BIZNOLOGY | TUESDAY, MAY 5, 2015
[Email, Linkedin] You can only win search by winning social
Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Sign up for our emails here. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Like this post?
HINGE MARKETING | TUESDAY, MAY 5, 2015
[Email, Linkedin] 7 B2B Website Best Practices to Enhance Your Online Presence
While a blog post should be freely accessible to anyone in order to draw visitors, you may ask for useful information such as a visitor’s email address before allowing them to download premium content. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. So, how important is it? Why is that?
HINGE MARKETING | MONDAY, MAY 4, 2015
[Email, Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
” It short, it means creating and sharing (via social media, email, and other platforms) truly exceptional content. As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights. On Google+ or LinkedIn? Let’s take a closer look.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MAY 1, 2015
[Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
MARKETING ACTION | THURSDAY, APRIL 30, 2015
[Email, Linkedin] 9 Ways to Generate Leads with Mobile Marketing
Create Mobile-Friendly Email. Studies show that as much as 53% of the people viewing your email may be doing so from a mobile device. With the right marketing automation solution, you should be able to test and optimize your email campaigns for mobile users. 2. Here’s a creative way to create engaging, interactive mobile emails.
HINGE MARKETING | WEDNESDAY, APRIL 29, 2015
[Email, Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
BIZNOLOGY | WEDNESDAY, APRIL 29, 2015
[Email, Linkedin] Task management is time management: 3 tools that work
Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Sign up for our emails here. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business.
HINGE MARKETING | TUESDAY, APRIL 28, 2015
[Email, Linkedin] Critical Email Marketing Do’s and Don’ts for Professional Services
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. On Twitter and LinkedIn?
VIEWPOINT | TUESDAY, APRIL 28, 2015
[Email, Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The bad news is that it takes significantly more outbound calls, voicemails and emails to follow-up a lead than you’d wish was the case. This time the QB ran it in for the touchdown. Period. Reheat.
VERTICAL RESPONSE | TUESDAY, APRIL 28, 2015
[Email, Linkedin] 10 DIY Ways to Get More Visits to Your Website
List your business website in your email signature. You’re constantly writing and sending emails, right? Well, every email you send is an opportunity to get your website out there. Make sure your business website is listed and “clickable” in your email signature. Leverage your LinkedIn audience.
HUBSPOT | TUESDAY, APRIL 28, 2015
[Email, Linkedin] 14 Helpful Tips for Getting the Most Out of a Conference
Let’s be honest: You’ll probably be checking your work email during the conference. Sure, you might have exchanged emails with your customers in the last few months, but nothing beats a face-to-face interaction. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Be prepared.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 27, 2015
[Email, Linkedin] How to Successfully Launch Your First Marketing Automation Program
Connect with him on LinkedIn. Depending on the buying cycle in your industry, these email autoresponders could span a couple of weeks or they could extend to several months. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. Having a copious amount of leads to nurture.
HUBSPOT | MONDAY, APRIL 27, 2015
[Email, Linkedin] Not Getting What You Want From Blogging? Ask These 11 Questions
The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. For example, a search for the term 'email marketing' turned up the post, “ What Does Your Email Writing Style Say About You? You did it. What’s next?”
VERTICAL RESPONSE | FRIDAY, APRIL 24, 2015
[Email, Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
The title to your SlideShare presentation is just as important as an email subject line. You can encourage people to visit your website, suggest that people follow you on social media or ask people to sign up for your email list. To get people to sign up for your email list, add a link to your VerticalResponse sign up form.
BIZNOLOGY | FRIDAY, APRIL 24, 2015
[Email, Linkedin] Case study in data-driven B2B customer acquisition marketing
First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites. Sign up for our emails here. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Past purchase of cloud-based software.
HUBSPOT | FRIDAY, APRIL 24, 2015
[Email, Linkedin] The Ultimate Online Editing and Proofreading Checklist
Have you emailed it to subscribers, leads, and other relevant contacts in your database? LinkedIn Pulse. As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Download this free guide for even more writing and editing tips.
IT'S ALL ABOUT REVENUE | THURSDAY, APRIL 23, 2015
[Email, Linkedin] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
9am: Arrive at work, check your emails. Time to sift through your emails. Compile social posts about content or events to be pushed out on social and email them out weekly to all or a select bunch of your most social colleagues. Social media never sleeps, find out how you can fit it all around your day. 8am: The morning commute.
BIZNOLOGY | WEDNESDAY, APRIL 22, 2015
[Email, Linkedin] Survey says: ANZ Companies use social media for business
LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. However, that might make it easier for you to reach those professionals who are using LinkedIn. Sign up for our emails here. Social Media Use. Social Media Sites Used.
MODERN B2B MARKETING | WEDNESDAY, APRIL 22, 2015
[Email, Linkedin] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation
HUBSPOT | WEDNESDAY, APRIL 22, 2015
[Email, Linkedin] How to Analyze Your Blog Posts: A Beginner's Guide
Email your blog content to your database. Was it through social media, organic traffic, email marketing, or something else? If so, you'll want to invest more of your efforts in LinkedIn than the other social media channels. How do you decide which topics to write about on your blog to attract the most traffic and leads? Videos?
LEADERSHIP | TUESDAY, APRIL 21, 2015
[Email, Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
For example, if you have a prospect that signs up for a free trial of your product, you should attach a higher score to that behaviour than when a prospect subscribes to your email newsletter. Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Email, Linkedin] 6 Cool Company Blogs Everyone Will Enjoy Reading
When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. When they run out, they start a conversation in their LinkedIn groups. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. The result?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 20, 2015
[Email, Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
What goes on tour stays on tour… The email sent late at night after a bottle of wine and a carefully nursed grievance about our ex-employer. With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Sadly, just because we can doesn’t mean we should.
B2B MARKETING INSIDER | MONDAY, APRIL 20, 2015
[Email, Linkedin] Hey Marketing: An Inquiry Is Not A Lead
” These are inquiries.These are names and email addresses, and if you are lucky, phone numbers and company names and titles. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 17, 2015
[Email, Linkedin] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
B2B MARKETING TRACTION | FRIDAY, APRIL 17, 2015
[Email, Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
BIZNOLOGY | FRIDAY, APRIL 17, 2015
[Email, Linkedin] Increasing your content marketing reach
They might be using some of the same channels – Pinterest, for example – but there are others they’re not on, like LinkedIn, and they’re certainly not using them the same way. Email Marketing – The Reminder. That’s why email marketing needs to be a part of your tool kit. Sign up for our emails here. SEO is just the start.
HINGE MARKETING | THURSDAY, APRIL 16, 2015
[Email, Linkedin] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
You don’t want to send prospects bouncing away from both your content and your email list. And so is our next topic, your email list. 3. Build Your Email List As mentioned above, an increase in the number of downloads of your gated content also translates to more email addresses in your list. On Google+ or LinkedIn?
CMO ESSENTIALS | THURSDAY, APRIL 16, 2015
[Email, Linkedin] Making MarTech Investments? Bet on the Customer
However, going to the CEO and saying “we improved our email send times by 22%,” versus “we invested in technology to discover, nurture and create four new customers this month” is a big difference. Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. According to Scott Brinker (a.k.a.
MARKETING ACTION | THURSDAY, APRIL 16, 2015
[Email, Linkedin] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
Make connections on LinkedIn, reach out to folks within that department, make those introductions, and that way you can stand out, as opposed to just applying on a job board. feel that doing it online via LinkedIn messages, introducing yourself that way, getting connected that way, is not as abrasive and brash. Customer service: 33%.
HINGE MARKETING | WEDNESDAY, APRIL 15, 2015
[Email, Linkedin] Working with the Professional Services Marketing Partner (Not Quite) Next Door
They’ll be hard at work before you’ve arrived at the office and likely still checking email as you’re winding down your day. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Is your firm's website overdue for a redesign? And they seem to be a great cultural/values match too!
VERTICAL RESPONSE | WEDNESDAY, APRIL 15, 2015
[Email, Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Email, Linkedin] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. They approached LinkedIn and Marketo to solve that problem for them.
MARKETING ACTION | WEDNESDAY, APRIL 15, 2015
[Email, Linkedin] Email: Retention Strategies in an Acquisition World
As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world.
ANNUITAS | TUESDAY, APRIL 14, 2015
[Email, Linkedin] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
took classes in HTML and the Adobe Creative Suite, gaining skills which I immediately put to use and leveraged to grow our marketing engine and better control and make changes in email marketing and website development. Would your boss do that for you? According to our ANNUITAS survey , it’s clear that it isn’t happening. Does yours?
EMAGINE B2B BLOG | TUESDAY, APRIL 14, 2015
[Email, Linkedin] Digital Awesomeness Series: A Day In The The Life
Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. Immediately follow it up with an email. Heck, some people would rather respond to email and we can respect that J. Keep emailing. Keep emailing. 30pm – Connect with new contacts on LinkedIn. No script.
HUBSPOT | MONDAY, APRIL 13, 2015
[Email, Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. Survey your blog visitors and email subscribers on topics interest them most, and mine your customers'' FAQs. 9) Eschew the Top 10 List for the Top 9 List.
HINGE MARKETING | MONDAY, APRIL 13, 2015
[Email, Linkedin] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
So our friends introduced us and through email we were briefed on what to expect… the choice was obvious. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul.
HINGE MARKETING | FRIDAY, APRIL 10, 2015
[Email, Linkedin] 5 Essential Features of an Architecture Firm’s Website
Give different contact options: Different clients like to reach out in different ways, so give options - a phone number, mobile number, email address, and even social media pages. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. It is vital that the first meeting be a harmonious one. Add a watermark.
B2B MARKETING UNPLUGGED | THURSDAY, APRIL 9, 2015
[Email, Linkedin] The End of Valued Customers
It showed up in my email just yesterday, minutes after the monthly statement, and not long before the important reminder about the scheduled maintenance you’re doing this weekend. Oh, and while I have you, I probably won’t vote for your podcast because I have unsubscribed due to the constant emails reminding me to vote for you.
SOCIAL MEDIA B2B | THURSDAY, APRIL 9, 2015
[Email, Linkedin] Your B2B Prospects Want to Binge Your Content
Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Are they responding to your generic blast emails? If you send the ebook link via email, include related content there. Check.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 8, 2015
[Email, Linkedin] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. In the mid-funnel, marketers must nurture prospects using a variety of tactics, ranging from email, to sales development rep phone calls to display advertising. Hurdle No. 3: Only 1 in 20 of website visitors share their email addresses.
WINDMILL NETWORKING | WEDNESDAY, APRIL 8, 2015
[Email, Linkedin] Get More Email Subscribers: Run a Social Media Contest
Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Why use email? Email is an extremely cost effective way to grow sales. Email Marketing Run a social media contest!
MARKETING ACTION | WEDNESDAY, APRIL 8, 2015
[Email, Linkedin] Why CEOs Say Yes to Marketing Automation
Marketing automation lets makes it easier to segment your lists by field values (explicit data such as title, department, industry, company size) and by implicit, inferred factors (often actions) such as web pages visited, eBooks downloaded, emails clicked on. Your marketing automation system will replace your email marketing program.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 7, 2015
[Email, Linkedin] 7 Modern Marketing Experience Takeaways
An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). According to Litmus Technologies, 51% of all email is opened on a mobile device. There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. Oracle Marketing Cloud
KOMARKETING ASSOCIATES | TUESDAY, APRIL 7, 2015
[Email, Linkedin] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. LinkedIn allows your company to display its knowledge and expertise, while sharing high-level industry information. inches of snow to melt. Enjoy!
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2015
[Email, Linkedin] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help?
VERTICAL RESPONSE | MONDAY, APRIL 6, 2015
[Email, Linkedin] 75 Email Newsletter Content Topics You Can Use ASAP
If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. Below, we’ve brainstormed 75 email newsletter content topics you can use ASAP.
BIZNOLOGY | FRIDAY, APRIL 3, 2015
[Email, Linkedin] Is your social strategy effective?
Sign up for our emails here. Social Media Marketing digital strategy Facebook linkedin social media social media marketing social media strategy Social network twitter Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. Are you posting at the right times?
MODERN B2B MARKETING | WEDNESDAY, APRIL 1, 2015
[Email, Linkedin] 3 Lasting Benefits To April Fools’ Day Prank Marketing
This year, LinkedIn’s prank was a new service called “Magic Mirror” that helps users find and predict their ideal career…even if that is a Cat Wedding Photographer. 2) Build Buzz. ” email, which must have caught recipients attention. Every brand has a curated image that they share with consumers.
WINDMILL NETWORKING | WEDNESDAY, APRIL 1, 2015
[Email, Linkedin] 4 Killer Ways to Get Your Nonprofit Shared on Social Media
What do you do when the majority of your audience utters one of these phrases — “I’m swamped… “I’m way behind”… “I’m overloaded”… “My email is out of control…” a half dozen times each day? You have to work around it! Because there’s no stopping it. CFRE contributes a monthly column on Social Media and Nonprofits.
NUSPARK | SUNDAY, MARCH 29, 2015
[Email, Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
LinkedIn Lead Accelerator. Retarget a nurture email list with a retargeted web message for 2 weeks before your next nurture email is dropped. Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). LinkedIn Advertising Wish List.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Email, Linkedin] Terminus Offers Targeted Display Ads for B2B
For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). email-based targeting. Terminus selects cookies by using LiveRamp and other data partners to match them against email addresses from the CRM or marketing automation system. Some vendors do this better than others.
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Email, Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
Phone calls are more personal than emails and demand an instant response – which can be both good and bad. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. For many professional services firms, online marketing has become front and center over the last five years, Why? Branding Strategy
WEBBIQUITY | WEDNESDAY, MARCH 25, 2015
[Email, Linkedin] 13 Great Guides to Growing Your Blog Audience
Email? ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. They get tons more email subscribers than you. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e.,
HUBSPOT | TUESDAY, MARCH 24, 2015
[Email, Linkedin] Starting a New Job? 8 Tips for Having a Great First Day
Subscribe to their email newsletter. To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). Congrats! The hard part is over, right? Read their blog.
HUBSPOT | MONDAY, MARCH 23, 2015
[Email, Linkedin] The Essential Reading List for Growth Hackers: 15 Experts to Follow
Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Some good ones: " How to Connect with VIPs: 5 Tips for Cold Emails ". " The Step-by-Step Guide to 10X Growth for Any Blog ". " How to Create a Marketing Plan ". 9) Dharmesh Shah , Co-Founder & CTO of HubSpot. Follow @seanellis.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Email, Linkedin] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. Your website is one critical piece of that puzzle – and email marketing is another.
BIZNOLOGY | MONDAY, MARCH 23, 2015
[Email, Linkedin] 10 data experts explain why little data is the new big data
Why do people obsess over LinkedIn Connections or Twitter followers? Sign up for our emails here. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). But is bigger better?
HUBSPOT | MONDAY, MARCH 23, 2015
[Email, Linkedin] Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion
We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. It turns out that the way you do anything -- even writing an email -- is usually the way you do everything.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 23, 2015
[Email, Linkedin] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
Using three simple questions that you can use to structure your own campaigns, see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015. . How to Use LinkedIn to Generate Leads [More from the blogs].
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 22, 2015
[Email, Linkedin] The Revised Approach to Content Distribution
This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Marketing—at its core—hasn't changed. How They Work Together.
HINGE MARKETING | THURSDAY, MARCH 19, 2015
[Email, Linkedin] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Sure, traffic to the website is up and your email list has grown, but where is the revenue? Set up Email Workflows. On Twitter or LinkedIn? Be Patient. Wrong. Now what?
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 19, 2015
[Email, Linkedin] The Ultimate Guide: Getting Started with Social Selling [New eBook]
If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front. While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? They know what they want and why.
THE FORWARD OBSERVER | THURSDAY, MARCH 19, 2015
[Email, Linkedin] 4 Steps To Align Your Sales Approach With Inbound Marketing
Check LinkedIn to read your lead’s profile, see if you have any shared contacts or groups. See what they have downloaded from your site, what pages they have looked at, which emails they are reading and what seems to be resonating with them overall. Here''s how to align the methods. Ah, the good old days. What made it so great?
HINGE MARKETING | WEDNESDAY, MARCH 18, 2015
[Email, Linkedin] Does Your Professional Services Firm Need a High Performance or a Branding Website?
This content will be the foundation for implementing other marketing techniques into your strategy, including social media, email campaigns, and public relations. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. After all, 80% of prospects will look at your website when evaluating several firms.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 18, 2015
[Email, Linkedin] Three huge ideas to build your networking momentum
To do this I connected with him on both Facebook and LinkedIn. Tone & voice are much easier to understand : We’ve all gotten that cryptic email or tweet. To do this I connected with him on both Facebook and LinkedIn. However, I feel like nowadays people think networking is a quick fix. love my digital friends, too.
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Email, Linkedin] Happy St. Patrick’s Day from Find New Customers!
Linkedin Ads $ 0.75. Shoot an email to jeff.ogden at findnewcustomers.com to learn more about how you can do more cost-effective advertising. The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. They keep making their product better and better and I did a great webinar with them yesterday.
ANNUITAS | TUESDAY, MARCH 17, 2015
[Email, Linkedin] The Key Marketing Automation Players On Your Team
He/she should have an email marketing calendar to manage what communications are going out, to what segments and when. Engage with the various marketing automation groups within LinkedIn, vendor customer communities and your network to source the best candidates. Wrong. The Power User. This user knows it all. The Marketing User.
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Email, Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also , LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Email: And when that voicemail can be accompanied by an email, it makes communication more cohesive.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 17, 2015
[Email, Linkedin] 3 Ways to Mine a Marketing Pot of Gold
Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable attributes often aren’t unified in one location. Understanding email patterns can be helpful in developing a more behavioral-based engagement model.
HINGE MARKETING | MONDAY, MARCH 16, 2015
[Email, Linkedin] The Battle for Marketing Talent in Professional Services
Email Marketing and Lead Nurturing Once you attract audiences to your firm’s website, expertise in lead nurturing is what will allow you to qualify leads and encourage them into closer and closer engagements. Email marketing is a key platform for nurturing leads, as well as sharing your content and staying connected to your audience.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 16, 2015
[Email, Linkedin] How to Use LinkedIn to Generate Leads
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.
HUBSPOT | SATURDAY, MARCH 14, 2015
[Email, Linkedin] How to Use Humor to Sell More [Free Email Templates]
like to use Twitter and LinkedIn to understand what tone I should use to approach someone. Bringing the LOLs. I’m a big fan of adding funny GIFs , videos, or images to follow-up emails. The recipient liked it so much that she even showed the email to her four-year-old daughter. To read more content like this, subscribe to Sales.
HUBSPOT | FRIDAY, MARCH 13, 2015
[Email, Linkedin] How to Learn Social Media Marketing: 41 Resources for Beginners
The 3 Biggest Mistakes People Make on Twitter and LinkedIn. These ebooks will provide deeper information on specific networks and topics. 1) An Introduction to LinkedIn for Business. An Introduction to Pinterest for Business. 2) A Visual Guide to Creating the Perfect LinkedIn Company Page. This is not going to bring results.
HINGE MARKETING | FRIDAY, MARCH 13, 2015
[Email, Linkedin] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. However, as I describe in this video, there are several reasons using purchased lists could hurt your email marketing results instead of help them.
HINGE MARKETING | THURSDAY, MARCH 12, 2015
[Email, Linkedin] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
They follow your company on LinkedIn (though maybe they’re just looking for a job). Maybe they’ve subscribed to an email newsletter. They’ve registered for and attended one of your webinars and they’ve opened your emails. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn.
MARKETING ACTION | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] Marketing’s Bright New Tool: Act-On Anywhere
Here’s your number-one benefit: With Act-On Anywhere, you can stay within your favorite applications while still using marketing automation to create and optimize content, use email more effectively, and access more marketing engagement data to make better business decisions. Imagine: You are a salesperson browsing LinkedIn. ” 2.
SYNECORE | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] Maximizing the Effectiveness of Content Personalization
While email and social media marketing might work for a certain business’ customers, whitepapers or webinars might work better for another. For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. Building Blocks of Content Strategy. Takeaway.
VERTICAL RESPONSE | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] 29 Ways to Collect Email Addresses for Your Business
Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Ask each person you meet to sign up, or ask for permission to send an email. Host your own event.
BIZNOLOGY | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] The Internet of Things (IoT): when everything is “a thing”
And we are not talking only about current “things:” as anybody being found by friends who we met as a child decades ago via Facebook or LinkedIn can attest, our past has never been so present as it is now. Sign up for our emails here. Read on to find more about the difference between the IoT and the Internet of things.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] Are you using SlideShare to Generate Leads from Tradesman?
SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you. She focuses on ways to collect emails from viewers, how to use links in slides, why you should add visual calls to action and lastly, why the description. It’s a good quick read.
BIZNOLOGY | TUESDAY, MARCH 10, 2015
[Email, Linkedin] Why aren’t you already cross-posting on LinkedIn?
Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially 6,099 built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Email, Linkedin] 7 Tips for Finding and Managing Amazing Freelancers
simply shot her an email to see if she’d be interested. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. We also write recommendations for our freelancers on LinkedIn , recommend them for other jobs, and praise their work consistently.
EMAGINE B2B BLOG | MONDAY, MARCH 9, 2015
[Email, Linkedin] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
Email, Twitter, LinkedIn to name a few. This can be a refreshing break from the hundreds of emails clogging up your outlook. A real conversation with a real person. Welcome to another new blog series! Once a month Leah will stop our blog to share any and all digital awesomeness she encounters along the way. There is no secret.
B2B MARKETING INSIDER | MONDAY, MARCH 9, 2015
[Email, Linkedin] CMO Disruption: Marketing Is More Than Just Promotion!!!
When Jon asked me why this wasn’t happened, he recalled our email exchange where I said: My view is that most CMOs don’t see content as a problem. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I recently did this Google Hangout with Jon Reed on CMO Disruption. Jon, gets it.
BIZNOLOGY | FRIDAY, MARCH 6, 2015
[Email, Linkedin] Troubleshooting your B2B marketing data problems
This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Another way is to parse the email address. Email the prospect and ask for more data. Like this post?
WINDMILL NETWORKING | FRIDAY, MARCH 6, 2015
[Email, Linkedin] Social Media Marketing vs. Email Marketing
Do they send email blasts and newsletters? Are you wondering which one, social media marketing or email marketing is giving you the best ROI? Without a good system […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Doesn''t email marketing take more time?
B2B MARKETING INSIDER | THURSDAY, MARCH 5, 2015
[Email, Linkedin] Social Media Secrets To Build Your Personal Brand
Just like email. When my kids ask me what I do all day at work, maybe I should answer “I do email, sit on conference calls and listen to my colleagues talk about TV shows.” ( Disclosure: these examples are purely fictitious. Consider this: The Atlantic says we spend almost a third of our day answering email! Titles matter. Bullets
VOICE-BASED MARKETING | THURSDAY, MARCH 5, 2015
[Email, Linkedin] How to Generate More Leads from Social Media
Americans now officially spend more time on social media than they spend doing any other Internet activity (including email) and 60% of that social media activity takes place on smartphones and tablets (Business Insider). Generating leads from social media can be a challenge for many businesses. Can we have a lead-in here? Call Tracking
MARKETING ACTION | THURSDAY, MARCH 5, 2015
[Email, Linkedin] How to Build Your Twitter Following (for Free)
Set up tweets (and Facebook posts, and LinkedIn updates and Google+ posts) for every share-worthy resource you come across. Add them to the author biography of any guest post you write, and in the footer of your email messages. Either way, this is an interesting new way to build your Twitter following from every email you send. 6.
LEADERSHIP | TUESDAY, MARCH 3, 2015
[Email, Linkedin] What’s Holding Back Your B2B Lead Generation?
There is excitement in sharing news that the sales team has connected with a lot of influential people on LinkedIn. Personalize…but do it sensibly: When was the last time you personalized an email keeping in mind what the recipient’s interests were (according to their social media behaviour)? FROZEN. It’s been a brutal winter for sure.
VERTICAL RESPONSE | TUESDAY, MARCH 3, 2015
[Email, Linkedin] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. But how can you take your emails from good to great? Litmus Scope Have you ever received an email that you loved and wished you could recreate it? List size.
BIZNOLOGY | TUESDAY, MARCH 3, 2015
[Email, Linkedin] The Medium.com is the message
Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. Sign up for our emails here. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. The More the Merrier. The URL Importer. Search
B2B MARKETING UNPLUGGED | TUESDAY, MARCH 3, 2015
[Email, Linkedin] Only You Can Prevent Feature Puke
This email recently wasted three seconds of my time: . B2B Advertising Getting & Losing Business Stupid Ideas B2B marketing bizmarketer Elizabeth Williams getting the business linkedin sales squirrels If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. Nasty.
ENGAGE | MONDAY, MARCH 2, 2015
[Email, Linkedin] 7 Places to Find Interview Sources Online
LinkedIn. You can try posting a status on LinkedIn asking for what you need, but I’ve found that a personal approach is more successful. You can save these searches on LinkedIn as you continue to research. 6. Finding the right source for a story — especially on deadline — can frustrate even the most seasoned journalist. HARO .
MARKETING ACTION | MONDAY, MARCH 2, 2015
[Email, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? AdWeek.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 27, 2015
[Email, Linkedin] Celebrate the 2015 Markie Award Finalists!
LinkedIn | Polycom. Extraordinary Email?: It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] Could Event Marketing Be Your B2B Golden Ticket?
After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). Provides Expertise. and London. Your Turn.
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] How to Use LinkedIn for Business Development
LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?