SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 25, 2014
[Email, Linkedin] 3 Social Selling Templates for LinkedIn and Twitter Messaging
'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Find out if they publish on LinkedIn, or what kinds of tweets they post, to connect with them that way. LinkedIn. LinkedIn. LinkedIn. Twitter.
BIZNOLOGY | TUESDAY, NOVEMBER 25, 2014
[Email, Linkedin] One person can change the world. Thank you, Internet
Create a LinkedIn profile — You’re probably already on LinkedIn but do you update it as passionately and constantly as you would Twitter, Facebook, and your blog? LinkedIn now has long-form posts ( here are mine ). love to write on LinkedIn and on Medium. Sign up for our emails here. Right now. For shame!
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 25, 2014
[Email, Linkedin] Six Key Elements of Successful B2B Social Media Strategies
Anyone with an email address can create an account. There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well. Focus. Perception. Creativity.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 25, 2014
[Email, Linkedin] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest | 11 Ways to Get More Traffic to Your Business Blog Using Pinterest by Julia Campbell - Maximize Social Business. have more than doubled and continue to grow.
MARKETING ACTION | TUESDAY, NOVEMBER 25, 2014
[Email, Linkedin] The Never-Ending Cycle: Content Informs Data Informs Content
For example, an offer made on Facebook may receive much less play than the same offer delivered via email. casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog.
WINDMILL NETWORKING | MONDAY, NOVEMBER 24, 2014
[Email, Linkedin] How to Recycle Your Old Content for Clever Social and Email Marketing
Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. Email Marketing 'This is a sponsored post written by me and sponsored via Syndicate Ads. All
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 24, 2014
[Email, Linkedin] Is Your Customer Self-Service a Porcupine-Making Machine?
The rep will ask for their account number, waybill number, address, email, password, date of birth, mother’s maiden name, street you grew up on, favourite teacher and a cheek swab before inquiring about the nature of the call. This is where the trouble will start. They will read the frequently asked questions.
FEARLESS COMPETITOR | SATURDAY, NOVEMBER 22, 2014
[Email, Linkedin] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
love to help people, and that s why I have over 6,313 Twitter followers (follow @fearlesscomp ) and over 2,700 LinkedIn connections including Alan Trefler of Pegasystems. 'Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today. Happy Birthday, Mom! Marketing news of the day. Really nice man.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
BIZNOLOGY | THURSDAY, NOVEMBER 20, 2014
[Email, Linkedin] Let the market view in
Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Sign up for our emails here. Marketers can be overly swayed by hype and the latest “shiny new object.”
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 20, 2014
[Email, Linkedin] WordPress.com and Search Engine Optimization
This is similar to how your subscribers get email updates. We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. WordPress,com and SEO. Say you write a blog about sailboats.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 20, 2014
[Email, Linkedin] 7 Questions to Ask Before Creating a Video Campaign
Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Videos should also be added to emails campaigns, which can increase email CTRs by 96%. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Email, Linkedin] A Beginner's Guide to Retargeting Campaigns
The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
THE ROI GUY | WEDNESDAY, NOVEMBER 19, 2014
[Email, Linkedin] 5 Tips for Crafting Provocative E-Mails That Work!
'D id you know that: Your prospects receive 32% more marketing campaigns and emails than just two years ago. 94% of customers have disengaged w/ a vendor because they received irrelevant or poorly crafted email messages / marketing campaigns. What I do care about are my own issues and the 20 other emails I haven’t gotten to yet.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 19, 2014
[Email, Linkedin] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. Knowing When To Say “No”.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[Email, Linkedin] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
You''ll be pulling visits and possibly leads (you do have an email subscription form on your site, right? As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. Remember: people on LinkedIn are looking to do their jobs better. Write helpful content. Every blog post looks like a demo! No, no, no!
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Email, Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. similar pattern emerges with email open rates , highly suggesting the need to experiment with week social media and email promotion. see 2.7%
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 17, 2014
[Email, Linkedin] Eight Rules for Lead Generation Events
Had these folks sent a few reminder emails (not just calendar invites), the people who got the wrong invite would have been set straight, and the people who didn’t show up would have had to work at it to not show up. 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend.
MARKETING ACTION | MONDAY, NOVEMBER 17, 2014
[Email, Linkedin] 26 Ways to Promote Your Blog Post
Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. Send an update to your email list about the post. There’s no better way to get attention to your new content than to tell your email subscribers about it. Linkedin groups.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 17, 2014
[Email, Linkedin] Lead Nurturing: You can’t automate trust
If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. They all used marketing automation to rapidly follow up with me via email. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs].
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 14, 2014
[Email, Linkedin] Top Ten Guests on Marketing Made Simple TV
I did not call her, I did not email her, I sent her a Twitter message and she said yes on Twitter, The message for you is simple. Their leadership experience resulted in a New York Times bestselling book , a key role in the LinkedIn Influencer program , regular contributions in Forbes and Inc., Chief evangelist of Canva. Daniel H.
MARKETING ACTION | FRIDAY, NOVEMBER 14, 2014
[Email, Linkedin] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
'Email and social media can be a powerful combination. Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media. Avoiding Email + Social Mistakes. Start with the Basics.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Email, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
But CRM systems can do lots of other things, too, like track email, phone calls, faxes, and deals; send personalized emails; schedule appointments; and log every instance of customer service and support. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Adoption process.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Email, Linkedin] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
If it’s a cold email and I don’t have a relationship there, I want to be buttoned up and know about their business, so when they get something from me, they say, ‘Blake has really invested time and has some initial ideas on how BuzzFeed can help us.’ used to work at LinkedIn, so it’s a huge sales tool for me. How do they do it?
HUBSPOT | FRIDAY, NOVEMBER 7, 2014
[Email, Linkedin] The Top 20 LinkedIn Pulse Articles of All Time
As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. So, here are the top 20 LinkedIn Pulse articles "of all time" as ranked by LinkedIn Pulse, themselves. Pulse isn''t that old. Views: 2,867,000.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 5, 2014
[Email, Linkedin] The Critical Importance of Marketing Specialization
Recently Jeff Ogden of Find New Customer s added a post to LinkedIn and there was a minor typo in my post. Ruth emailed me that she loved my post, but it had a typo in the first line. still couldn’t find the LinkedIn post, so Ruth sent me the URL. 'Why everyone needs to have a specialty, like mine in Marketing.
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Email, Linkedin] New Data: Why Your Fans Aren't Following You on Social Media
Your LinkedIn followers and your Instagram followers likely match different personas and expect different things from your social media posts. Email plugging social channels includes URLs & WIIFM for each cc: @djwaldow @stevegarfield pic.twitter.com/XgkZJ6XDtM — Dave Cutler (@CutlerDave). What’s your Ello strategy, by the way?).
LEADERSHIP | TUESDAY, NOVEMBER 4, 2014
[Email, Linkedin] 5 Ways to Make A Killer First Impression On Social Media
LinkedIn: best practices for your company page. LinkedIn: how to create the perfect profile. You can also email or call me, Louis Foong, at (905) 709-3827. . '“Charlie Brown says that we’re put here on earth to make others happy.” ” “Is that why we’re here? Charles M. 6: 1961-1962.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 30, 2014
[Email, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
Using emails and conference calls, I got it done and Barbara learned what she needed to know. Almost no one looks for that – when they post sales management jobs on LinkedIn. 'This is a great lesson for hiring mangers. What you think will work often does not. Like hiring the man who did the same job for the top competitor.
BIZNOLOGY | WEDNESDAY, OCTOBER 29, 2014
[Email, Linkedin] What the growth of inside sales means to B2B marketers
Here are some ideas: Digital contact tools, like text chat and video chat, to supplement the inside salesperson’s traditional phone and email interactions. Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. Video. Social selling tools.
BIZNOLOGY | TUESDAY, OCTOBER 28, 2014
[Email, Linkedin] The dashboard has finally been perfected
Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. LinkedIn. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress But that’s not enough. And then there’s Cyfe. Goodbye guys.
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Email, Linkedin] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. always start with a LinkedIn connection, and I add a personalized message talking about how and when we met. Remember to always personalize your LinkedIn invites. Do My bad.).
WINDMILL NETWORKING | MONDAY, OCTOBER 27, 2014
[Email, Linkedin] 7 Ways to Host a Killer Contest on Pinterest
Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest |. 'Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest!
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Email, Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Email.
HUBSPOT | WEDNESDAY, OCTOBER 22, 2014
[Email, Linkedin] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
Like email you when there''s a new file in your Dropbox, or text you the local weather forecast every morning at 6:00 a.m. And, for that skeptical friend, you can text or email the split bill information to anyone when you are done. Slice will search through your emails for any order confirmations or tracking codes. Now you can.
THE FORWARD OBSERVER | TUESDAY, OCTOBER 21, 2014
[Email, Linkedin] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Nurturing leads is not just for email anymore. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. Here''s how. link].
BIZNOLOGY | TUESDAY, OCTOBER 21, 2014
[Email, Linkedin] The ole one two three four five six seven punch
'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. It might make you feel better about the profession of love you sent via letter, email, voicemail, or text. For example, Sally and I aren’t only using email. People are so busy.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Email, Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
LinkedIn. Just like Twitter, LinkedIn also allows people to click through SlideShares without leaving their news feeds. Instead, grab the full URL with tracking tokens attached (so you aren’t losing out on analytics), and then paste that into your LinkedIn status update window. You''ve uploaded a few presentations.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Email, Linkedin] The Social Media Manager's Guide to Staying Organized
I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. You can also share lists with colleagues, add notes to make sure all your ideas are captured, and turn emails into to-do list items by simply forwarding them to the app. 6) Have a dedicated "Social Content" folder in your email.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 16, 2014
[Email, Linkedin] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
–Eoin White, LinkedIn. Email is not just a way of sending out your message and boosting performance – it’s also an indicator of your most valuable and engaged customers. Pay attention to those who interact with your emails on a regular basis. – Eoin White, LinkedIn. Get out of your comfort zones.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 16, 2014
[Email, Linkedin] The Very Simple System For Picking Your Trade Shows
Next, you will need a few dry erase markers, one of those giant year-at-a-glance laminated calendars from Staples and your stack of emails, brochures, and post-it notes with all the events you’re considering. Why do we bother? Brand is why we bother. The right events have the people whose faces we want to be all up in.
VIDYARD | THURSDAY, OCTOBER 16, 2014
[Email, Linkedin] Research to Revenue: How to Master Social Selling
It’s more than just the channels used, more than switching from email to social networks, it’s a shift in mindset, too: a shift towards being customer-centred, customer-centric, and customer-obsessed. So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”?
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 15, 2014
[Email, Linkedin] 10 Reasons Social Logins Could Be a Game Changer
Valid emails. Social logins decrease the number of false email addresses you might acquire through more traditional registrations. Yahoo (11 percent) and Twitter (5 percent) were third and fourth, with LinkedIn, Pinterest and Amazon and others sharing the remaining 2 percent. What are the benefits of using a social login?
BIZNOLOGY | WEDNESDAY, OCTOBER 15, 2014
[Email, Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
How to leverage your lists to grow your social media profile and how to activate your social media presence in order to grow your email lists and even convert your friends and followers into deep contacts who can be prospects, clients, and sales. Are people trying to befriend you on LinkedIn or on other professional sites? Really.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 11, 2014
[Email, Linkedin] Great work with Find New Customers client Mintigo yesterday
Soon she emailed me that my advice worked and their infographic published at VentureBeat. Finally, I told Sophia that I am connected with their CEO, Jacob, via LinkedIn, but can she talk me up among the management team? 'Happy clients are the key to a growing business. ” She asked me to send her a draft and I did.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 10, 2014
[Email, Linkedin] Q&A with Ann Handley: Because Every Marketer Writes!
All of us write emails. We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. Bonus! More simply?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Email, Linkedin] New Frontiers in Data Driven Marketing
We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
THE POINT | TUESDAY, OCTOBER 7, 2014
[Email, Linkedin] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Twitter. Facebook.
BIZNOLOGY | TUESDAY, OCTOBER 7, 2014
[Email, Linkedin] 3 Top Social Automation Tools
” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] The Big List of Inside Sales Messaging Statistics
You may have given them the tools to get started, but are they able to craft their own templates for emails voicemails? Cold calling and cold emailing requires a certain amount of finesse. 92% of buyers say they delete emails or voicemail messages from people they do not know (A Sales Guy Consulting). Want that toolkit?
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. million email messages. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
MODERN B2B MARKETING | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] How to Make it Rain: Part 2
But contacting all of these partners via email can be a cumbersome task and it can easily descend into chaos with lost contracts, etc. Perhaps you send a dedicated email to communicate sponsorship details via a periodic newsletter. You can also leverage LinkedIn Groups or your internal community platform. 2) Offer a Discount.
VIDYARD | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] How to Build Expert Status with Online Video
tools and the most commonly used tool was LinkedIn, with almost universal adoption. The Content Marketing Institute notes studies that have found that email campaigns with integrated video perform better, with respondents reporting higher click through rates and likelihood to buy. Understanding Visible Expertise. So we asked them.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 3, 2014
[Email, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
It’s also important to touch people multiple times using multiple media: direct mail, phone calls, email, and videos. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Stay tuned! Thought leadership was my idea.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Email, Linkedin] 10 Fresh Ways to Get Better Results From Your Blog Posts
1) Add a teaser to your email signature. Adding your most recent blog post to your email signature is one clever way it can support your marketing. You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 2, 2014
[Email, Linkedin] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
Today''s focus will be on how to optimize messages for email, voicemail, and social prospecting to receive a higher response rate and more engagement. Q1: How can you optimize your email messaging to receive more responses and offer the best value? Q4: What email analytics app or software do you recommend? What about LinkedIn?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 1, 2014
[Email, Linkedin] 3 Sales Tools That Are Changing the Way Salespeople Do Business
Email attachments have made the process of sending documents faster, but, until recently, once a document was sent out, its fate was a mystery. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Related Sales Tools Posts: 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using.
HUBSPOT | TUESDAY, SEPTEMBER 30, 2014
[Email, Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 29, 2014
[Email, Linkedin] Digital Marketing – What Are The Top Goals And Challenges?
Email marketing platforms. Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Email, Linkedin] 6 Ways to Pull Off Anonymous Personalization People Love
'Marketers personalize emails to provide recipients more relevant content. Replace the button to download the offer with a button to "Email me this offer later." Visitors from social media have different interests or reasons for coming to your website than visitors from paid sources, email marketing, or direct traffic.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 24, 2014
[Email, Linkedin] The 3 Factors That Drive Content Marketing Success
When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'People ask me all the time how I find time to write and share. I Content Marketing
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 24, 2014
[Email, Linkedin] Combine Pinterest and Email Marketing to Increase Sales
Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest |. Combine Pinterest and Email Marketing to Increase Sales by Julia Campbell - Maximize Social Business. Author information. Julia Campbell. Pinterest
FATHOM | TUESDAY, SEPTEMBER 23, 2014
[Email, Linkedin] Content Marketing World 2014: What We Learned
Sales emails should be “choose your own adventure.” An outbound email should contain only 2 links. Not everyone reads their emails. Look at your send email. Publish more through LinkedIn. People in your network will get those updates and also get emails from LinkedIn mentioning this, which creates more visibility.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Email, Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
BIZNOLOGY | TUESDAY, SEPTEMBER 23, 2014
[Email, Linkedin] Mizuno running long tail outreach marketing case study
While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail. Seven-days later, I sent another email to follow up. What is a runner?
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 22, 2014
[Email, Linkedin] Why I Bet My Career On Content Marketing
We ignore more than 90% of the emails we receive. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. We receive 5,000 marketing messages a day. We ignore 99.9%
BIZNOLOGY | MONDAY, SEPTEMBER 22, 2014
[Email, Linkedin] 27 surprising facts about salespeople who are Social Selling
98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 90% of C-suite executives say they never respond to cold calls or email blasts (source: Harvard Business Review ). Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword.
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 19, 2014
[Email, Linkedin] 8 Opportunities for Quality Conversations in Inside Sales
Make your emails different. Instead, add something in the email that will make them want to respond to you. Whatever the purpose of your email, you’re contacting them for a reason – do your research and personalize it a bit! Don’t forget social selling on LinkedIn. Leave effective prospecting voicemails.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 19, 2014
[Email, Linkedin] Unique Ways to Build Your Email List
'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. We crafted an entire post all about how you can grow your email list using Pinterest.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 17, 2014
[Email, Linkedin] 65 Experts Chime In On How To Stay Motivated To Write
My productivity hack for staying motivated and productive: I write myself emails with story ideas. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'One of the biggest questions I get is how do you find the time to write? So buy it.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Email, Linkedin] 5 Ways You Can Add Social Proof to Your Landing Pages
You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. Would you believe me? What Is Social Proof?
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 15, 2014
[Email, Linkedin] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
Mass email marketing. Mass emails should be used for prospecting large sets of data that may or may not have quality or relevance. Mass email marketing is a great way to clean a list before importing it into your CRM. Mass emails should not be used as much on warmer lists, because they are less personable than phone calls.
HUBSPOT | SATURDAY, SEPTEMBER 13, 2014
[Email, Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
WEBBIQUITY | TUESDAY, SEPTEMBER 9, 2014
[Email, Linkedin] The Real Roadblock to Social Business Success
Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. 'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today.
FATHOM | FRIDAY, SEPTEMBER 5, 2014
[Email, Linkedin] Digital Marketing Strategy for Launching New Products & Services
At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). like to call it the ‘Diversification Strategy.’
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Email, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help. 'I’ve heard it before. You’ve heard it before.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 3, 2014
[Email, Linkedin] Bank Marketers: Be As Smart As Amazon
However, through the use of multichannel marketing databases and some rudimentary tag management, retail banks should be able to link my interest in their emails to my POS and web activity. More than half of the mail and email I get from my own bank is just not that important to me. Recognize Me. Recommend Something Relevant.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Email, Linkedin] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. Or at least the ones hovering by the coffee machine.). Use them. 2) Speaker Specialists.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 2, 2014
[Email, Linkedin] Advice for Job-Seekers – Go Beyond the Resume!
Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview. Despite the fact that I have a record number of LinkedIn endorsements (45) and a stellar resume – I received dozens of rejection notices. This turned into an email to the hiring manager and recruiter there. Not anymore. Not anymore.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 1, 2014
[Email, Linkedin] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
Gurney, a 10+ year marketing expert, will share how the marketing organization kicked the short term “one-hit” email offers and adopted an offer-based continued content approach leading to long term email inertia. Eóin White, Global Marketing Operations, LinkedIn. 'London calling! Join us! Register Now.
HINGE MARKETING | FRIDAY, AUGUST 29, 2014
[Email, Linkedin] Hinge’s Fab 5: August 2014
Landing pages are critical to the success of many marketing campaigns, particularly email and content marketing. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Kevin Bloom, Hinge Marketing.
HINGE MARKETING | THURSDAY, AUGUST 28, 2014
[Email, Linkedin] Why You Still Need a Content Marketing Strategy for B2G
Get a sense of the market by joining the LinkedIn Groups for Government Market Master, The Federal Contractor Network, and reading FedBizOpps. Promote it in social media, and ask your audiences via your website or a regular email to download the Guide in exchange for an email address. On LinkedIn or Google+?
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[Email, Linkedin] 5 Problems with B2B Marketing…and How to Fix Them
Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. 'B2B marketing isn’t a perfect industry (what industry is?), It’s Not Original.
HUBSPOT | THURSDAY, AUGUST 28, 2014
[Email, Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, personal and company goals. Probably not.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 27, 2014
[Email, Linkedin] 3 Highly Effective Word-of-Mouth Marketing Tactics
Here are a few that Fay mentioned: An email campaign where you encourage your subscribers to forward a message to their friends. He does have a LinkedIn profile and a LinkedIn group, but I’ve never engaged with them on LinkedIn,” Fay explains. Creating shareable content on your website. All rights reserved.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[Email, Linkedin] The Best Marketing TV show is coming back – sooner or later
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! You can email Dan at firstname.lastname@example.org ) He has never contacted me even once about one of open jobs – despite the fact that I’m one of the top marketing experts in the USA). Hey Tampa/St. Just create your own show!”
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Email, Linkedin] How To Chop Up Your Webinar Content
on a specific topic or theme which can be broken out into many derivative assets like emails, blog posts, SlideShares and infographics. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Emails.
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] 8 Clever Ways to Triple Your Content Output (and Traffic)
Then, promote it through your social media and email channels, and submit it to any of the following directories: [link]. After its LinkedIn acquisition, SlideShare has become a very popular way for professionals to view and enjoy content. Thanks LinkedIn! For example, Medium sends out popular posts in a weekly email.
LEAD411 | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] B2B Email Lists Buy Guide
'Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. ZoomInfo.
FEARLESS COMPETITOR | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Here’s is Lee’s email to me: “*What comes first, content marketing strategy or budget? What Many were on social media – Twitter, Facebook, LinkedIn, etc., Hey Tampa/St. What types of visual content work best?
MODERN B2B MARKETING | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] Why You Need an Editorial Calendar for Social
It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
HUBSPOT | MONDAY, AUGUST 25, 2014
[Email, Linkedin] How to Meet an Event Speaker Without Making a Fool of Yourself
On LinkedIn, it''s easy to see if you and another person have mutual connections. In January 2014, LinkedIn added the "How You''re Connected" tool that shows you a list of mutual contacts demonstrating how a person''s connected to you. DO: Send them a personalized invitation to connect on LinkedIn. Let''s grab a drink later!
WINDMILL NETWORKING | MONDAY, AUGUST 25, 2014
[Email, Linkedin] Psychological Triggers in Email Marketing for Social Media
'It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. LinkedIn | Pinterest |. Author information.
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[Email, Linkedin] The Importance of Personalization in BtoB Marketing today
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. But what happens when someone clicks through that targeted email only to end up on a static, generic website?
NUSPARK | SUNDAY, AUGUST 24, 2014
[Email, Linkedin] How Did That Banner Ad Get To Your Website?
Feel free to email me if any questions at all; it’s technical. B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic Advertising.
HINGE MARKETING | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Whether you’re conducting cold calls or sending out an email blast, the worst thing to do is to have a scripted response that is irrelevant to the prospect. Discretion should be used when connecting on LinkedIn.
BIZNOLOGY | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] In content creation overload? Here’s what to do.
You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Instead of bombarding them with all of your information at once, pull content from existing posts and develop a short email series. 'Feeling like you’re in content creation overload? Stop Create an ebook. Right?
FEARLESS COMPETITOR | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] 5 Marketing Lessons Learned from marketing Find New Customers
” I once got a sales pitch email and I immediately deleted it. Everyone sends emails today and almost no company uses old fashion snail mail. People get far too many emails and their mailbox is empty. Don’t just keep emailing someone or just calling them. Stop Selling. When the World Zigs, You Zag. Face it.
MARKETING ACTION | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] A Brief History of Marketing Technology (and Social Media Marketing)
edu” email address – something most marketers didn’t have. These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. However, unlike email, social media needs to be … well, social. Historically, this refers to clicks on your website or in emails. Technology often brings change. Hargreaves.
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[Email, Linkedin] How to Use SlideShare for B2B Lead Generation
And because SlideShare is now owned by LinkedIn, it’s simple for B2B audiences to both find and use it. There’s even an app to feed SlideShare content to your LinkedIn profile. You can follow other users, “favorite” presentations, comment on content, and email it directly from SlideShare. Consider this.