• SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 16, 2013
    Sales Tips from Dwight Schrute
    Is your inbox empty because your emails are the worst? Does their LinkedIn profile give details into their responsibilities at the company? Maybe you should update your LinkedIn picture? 'If you are as big a fan of NBC’s Thursday night comedy lineup as I am then you know that tonight is the series finale of The Office. Pre-Sale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    Five tools to help with your social media makeover
    One strategy for ensuring more of your fans see your updates is converting your fans to eMail Subscribers.  You can add a customized application to your Facebook page with a provider such as Heyo , Tabsite or a run a competition using Shortstack and start building those email subscribers. 'By Ian Cleary, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    What Your Traditional Marketing Education Didn't Teach You About Marketing Today
    Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. Here are some examples of how today''s marketers can evolve from the guessing game of the past to today''s more accurate, metrics-driven approach: A/B testing each email so contacts always receives the highest-performing email possible.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    5 Simple Remedies To Heal Your Ailing Email Subject Lines
    In an ideal world, we’d all have 100% email open rates. Even if you’ve crafted the perfect squeeze page, written amazing content, and gently encouraged your readers to sign up via email. It’s all for nothing if they don’t read those emails. We check our email often not because we want to, but because we have to.
  • INTEGRATED B2B  |  WEDNESDAY, MAY 15, 2013
    5 reasons why HR managers struggle with employer branding – and a new way forward
    You may also be unlucky that your supplier crashes, as was the case for Zoomio, which left a lot of quite large companies high and dry, unable to conduct their usual email marketing campaigns. Then there’s other, more established online platforms such as LinkedIn. Not enough knowhow. Not enough money. Not enough time.
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    How Services Firms Grow with Online Marketing (Guest Post)
    High growth firms also use email marketing and web analytics more often in their marketing. It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. However, these services aren''t often the focus of guidance for effective marketing.
  • BRN.SK  |  TUESDAY, MAY 14, 2013
    6 Product Video Stats Every Marketer Should See
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. When marketers used the word “video” in an email subject line, open rates rose from 7% to 13%. Video is an email marketing goldmine ! Subscribe by Email. Ideas Blog. Entire Site. Search. Tweet. Disqus.
  • WRITTENT  |  TUESDAY, MAY 14, 2013
    25 Success Tips for Writing Irresistible Customer Success Stories
    Cross-promote your customer success stories on multiple social media platforms, by using their quotations as material for social media posts, or as testimonials on your LinkedIn Company page. 'Your company’s best advocates aren’t in your marketing department; they’re your current customers. Here are some ways to write stories that convert: 1.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    Big Data For Marketing? It’s All About The Questions
    Which version of the email performed better – the one with the orange button or the blue button? And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Looking into a heavy topic today: Big Data for Marketing. Which keywords drive conversions?
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 14, 2013
    B2B Marketing: Moving Beyond Campaigns
    When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Every touchpoint in your marketing program, from email to telemarketing to retargeting , needs to build on what you already know about your prospect and continue to educate them and provide the information they need. Q1: Security. source ).
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable. At the same time, we do want the blog to help us achieve measurable goals, so we specified three main conversion goals at the beginning of our design effort: Build our opt-in email list.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    When I’m checking out stories from the first two sources, I look at the “Most Emailed” and “Most Popular” listings on the right side of most websites. ve also compiled a collection of most emailed and most popular feeds at Most-Popular.alltop to make this even easier for you. LinkedIn. On LinkedIn, I am Guy Kawasaki.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 11, 2013
    A Find New Customers client story – Why it didn’t work
    Recently, I was contacted by a CEO of a software firm in New Jersey via LinkedIn, after he checked out Jeff Ogden ‘s portfolio on LinkedIn. Feel free to see what he saw, Jeff Ogden on LinkedIn ) He wanted to crank up marketing, create a sales lead generation program , and drive more sales leads. Pitch A, Pitch B, Pitch C.
  • BRN.SK  |  FRIDAY, MAY 10, 2013
    Mobile Sales Strategies Reduce Costs, Boost Productivity [Report]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. May 10, 2013 09:25 AM. Tweet.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MAY 10, 2013
    Top Seller LinkedIn Strategy: Monitor Customer Job Changes
    'In Cracking the LinkedIn Sales Code , which highlights the results of our 2013 Sales & LinkedIn survey, we discovered that top sellers had significantly more LinkedIn connections with their customers than everyone else. One LinkedIn strategy that top sellers use is getting alerts when a customer or prospect changes jobs.
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    22 of My Marketing Secrets
    First post it as a LinkedIn update, and THEN click on the “tweet this update”. This way every single re-tweet will also count as a LinkedIn share, boosting your chances of making it a Trending article on the front page of LinkedIn. Generate leads by letting people download it in exchange for their email. Be consistent.
  • WRITTENT  |  THURSDAY, MAY 9, 2013
    Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    Further analysis into the types of companies most likely to employ blogs, social media and email marketing revealed that some of the world’s sharpest groups of professionals, marketing agencies, were the most likely to employ inbound tactics, at 73%. 'Inbound is so hot right now. Inbound Is the New Norm. Corporate Integration Has a Way to Go.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    Exchange downloadable guides in exchange for their email and name. LinkedIn Groups, Webinars, Monitor www.search.twitter.com (for expressions of pain or un-met needs around what it is you’re selling… and complaints about your competitors) and, of course, Google keyword research. One of the foremost in the field is Jeff Molander.
  • MARKETING ACTION  |  WEDNESDAY, MAY 8, 2013
    How (and Why) to Integrate Social and Content Marketing Efforts
    Your customer today could find you any place: on your website, a partner’s website, a third-party review site, on Twitter, Facebook or LinkedIn; a PPC ad, maybe even an offhand mention in someone’s blog post. It takes both, woven together on a common platform, to produce a strong, colorful, complete fabric.
  • INBLURBS  |  WEDNESDAY, MAY 8, 2013
    42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
    27% of marketers report that both social media and email marketing produce the lowest total average lead costs. 43% of marketers have found a customer on LinkedIn. 'The proven and successful inbound marketing strategy is a great way to generate high quality leads. Why is this inbound marketing such a great way to generate leads?
  • VIEWPOINT  |  WEDNESDAY, MAY 8, 2013
    Should Marketing Be Held to the Same Quota Standards as Sales?
    You can connect with Andy on LinkedIn or via email. How often do we hear, “what’s the value that you marketing folks provide to the organization?” How often do we deal with the first round of annual budget cuts hitting marketing first? Yet, not all companies get marketing. Yet, still, marketing budgets get cut first.
  • BRN.SK  |  TUESDAY, MAY 7, 2013
    A Strategic Approach to Sales Enablement [eBook]
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. May 07, 2013 09:38 AM. Tweet.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    Social Selling: A Day In The Life of A Social Sales Person
    Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Personal branding means you are not wasting your time because you are on Facebook, Twitter or Linkedin during company time. On Linkedin, always use personalized email introductions based on something personal. Use
  • BRN.SK  |  FRIDAY, MAY 3, 2013
    Posting to YouTube: 4 Best Practices for Video Marketing
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. May 03, 2013 10:32 AM. Tweet.
  • CONFLUENT FORMS  |  WEDNESDAY, MAY 1, 2013
    Has LinkedIn jumped the shark?
    'It wasn''t so long ago that LinkedIn was an important part of my day. believe that LinkedIn has jumped the shark. And when I emailed all of the people that were in my contacts I expect their contact emails to be 99-100% valid (recently tested and had 20% failure). LinkedIn closed down the "Answers" section entirely.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 1, 2013
    4 Marketing Lessons Learned From Launching our SaaS
    We would never continue PPC, email marketing, direct mail, mobile or any other marketing tactic if the CPL were that high. Send messages on LinkedIn, reach out to people on Twitter , communicate with companies on their Facebook walls. 'We launched the award-winning LogMyCalls call tracking platform 12 months ago. It has been awesome.
  • BRN.SK  |  WEDNESDAY, MAY 1, 2013
    What Are You Wearing? How to Dress for Online Video
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. How to Dress for Online Video.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 1, 2013
    Snap Outta Social Media Snoozeville
    Have Facebook, Twitter and LinkedIn been your go-to social media networks over the last several months? 'Have your social media efforts been bitten by social media fatigue? Are your posts lifeless, sleepy and (no, don’t say it!) non-engaging? Then it’s time to shake things up! Mix things up with a new social network.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    Post show emails: You Were Tested, Here Are the Results
    'Hi Fellow Marketer, A big deal for us at ReachForce is to improve the nurture email conversation, to never send pointless, cheesy emails, among other things.  ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” open rate, 37.8%
  • B2B LEAD BLOG  |  TUESDAY, APRIL 30, 2013
    Post show emails: You Were Tested, Here Are the Results
    'Hi Fellow Marketer, A big deal for us at ReachForce is to improve the nurture email conversation, to never send pointless, cheesy emails, among other things.  ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” open rate, 37.8%
  • BLUE FOCUS MARKETING  |  TUESDAY, APRIL 30, 2013
    The Important (and lucrative) Midsize Companies by @Midmarket Institute
    Or, you can send an email at info at midmarket dot org and we will walk you through the transaction. You can follow the Midmarket Institute on twitter @midmarket and find us on Facebook, LinkedIn and other social media.  Does that sound like a pipe dream?  – about 197,000 of them.  American midmarket companies generate about $3.9
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. 70% of C-level executives check email on their mobile device. Stay Tuned
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    Small business marketing expert and Fast Company columnist Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” before publishing, and that’s a great gut check for all of us before sending an email offer or posting a blog entry.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    A Practical Checklist for LinkedIn Implementation
    'Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. LinkedIn will prompt you if your profile is incomplete.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 29, 2013
    Why B2B marketers must read this book on lead generation.
    It doesn’t just cover the new rules of lead generation marketing that involve LinkedIn, Twitter and Facebook. 'The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. Why B2B marketers must read this book on lead generation.
  • BRN.SK  |  MONDAY, APRIL 29, 2013
    The New YouTube Design: What I Like and What I Would Change
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. April 29, 2013 10:06 AM.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 29, 2013
    Marketing Recruiting is Broken Part 3: Pages of Despair
    'I think that if most professionals wrote reports, briefs, letters, plans or even email as incompetently as they write job descriptions, our knowledge-based economy would crumble and we would all be herding something that bleats. Which may or may not be different from what we do at work today, but would be infinitely sadder.
  • HUBSPOT  |  SUNDAY, APRIL 28, 2013
    Twitter Reportedly Testing Two-Step Authentication, and Other Marketing Stories of the Week
    On top of that, HubSpot came out with its annual research report about the state of inbound marketing , and we''ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, and Foursquare. LinkedIn Launches New Contacts Tool to Make Relationship Management Easier, From the HubSpot Blog. get it?).
  • HUBSPOT  |  FRIDAY, APRIL 26, 2013
    11 Clever Ways to Nurture Leads With Your Business Blog
    4) Email Blog Content to Segments of Unengaged Leads. Why leave it up to your salespeople to share blog content with leads when you have your leads database and email marketing software at your disposal? But there''s another part of the inbound marketing methodology where blogging also fits -- and doesn''t get enough credit. right?
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
    'If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 25, 2013
    Refresh Your Marketing Toolkit
    Unlike, say, email updates, RSS  feeds do not face blocked firewalls or spam filters. Apart from LinkedIn, there are also others Biznik, E. 'To increase your B2B sales productivity, you should always be on the lookout for effective online and offline marketing techniques and tools. User Forums. Webinars. webinars deliver instant leads.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    Top Blogging Statistics: 45 Reasons to Blog
    16) Among those who use e-mail marketing, companies that  blog get twice as much traffic from their email than those who don’t. 38) More than 80% of email marketers send the same content to all subscribers. users to unsubscribe from an email subscription are too many emails (69%) and content that is no longer relevant (56%).
  • B2B LEAD BLOG  |  WEDNESDAY, APRIL 24, 2013
    Post show emails: You’ve Were Tested, Here Are the Results
    We ourselves are working hard to avoid the cheesy sales emails. ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” Ah, but then we need to send the show follow-up email. To get the real email click here.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    Where’s your marketing plan? The most important marketing tool.
    company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. You can reach Jeff at 516-495-9350 or by sending an email to sales at findnewcustomers.com. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. My URL is [link].
  • WRITTENT  |  TUESDAY, APRIL 23, 2013
    20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
    'LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Use Targeted Emails Thoughtfully. Company Pages.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 23, 2013
    How to Segment Your Target Market on Social Networks
    Using social-powered tools found in platforms such as Google+, Facebook and LinkedIn allows you to meet your customers and prospects where they spend their time online. If some of your customers are on Twitter and some of them don’t even have LinkedIn profiles, you can customize campaigns so each customer feels like one of a kind.
  • WEBBIQUITY  |  TUESDAY, APRIL 23, 2013
    33 Phenomenal Content Marketing and Copywriting Guides and Tips
    ” Among other findings: • Business buyers are most active in sharing content on forums, LinkedIn and blogs; • Younger members of the buying team are most likely to read white papers and blogs, and attend webinars; and. 'Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Adam T.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    5 Most Controversial Marketing Blogs We've Ever Written
    We write about call tracking , marketing ROI , email marketing, content marketing, marketing analytics, and anything else marketing related. Many people in Google+ Communities, LinkedIn Groups, and on our own site were apparently offended that we fired our SEO firm. 3) Marketing Rant: Don''t Be a Freaking Wuss With Your Email List.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, APRIL 19, 2013
    LinkedIn ROI? Jamie Increased His Sales Pipeline by $350K in 6 Months
    'As a partner in Sales for Life , Jamie Shanks is constantly pushing the boundaries of what''s possible with LinkedIn and other social selling tools. I''m always learning new things from him -- which is why I think you''ll like today''s article about the business value of using LinkedIn. _. Total Opportunity Value = $350,000. a week).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 17, 2013
    The New Social Buying Journey
    There are ways to identify your target prospects utilizing tools such as Social123 , and develop nurture campaigns through an email automation solution that can help lead your buyer through the sales funnel. 'Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    B2B Marketing Survey Says Email and Twitter Work
    Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. Contact New Incite today.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    Turn Your Company's Anniversary into a Marketing Powerhouse!
    Consider revamping the firm’s website, email signatures, marketing collateral materials (brochures, qualifications packages, etc.) Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. Involve your employees.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    Turn Your Company’s Anniversary into a Marketing Powerhouse!
    Consider revamping the firm’s website, email signatures, marketing collateral materials (brochures, qualifications packages, etc.) Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. Involve your employees.
  • MARKETING ACTION  |  TUESDAY, APRIL 16, 2013
    Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    ” Outbound marketing includes the traditional methods of telemarketing and cold-calling, mass advertising such as direct mail, radio, TV, and billboards, and the newer email marketing. 'Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better.
  • B2B WEB STRATEGY  |  TUESDAY, APRIL 16, 2013
    Calls to Action: The Importance of Soft or Complementary CTAs
    As a soft CTA, you might put a subscribe to your email list, or download a whitepaper or watch a video with just a required email address. You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. What about complementary CTAs?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 15, 2013
    Three dazzling examples that turned online influence into offline results
    As an influencer, I am deluged with offers from urgent strangers through email and Twitter every day. In fact, I won’t even open the email. Am I willing to open an email from them? 'Andre Niemeyer (second from left) and the paddle board crew. But once we have identified these influencers, what do we do about it? When it.
  • BRN.SK  |  MONDAY, APRIL 15, 2013
    Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. April 15, 2013 10:37 AM.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 15, 2013
    Marketing Recruitment is Broken Part 2: Expose Yourself to ART
    Marketers: if you are staring at another stack of useless resumes, that came from an email address that doesn’t accept replies, then the problem is not a lack of candidates; the problem is a lack of imagination on your part. Shut down that stupid application and get off your arse and get on LinkedIn and find someone. Great. Lovely.
  • BRN.SK  |  FRIDAY, APRIL 12, 2013
    Is Your Sales Team Enabled for LinkedIn?
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Home Ideas Blog Brainshark Articles Is Your Sales Team Enabled for LinkedIn? Is Your Sales Team Enabled for LinkedIn? Did you know that many reps don’t even know that LinkedIn groups exist? Subscribe by Email.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    10+ Essential Research Reports & Guides for B2B Marketers
    The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. 'B2B marketers struggle with common challenges. Sometimes they provide new opportunities and directions. View the full report.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 11, 2013
    Spring Clean Your Social Media
    Make sure that you have a Twitter cover, a LinkedIn banner and a Facebook cover for your company. If you only have one person in your company with the Facebook or LinkedIn admin rights or the passwords to your accounts, you’re in for some trouble. Marketing Tips Social Marketing blogs facebook linkedin social media twitter
  • BRN.SK  |  WEDNESDAY, APRIL 10, 2013
    3 Video Content Assets You Can Create Without a Video Camera
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. April 10, 2013 09:32 AM.
  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    27 Time-Saving Tools and Tricks to Be a More Productive Marketer
    could spend hours finding the right words for an introduction and punctuating each line with a “quick” break to peek at email or witter. No email. Email Quarantine. Email quarantine is similar to timeboxing but deserves its own line, because it battles one of the biggest time vortexes of all – your bleeping inbox.
  • MARKETRI  |  TUESDAY, APRIL 9, 2013
    3 Tactics to Help Modernize Your Law Firm's Marketing
    The best part about these online presentation tools are that they make it easy to share via email, LinkedIn and even on your website. 'I recently attended an event through the Association for Accounting Marketing where I learned a surprising statistic about law firms. Are you ready? Why is this surprising you might ask?
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    What Every Marketer Should Know About Hiring a Freelance Designer
    Moreover, this exercise saves you money; every phone call or email you exchange with the designer on the project once you start constitutes billable hours, so taking the time to create an in-depth overview of the task initially can save money and energy for your company. Maybe your company’s creative team is 20 people deep. Thomas J.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    How Do You Find The Time For Social Media?
    According to The Atlantic , we spend more than a quarter (28%) of our day answering email! So when my kids ask me what I do all day at work, maybe I should answer “I do email, sit on conference calls and listen to my colleagues talk about TV shows.” 'How do you find the time for social media? Tweet once a day. Help others.
  • BRN.SK  |  MONDAY, APRIL 8, 2013
    Sales Prospecting Tips: How the Right Content Can Help
    'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Prospecting emails can include event invites, case studies, videos or even blog posts for contacts to review. Subscribe by Email. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. April 08, 2013 09:42 AM. Tweet.
  • BLOG MY CALLS  |  MONDAY, APRIL 8, 2013
    The Top 10 Marketing Blogs We've Ever Written
    They emailed us, left comments, and wrote angry things on LinkedIn. Interestingly, we received one cranky email from a reader about this blog. Our most controversial blog ever, this blog has been the most popular discussion within many LinkedIn groups and has generated many comments on our site. Say no to business porn.
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    Top Internet strategy, marketing and technology links for the week of April 6, 2013
    Jim’s Marketing Blog) Global Marketers Still Rate SEO, Email Marketing as Tops for ROI  (Marketing Charts) CRM Series: How Much CRM Experience Do You Need to be Successful with Marketing Automation? News & Notes
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    The Top 8 Priorities for Any One-Man Marketing Team
    Before you start posting blog posts, sending emails or scheduling tweets, you’ll find you’re more effective in the future if you’ve properly set goals for your marketing. Many B2B marketers, for instance, have found that LinkedIn and Quora actually bring in far more relevant traffic and leads than, say, Twitter.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    Everything Marketers Should Know About Secondary CTAs
    And as a secondary call-to-action, you might ask visitors to subscribe to your blog by email, which requires just their email address. On the other hand, let''s say you''re sending an email to a segment of your contacts database who are all just newly converted leads. In Emails. 'Chocolate or vanilla? Comedy or drama?
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    Why the Blog Post Is the New Ad Unit
    By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. 8) Blog posts help grow opt-in email lists. By offering email subscription to your blog content , your blog can easily help you grow your email list and contacts database as readers opt to receive blog content notifications by email.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 3, 2013
    5 Ways To Use LinkedIn For Prospecting
    Finding the Prospecting Needle In the LinkedIn Haystack. When we did our 2013 Sales & LinkedIn survey , lots of people shared their thoughts and strategies about how they were using LinkedIn. Since their staff is well trained to keep annoying sales guys away, LinkedIn helps me find them.". That is so true today.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. For B2B Marketing, Email Should be Personalized and Targeted.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    10 Ways to Drive Instant Results With Inbound Marketing
    Share educational content with relevant LinkedIn Groups. 1) A/B Test Elements of Your Email Marketing Campaigns. When we've run email A/B tests in the past, we've seen immediate results. Not everyone on your email list is an engaged subscriber. Your Guide to Setting Up LinkedIn Ad Campaigns. 4) Newsjack.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    What the Death of Google Reader REALLY Means
    And we've already seen changes made by LinkedIn to get newsier, particularly with its launch of LinkedIn Today two years ago. In fact, just earlier this month, we also heard rumors that LinkedIn is reportedly buying news reader app Pulse. Encouraging Email Subscription -- Not RSS Subscription -- Is the Way to Go. Pulse!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 29, 2013
    Week in Review - March 29th
    Email Marketing: Get Better Results With Evening Sends by @ShellyKramer. Cracking the Code for LinkedIn is for Marketers Too - by @ardath421. If you are looking for ways to use LinkedIn better, check out this new eBook from Ardath Albee and Jill Konrath Spring is here, spring is here! Well, it is. Really? Really.
  • BRN.SK  |  THURSDAY, MARCH 28, 2013
    Consumers Say Product Videos are ‘Perfect’ for Mobile Viewing [Report]
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. March 27, 2013 08:32 AM. Tweet.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 27, 2013
    B2B Marketers: Why You Should Set Your Brand Free
    In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs! Where will others share your brand?
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    Online Content Marketing: Let’s Put the “We” Back Into Weblog
    As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers.
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. How does it make LinkedIn networking easier?
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    In praise of social media mediocrity
    Is Email Better than Social Media? 11 Ways to Combine Email & Social Media Marketing to Get More Customers (blogs.constantcontact.com). My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Come on! You’re not @AmericanAir , and you don’t need to be.
  • BRN.SK  |  MONDAY, MARCH 25, 2013
    If Business was the NFL: 4 Trades for Better Sales Enablement
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Trade text-heavy emails for emails with video links. It’s less effective these days to do that with run of the mill, long emails that most people don’t have the time to read. Subscribe by Email.
  • BRN.SK  |  MONDAY, MARCH 25, 2013
    Lessons from the Collar: 6 Social Media Marketing Tips from the Butler Bulldog
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. March 22, 2013 02:23 PM. Tweet.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 25, 2013
    7 B2B Advertising Opportunities You Are Probably Missing
    With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. Today, B2B marketers have many new options available. InText Ads.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    5 Reasons Why Your Inbound Marketing Isn’t Working
    This means delivering high-quality content to the right people in an engaging way – and doing so across multiple channels including direct mail, email, and phone. The same goes for jumping on the bandwagon with Facebook, LinkedIn groups, a blog, or other social channels. At first, things are going great! So what went wrong?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 21, 2013
    Finding The Path To The Perfect World Of Prospecting
    Resourcefulness while prospecting and making smarter dials and emails is crucial to inside sales success. These databases can be used to find alternate contacts, build lists, and to find prospects’ direct emails or phone numbers. At the very least, the correct contact can often be verified so you know where to direct your efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    A plan to challenge the Facebook monopoly
    We don’t have the bandwidth to desire two Twitters or an alternative to LinkedIn. You had to have a college email address to even have access and if that went away, you went away too. A very frequent question I am asked is “What will be the next Facebook?” That logic is incorrect and I will explain why. But who cares?
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    MindMatrix: A Unique Marketing Automation Platform for SMB
    Once a proposal is completed, a sales rep can send by email, and then track whether or not the prospect opened the email and/or clicked on the proposal.  Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Summary.
  • MARKETRI  |  THURSDAY, MARCH 14, 2013
    5 Tips for Creating an Engaging Facebook Page for Your A/E Firm
    LinkedIn is no problem. This can be done by uploading an email contact list (as demonstrated below) and inviting everyone on it to “like” your page. With over a billion active users, Facebook is a social network that is near and dear to most of our hearts. times a day. Fear not, A/E friends! Get the right followers.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 14, 2013
    Want to Get into Accounts? Let your signature file do the heavy lifting.
    Pushy emails turn off people. Don’t sell in your emails. My Linkedin profile is here. don’t have to “sell” in the body of the email. Check out my LinkedIn profile. 'Buffer Everyone wants to crack into new accounts. It’s a key element in your sales lead generation programs. Awards.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    Online Personal Branding Opportunities Within Your Professional Organizations
    Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. Many sales professionals belong to at least one professional organization or networking group, many belong to several. this blog post).
  • BRN.SK  |  WEDNESDAY, MARCH 13, 2013
    Video and the B2B Sales Funnel [Infographic]
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. March 13, 2013 09:31 AM. Tweet.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    Small Business Content Marketing: When to Hire A Freelance Writer?
    In order to get the online results you deserve (leads: phones calls, emails, sales!) Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? So who writes the web content? That’s a good question.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, MARCH 12, 2013
    Dont Waste Your Sales Call Do-Over
    You need to have that follow-up email screeching across the ether within one business day. And It Was Going So Well… I’m not sure why anyone would follow a terrible meeting with a terrible email, but this one was turning into a fun train wreck so I poured a coffee and watched. The same is true in sales. Third, see above.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 12, 2013
    Does Your Teleprospecting Intro Suck?
    The sad part: he sends you an email with some information since he must have caught you at a “bad time” and due to your subsequent sense of humility you check out the company website and discover it’s actually something you would have been interested in talking about. Did you get a referral or are they on the company website, or LinkedIn?
  • BRN.SK  |  MONDAY, MARCH 11, 2013
    Sales Team Enablement Content: Advancing the Conversation
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Subscribe by Email. Presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. March 11, 2013 09:58 AM. Tweet.
  • WWW.BRAINSHARK.COM  |  FRIDAY, MARCH 8, 2013
    Sales Team Enablement Content: Ready to Engage
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Reps can now share links to online video presentations via email, social media – even QR codes. Subscribe by Email. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. March 06, 2013 09:24 AM. Tweet. Disqus.
  • WWW.BRAINSHARK.COM  |  FRIDAY, MARCH 8, 2013
    Sales Team Enablement Content: Are You Prepared?
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Product updates and company announcements can be shared easily enough from a web link via email, but it’s also helpful to have a central place for critical sales content to “live”, like a secure web portal. Search.
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