HUBSPOT | WEDNESDAY, JULY 29, 2015
[Email, Linkedin] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
Connect with your prospect on LinkedIn. You’ve tried to email them, and you’re not getting an out of office message. Have your team reach out via personal email and phone. Unlike last time, they are responsive to various email workflows. This is the 4 th dimension of the sales funnel. The human mind loves this concept.
HINGE MARKETING | WEDNESDAY, JULY 29, 2015
[Email, Linkedin] The Top 11 Mistakes Your B2B Website Should Avoid
Include a phone number, email address and/or form fill. Then, grow to include other types of content such as emails, guides, white papers, webinars, and more. 8. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds.
NUSPARK | TUESDAY, JULY 28, 2015
[Email, Linkedin] Effective Social Selling = Mindset over Tactics
If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. For immediate help, contact us at 610-812-2725 or email firstname.lastname@example.org. . What is it about the term “Social Selling” that gets people riled up? Some discount social altogether as a non-starter. Who’s right?
BIZNOLOGY | TUESDAY, JULY 28, 2015
[Email, Linkedin] My online influencer research and engagement process
One thing I wish Inkybee had was a much better outreach and engagement tool, where GroupHigh thrives, and also the ability to take a bunch of social media URLs and find the associated blogs (Inkybee can’t do that but GroupHigh can) and integration with my email, something GroupHigh is the best at. Sign up for our emails here.
B2B MARKETING UNPLUGGED | MONDAY, JULY 27, 2015
[Email, Linkedin] Why Candy Crush is Eating Your Brain
used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. LinkedIn works the same way only with personal data as the investment. I am worried that Candy Crush is eating our brains. Trigger.
KOMARKETING ASSOCIATES | FRIDAY, JULY 24, 2015
[Email, Linkedin] 5 Ways to Modernize Your B2B Branding and Marketing Online
Have you used the same email templates, newsletter themes, or media kit for decades? LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Fresh Colors and a New Logo. Zuora’s lowercase logo is very modern, as is their website.
HINGE MARKETING | FRIDAY, JULY 24, 2015
[Email, Linkedin] Paid Advertising in Professional Services: Which Platform is Worthwhile?
LinkedIn Ads. Ads on LinkedIn can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in Groups. major benefit of LinkedIn ads is their ability to target very specifically. LinkedIn ads are ideal for B2B and professional services firms.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
HUBSPOT | THURSDAY, JULY 23, 2015
[Email, Linkedin] How to Get a Personalized Assessment of Your Website [Free Tool]
Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100. With Website Grader, you can quickly email your personalized report to others. Just click on the share icon on the top-right navigation and enter the email address of your intended recipient.
HINGE MARKETING | THURSDAY, JULY 23, 2015
[Email, Linkedin] Generating Architecture Leads: 3 Important Lessons for Principals
Free Download: "A Guide to Cogeneration Plant Solutions" ) nurtures prospects/referrals, builds trust and grows your email list. These helpful content pieces can be free, but require an email address or other contact information to download. Join us on LinkedIn for more insights and resources on lead generation.
B2B MARKETING INSIDER | WEDNESDAY, JULY 22, 2015
[Email, Linkedin] Content Is The Key To Social Selling Success
Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! What if all of your company’s reps sent out their tweet or LinkedIn post at the same time? However, we do all of that with content.
HINGE MARKETING | WEDNESDAY, JULY 22, 2015
[Email, Linkedin] 12 Marketing Techniques to Increase Your Firm’s Visibility
For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Email Marketing. Having a mix of educational and sales related emails will help to nurture prospects into becoming clients. Ideas for your email marketing campaigns include: Industry trends or news.
HUBSPOT | TUESDAY, JULY 21, 2015
[Email, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. Email. mean, where do I start? where do I stop?
LEADERSHIP | TUESDAY, JULY 21, 2015
[Email, Linkedin] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
However, here is a possible winning ‘formula’—see this Infographic from LinkedIn. Email, company website, mobile site and company blog are among the top 4 digital channels for personalization according to the figures seen in the Econsultancy Briefing. Chet wanted to pitch to Charlie that they start marketing at trade shows.
B2B MARKETING INSIDER | TUESDAY, JULY 21, 2015
[Email, Linkedin] Banners Have 99 Problems And A Click Ain’t One
Every minute today, there are 7 times more emails sent than there were people on the web in 1994. Just 22% of consumers trust emails from companies or brands. ( 20% said they trust emails from brands or companies. ( 60% of LinkedIn users have clicked on an ad on the site. Tweet This ]. The First Banner Ad. Whoa!!! Over 5.3
WEBBIQUITY | TUESDAY, JULY 21, 2015
[Email, Linkedin] 17 Excellent Email and Mobile Marketing Stats and Facts
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. Image credit: AdWeek.
NUSPARK | THURSDAY, JULY 16, 2015
[Email, Linkedin] LinkedIn and Paid Search; Discover How They Both Drive Conversions
LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. Linkedin is a social network for business; and to be engaging with contacts and prospects should not be ignored. With LinkedIn, retargeting is “Remember me? Here’s content you may like. Let’s explain.
ANNUITAS | THURSDAY, JULY 16, 2015
[Email, Linkedin] Put The Phone Down – I’m Not Ready
Only if the buyer does these: Indicates they want a call via self-selection (filled out contact me form or sent an email to please call me). Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. Big mistake.
BIZNOLOGY | THURSDAY, JULY 16, 2015
[Email, Linkedin] How you can grow your traffic and business–without Google
Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Email. love email. Alright, consider that Millennials use email , the channel continues to provide outstanding ROI , and that it works well in conjunction with your overall content marketing strategy. Social. Really.
WRITING ON THE WEB | THURSDAY, JULY 16, 2015
[Email, Linkedin] Client Testimonials: Readers Know When They’re Phony
How do you use client testimonials? I’d love to hear from you – send me an email , or contact me on LinkedIn. There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Not signed, or only has initials (anonymous). Without a photo or link to their site.
MARKETING ACTION | THURSDAY, JULY 16, 2015
[Email, Linkedin] Simply Put: Simplicity Is a Strategy
Consumers were vocal about the faults of the companies at the bottom of the Simplicity Index: LinkedIn: “I can’t figure out why it’s really helpful,” comments one US respondent. Other concerns: security, too much email communication, and a difficult-to-navigate website. “…A condition of complete simplicity. Removing friction.
LEADERSHIP | TUESDAY, JULY 14, 2015
[Email, Linkedin] What’s Falling Between the Cracks in Your Lead Generation?
It will not only tell you about your prospect but will help customize and structure your email too – how to start the email, what tone to use, what details to include, how to sell to the recipient, and so on. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. Where do you begin?
HINGE MARKETING | TUESDAY, JULY 14, 2015
[Email, Linkedin] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
Once you’ve attracted prospects through your blog, you’ll then be able to continue nurturing those leads through other content and marketing techniques like email marketing , webinars and other online events, consultations, and more. In the professional services space, the social network of choice is likely LinkedIn.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 14, 2015
[Email, Linkedin] The future of content marketing strategy
In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter.
WEBBIQUITY | TUESDAY, JULY 14, 2015
[Email, Linkedin] 31 Sensational Social Media Marketing and PR Stats and Facts
For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. Phone and email remain the most popular channels (66% combined). Be responsive. Strategize and measure. Get social PR right.
HINGE MARKETING | MONDAY, JULY 13, 2015
[Email, Linkedin] What Every Managing Partner Needs to Know About Lead Generation
Roughly half of firms’ leads come from online sources like search, social media, email marketing, online advertising, and others. Join us on LinkedIn for more insights and resources on lead generation. Lead generation means different things to different firms. For others, it might mean attending networking events. Not even close.
BIZNOLOGY | FRIDAY, JULY 10, 2015
[Email, Linkedin] Tools that help monitor and measure social traffic
Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. Sign up for our emails here. These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools. Like this post?
B2B MARKETING INSIDER | FRIDAY, JULY 10, 2015
[Email, Linkedin] How To Use Content Marketing To Be An Incredible Seller
Source: LinkedIN). When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. You will be more successful if your expert reputation is where the customer finds you vs. telling them about what you know in your email. Source: Nielsen). Be A Curator.
B2B MARKETING TRACTION | WEDNESDAY, JULY 8, 2015
[Email, Linkedin] How to Get Marketing Results from LinkedIn Group Discussions
There is an art to getting followers and engagement on social media platforms like LinkedIn. colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign.
B2B MARKETING INSIDER | WEDNESDAY, JULY 8, 2015
[Email, Linkedin] Stop Being Snubbed On The Buyer’s Journey!
Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy candidate to help them solve their business challenges. Learn how to retweet , learn how to tweet and learn how us LinkedIn posts to help you build your customer credibility. 3.
HUBSPOT | WEDNESDAY, JULY 8, 2015
[Email, Linkedin] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
The problem with work-life balance is that it suggests there is a trade-off -- that one side must be ‘up' and the other one ‘down,’ like a weighing scale that has two sides to it,” Jappreet Sethi, CEO of Ideak Katalyst, wrote on LinkedIn in June of 2014. You can check work email while sitting on the beach. Matter of Semantics. 350 B.C.
HINGE MARKETING | WEDNESDAY, JULY 8, 2015
[Email, Linkedin] Rethinking Referral Marketing: Develop a Strategy
tweet or LinkedIn post might be another form of flow content. Those deeper offerings may include more stock content like ebooks and whitepapers that are gated and require an email to download. Join us on Twitter and LinkedIn for more tips on driving referrals and new business. You’ve researched your target audience.
KOMARKETING ASSOCIATES | TUESDAY, JULY 7, 2015
[Email, Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
Email Blasts / Newsletters. If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings. App Notifications. Custom Social Media Graphics.
BIZNOLOGY | TUESDAY, JULY 7, 2015
[Email, Linkedin] IF you haven’t THEN you should use IFTTT for social
IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Tweet Happy New Year!
MARKETING ACTION | TUESDAY, JULY 7, 2015
[Email, Linkedin] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
To disarm the outbound argument they will tell you that buying a list and sending email to it is illegal. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky. I’m often asked, “Should I use an inbound or an outbound strategy?” ” .
B2B MARKETING UNPLUGGED | MONDAY, JULY 6, 2015
[Email, Linkedin] Still Using Bad Photos? You Need the Other High-Res
You know that whole thing about how consumers are happy to trade personal information and vestigial organs in exchange for addictive games and free email? Branding Content Marketing B2B marketing bizmarketer content marketing linkedin stock photosAll of this despite the new-found appreciation for all things design-driven.
MODERN B2B MARKETING | FRIDAY, JULY 3, 2015
[Email, Linkedin] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
B2B MARKETING INSIDER | FRIDAY, JULY 3, 2015
[Email, Linkedin] Treat Content Like Confetti!
However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will reach more people over a wider network. And, 25% from clicking on social media or emails, indicating the need to distribute your content in multiple ways (Source: CMO Council). Source: IDG).
WINDMILL NETWORKING | THURSDAY, JULY 2, 2015
[Email, Linkedin] How to Build Your Email List from LinkedIn and Twitter
Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. Email MarketingAmy Hall.
HINGE MARKETING | THURSDAY, JULY 2, 2015
[Email, Linkedin] A Mindset Shift for AEC Professionals
printed brochure features a phone number and address, but your website should link directly to a hyperlinked email address, your firm’s social media accounts, newsletter sign-up fields, and whatever else provides a way for a prospect to get your attention. Online marketing works. Your Website. AEC firms are lucky. Educational content.
B2B MARKETING TRACTION | WEDNESDAY, JULY 1, 2015
[Email, Linkedin] Spark New Results from Your B2B Marketing at Mid-Year
Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Any new players?
HINGE MARKETING | WEDNESDAY, JULY 1, 2015
[Email, Linkedin] SEO for Professional Services: A Conversation with Rand Fishkin
Follow us on LinkedIn for tips and content on how to become more visible within search engines. On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today.
WINDMILL NETWORKING | WEDNESDAY, JULY 1, 2015
[Email, Linkedin] Social Content Marketing is Your New Fundraising Rocket Booster
The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with […]. Twitter | Google+ | LinkedIn |. Human beings have always been social animals. Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad. Social Media and Nonprofits
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 1, 2015
[Email, Linkedin] 100 Things You Are Doing Wrong on Social Media
You are not giving blog visitors the opportunity to subscribe to your blog by email. You are not posting regular updates to your LinkedIn company page. You are not targeting your LinkedIn updates by things like seniority or function. You are not encouraging your employees to share company updates on LinkedIn.
B2B MARKETING INSIDER | WEDNESDAY, JULY 1, 2015
[Email, Linkedin] 30 LinkedIn Sales Triggers
GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message! Your LinkedIn profile is viewed. Source: IDC).
KOMARKETING ASSOCIATES | TUESDAY, JUNE 30, 2015
[Email, Linkedin] 4 Steps For Improving Your Success Rate Asking for Links
Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). Once an email address has been identified, Rapportive offers a Chrome plugin which aids in identifying social media profiles associated with that email address. How do you do this?
HINGE MARKETING | TUESDAY, JUNE 30, 2015
[Email, Linkedin] Marketing Toolkit Essentials: CRM and Email Marketing Software
Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. Or, are you wasting valuable time and resources manually emailing each potential lead with a drip campaign? Capabilities.
BIZNOLOGY | TUESDAY, JUNE 30, 2015
[Email, Linkedin] Tools I use to amplify social campaigns
Like building an email newsletter list, building your GaggleAMP can take time, so start now. To me, it’s an email list turned upside down. Sign up for our emails here. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.
MODERN B2B MARKETING | TUESDAY, JUNE 30, 2015
[Email, Linkedin] The Secret Life of a Social Media Manager
Reading quick, 140 character social posts in the very early morning before checking my email inbox allows some of my creative juices to start flowing and gives me some things to ponder while I’m sprinting on the treadmill (OK, maybe not actually sprinting…). If you haven’t, then you should. Because today is officially Social Media Day!
B2B MARKETING INSIDER | MONDAY, JUNE 29, 2015
[Email, Linkedin] 3 Steps To A Better LinkedIn Photo
If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention. The Big Picture Lesson When It Comes To Your LinkedIn Profile Picture.
HINGE MARKETING | FRIDAY, JUNE 26, 2015
[Email, Linkedin] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
SEE ALSO: Critical Email Marketing Do’s and Don’ts for Professional Services. Download a free copy of Hinge’s Email Marketing Guide for Professional Services Firms to learn more about the benefits of marketing automation software. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.
WRITING ON THE WEB | FRIDAY, JUNE 26, 2015
[Email, Linkedin] Social Proof: If You’re Not Using It, You’re Losing Sales
Do you capture positive email comments from clients, get permission to use them? Contact me here and on LinkedIn. Why is social proof so important when writing on the web? It makes the difference between converting a reader to a client and influencing a sale or not. What sealed the deal? The testimonials from other subscribers.
HUBSPOT | THURSDAY, JUNE 25, 2015
[Email, Linkedin] Choosing the Best Big Social Networks for Publishers
Should you use Twitter or LinkedIn? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. Or maybe Facebook? How many should you be on? All of them?
HINGE MARKETING | TUESDAY, JUNE 23, 2015
[Email, Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
Make use of social media marketing and email nurturing campaigns to connect with your audience as directly as possible. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You already know that a big part of building a strong brand is building a recognizable brand. So, how can you become a Visible Firm?
BIZNOLOGY | TUESDAY, JUNE 23, 2015
[Email, Linkedin] Google has carnal knowledge of social
You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Sign up for our emails here. Twitter and Google have made amends. In the past, this was not the case. This is no longer the case. And not only Twitter, either. Like this post?
HUBSPOT | MONDAY, JUNE 22, 2015
[Email, Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
Note: We've tried this "video site page" idea before with our Essential Crash Course on Modern Email Marketing.). the images that you'll use to promote your content on your blog, via email, via social, etc.). Not included on the list: You'll also want to create images for your landing page, emails, and blog posts. Not sure?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 19, 2015
[Email, Linkedin] Mautic Offers Free, Open Source Marketing Automation
The interface is straightforward and intuitive, using tabs to make advanced features available without intimidating clutter. I do have some quibbles – most annoyingly, objects like emails and contact records open in a “view” rather than “edit” mode, so an extra mouse click is almost always needed to get real work done. My problem is two-fold.
EARNEST ABOUT B2B | FRIDAY, JUNE 19, 2015
[Email, Linkedin] A guide to content curation. Where can I find shareable social content?
It links everything together and sends reminder emails to forgetful team members, but it isn’t free. Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. How can we keep the content monster fed and happy? Their made-up homonym , not mine. Stick to the plan. No one has seen it all.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 19, 2015
[Email, Linkedin] Jason Miller Rocks Content Marketing in the ContentPros Podcast
Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. And the rest of your content, things like blog posts, social updates, email, all carve up this big rock like a Thanksgiving turkey and serve it up for free.
HUBSPOT | FRIDAY, JUNE 19, 2015
[Email, Linkedin] The Free Templates You Need for Visual Content Design
This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.
HINGE MARKETING | THURSDAY, JUNE 18, 2015
[Email, Linkedin] Key Components of a Technology Firm Lead Generation Website
You can provide gated content like eBooks or executive guides to gather email addresses and contact information. Join us on LinkedIn for tips and strategies for creating a high-performance website. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. And how can you make it happen? Content.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 18, 2015
[Email, Linkedin] How To Get Publishers to Open Your Link Building Requests
Here are some of the ways I’ve had success getting site owners and publishers to open and read my email requests. Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. What do you think?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 17, 2015
[Email, Linkedin] Interview with Dave Chaffey of Smart Insights
You need to invest in that emotion-inducing or shareable content that cuts through otherwise others who have made that investment will win across the channels whether that is SEO, Social media or Email marketing. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Email, Linkedin] 5 Online Marketing Tips Every Financial Advisor Should Know
With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Email, Linkedin] The Blogging Tactic No One Is Talking About: Optimizing the Past
This graph shows how one particular blog post's rank has changed over time for the keyword "how to use linkedin." Email it to your blog subscribers, promote it in social media, and leverage any other promotional channels that work for promoting your content. The results have been nothing short of eye-opening. The goal? nuts, right?
BIZNOLOGY | TUESDAY, JUNE 16, 2015
[Email, Linkedin] Enterprise gamification is a spoon full of sugar
Social media sharing: while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.
B2B MARKETING INSIDER | TUESDAY, JUNE 16, 2015
[Email, Linkedin] Content Marketing Manager Job Description
Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. In the end it comes down to 3 core content marketing skills.
WEBBIQUITY | TUESDAY, JUNE 16, 2015
[Email, Linkedin] 34 Compelling Content Marketing Stats and Facts
Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video.
B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015
[Email, Linkedin] How To Get A Positive Return On Your Marketing Investment
To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile).
INTEGRATED B2B | MONDAY, JUNE 15, 2015
[Email, Linkedin] Get in the Habit of Consistently Creating Content With These 7 Steps
Or you might put the content out there on your blog, in your newsletter, or in an email. We use CoSchedule so our content gets promoted on Twitter, Facebook, LinkedIn, and other sites multiple times. Habits don’t form overnight — especially the good ones. You can imagine how difficult it can be to get in the habit of creating content.
VIRALLY BLOG | MONDAY, JUNE 15, 2015
[Email, Linkedin] Where Is Your Audience?
Using something like Survey Monkey and sending them within your marketing emails is quick and easy to do. When people think of Social Media, they think of Facebook , Youtube , Linkedin , Twitter etc, but there is so much more than that! Send Out Surveys. Monitor Your Competitors. Where do your competitors have profiles?
B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015
[Email, Linkedin] 17 Content Marketing Tips For Any Size Budget
Turn your email outbox into blog posts. Look for emails where you are answering popular questions from customers or salespeople. Articles on LinkedIn Pulse. Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. And my budget was a whopping zero.
HUBSPOT | SUNDAY, JUNE 14, 2015
[Email, Linkedin] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. Tips for Earning More High-Quality LinkedIn Recommendations. 1) Think about what you'd like to communicate. You can either do this through email, or directly through LinkedIn.
MARKETING CRAFTMANSHIP | THURSDAY, JUNE 11, 2015
[Email, Linkedin] Checklist Marketing: Too Many Shoes in Your Suitcase?
LinkedIn and Twitter Accounts…check / check. If you’d like a complete copy of our 10 question “Marketing Diagnostic” planning tool for B2B firms, just shoot me an email through LinkedIn, or to gordon at andrewselikoff dot com. White Paper…check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check.
HINGE MARKETING | THURSDAY, JUNE 11, 2015
[Email, Linkedin] How Does Continuing Education (CE) Help Your Professional Services Firm?
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage How to Build an Email Newsletter that Wins Business The Science Behind the Art of the Call-to-Action: Part 1. What are they? Online Marketing
CMO ESSENTIALS | THURSDAY, JUNE 11, 2015
[Email, Linkedin] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
You may find that one approach works great in email, but drives less conversion in social channels. LinkedIn members may respond differently than Facebook followers. Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). And remember, it’s all connected….
HINGE MARKETING | WEDNESDAY, JUNE 10, 2015
[Email, Linkedin] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
websites, brochures, newsletters, emails) than lead and revenue generation? Get tips and strategies for demonstrating thought leadership by joining us on LinkedIn. Among professional services firms, there’s long been a tendency to value professional staff—the industry and technical experts—above marketing staff.
MODERN B2B MARKETING | WEDNESDAY, JUNE 10, 2015
[Email, Linkedin] Drop the “Social” Prefix Already…It’s Just “Selling”
The truth is this: if you are selling SaaS and you aren’t building a brand or presence on social networks like Twitter or LinkedIn, you are missing out on opportunities to be found, and not investing enough in your personal brand. When I started selling in 2004, only the uber uber early adopters were on LinkedIn. It’s just SELLING.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 10, 2015
[Email, Linkedin] Understanding the Millennial B2B Buyer Will Change How You Sell
Social communities like LinkedIn and Twitter allow buyers to understand your value proposition while doing their own online research, and they readily consume valuable information like videos, blog posts, how-tos, testimonials, and more to form their impressions. Competition for millennials’ business is only a click away. think it is.
ANNUITAS | TUESDAY, JUNE 9, 2015
[Email, Linkedin] The Stack
My first memorable exposure to The Stack was at a small conference in San Francisco hosted by Bizo (which was shortly thereafter acquired by LinkedIn). Many marketers bought into the promise of marketing automation, for example, without giving any thought into how to actually use it for anything other than sending email.
WINDMILL NETWORKING | THURSDAY, JUNE 4, 2015
[Email, Linkedin] The Synergy of Social Media Marketing and Email Marketing
Many business owners treat email marketing and social media marketing as completely separate entities. Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Email Marketing
HINGE MARKETING | THURSDAY, JUNE 4, 2015
[Email, Linkedin] How to Build an Email Newsletter that Wins Business
Email is dead, right? With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Email is clearly still the Holy Grail for marketers. Most email publishers treat email as an extension of direct mail.
BIZNOLOGY | THURSDAY, JUNE 4, 2015
[Email, Linkedin] Tackling social media: don’t do it all!
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. LinkedIn: LinkedIn is used to connect business professionals. Content that enhances professional development is valued by the LinkedIn community. 50% of internet users with a college education use LinkedIn.
HUBSPOT | WEDNESDAY, JUNE 3, 2015
[Email, Linkedin] 5 Simple Ways to Segment Your Social Media Audience
We use segmentation to send emails, create pricing models, and understand the behaviors of our most loyal buyers -- so why aren’t we applying this practice to social media? Other platforms including Twitter, LinkedIn, and Instagram have followed suit. Facebook, LinkedIn, and Google+ make it easy for companies to do organic targeting.
MARKETING ACTION | WEDNESDAY, JUNE 3, 2015
[Email, Linkedin] A Crash Course in Tumblr for B2B Marketers
Could this be another Business 2 Community or even something like LinkedIn’s publishing platform? You can grow your email list. Some email service providers have created little email buttons and widgets for Tumblr blogs. Users see an email icon in the upper right of the Tumblr blog. LinkedIn? You got it.
BIZNOLOGY | TUESDAY, JUNE 2, 2015
[Email, Linkedin] Internet marketing abhors a closed door so open a window
How do I get all the way to the end of an article without ever really knowing anything about the author — or how to make content (even newspapers gladly give out their reporters’ email addresses, why are you so special that you refuse to receive unsolicited email? Sign up for our emails here. thought now). YouTube.
MODERN B2B MARKETING | MONDAY, JUNE 1, 2015
[Email, Linkedin] The New Digital Climate: AdTech and MarTech Join Forces
Web and email access shows a similar shift with comScore reporting in July 2014 that smartphones and tablets are now accounting for 60% of all online traffic. In addition, a January 2015 Marketing Land survey found that two-thirds of emails are now opened and read on smartphones and tablets. The times they are a-changin’!
HUBSPOT | MONDAY, JUNE 1, 2015
[Email, Linkedin] 10 Tips for Getting Long-Term Traffic to Your Content
This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. 4) Plan your outreach strategy. It allows you to enter a URL of a similar piece of content to see the Twitter handles and email addresses of influencers likely to share your content. We then hit publish. It’s simple.
HUBSPOT | WEDNESDAY, MAY 27, 2015
[Email, Linkedin] How to Write a Resume: The Ultimate Checklist of Resume Tips
Things to Check: Is your email address professional? Is your email address from a professional and current domain, like Gmail? Does your resume's storyline align with your LinkedIn profile? Things to Check: Have you included your basic contact information, including name, address, email address, and phone number?
VIDYARD | TUESDAY, MAY 26, 2015
[Email, Linkedin] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
How many decision makers are on that email subscription list? Chances are, you’re making marketing decisions about campaign execution based on internal data reports, such as the best time to send emails, or the best content to drive display ads to, but you aren’t using data to inform your acquisition strategy. Word of mouth directions.
HUBSPOT | TUESDAY, MAY 26, 2015
[Email, Linkedin] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. How to write well for cover letters and introduction emails. "Find a job," they said. It'll be easy," they said. Ahh, if only. If you're feeling overwhelmed, you're not alone.
BIZNOLOGY | TUESDAY, MAY 26, 2015
[Email, Linkedin] Don’t make it so difficult to get directly in touch with you
You’re easily overwhelmed by all the messages you receive when you make your email available on your site, aren’t you? You used to have an email form and your email address on your site until you started getting spam there, too. Email Has Come a Long Way. Digging Through Email is Part of Your Job.
MARKETING ACTION | FRIDAY, MAY 22, 2015
[Email, Linkedin] 5 Disruptive Social Selling Technologies
Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. Marketing can set up content and send it as an email to the sales team, which can click a link inside the email and post it to their social channels within minutes. The UI is super clean and it is extremely easy to navigate.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Email, Linkedin] 33 Inspiring B2B digital marketing case studies
In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. LINKEDIN: Had to be converted to social selling. million.
LEADERSHIP | WEDNESDAY, MAY 20, 2015
[Email, Linkedin] High Performance B2B Lead Generation Engine —A 10-Point Checklist
Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. You can also email or call me, Louis Foong, at (905) 709-3827. . An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. It never ceases to surprise me.
HINGE MARKETING | WEDNESDAY, MAY 20, 2015
[Email, Linkedin] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn.
B2B MARKETING TRACTION | TUESDAY, MAY 19, 2015
[Email, Linkedin] Content Marketing: How This Software Company Achieved More with Less
They sent an email announcing new content and followed with a second email to the recipients who didn’t open the first email. They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. Change isn’t easy.
THE ROI GUY | TUESDAY, MAY 19, 2015
[Email, Linkedin] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB).
BIZNOLOGY | TUESDAY, MAY 19, 2015
[Email, Linkedin] Search isn’t about search anymore, it’s about social
LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. think you should start with Medium and Linkedin. Sign up for our emails here. Instead of only producing one very expensive.
HINGE MARKETING | FRIDAY, MAY 15, 2015
[Email, Linkedin] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. Include a link to your landing page in your email signatures and social media profiles. Only ask for what you need (name, email address, title) and no more. Keep your emails succinct and laser focused. Set a timeline.