• LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Email, Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Email, Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. And don’t forget email signatures, newsletters and phone conversations. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Step 1: Twitter. Step 2: Facebook. Are your customers on Facebook?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Email, Linkedin] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Email. Email still works when done right. Promoting Your Content.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Email, Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! ALL CAPS is considered screaming online and in email. It’s tempting, but when email was growing in popularity, an etiquette emerged. Here’s why.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Email, Linkedin] Your Customers Want to Talk to You
    And I’m going to look for an email or a toll-free number. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. each; email $6.50 Yes, they will send long, rambling emails that don’t make sense. Folks, bad news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Email, Linkedin] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Email, Linkedin] 3 Tips to Support Relevance in Your Marketing Communications
    With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. Focus on quality—not quantity—of email subscribers. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Email, Linkedin] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Same with sales – salespeople have to write emails all day long, so have you mastered the crisp, business style of writing? ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. Humans! What Hiring Managers Definitely Care About. Length.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Email, Linkedin] How to Build Your Email List [GUIDE]
    'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Send postcards to people on your list, inviting them to sign up for your email list on your website or blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Email, Linkedin] There Are No Emergencies in Marketing
    These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. received both a phone call and an email thanking me for doing my civic duty and urging me to report other suspicious activity. There are a lot of urgent things in social media.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Email, Linkedin] WTF Does Kevin Spacey Know About Content Marketing?
    And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads  - all the content we don’t want. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Email, Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Email, Linkedin] 25 ideas for your social media network strategy
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. This can help you find your current email contacts if they are on Twitter. Include your Twitter handle in your email signature and on your business cards. But a network plan?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] Capture Customers’ Imagination with Corporate Journalism
    There’s too much email, too much advertising, and too many marketing messages. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'There’s an information overload and you can feel it. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. and Flipboard.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    You''ll also include this CTA in a re-engagement email campaign during your second month, but don''t worry about that campaign yet.). Scrub and segment your email lists. This means no more sending emails to people who haven''t opted in to receiving your emails. No more buying email lists. Woohoo! Let''s do it.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    But just broadly speaking, I think if you are a B2B company, I would be looking at LinkedIn. would be spending a lot of time on LinkedIn and SlideShare. Consistently every year we’ve seen LinkedIn, Twitter, Facebook. Email’s role in content marketing. Email is hugely important. 'An Act-On Conversation. link].
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Email, Linkedin] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. Ever seen Culture Code ?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Email, Linkedin] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. The Integration of Google Maps/Places/+ Pages.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Email, Linkedin] Measuring that Which is Meaningful to Your Small Industrial Business
    LinkedIn now tells you how many profile views you get. Your CRM or email newsletter tool tells you how many people opened the e-newsletter you sent out last week. An email marketing tool can tell you that your subscriber base is growing or that your click-throughs are up, but it can’t tell you that your subscriber base is garbage.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Email, Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Two days later, an email is sent to the prospect with links to the webinar recording and presentation slides, which they watch and download. Four days have passed and the prospect hasn’t contacted you or visited your website for more information, so an email is sent offering an eBook on their topic of interest. Landing Pages.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Email, Linkedin] B2B Demand Generation Experts—A Call to Arms
    All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Use the email workhorse. Make sure you are driving people to your email list which you care for like a treasure; remember to nurture it constantly. You can also  email or call me, Louis Foong, at (905) 709-3827.     .
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Email, Linkedin] How to Grow Your List with Email Sign up Forms
    'A sign up form is one of the single most powerful tools you can use to grow your email list. Sign up forms are hosted webpages or embedded forms you can easily add to your website, blog and social networks to collect email subscribers. In today’s post, we’ll focus on how to use a sign up form to grow your email list.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] 7 Sales Stats That Will Change How You Sell
    Sales Stat: Top Sellers Use LinkedIn 6 Hours Per Week (Jill Konrath). LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 5) Bad Habit: Ignoring Email Marketing. But divert some of that attention to email. But not every habit is a good one. It’s true.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] 7 Sales Stats That Will Change How You Sell
    Sales Stat: Top Sellers Use LinkedIn 6 Hours Per Week (Jill Konrath). LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 5) Bad Habit: Ignoring Email Marketing. But divert some of that attention to email. But not every habit is a good one. It’s true.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] The Fine Line Between Cold Calling and Warm Calling
    To confirm information, you can use resources such as Data.com and LinkedIn to check prospects’ job titles and responsibilities as well as find corporate phone numbers and emails. Depending on the type of project, an inside sales rep may have many different campaigns to follow up on, calling both warm and cold prospects.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Email, Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. website, email, etc.). 'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? Campaign Visits. Interactions. Shares.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Email, Linkedin] The Attention Web: What B2B Marketers Need to Know
    For B2B firms, direct communication (email, snail mail, face-to-face, etc.) If you’ve created high quality content, ensure that it earns an adequate marketing ROI by consistently putting it in front of the right people; don’t expect them to find your content by themselves on your company website or blog, on LinkedIn or through Twitter.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Email, Linkedin] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. “Again.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Email, Linkedin] Webinar Recap: The Top 5 Brand Building Strategies
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories Visible Expert Profile: Joe Pulizzi Beginners’ Techniques for Email Marketing What You Should Expect From Your Marketing Department The Top Brand Building Strategies. Content Marketing. Get found more easily on search engines.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Email, Linkedin] Beginners’ Techniques for Email Marketing
    'If you don’t have much experience with email marketing in professional services , it’s important to start with the basics. This blog post is part one of a series where we will go through the different levels of email marketing techniques. Your emails may focus on: Your firm’s content. On Google+ or LinkedIn?
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Email, Linkedin] Seven Ways to Get The Most Out of Industry Events
    While it might be tempting to grab cup of coffee or catch up on email, you’ll miss the boat if you skip the content. Save time (and avoid the post-event email avalanche) by doing a little pre-event research on whose solutions or services might solve some of your pains or serve your priorities. Use Twitter as your event curator -.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Email, Linkedin] Are You Reaching Your A/E/C Lead Generation Potential?
    Leveraging stock content means “locking” a few of the most valuable pieces of content behind email registry. In other words, a consumer must register his email to download the content. Registering a prospect’s email is a strong signal that he or she is interested in your services. Email marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Email, Linkedin] How to use Power Editor to Ignite your Facebook Marketing
    Have an email list? All you need is an email list and an Excel spreadsheet to turn your database into marketing gold. Of course you must only use email addresses from people who have opted-in. You can find her on Twitter , LinkedIn , & Facebook. Have an email list? 'By M. How did they know I spoke Spanish?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Email, Linkedin] How to Take Vacation Without Sabotaging Your Sales Team
    In email tools like HubSpot''s , you can put your newsletter together ahead of time and schedule it to go out on the date and time that your clients are expecting it -- no need for you to be there to hit send. If you don''t have HubSpot, most email marketing tools will have this functionality in place for you to take advantage of as well.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Email, Linkedin] How to Increase Customer Loyalty through B2B Marketing
    Do they want to subscribe to your blog and receive email notifications when a new post is published? Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Email, Linkedin] 60 Marketing Acronyms Every Industry Pro Should Know
    Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Email, Linkedin] More Than A Thousand Words: The Power of Visual Storytelling
    We check our phones  150 times  per day and our email  30 times  an hour. And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. Images play an increasingly important role in today’s content marketing approach. Information Overload. The Power Of Visual Storytelling.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Email, Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    'How do you think of what to put in your emails? Though it''s still converting fairly well, you know that you can''t be a one trick pony if you want to grow your email channel into a real asset for your company. But before we begin, you need to remember one thing: Keep your email marketing goals in mind when sourcing content.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Email, Linkedin] 6 Easy Ways to Keep Track of Your Competitors
    Do they have a an email sign up? If so, sign up for it ( HINT : use a generic email address so they don’t know it’s you! Some companies will remove or block mailings to an obvious competitor email address.). 'You don’t have to be James Bond or Jason Bourne to find out what your competitors are up to. and Bing.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Email, Linkedin] Study: How Marketers Optimize Their Social Content
    Of the marketers who took our survey, the vast majority (84 percent) said they actively posted content on at least three or more social networks—most likely including Facebook, Twitter and/or LinkedIn. 'It may have taken some of them a while, but businesses have finally caught on to the importance of social media. pic.twitter.com/5zAmdmQKlg.
  • HINGE MARKETING  |  MONDAY, JUNE 16, 2014
    [Email, Linkedin] Visible Expert Profile: Jay Baer
    Social Media, Blogging, and Email. Jay sees social media, blogging, and email as integrated essentials to his overall content marketing strategy. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. This profile focuses on Jay Baer, a Visible Expert for digital marketing. Epiphany Moment. Teamwork.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Email, Linkedin] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    B2B marketers generally have less money to spend and fewer channels to leverage than consumer marketers, but they also control a large proportion of brand transmissions in your emails. Luckily, Despite this, many B2B marketers are still sending emails from “marketing@mycompany.com”, or signing emails with “Sincerely, Your Marketing Team.”.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Email, Linkedin] An Introduction to Partnership Marketing
    If email is your initial approach, keep it short and concise. Make both the intention of the email and the value of a partnership clear. If circumstances allow, phone calls or face-to-face conversations are preferable to email chains. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 12, 2014
    [Email, Linkedin] How to Create Genuine Experiences in Your Online Marketing Campaigns
    They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. The web has become something bigger than checking in on old high school buddies on Facebook or stalking potential leads on LinkedIn. 'Users online are smart. Don’t Fake It.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [Email, Linkedin] Time to get with the programmatic
    Events, email and content feature heavily.  Follow us on Twitter ,  LinkedIn  and Google+. 'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Two fifths of your budget is allocated to digital channels.  How did I do? Now, let me try again.  It seems so. 
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Email, Linkedin] 7 Tips for Creating a Better Call to Action
    Connect with social media:  Use Facebook, Twitter, LinkedIn, and other sites as destinations for your calls-to-action. If an email or website doesn’t render images correctly, the primary message in your image CTA will be lost. If you’re sending an email, make sure images, headlines, and products all link to relevant landing pages.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 11, 2014
    [Email, Linkedin] 4 Quick Tips to Set Your Business Development Reps Up for Success
    Signals is a free tool for sales reps to track your email open and clicks, so you can see who you should call and take action on, and who needs some time to cook. Comment on blogs, follow relevant industry groups on LinkedIn. Engage with people outside of a phone call or email. How can we get prospect into taking a meeting?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 9, 2014
    [Email, Linkedin] The Summer Grind: 3 Tips for Successful Summer Prospecting
    In order to build your summer pipeline, spend some time on LinkedIn to research each contact before reaching out to them, and build new lists based on what you see from there. Email can also be a very useful tool to use when prospecting busy individuals. 'Summer weather is finally starting to blossom. Build your pipeline. Be Strategic.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Email, Linkedin] 6 Jobs the Best Social Media Managers Actually Do
    Social media is particularly effective as a lead nurturing tool because prospects use multiple media (not just email) to consume information and social channels allow you to engage in a more timely manner. 'My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. 1) Content Creator.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Email, Linkedin] A Go-To Guide to Screwing Up Your Landing Pages
    Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. In that case, you''d want to just ask for name, email, and maybe company name. 'Landing pages are the core of the conversion process. But it''s not as easy as it sounds.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JUNE 4, 2014
    [Email, Linkedin] Four Dumb Ways to Prevent Revenue
    Instead, they created a general mailbox called “sales@dumbcompany1.com” Problem is, they forgot to make it anyone’s job to look at the emails. Dumb Company #3: This company was so tired of receiving emails from peasants, they had Todd turn on the force fields to prevent anything unpleasant from getting through.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Email, Linkedin] How to Get More People to Open Your Emails [Video]
    'For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. Will people open this email? Raise your hand if you wish you had more email every day?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Email, Linkedin] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    If you''ve got a question you''re always wanted to ask (it doesn''t have to be about blogging, even though the first two questions were), email us at blogging@hubspot.com. For example, let''s say that you''re getting the most traffic to your blog from email -- try optimizing your blog to get even more of that. Sound good? Thanks!
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Email, Linkedin] The Cobbler’s Children Have No … Marketing Campaigns
    LinkedIn. VentureBeat recently identified LinkedIn as the best place for lead intelligence. Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Post it on your website, send it out in an email campaign, and post it on SlideShare. Agency
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Email, Linkedin] What the World Would Be Like If B2B Marketing Didn’t Exist?
    Perhaps B2B marketers should become less intent on email blast and mass messaging for their particular audience and turn their attention toward what their customers actually want: campaigns may be more fruitful, regardless of inbound versus outbound focus. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Email, Linkedin] PR and Marketing: Are Bloggers the New Journalists?
    The marketing tool kit includes websites, premium content, email, webinars, advertising and more. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. '“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. What are the differences? Launch a new service line?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 27, 2014
    [Email, Linkedin] Wake Up From Your Cold Calling Coma: Inside Sales Messaging Methods
    When was the last time you changed up your email templates or updated your voicemails? ll even do a quick LinkedIn search to learn a little about the prospect’s role within the company. 'Have you been struggling to get traction with your prospects lately? Maybe it’s time to take a look at your messaging strategy. Warm it up! Be Human.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Email, Linkedin] How to Hire a Content Strategist
    LinkedIn is, obviously, the go-to starting point for sourcing candidates, but avoid focusing only on scanning profiles. Several pillars -- freemium pricing, engaging tools and apps, a rich web experience, relevant and welcome email, and, perhaps most importantly, smart content -- form the foundation of an effective inbound marketing program.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Email, Linkedin] Small Business Owners: Time to up Your Digital Game [Infographic]
    Ways to Take Advantage of LinkedIn. Copywriting Cheat Sheet: How to Write for Email, Social & the Web. Cross-Channel Copywriting: How to Write for Email, Social & the Web. Email + Social + SEO = ROI – Developing an Online Strategy. The conclusion? Check out the stats below to see how you compare.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Email, Linkedin] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Sending “email blasts” is no way to nurture your customers. This can be done with satisfaction surveys, one-on-one communication at hosted events, or with incentivized email campaigns. Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. Increase Engagement Post Sale.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 21, 2014
    [Email, Linkedin] Event Marketing – The One Secret To Killer Events
    Our Linkedin group discussions. According to Jo, MarketingProfs benefits from a very large list of subscribers, so (frequent) email marketing comes out on top of our tactics list for direct attendee acquisition and revenue. 'I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. Live streaming.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 19, 2014
    [Email, Linkedin] Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish
    Linkedin launched in June, 2003. The average office worker checks their email 30 times every hour. And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Oops. forgot! On October 9, 1999 I married the love of my life. This was 1999.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Email, Linkedin] How Helping Others Helps You …Get More Links
    Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. Include high quality images and send within the post document as well as attachments in email correspondence (so the publisher doesn’t have to manipulate them themselves if they don’t want to).
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 14, 2014
    [Email, Linkedin] Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected
    The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn. These free tools will allow you to set up email keyword alerts.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Email, Linkedin] 3 Things to Consider Before Gating Your B2B Content
    At the end of the day, people do not have a problem exchanging their email address if they feel like they are going to get something valueable in return. Sure, most people won’t mind giving you their email address in exchange for a great piece of content. On Google+ or LinkedIn? 1) Do You Have the Right Type of Content?
  • 3D2B  |  TUESDAY, MAY 13, 2014
    [Email, Linkedin] Account Profiling: The Key to Building a Valuable B2B Marketing List
    Whether you’re using email, direct mail or telemarketing, the list is the foundation for your marketing initiatives. That means roles, titles, email addresses, phone numbers and more shift as people move to meet today’s challenges. 'Even the best tele-services agency cannot generate leads from a bad marketing list. Account Profiling
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Email, Linkedin] 7 Quick Ways to Curate Industry Content for Your Blog
    Google Alerts scour the web for new mentions of specified keywords, and sends you an email notification with a link to that mention. Here''s an example of how to set up an alert for “inbound marketing” in Google Alerts: You can always click “manage alerts” to edit or delete an alert, too: 5) Follow Folks on LinkedIn.
  • BLOG MY CALLS  |  MONDAY, MAY 12, 2014
    [Email, Linkedin] 4 Ways to Improve Traffic Immediately
    Usually when we publish a blog post we share it on our corporate Twitter account, Google+ account, Facebook account and LinkedIn page. An email sent to all employees asking (demanding) them to share the content on their personal social media platforms. Emails to bloggers, reporters, etc. Good markters plan several months out.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Email, Linkedin] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    According to Linn, some may have content marketing managers working beneath a marketing director, managing in-house content creators and freelancers, while others may have them simply operating blogs, social media or email platforms, without any people management involved. For many firms, however, this position is still a novelty. Get some.
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Email, Linkedin] Google+ 201: 5 Steps to Get Started with Google+
    Publish your custom URL to your email or marketing campaigns to help people remember how to get to your page. 4) Add the Google+ badge to your website, blog, other social media channels, email and other online communications. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Congratulations!
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Email, Linkedin] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    'LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Email, Linkedin] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    Your middle of the funnel readers will probably be more than willing to provide the basics (name and email), but might balk at much more. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'B2B content marketing is all about communicating and building trust. Top of the Funnel. Middle of the Funnel.
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Email, Linkedin] Publishing ?ontent is Half the Battle: Here is The Other Half
    If you have an internal chat or email group at work, share away. For example, on LinkedIn you probably want to write a few lines about the context of your post. 'Many factors influence the success of your content: a shareable and clickable headline , the quality of your content and the visual assets to support it. Build a mailing list.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Email, Linkedin] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    'Email marketing may be the Rodney Dangerfield of professional services marketing. This is too bad because email may well be one of the most useful and flexible tools in the entire marketer’s toolkit. It’s clearly time to revisit your email marketing strategy. Why Email Marketing Still Matters. Fear not.
  • VIDYARD  |  FRIDAY, MAY 2, 2014
    [Email, Linkedin] Watch How This B2B Brand Spoofed Game of Thrones to Drive Webinar Attendance
    For the longest time we have wanted to up our game beyond email to create something truly social and share worthy. After distributing the video on various social media channels (LinkedIn, Google +, Facebook, Twitter, YouTube, Reddit, etc.), ” (whew, sounds like some pretty epic stuff!). Creating video around a purpose.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Email, Linkedin] The Colossal Content Marketing Report: Blogging Basics and Beyond
    Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs. LinkedIn, after all, has 240 million active users (not too shabby!) For this report, they analyzed over 1.2
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Email, Linkedin] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    'Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. SEO can certainly be augmented through and augment email marketing campaigns. How so? Visibility to social media profiles and pages.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Email, Linkedin] #WorldsToughestJob: A Truly Human Video
    These included: Email – subject lines and copy. Email signatures. LinkedIn profiles. Email opt-out landing pages. Confirmation emails. Earlier this week, my co-worker Phillip Chen , sent an email to our team asking for volunteers for our upcoming virtual event. a lot lately about the power of “being human.”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Email, Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    After grinding out the research, sending endless emails, and facing repeated rejection, we just have to do it all over again. Getting leads to not only answer your emails, phone calls, and tweets, but also be willing to give a few minutes of their time for an appointment can sometimes seem daunting and unrealistic.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Email, Linkedin] 7 Unglamorous, Unpopular Truths About Content Marketing
    video that went through ruthless edits, but on the other hand, we can publish blog posts, offers, emails, and social media posts with much less approval from a Brand Dictator. Here are some ways you can cut corners: Update out-of-date blog posts, update the publish date, and send out a new email notification. So, that''s what I did.
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Email, Linkedin] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Email, Linkedin] The Critical Ingredients Of Effective Demand Generation
    Emails Work, But Only If Created Correctly. In over 20 Years of Lead Generation, I have found that if you follow these hints Emails Do Work (9+% Conversion). Be Specific:   Keep the Email Short and Sweet.  The most difficult thing in Prospecting is finding the correct person to speak to, so let your Email do it for you. 
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] 8 Types of Content to Help Engage Prospective Students
    Then, once you have these students'' email addresses, you''ll be able to nurture them with more information over the course of their interactions with you via email until they apply. You can offer it as a PDF download that students must provide their email address to access -- to help guide their futures, and fill your funnel.
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet. On LinkedIn?
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] Content marketing metrics and analytics: it’s all about you
    ” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most  leads.  Frequency of social media posts and email newsletters. Do your own analytics! Subject line length.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] 13 Solutions to Your Most Common Landing Page Problems
    Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. This won''t be on landing pages -- you''ll have to use a combination of email, social media interactions, and smart content on your website to help people move on to the next stage in the buying process. They''re one page with one form.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Email, Linkedin] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. LinkedIn. that’s a good indication that 1-2 is your LinkedIn posting “sweet spot.”
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Email, Linkedin] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. 'Jeffrey K.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Email, Linkedin] What is a Visible Expert?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories Visible Expert Profile: Staci Riordan What Every Managing Partner Needs to Know About Marketing Professional Services How to Grow Your Email Contacts Organically
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Email, Linkedin] Fixing Your Sucky Website Step Three: The End Game
    or email  escwilliams@gmail.com. Ad Agencies Websites ad agency B2B marketing bizmarketer consultants Elizabeth Williams Hand-Wringers Keebler Elves linkedin website 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Email, Linkedin] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] LinkedIn Product and Services Pages Discontinued
    Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] The End Game: How to Create Opportunities Early In Inside Sales
    Send out a mass email campaign. If you take the time to make sure your emails are personal yet professional, concise yet informative, you will benefit from sending out a mass email campaign to hundreds of prospects. For more help on drafting effective mass emails, see our Email Strategy Guide. Be resourceful!
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories How to Grow Your Email Contacts Organically SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts Hinge’s Fab Five: March 2014 Little Perspective Please. Marketing is more of a science than an art.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Email Marketing Stats. No, not that.)
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Email, Linkedin] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    This is how you can grow you potential list of applicants that you can then nurture with relevant content via email. Build a LinkedIn University Page. LinkedIn University Pages are a great way to make use of LinkedIn’s millions of members, including high school students who are now able to create LinkedIn profiles.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Email, Linkedin] How to Grow Your Email Contacts Organically
    'The benefits of email marketing have been proven time and time again. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. In other words, for every $1 you put into email marketing, you can expect to get $1.27 In current emails.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Email, Linkedin] Uncovered: The Future of Mobile Marketing
    SMS: these coupons are exchanged 8 times more in comparison to email offers. LinkedIn users who access LinkedIn via a mobile device tend to be more active, in comparison to desktop LinkedIn users. 'How much of your leads are generated through the mobile landscape? In the U.S. Mobile Marketing Types You Need To Consider.
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