales Meetings [Podcast]
    I think I see a LinkedIn post every day about how many emails executives are getting. And I often see people sharing screenshots of poor BDR or SDR prospecting emails, so I try to really think differently and a huge part of doing that is including video in my email strategy. This is a great email!
  • ENGAGIO  |  TUESDAY, FEBRUARY 28, 2017
    [Email, Linkedin] Orchestrating Customer Success at Engagio: How I Use PlayMaker to Delight Our Customers
    The play is comprised of a number of steps, including emails, replies, checklists and phone calls. It begins with an email from the account exec, introducing the customer to their CSM. I then follow-up on these emails with the actionable meetings and phone calls offered within them. The Onboarding Play. The Renewal Play.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Email, Linkedin] Why you need 3,643 domains just like President Donald J. Trump
    As I suggested last week, b uy domain names for all your pages, products, and services , just forward and redirect all the domains that can easily map onto a deep page on your websites; and, if you have someone’s name that you’re proactively registered and they don’t have a site yet, just point it at their LinkedIn profile.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Email, Linkedin] The Silent Marketing Roadblock – Choice
    For example, the Forbes article below, “Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity,” says they could scale back social sharing from the current five options to only three, such as Twitter, Facebook, and LinkedIn. By sampling flavors, you hope to gain clarity about your decision. But why? Sure, tweet that photo!
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Email, Linkedin] What is Brand Marketing?
    That’s where your Demand and Expand teams can go to grab resources when building a landing page or creating an email. Act-On’s social and advanced social publishing tools integrate with Facebook, Twitter, and LinkedIn so you can post, listen, and measure social engagement from a single interface. Just what is brand marketing?
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Email, Linkedin] Top Webinars You Should Watch For Marketing Success in 2017
    Drive better conversions with email marketing. According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. You can achieve an increased response rate from 1% with email alone to 7.6% with email and direct mail.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Email, Linkedin] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. 24: The 24 Best Email Marketing Tools. #25: There are many reasons for this dominance.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Email, Linkedin] Go Where Your Customers Are – Wise Words from Sweta Patel
    Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Email, Linkedin] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Except that many of them are missing the mark. Right?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Email, Linkedin] Buy domain names for all your pages, products, and services
    Sign up for our emails here. Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Now they all do.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Email, Linkedin] Major Changes Come to Content Marketing World 2017
    Sessions this year include advanced analytics, advanced email conversion, advanced data visualization, advanced structured storytelling, and advanced SEO and reporting (just to name a few). A few months after every Content Marketing World, I review each and every survey response about the event. But I have to say, it does sting a bit.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Email, Linkedin] The 21 Best Content Curation Tools
    Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Email, Linkedin] Why every business needs a social media business audit
    LinkedIn. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. I could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Sign up for our emails here. Not active on social media? But you already know that.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Email, Linkedin] An Email is Not a Campaign: the Case for Integrated Marketing
    An email campaign here. Option 1: You can dial up an email and blast it out to your prospect database. Or Option 2: • Send an email to your database. • Design a follow-up email for your BDRs to send to those who download the report. • Run sponsored updates and text ads on LinkedIn. I get that.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Email, Linkedin] 75 Interactive Infographic Examples to Inspire 2017
    This scrolling graphic effectively captures the massive volume of email activity running through their platform every year. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. And, for good reason. Enter interactive infographics. .
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Email, Linkedin] 4 Ways That Automation Is Transforming Marketing
    For example, you can send emails based on time delays or trigger additional emails based on behaviors such as “opens” and “clicks.” Email campaigns are deployed with greater accuracy, resulting in higher open rates and increased conversions. Personalized website and email content. Marketing automation: The nuts and bolts.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Email, Linkedin] Scaling Inside Sales for New Product Introductions or Market Expansion
    With account based sales development, your sales and marketing team focus on creating sales opportunities at accounts that can have the greatest impact on your business by reaching out to them via phone, email and social networks. It embodies the human touch, incorporating phone calls, personal emails and one-on-one social outreach.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Email, Linkedin] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. email domain of the lead, and website of the account. The trigger’s third function looks for contacts with the same email. If the email already exists, it merges the lead with the existing contact.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Email, Linkedin] The future of Twitter is as a protected essential public utility
    Be sure to check Sally out on Twitter, @sallyfalkow , LinkedIn , SlideShare , Facebook , and even Google+. Sign up for our emails here. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeSF: What’s your take on the future of Twitter?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Email, Linkedin] The most memorable martech resume I’ve seen
    I encourage you to look at others’ resumes and LinkedIn profiles for inspiration. Please email erica@theconnectivegood.com. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco. Rick Larkin’s.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Email, Linkedin] The 29 Best Social Media Monitoring Tools
    View your calendar, to do list, emails and apps in one place. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn. 24: The 24 Best Email Marketing Tools. #25: 2) Netvibes.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Email, Linkedin] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This can take the form of a form fill, a demo request, a referral, a returned email, or a number of other actions. This article is a guest post by Jordan Con of Bizible. Like it? Other Examples. Hackies
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Email, Linkedin] Leveraging Unique Data For Powerful Content Marketing
    This can take the form of a form fill, a demo request, a referral, a returned email, or a number of other actions. Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. To figure this out, we look at the data.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Email, Linkedin] Your 2017 Resource Guide to Digital Marketing Conferences
    From CRM and email to affiliate and mobile marketing, there are plenty of conferences with specific focuses. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. Monitor any conference hashtags, Facebook groups, LinkedIn groups, and more.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Email, Linkedin] Three Signs You are in Need of White Label Marketing Automation
    In fact, Mirren and RSW/US just released their New Business Tools: 2016 Annual Report: A Review of the Most Important Tools Your Agency Should be Using for New Business, reporting that a whopping 65% of US advertising agencies executives use marketing automation tools like email marketing to support new business efforts. About the Author.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Email, Linkedin] Essential 5 Step BuzzSumo Process For Social Media Agencies
    For email newsletter content, Neal suggests using the Most Shared section of the site, filtered to the past week’s content, and sorted to identify the most successful posts on LinkedIn. When it comes to finding and consuming marketing data effectively, a great tool is just half of the picture. Five Step Process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Email, Linkedin] What Are Your Top 5 B2B Content Marketing Objectives?
    Many writers also republish their content on Medium or Linkedin Publisher. This means sharing your content again on your outbound marketing, such as social media or to your email list. Email marketing is another area where you can easily share your content. Plan Well. Why is it appearing on your blog in the first place?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Email, Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Email, Linkedin] The One 2017 New Year’s Marketing Resolution You Must Keep
    On Behalf Of Marketing allows for corporate marketers to deploy customized emails and social media posts for their local agents. Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Connect with her on LinkedIn.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Email, Linkedin] How to Write a Case Study: The Ultimate Guide & Template
    Kick off the process with an email that runs through exactly what they can expect from you, as well as what is expected of them. To give you an idea of what that might look like, check out this sample email: You might be wondering, "What's a Case Study Release Form?" Earning the trust of prospective customers can be a struggle.
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Email, Linkedin] How to Build a Better Lead Form
    Perhaps if the canvassers only wanted a name or an email address, they’d have more access. “I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. ROI Email lead form lead generation MarketoWhat do you prioritize? Location?
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Email, Linkedin] Client-Created Content is Key – Wise Words from Stephanie Totty
    But four years later I have people knocking on my door — clients I have never heard of — emailing me and saying “Hey I’m doing this thing, and I would love to do a webinar on it. And I am a part of several B2B marketing groups on LinkedIn, so when I am looking for professional content that’s what I stick to. Absolutely!”
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Email, Linkedin] 5 reasons B2B firms should invest in social media
    This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Sign up for our emails here. Here are the most common objectives we run across in our work with B2B firms. Expanding brand awareness.
  • ENGAGIO  |  WEDNESDAY, JANUARY 25, 2017
    [Email, Linkedin] From Idea to Execution: 5 ABM Tactics to Implement Today
    It’s time to channel your inner Sherlock Holmes and dig up some valuable information on your prospects beyond just LinkedIn and Twitter. That’s a high-level view, but to give you a better idea of the role of our CEO in this Play, here’s the email template for step 3. When this email is sent, this is what the receiver sees.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Email, Linkedin] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Email Signatures – design a custom HTML email signature banner promoting the show and provide it to your sales, pre-sales, and customer support team, along with instructions on how to add the signature in popular email clients. In a previous post, I discussed key strategies for following up with trade show leads.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] How Many Touchpoints Are in a Typical Campaign?
    When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Here are all the potential touchpoints: LinkedIn ad. Emails. When they click on an interactive element in a video, that’s a touchpoint. Or later?
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] How Many Touchpoints Are in a Typical Campaign?
    When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Here are all the potential touchpoints: LinkedIn ad. Emails. When they click on an interactive element in a video, that’s a touchpoint. Or later?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] Tools and Tips for Outbound Sales Prospecting
    This includes account profiling, email personalization, and maintaining follow-up tasks. We leverage everything we learn about a prospect to personalize our outbound emails and phone calls. LinkedIn Sales Navigator: One fundamental of both sales and marketing is to be where your prospects and customers are. Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] The new standards for strategy and social media success
    You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. If somebody walked into your store, you would not demand an email address before talking to that person. By Mark Schaefer. It’s the company culture.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Email, Linkedin] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We do this through the execution and analysis of multi-channel, multi-touch sales communications, including phone, email, and social media. Marketers sent a number of emails to various accounts and automated the entire process from content creation to measurement. Read on for the rest of the conversation. That’s where HG Data comes in.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Email, Linkedin] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. It includes systems that do email, Web site messages, mobile app messages, and omnichannel campaigns. I'll wait while you do that.
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Email, Linkedin] Killer Content Marketing
    And as a prominent source of marketing news and know-how, we are thrilled to share the spotlight with past Killer Content Finalists and Fortune 1000 enterprise organizations including LinkedIn , Waste Management , Dell and American Express. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] The Traits and Habits of Successful Business Development Pros
    This includes CRM, email, and social platforms such as LinkedIn, which enable them to reach out and engage with potential buyers. They range from admin work to sales emails and phone calls. Whether following ups by phone or email, persistence pays off. Reps must use their time to do the right things. Then they give up.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] 11 Free Sales Tools to Pump Up Your Pipeline
    Used for: Gathering data on prospects right inside your email. Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Used for: Scheduling emails and setting reminders. Streak. LeadIQ.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] Social media strategy leaders: Robert Bochnak
    Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. Sign up for our emails here. Hello, Bob !
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • ENGAGIO  |  MONDAY, JANUARY 16, 2017
    [Email, Linkedin] Unwrapping Engagio’s First Account Based Marketing and Sales Campaign (Engagio on Engagio Series)
    Human email is the most effective account based channel. We decided that the following channels used in conjunction would be the most effective: Human emails from/to multiple players. LinkedIn profile views. LinkedIn messages. What’s your objective? Also, we designated an owner for each KPI. Be in the right places.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Email, Linkedin] 3 Ways To Research Companies For Personalized Video Sales Outreach
    But when salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. If you want to get noticed by your prospects today, your outreach must be highly personalized.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Email, Linkedin] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Email, Linkedin] How to Create a Content Promotion Plan in 3 Steps
    If they prefer email, what kind of email content do they respond best to? Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Nurture Customers With Emails. Step 2.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Email, Linkedin] How to Create a Content Promotion Plan in 3 Steps
    If they prefer email, what kind of email content do they respond best to? Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Nurture Customers With Emails. Step 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Email, Linkedin] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Any agency that you are considering should respond to your emails and phone calls in a timely manner, provide clear project guidelines, and have a standard structure for regular meetings with clients. This can be done in person, by phone, Skype, or email, but it must be done. I’m looking at you, Google.). Digital marketing agencies?
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Email, Linkedin] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    While many people understand the role that split testing can have when it comes to advertising, web pages, and email conversion rates, many haven’t thought about using the strategy on their content marketing campaigns. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Email, Linkedin] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. We all hate getting those phone calls that disrupt our day, or those impersonal emails from automated systems. ViewedIt re-humanizes this type of business communication.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Email, Linkedin] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. Or realizing you already sent that email template. Offer the next step, even if it is just an email follow-up because you want to qualify them out.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Email, Linkedin] Amazing Account Based Marketing Tactics for Your Entire Funnel
    How many times have you received a ‘personalized’ email that had your name spelled incorrectly? “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. Our typical prospect emails for Summit range from an 11% to 15% open rate depending on topic. “Start with a goal.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Email, Linkedin] National Trivia Day 2017
    You understand that marketing automation is more than just a fancy word for email blast to paid lead lists. He also loves meeting new people – connect with him on LinkedIn or Twitter. Marketing has changed. Interactive is ideal. in new sales pipeline in three months. Can you pass our Marketing Genius Quiz? That’s ok! Get going!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Email, Linkedin] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call.
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2017
    [Email, Linkedin] Has your Twitter engagement recently dropped?
    Sign up for our emails here. Uncategorized Brand Charleston Content strategy donald trump Dylann Roof Emanuel African Methodist Episcopal Church Influencer marketing linkedin marketing South Carolina twitterIn the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Et voilà !
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Email, Linkedin] Our Top 10 Blogs of 2016 at a Glance
    While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. 3 Strategies for Maximizing Email Deliverability.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Email, Linkedin] For Better Push Notifications, Take a Cue from Publishers
    These notifications can be really useful—like when you’re waiting for an important email and receive an alert immediately; when bad weather is approaching; or when important news breaks. You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Email, Linkedin] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    In 2015, “Email Marketing” took the top spot from responders who said it was the channel with the greatest impact on revenue, followed by “Conferences/Trade Shows” and “SEO.”. SEO” and “Content Marketing” round out the top three spots, with “Email Marketing” falling to fourth, tied with “Conferences/Trade Shows.”. Marketing Priorities.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Email, Linkedin] Attracting New Customers with Targeted Multi-Channel Marketing
    Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment. He also loves meeting new people – connect with him on LinkedIn or Twitter. Check. Check.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Email, Linkedin] The Introvert's Guide to Running a Meeting
    That’s why, during a panel discussion on introversion at the 2016 New Work Summit , LinkedIn Chief Human Resources Officer -- and self-proclaimed introvert -- Pat Wadors recommended starting the meeting off with topics you’re most passionate about. "If What do you think of when you see the word "introvert"? Let's explore that. Wrong.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Email, Linkedin] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.
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