• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Email, Linkedin] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Things to Check: Is your email address professional? Is your email address from a professional and current domain, like Gmail? Does your resume's storyline align with your LinkedIn profile? Things to Check: Have you included your basic contact information, including name, address, email address, and phone number?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Email, Linkedin] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    How many decision makers are on that email subscription list? Chances are, you’re making marketing decisions about campaign execution based on internal data reports, such as the best time to send emails, or the best content to drive display ads to, but you aren’t using data to inform your acquisition strategy. Word of mouth directions.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Email, Linkedin] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. How to write well for cover letters and introduction emails. "Find a job," they said. It'll be easy," they said. Ahh, if only. If you're feeling overwhelmed, you're not alone.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Email, Linkedin] Don’t make it so difficult to get directly in touch with you
    You’re easily overwhelmed by all the messages you receive when you make your email available on your site, aren’t you? You used to have an email form and your email address on your site until you started getting spam there, too. Email Has Come a Long Way. Digging Through Email is Part of Your Job.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Email, Linkedin] 5 Disruptive Social Selling Technologies
    Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. Marketing can set up content and send it as an email to the sales team, which can click a link inside the email and post it to their social channels within minutes. The UI is super clean and it is extremely easy to navigate.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Email, Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. LINKEDIN:    Had to be converted to social selling. million.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Email, Linkedin] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. You can also email or call me, Louis Foong, at (905) 709-3827.    . An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. It never ceases to surprise me.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Email, Linkedin] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Email, Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They sent an email announcing new content and followed with a second email to the recipients who didn’t open the first email. They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. Change isn’t easy.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Email, Linkedin] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB).
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Email, Linkedin] Search isn’t about search anymore, it’s about social
    LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. think you should start with Medium and Linkedin. Sign up for our emails here. Instead of only producing one very expensive.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Email, Linkedin] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Include a link to your landing page in your email signatures and social media profiles. Only ask for what you need (name, email address, title) and no more. Keep your emails succinct and laser focused. Set a timeline.
  • HINGE MARKETING  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs
    The other top marketing tools Visible Experts identified were: Research Reports Pay-per-click advertising Email marketing The combination of these strategies suggest that Visible Experts are most effective in the accounting and financial services industry when they are appealing to a wide audience and asserting their credibility. ” 42.5
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] Creativity, Technology, And The Future Of Storytelling
    And they don’t open emails they don’t want. What’s worse is that increasingly, we unsubscribe from unwanted emails. Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Tweet This! ]. ” �.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] How to Use a Lead Generation Item on Facebook
    years ago every business had to have a website to appear professional. […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] Why you need to re-evaluate the design of your blog
    You’re dealing with a very distracted audience… Facebook, emails, phone calls, texts, SQUIRREL! Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. You’re dealing with a very distracted audience… Facebook, emails, phone calls, texts, SQUIRREL! By Jon-Mikel Bailey, {grow} Community Member. Design matters. Let go.
  • VIRALLY BLOG  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] What is missing from your content strategy
    We are inundated with email newsletters, social media notifications as well as the normal stream of updates and emails. It could be relevant LinkedIn groups, Facebook groups, forums, across personal and professional social accounts, email lists and pop ups on your website. So why is it all not working?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    subscribe to relevant emails and RSS feeds all about the topics I generally write about: general marketing theory, content development, email best practices, marketing automation, social media, and so on. LinkedIn Groups can be a great source of inspiration, since like-minded people often post the issues they’re dealing with every day.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Email, Linkedin] 6 Data-Backed Lessons for Content Marketers in Europe
    Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. 48% of respondants don't use LinkedIn ads. Content marketing is nothing new to marketers all over the world. To get ahead and stand out, the key is knowing where in your content strategy to invest.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Email, Linkedin] 10 Resources to Help You Teach Inbound Marketing
    It's been created and vetted by other marketing professors, so it's chock-full of information that professors actually care about. 2) An Email Template for Reaching Out to Guest Lecturers. Ask friends of friends, or do a little research on LinkedIn. All you need to enter to win is an email address. 10) Marketing Grader.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Email, Linkedin] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Just set up the keywords you want them to keep an eye out for, and you’ll be notified via email when they are mentioned online. On Google+ or LinkedIn?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Email, Linkedin] 5 Event Ideas that Attract Customers
    Once you have all your event details set, you need to get the word out to potential attendees through various channels: Email – A great place to start is your own list of email subscribers. Send an event invitation via email far enough in advance that your subscribers can plan it into their calendars. All rights reserved.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Selfie stick video or photo social media campaign.
  • VIRALLY BLOG  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] It only takes 1 download
    There is so much energy applied today to get big numbers of everything, social media followers and likes, connections on LinkedIn, email subscribers, YouTube subscribers are even views on your landing page or blog. It only takes 1 download to make a difference. This is all with the intention of reaching your goal right?
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. Don’t forget an email list! On LinkedIn? We call them high-visibility firms. Expert content.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Email, Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). The emails the hiring manager sends you with details on what to expect in the interview? We want to help. Listen.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Email, Linkedin] A Beginner's Guide to Publishing on LinkedIn
    Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. The audience, the tone, and the overall "lay of the land" are unique to those of LinkedIn. Dig in. The results? 5.68%.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Email, Linkedin] How to a Create a B2B Case Study that Boosts New Business
    Send the client interview questions in an email to help them determine whether they feel comfortable participating. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Did you know that 84% of buyers say they won't interact with a brand unless they trust it? You create case studies. Case Studies
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Email, Linkedin] You can only win search by winning social
    Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Sign up for our emails here. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Like this post?
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Email, Linkedin] 7 B2B Website Best Practices to Enhance Your Online Presence
    While a blog post should be freely accessible to anyone in order to draw visitors, you may ask for useful information such as a visitor’s email address before allowing them to download premium content. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. So, how important is it? Why is that?
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Email, Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
    ” It short, it means creating and sharing (via social media, email, and other platforms) truly exceptional content. As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights. On Google+ or LinkedIn? Let’s take a closer look.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Email, Linkedin] 9 Ways to Generate Leads with Mobile Marketing
    Create Mobile-Friendly Email. Studies show that as much as 53% of the people viewing your email may be doing so from a mobile device. With the right marketing automation solution, you should be able to test and optimize your email campaigns for mobile users. 2. Here’s a creative way to create engaging, interactive mobile emails.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Email, Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Email, Linkedin] Task management is time management: 3 tools that work
    Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Sign up for our emails here. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] Critical Email Marketing Do’s and Don’ts for Professional Services
    Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However, the personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little. On Twitter and LinkedIn?
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The bad news is that it takes significantly more outbound calls, voicemails and emails to follow-up a lead than you’d wish was the case. This time the QB ran it in for the touchdown. Period. Reheat.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] 10 DIY Ways to Get More Visits to Your Website
    List your business website in your email signature. You’re constantly writing and sending emails, right? Well, every email you send is an opportunity to get your website out there. Make sure your business website is listed and “clickable” in your email signature. Leverage your LinkedIn audience.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Email, Linkedin] 14 Helpful Tips for Getting the Most Out of a Conference
    Let’s be honest: You’ll probably be checking your work email during the conference. Sure, you might have exchanged emails with your customers in the last few months, but nothing beats a face-to-face interaction. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Be prepared.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Email, Linkedin] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Depending on the buying cycle in your industry, these email autoresponders could span a couple of weeks or they could extend to several months. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. Having a copious amount of leads to nurture.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Email, Linkedin] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. For example, a search for the term 'email marketing' turned up the post, “ What Does Your Email Writing Style Say About You? You did it. What’s next?”
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Email, Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    The title to your SlideShare presentation is just as important as an email subject line. You can encourage people to visit your website, suggest that people follow you on social media or ask people to sign up for your email list. To get people to sign up for your email list, add a link to your VerticalResponse sign up form.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Email, Linkedin] Case study in data-driven B2B customer acquisition marketing
    First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites. Sign up for our emails here. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Past purchase of cloud-based software.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Email, Linkedin] The Ultimate Online Editing and Proofreading Checklist
    Have you emailed it to subscribers, leads, and other relevant contacts in your database? LinkedIn Pulse. As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Download this free guide for even more writing and editing tips.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Email, Linkedin] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    9am: Arrive at work, check your emails. Time to sift through your emails. Compile social posts about content or events to be pushed out on social and email them out weekly to all or a select bunch of your most social colleagues. Social media never sleeps, find out how you can fit it all around your day. 8am: The morning commute.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Email, Linkedin] Survey says: ANZ Companies use social media for business
    LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. However, that might make it easier for you to reach those professionals who are using LinkedIn. Sign up for our emails here. Social Media Use. Social Media Sites Used.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Email, Linkedin] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Email, Linkedin] How to Analyze Your Blog Posts: A Beginner's Guide
    Email your blog content to your database. Was it through social media, organic traffic, email marketing, or something else? If so, you'll want to invest more of your efforts in LinkedIn than the other social media channels. How do you decide which topics to write about on your blog to attract the most traffic and leads? Videos?
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Email, Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    For example, if you have a prospect that signs up for a free trial of your product, you should attach a higher score to that behaviour than when a prospect subscribes to your email newsletter. Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Email, Linkedin] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. When they run out, they start a conversation in their LinkedIn groups. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. The result?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Email, Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    What goes on tour stays on tour… The email sent late at night after a bottle of wine and a carefully nursed grievance about our ex-employer. With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Sadly, just because we can doesn’t mean we should.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Email, Linkedin] Hey Marketing: An Inquiry Is Not A Lead
    ” These are inquiries.These are names and email addresses, and if you are lucky, phone numbers and company names and titles. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Email, Linkedin] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Email, Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Email, Linkedin] Increasing your content marketing reach
    They might be using some of the same channels – Pinterest, for example – but there are others they’re not on, like LinkedIn, and they’re certainly not using them the same way. Email Marketing – The Reminder. That’s why email marketing needs to be a part of your tool kit. Sign up for our emails here. SEO is just the start.
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Email, Linkedin] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    You don’t want to send prospects bouncing away from both your content and your email list. And so is our next topic, your email list. 3. Build Your Email List As mentioned above, an increase in the number of downloads of your gated content also translates to more email addresses in your list. On Google+ or LinkedIn?
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Email, Linkedin] Making MarTech Investments? Bet on the Customer
    However, going to the CEO and saying “we improved our email send times by 22%,” versus “we invested in technology to discover, nurture and create four new customers this month” is a big difference. Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. According to Scott Brinker (a.k.a.
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Email, Linkedin] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    Make connections on LinkedIn, reach out to folks within that department, make those introductions, and that way you can stand out, as opposed to just applying on a job board. feel that doing it online via LinkedIn messages, introducing yourself that way, getting connected that way, is not as abrasive and brash. Customer service: 33%.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Email, Linkedin] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    They’ll be hard at work before you’ve arrived at the office and likely still checking email as you’re winding down your day. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Is your firm's website overdue for a redesign? And they seem to be a great cultural/values match too!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Email, Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Email, Linkedin] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. They approached LinkedIn and Marketo to solve that problem for them.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Email, Linkedin] Email: Retention Strategies in an Acquisition World
    As Head of Digital Compliance for Act-On David Fowler is responsible for issues including email deliverability, privacy compliance, and industry stewardship in regard to our customers and our corporate objectives. Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Email, Linkedin] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    took classes in HTML and the Adobe Creative Suite, gaining skills which I immediately put to use and leveraged to grow our marketing engine and better control and make changes in email marketing and website development. Would your boss do that for you? According to our ANNUITAS survey , it’s clear that it isn’t happening. Does yours?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Email, Linkedin] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. Immediately follow it up with an email. Heck, some people would rather respond to email and we can respect that J. Keep emailing. Keep emailing. 30pm – Connect with new contacts on LinkedIn. No script.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Email, Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. Survey your blog visitors and email subscribers on topics interest them most, and mine your customers'' FAQs. 9) Eschew the Top 10 List for the Top 9 List.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Email, Linkedin] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    So our friends introduced us and through email we were briefed on what to expect… the choice was obvious. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Email, Linkedin] 5 Essential Features of an Architecture Firm’s Website
    Give different contact options: Different clients like to reach out in different ways, so give options - a phone number, mobile number, email address, and even social media pages. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. It is vital that the first meeting be a harmonious one. Add a watermark.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Email, Linkedin] The End of Valued Customers
    It showed up in my email just yesterday, minutes after the monthly statement, and not long before the important reminder about the scheduled maintenance you’re doing this weekend. Oh, and while I have you, I probably won’t vote for your podcast because I have unsubscribed due to the constant emails reminding me to vote for you.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Email, Linkedin] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. Are they responding to your generic blast emails? If you send the ebook link via email, include related content there. Check.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Email, Linkedin] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. In the mid-funnel, marketers must nurture prospects using a variety of tactics, ranging from email, to sales development rep phone calls to display advertising. Hurdle No. 3: Only 1 in 20 of website visitors share their email addresses.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Email, Linkedin] Get More Email Subscribers: Run a Social Media Contest
    Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Why use email? Email is an extremely cost effective way to grow sales. Email Marketing Run a social media contest!
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Email, Linkedin] Why CEOs Say Yes to Marketing Automation
    Marketing automation lets makes it easier to segment your lists by field values (explicit data such as title, department, industry, company size) and by implicit, inferred factors (often actions) such as web pages visited, eBooks downloaded, emails clicked on. Your marketing automation system will replace your email marketing program.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Email, Linkedin] 7 Modern Marketing Experience Takeaways
    An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). According to Litmus Technologies, 51% of all email is opened on a mobile device. There seemed to be fewer product specific enhancement announcements to Eloqua versus years past. Oracle Marketing Cloud
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Email, Linkedin] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. LinkedIn  allows your company to display its knowledge and expertise, while sharing high-level industry information. inches of snow to melt. Enjoy!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Email, Linkedin] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Email, Linkedin] 75 Email Newsletter Content Topics You Can Use ASAP
    If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. Below, we’ve brainstormed 75 email newsletter content topics you can use ASAP.
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Email, Linkedin] Is your social strategy effective?
    Sign up for our emails here. Social Media Marketing digital strategy Facebook linkedin social media social media marketing social media strategy Social network twitter Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. Are you posting at the right times?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Email, Linkedin] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    This year, LinkedIn’s prank was a new service called “Magic Mirror” that helps users find and predict their ideal career…even if that is a Cat Wedding Photographer. 2) Build Buzz. ” email, which must have caught recipients attention. Every brand has a curated image that they share with consumers.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 1, 2015
    [Email, Linkedin] 4 Killer Ways to Get Your Nonprofit Shared on Social Media
    What do you do when the majority of your audience utters one of these phrases — “I’m swamped… “I’m way behind”… “I’m overloaded”… “My email is out of control…” a half dozen times each day? You have to work around it! Because there’s no stopping it. CFRE contributes a monthly column on Social Media and Nonprofits.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Email, Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. Retarget a nurture email list with a retargeted web message for 2 weeks before your next nurture email is dropped. Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). LinkedIn Advertising Wish List.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Email, Linkedin] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). email-based targeting. Terminus selects cookies by using LiveRamp and other data partners to match them against email addresses from the CRM or marketing automation system. Some vendors do this better than others.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Email, Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
    Phone calls are more personal than emails and demand an instant response – which can be both good and bad. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. For many professional services firms, online marketing has become front and center over the last five years, Why? Branding Strategy
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Email, Linkedin] 13 Great Guides to Growing Your Blog Audience
    Email? ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. They get tons more email subscribers than you. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e.,
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Email, Linkedin] Starting a New Job? 8 Tips for Having a Great First Day
    Subscribe to their email newsletter. To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). Congrats! The hard part is over, right? Read their blog.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Email, Linkedin] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Some good ones: " How to Connect with VIPs: 5 Tips for Cold Emails ". " The Step-by-Step Guide to 10X Growth for Any Blog ". " How to Create a Marketing Plan ". 9) Dharmesh Shah , Co-Founder & CTO of HubSpot. Follow @seanellis.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Email, Linkedin] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. Your website is one critical piece of that puzzle – and email marketing is another.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Email, Linkedin] 10 data experts explain why little data is the new big data
    Why do people obsess over LinkedIn Connections or Twitter followers? Sign up for our emails here. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). But is bigger better?
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Email, Linkedin] Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion
    We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. It turns out that the way you do anything -- even writing an email -- is usually the way you do everything.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Email, Linkedin] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    Using three simple questions that you can use to structure your own campaigns,  see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed  how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015.  . How to Use LinkedIn to Generate Leads [More from the blogs].
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Email, Linkedin] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Marketing—at its core—hasn't changed. How They Work Together.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Email, Linkedin] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Sure, traffic to the website is up and your email list has grown, but where is the revenue? Set up Email Workflows. On Twitter or LinkedIn? Be Patient. Wrong. Now what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 19, 2015
    [Email, Linkedin] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front. While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? They know what they want and why.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Email, Linkedin] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Check LinkedIn to read your lead’s profile, see if you have any shared contacts or groups. See what they have downloaded from your site, what pages they have looked at, which emails they are reading and what seems to be resonating with them overall. Here''s how to align the methods. Ah, the good old days. What made it so great?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Email, Linkedin] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    This content will be the foundation for implementing other marketing techniques into your strategy, including social media, email campaigns, and public relations. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. After all, 80% of prospects will look at your website when evaluating several firms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Email, Linkedin] Three huge ideas to build your networking momentum
    To do this I connected with him on both Facebook and LinkedIn. Tone & voice are much easier to understand : We’ve all gotten that cryptic email or tweet. To do this I connected with him on both Facebook and LinkedIn. However, I feel like nowadays people think networking is a quick fix. love my digital friends, too.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Email, Linkedin] Happy St. Patrick’s Day from Find New Customers!
    Linkedin Ads   $  0.75. Shoot an email to jeff.ogden at findnewcustomers.com to learn more about how you can do more cost-effective advertising. The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. They keep making their product better and better and I did a great webinar with them yesterday.
  • ANNUITAS  |  TUESDAY, MARCH 17, 2015
    [Email, Linkedin] The Key Marketing Automation Players On Your Team
    He/she should have an email marketing calendar to manage what communications are going out, to what segments and when. Engage with the various marketing automation groups within LinkedIn, vendor customer communities and your network to source the best candidates. Wrong. The Power User. This user knows it all. The Marketing User.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Email, Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Email:  And when that voicemail can be accompanied by an email, it makes communication more cohesive.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Email, Linkedin] 3 Ways to Mine a Marketing Pot of Gold
    Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable attributes often aren’t unified in one location. Understanding email patterns can be helpful in developing a more behavioral-based engagement model.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Email, Linkedin] The Battle for Marketing Talent in Professional Services
    Email Marketing and Lead Nurturing Once you attract audiences to your firm’s website, expertise in lead nurturing is what will allow you to qualify leads and encourage them into closer and closer engagements. Email marketing is a key platform for nurturing leads, as well as sharing your content and staying connected to your audience.
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