VERTICAL RESPONSE | TUESDAY, MARCH 3, 2015
[Email, Linkedin] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. But how can you take your emails from good to great? Litmus Scope Have you ever received an email that you loved and wished you could recreate it? pop-up form!
BIZNOLOGY | TUESDAY, MARCH 3, 2015
[Email, Linkedin] The Medium.com is the message
Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. Sign up for our emails here. 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. The More the Merrier. The URL Importer. Search
B2B MARKETING UNPLUGGED | TUESDAY, MARCH 3, 2015
[Email, Linkedin] Only You Can Prevent Feature Puke
This email recently wasted three seconds of my time: . B2B Advertising Getting & Losing Business Stupid Ideas B2B marketing bizmarketer Elizabeth Williams getting the business linkedin sales squirrels 'If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. Nasty.
MADISONLOGIC B2B WHITE PAPERS | MONDAY, MARCH 2, 2015
[Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
ENGAGE | MONDAY, MARCH 2, 2015
[Email, Linkedin] 7 Places to Find Interview Sources Online
LinkedIn. You can try posting a status on LinkedIn asking for what you need, but I’ve found that a personal approach is more successful. You can save these searches on LinkedIn as you continue to research. 'Finding the right source for a story — especially on deadline — can frustrate even the most seasoned journalist. HARO .
MARKETING ACTION | MONDAY, MARCH 2, 2015
[Email, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. 'What’s your wake-up routine? Not as many, of course. AdWeek.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 27, 2015
[Email, Linkedin] Celebrate the 2015 Markie Award Finalists!
LinkedIn | Polycom. Extraordinary Email?: 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] Could Event Marketing Be Your B2B Golden Ticket?
After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). Provides Expertise. and London. Your Turn.
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] How to Use LinkedIn for Business Development
LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?
MARKETING ACTION | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Email, Linkedin] 3 Ways to Be Your Customers’ BFF
Being able to do this makes writing and sending those emails easier. However, even a 1% mistake such as the wrong LinkedIn profile, can result in 99% effectiveness instead of 100%. Write one email to one customer. One way to find out is to write an email to one customer. Have the right customer data.
BIZNOLOGY | MONDAY, FEBRUARY 23, 2015
[Email, Linkedin] 15 B2B case studies show how content marketing drives ROI
LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Sign up for our emails here. million.
HUBSPOT | MONDAY, FEBRUARY 23, 2015
[Email, Linkedin] How to Talk to Pretty Much Anyone About Pretty Much Anything
Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”. Improv-ise.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 20, 2015
[Email, Linkedin] How I Work with Jeff Ogden of Find New Customers
ReadNotify.com lets me know (secretly) when people read my email. The more 1 st level LinkedIn contacts you have, the more see your updates, so it is good to connect with people. Every time someone connects with me on LinkedIn, I send a brief message to them, thanking them for connecting and promising to never SPAM them. link].
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Email, Linkedin] LinkedIn Launches Notification Center for Company Pages
'In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. What do you think of the LinkedIn notification center?
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Email, Linkedin] Copywriting Lessons From Companies Doing It Right
To wit, this email subject line for a line of swim trunks that change colors when wet (called the GOBs), “Moisture is the essence of wetness.” If you’re scoring at home, that’s two cultural touchstones in one email. months of email subject lines in my inbox: not one is over six words. The tone of each email is conversational.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, FEBRUARY 19, 2015
[Email, Linkedin] Crucial Sales Skill Every Salesperson Needs (It's Not What You Think)
Welcome to my new 7-part series on how to use agile selling strategies to master LinkedIn. After writing SNAP Selling , which reveals how to sell to today’s crazy-busy prospects, tons of salespeople came up to me (or emailed me) and said, “I’m crazy-busy too, Jill. 'AGILE SELLING Mini-Course #1. Can you help me?”.
HINGE MARKETING | WEDNESDAY, FEBRUARY 18, 2015
[Email, Linkedin] How to Apply the Scientific Method to Professional Services Marketing
On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 5 Marketing Initiatives for Accounting & Financial Services Firms The New Science of Professional Services Marketing Lead Nurture Drip Email Campaigns 101: Getting Started. The orange button saw a click through rate of 3.5%
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Email, Linkedin] Infographics are great for Content Marketing
Check out my LinkedIn profile at the top right and you’ll see that I’m the President of the Business Marketing Association of Tampa Bay , which is a great honor. Send an email to Jeff L Ogden at gmail,com. If you need new customers, visit Find New Customers. Every business needs a mobile website today.
MARKETING ACTION | TUESDAY, FEBRUARY 17, 2015
[Email, Linkedin] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI). High-scoring prospects could receive a targeted series of emails – or a perhaps a call from sales. But what about B2B marketers? Look at it this way.
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 16, 2015
[Email, Linkedin] Top 3 Media Buying Mistakes B2B Marketers Make
If you are asking for someone’s email in exchange for content or information, you better be ready to followup with additional content that is useful, entertaining or timely. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. It comes from the people who are hands on, doing the work in a wide range of situations.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 12, 2015
[Email, Linkedin] 6 Great B2B Business, Marketing, and Strategy Books
B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. 'It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Email, Linkedin] How to Prepare for Your Next Job Interview
Your LinkedIn profile should be optimized to a T. Dive into their each element of their marketing strategy and answer questions like: How are they using inbound tactics like blogging, landing pages, email marketing, and SEO to draw people into their website? Check out your interviewers'' LinkedIn profiles. Let’s be honest.
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Email, Linkedin] What Social Selling Isn't
LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. Spam -- regardless if it’s sent through email or social channels -- is still spam. And with hype comes misunderstanding. Wrong.
HINGE MARKETING | WEDNESDAY, FEBRUARY 11, 2015
[Email, Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. The conversation occurs in the marketing offers you use.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 11, 2015
[Email, Linkedin] Secrets of Busy Bloggers: 4 Social Media Time Savers
must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. These free tools will allow you to set up email keyword alerts. Create and/or join groups in LinkedIn. LinkedIn is highly valued for its predominance of business-minded people. Use social media. Use a VA.
BIZNOLOGY | TUESDAY, FEBRUARY 10, 2015
[Email, Linkedin] Wikipedia Management for Dummies
Keep ever vigilant – turn on the email notifications! Sign up for our emails here. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” ” No you can’t. My best advice is: don’t be shady.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Email, Linkedin] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
B2B MARKETING INSIDER | MONDAY, FEBRUARY 9, 2015
[Email, Linkedin] The Rise Of Emoji Marketing
Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. Email requires too much effort with all that typing. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. It is a shorthand way to communicate.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Email, Linkedin] Your marketing success may hinge on Gray Social Media
'In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Email, Linkedin] 6 Rookie Mistakes You Might Be Making on LinkedIn
'It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. It''s okay.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] Should You Trust LinkedIn with Your CRM Data?
'In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. There are some cons to using LinkedIn for its CRM features.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] Use Email to Get More Social Media Followers
To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] 10 Easy Ways to Make Your Commute More Productive
That''s why I like to go through emails and delete anything extraneous before I even get in to work. If you''re driving, you can use ASAM -- a free app from AgileSpeech -- to "read" your emails. The app will read your emails, out loud and word-for-word. Apps: Facebook, Twitter, LinkedIn, Pinterest. 2) Clear your inbox.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] 57 Basic Marketing Analytics Terms Everyone Should Know
Contacts Properties in HubSpot contain important information about the individual, such as the contact''s name, email, and address. For example, you can group people based on similar contact or companies properties, form submissions, email actions, pages views, and more. All Interactions. Annotations. Attribution Model. Bounce Rate.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 5, 2015
[Email, Linkedin] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 4, 2015
[Email, Linkedin] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
They sent the article to Jeff Ogden of Find New Customers to publish for one simple reason: Jeff knows everyone , including Amanda Batista, who heads content marketing for Eloqua/Oracle, who’s a first level LinkedIn contact, so I had all of her contact information, “Please let us know if Oracle/Eloqua will publish that post.”
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 4, 2015
[Email, Linkedin] 8 Must-Dos for Pinning to Your Business Pinterest Account
Pinterest also automatically emails anyone who has pinned that item letting him or her know about the changes. Pin offerings to build your email list : Building a solid list of engaged email subscribers is an on-going process – This is where Pinterest comes in. In addition, include the link directly in your photo caption.
B2B MARKETING UNPLUGGED | WEDNESDAY, FEBRUARY 4, 2015
[Email, Linkedin] Distance Between Decision-Makers and End Users is Key
If you would like a.pdf or.ppt of this, shoot me an email and I’ll send it over. Getting & Losing Business B2B marketing bizmarketer C-Suite corporate overlords Elizabeth Williams HR linkedin P-Cube selling to big companies value proposition Here’s the whole article. In the consumer world, the distance is pretty short.
MARKETING ACTION | TUESDAY, FEBRUARY 3, 2015
[Email, Linkedin] Tips and Tricks for Using Hashtags on Social Media Sites
They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. No Hashtags for LinkedIn. LinkedIn tested hashtags for a bit, but abandoned them in 2013. However, Posting updates with hashtags on LinkedIn may make you look bad. Network. Search by hashtag?
FEARLESS COMPETITOR | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] In Content Marketing, every word matters. Thus Buyer Personas matter!
There was a question recently on LinkedIn about how to get multiple writers on the same page and that’s the question that was asked “How do we get multiple writers on the same page?” ” Buyer Personas are the answer to that question, because well documented customer insights gets everyone on the same page.
CMO ESSENTIALS | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] The Light at the End of the Outbound Marketing Tunnel
Have you noticed how many email messages fill your inbox every day? If your email inbox and USPS mail boxes are like mine, it’s like a 50:1 ratio of emails to direct mail. I bet your competition is using email to do it. To learn more, visit them on via Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus.
WEBBIQUITY | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] 10 Social Media Marketing Mistakes Businesses Must Avoid
Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. 'Guest post by Gary Dek. Paying for fans and followers.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] How Much is Your Address Book Worth?
” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. 'Tweet How much is your address book worth? learned this principle when I lived in a very small town.
HINGE MARKETING | THURSDAY, JANUARY 29, 2015
[Email, Linkedin] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories 5 Ways to Better Connect With Your Technology Audience 5 Lead Generating B2B Website Trends The Art of Advanced B2B Email Marketing: Email Rendering. Remember, you’re writing for both humans and search engines.
VERTICAL RESPONSE | THURSDAY, JANUARY 29, 2015
[Email, Linkedin] 8 Dos and Don’ts of Networking Follow up
Here are eight actionable dos and don’ts for following up with someone in a professional way after you’ve connected: DO : Send an invitation to connect on LinkedIn in a timely manor by including a personal note on where you met him or her and something you may have discussed. This would be a violation of the CAN-SPAM act.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Email, Linkedin] 13 Bright Ideas for Running Smarter Retargeting Campaigns
It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. 6) Target people who open your emails. By dropping your retargeting pixel into the HTML template or signature of your email, you can target people who open your emails.
HINGE MARKETING | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
Lead nurturing involves setting up a series of relevant, automatic emails based on what the user has downloaded, nurturing the recipient over a period of time (usually about three months) until they are ready to become an opportunity. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Want to learn more?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] How to Leverage Your Twitter Profile for Social Selling
As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] How to Integrate Social Media and Blogging from The Art of Social Media
Start an email list. Old-school email is a powerful marketing tool. If I had a choice between someone following us on a social-media platform or subscribing to our emails, I would pick the an email subscription any day. This is because I am more confident that a person will read an email, than see a post.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
Another tip I learned is to look at your email outbox. Every email that you send, or that someone in your organization sends, is an answer to a question. Twitter, Facebook, Linkedin, etc. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. We hope this helps. Absolutely!
LEADERSHIP | TUESDAY, JANUARY 27, 2015
[Email, Linkedin] The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!
The existing paradigm includes tactics such as: create a ton of content, spew it everywhere, send out as many InMails and messages as you can on LinkedIn (so you can say you are “using” social media daily), cold calls, and automation with anything you can touch. Triple the number of emails and InMails. That’s good reason.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Email, Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate. B2B Marketing
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 27, 2015
[Email, Linkedin] 6 Broader Business Questions to Inform Your SEO Strategy
Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? What email marketing campaigns have we launched in the last three months? What worked well? What did not work as well and why? .
MARKETING ACTION | MONDAY, JANUARY 26, 2015
[Email, Linkedin] 6 Steps to a Content Marketing Plan that Can Drive Conversions
Capture that speech in a recording and turn it into different formats – from a podcast, a short article, and a blog post, to a series of tweets and LinkedIn posts. Maximize the visibility of your content by including social and share links in your various content pieces – papers, web pages, emails, blogs, etc. And it makes sense.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Email, Linkedin] New Marketing Automation Options for Small Business in the VEST Report
The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. All plans include unlimited users and unlimited emails, which isn’t always the case with small business systems. This scope covers email, Web forms, multi-step campaign flows, and CRM.
LEADERSHIP | FRIDAY, JANUARY 23, 2015
[Email, Linkedin] Interesting Infographics: What Content Has the Most Clout?
It is interesting to learn that the buyers said they read the same number of emails as white papers. Approximately 15% said the emails were the more influential. 52% – email. 34% – social content on networks such as Facebook and LinkedIn. Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets.
FEARLESS COMPETITOR | FRIDAY, JANUARY 23, 2015
[Email, Linkedin] 5 Tips for Developing Strong Buyer Personas
'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Ask questions on Linkedin and Twitter. Contact Find New Customers by calling (516) 456-8218 or send an email to jeff.ogden at findnewcustomers.com. In fact, in his. Amen, Mike.).
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Email, Linkedin] The State of Marketing Technology in Asia
Software as a Service (SaaS) sales in this region is estimated to be growing at more than 20% a year, with vendors such as Oracle, and platforms such as LinkedIn Marketing Solutions, reporting big jumps in usage and revenue. Email should be used as a trigger for response as well as a broadcast mechanism. So what does awesome look like?
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Email, Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Sidekick and Rapportive for augmenting contact information around email communications. 'There is no escaping it. But guess what? Step 1: Write It Down. There is no point of reference over time. List Management.
WINDMILL NETWORKING | THURSDAY, JANUARY 22, 2015
[Email, Linkedin] Using Facebook For Email Marketing
And specifically, email marketing is one of the more successful ways of marketing via online. In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Email Marketing
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Email, Linkedin] 5 Lead Generating B2B Website Trends
This could be an email address, the name of the company they work for or more detailed information about their role or interest in your firm. It’s highly unlikely that someone will immediately opt in and give you their email address if they don’t know anything about your firm. On Google+ or LinkedIn? 5) Video.
WRITING ON THE WEB | WEDNESDAY, JANUARY 21, 2015
[Email, Linkedin] Blog Design Blink Test: Simple, Easy Navigation
At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). Cornerstone content: free, free for email, and some for fee. Your other accounts, Twitter, Facebook, LinkedIn, etc. Navigation/Simplicity (Layout, use of white space and read more). Navigation/Simplicity.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Email, Linkedin] Right Time, Real Time Selling
Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. What if your company could automatically produce customized emails to interested prospects (including pictures and web links)? Thanks, Marketo! Right Nows.”
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 21, 2015
[Email, Linkedin] Where Is Content Headed?
Consider that, as consumers, we largely don’t answer cold calls, watch television ads, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques of any kind. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
FEARLESS COMPETITOR | TUESDAY, JANUARY 20, 2015
[Email, Linkedin] Meet Your New Chief Marketing Officer, Jeff Ogden
Shoot an email to Jeff.Ogden at findnewcustomers.com. Check out my LinkedIn profile at the top right, where I have about 2,800 followers.). was once interested in finding a Chief Marketing Officer job, but not any more. created a SlideShare presentation to find a job and my son said “Dad, I can do a much better video for you.”
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Email, Linkedin] 28 (of the) Best LinkedIn Marketing Guides of 2014
'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
FEARLESS COMPETITOR | MONDAY, JANUARY 19, 2015
[Email, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
Using emails and conference calls, I got it done and Barbara learned what she needed to know. Almost no one looks for that – when they post sales management jobs on LinkedIn. 'Jeff Ogden , President of Find New Customers once led GE for Business Objects and grew it dramatically in just 12 months. ” Amen, Dr. King.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Email, Linkedin] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
1) Email Newsletters. Email newsletters are a great way to stay in touch with your avid blog readers. Traditionally, businesses have used this platform to distribute company-centric news or ask email subscribers to buy something. great way to add value to your subscribers is to repurpose your blog content as an email.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Email, Linkedin] 12 Ideas to Ignite Your Content NOW
Here are the total social sharing statistics (Twitter, Facebook, LinkedIn and Google+) for the post: April 2013 378 Sept 2013 654 Dec 2013 1,012 March 2014 1,144 Sept 2014 1,858 Jan 2015 2,020 How is this possible? The investment in our content is largely wasted. Here we go.
LEADERSHIP | FRIDAY, JANUARY 16, 2015
[Email, Linkedin] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
The majority of prospects and leads expect your sales team to be active in LinkedIn at a minimum. run paid targeted social ads (note: LinkedIn advertising is not included but I think it should). 'How do you nurture your prospects and keep them moving forward in your sales funnel? think this can extend to sales teams as well.
B2B MARKETING TRACTION | THURSDAY, JANUARY 15, 2015
[Email, Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
'Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
HINGE MARKETING | THURSDAY, JANUARY 15, 2015
[Email, Linkedin] 5 Ways to Better Connect With Your Technology Audience
Thanks to the accessibility of email, your audience can receive your newsletter directly and choose to read it during a time that best suits their schedule. Monitor your email metrics (open rate and click-through rate, to start) and analyze these metrics to prevent list fatigue. On Twitter or LinkedIn? Let’s jump right in.
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Email, Linkedin] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc. TACTIC 3: Email Marketing. Day after day, year after year, B2B or B2C, email flourishes beautifully. Use trigger email. But attraction has to start somewhere.
HUBSPOT | THURSDAY, JANUARY 15, 2015
[Email, Linkedin] 15 Important Ways to Use Case Studies in Your Marketing
Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. 8) Use case studies in your email marketing. Case studies are particularly suited to email marketing when you have an industry-segmentable list. 11) Sneak a case study into your email signature.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Email, Linkedin] How I Easily Got 25% More Views on My LinkedIn Profile
Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., But who''s searching for awards on LinkedIn?
HINGE MARKETING | WEDNESDAY, JANUARY 14, 2015
[Email, Linkedin] The Art of Advanced B2B Email Marketing: Email Rendering
'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering. On Twitter or LinkedIn?
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 14, 2015
[Email, Linkedin] Everybody Writes — My Interview With Ann Handley
Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Why did you write it?
HUBSPOT | TUESDAY, JANUARY 13, 2015
[Email, Linkedin] 9 Essential Email Inbox Filters for Marketers
'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with. What Is Proper Email Management? 2) Filter client emails. Email
FEARLESS COMPETITOR | TUESDAY, JANUARY 13, 2015
[Email, Linkedin] Top 10 Guests on Marketing Made Simple TV
That is the reason I am the President of the Business Marketing Association of Tampa Bay as you will see by checking out my LinkedIn profile at the top right. I did not call her, I did not email her, I sent her a Twitter message and she said yes on Twitter, The message for you is simple. ” with them. ” Jim was right.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Email, Linkedin] 19 More Outstanding Social Media Marketing Guides
though a few are odd (don’t post to LinkedIn during the workday?!). how to set up a Facebook page for lead generation and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Image credit: KISSmetrics. What are the best and worst times to post updates?
HUBSPOT | MONDAY, JANUARY 12, 2015
[Email, Linkedin] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
It generated a great LinkedIn discussion during which I learned, much to my surprise, that I had become somewhat of a thought leader. While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter.
BIZNOLOGY | MONDAY, JANUARY 12, 2015
[Email, Linkedin] 10 Reasons why you should have an active business blog
To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Similarly, you can use a blog post as a landing outlet for your email newsletter.
B2B MARKETING UNPLUGGED | MONDAY, JANUARY 12, 2015
[Email, Linkedin] Social Media is Not the Telex Machine
Folks, nobody owns social media any more than they own email. The Most Important Elements of an Email Campaign by Ayaz Nanji. Social Media B2B marketing bizmarketer Elizabeth Williams linkedin social media 'About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Email, Linkedin] Understanding Your B2B Website: 10 Key Terms to Know
All the fabulous Professional Service Marketing Today readers can subscribe to get an email every time we post a new blog post. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Websites
BIZNOLOGY | THURSDAY, JANUARY 8, 2015
[Email, Linkedin] Internal Social Business for Leaders series: 2. Get settled
It’s more like LinkedIn’s invites, rather than Facebook’s “add friend.” Sign up for our emails here. 'This is the second post on the Internal Social Business for Leaders series. The first one covered the most basic activity there, getting your profile done. Keep reading to find how to get your feet wet.
AVITAGE | WEDNESDAY, JANUARY 7, 2015
[Email, Linkedin] Continuum and Process vs. Event, Project or Campaign Thinking
While I haven’t yet read it, this morning LinkedIn delivered an interview-based article that introduces a key theme of the book. LinkedIn: Why is it important for marketers to view marketing as a continuum? 'The consensus is clear. This theme is especially important for your thinking about your content strategy and operations.
LEADERSHIP | TUESDAY, JANUARY 6, 2015
[Email, Linkedin] New Year’s Resolutions for Your B2B Lead Generation Playbook
Join this exclusive, B2B LinkedIn Group and find out what resolutions your peers have made in 2015. You can also email or call me, Louis Foong, at (905) 709-3827. . 'Whether you have had a great year or a disappointing one, the general sentiment at the end of the year is usually the same—“Glad this one is over” and “Hello New Year”.
HINGE MARKETING | TUESDAY, JANUARY 6, 2015
[Email, Linkedin] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
Update Your Personal and Company LinkedIn Profile Did you update your LinkedIn profile in 2014? Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. Start by looking at your email open rate.
GREAT B2B MARKETING | TUESDAY, JANUARY 6, 2015
[Email, Linkedin] B2B Sales and Marketing Trends for 2015
The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. Just as with past “hot media” like direct mail, email and online banner ads, when advertiser activity goes up, response rates go down. You can read the full report here. Trend 1: Metrics are a major priority.
MARKETING ACTION | TUESDAY, JANUARY 6, 2015
[Email, Linkedin] Why Social Selling is Like Dating: How to Find a Relationship that Works
You don’t have to begin with a potentially intrusive telephone call or an anonymous email blast. Now you can start with a tweet or retweet, a follow, a LinkedIn request, or a blog post comment. Speaking of starting up social relationships, I’d love to connect with you, so join me on LinkedIn and Twitter. Think about it.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Email, Linkedin] The Top 10 Benefits of Using Social Media Marketing for Business
In the professional services world, LinkedIn Groups are one of the most common places to find social media communities and conversations around your industry. That’s not surprising: today, social media (and LinkedIn in particular) is essential to building visibility in the marketplace. On Twitter or LinkedIn? Social Medi
DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 5, 2015
[Email, Linkedin] The Telephone is Still a Great Way to Prospect
'Leigh Gallagher posted an article on Fortune.com about how 2015 will mark the beginning of the end of email. In addition to receiving unsolicited email, I often receive two, three, four, five emails in a single day from organizations (hello Amazon). Millennials, on the other hand, use text and email. You must be joking!
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Email, Linkedin] 87 New (Really) Marketing Automation Stats
Email Marketing. B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Email (65%). EMAIL MARKETING. Email marketing has an ROI of 4,300%.
NUSPARK | SATURDAY, JANUARY 3, 2015
[Email, Linkedin] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
Use A/B tests and test offers, headlines, and email subject lines, for example. Make LinkedIn your personal home page. Think about it, if you’re engaging with a prospect on LinkedIn and they want to learn more about you, they will visit your personal profile page before they find your company. 'Happy New Year! Get to it! .
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Email, Linkedin] 56 Reasons Why Content Marketing Works
Blogging, email marketing, and social media are the main drivers of brand engagement. Email marketing generates revenue. 16% of companies employ a full-time social media specialist and 11% are paying a dedicated email marketer. 43% of marketers generated a customer from LinkedIn in 2013. Where Are We Coming From? Coull ).
HINGE MARKETING | FRIDAY, JANUARY 2, 2015
[Email, Linkedin] The Road to Revenue, Part 3: The Content Marketing Toolbox
Content Marketing Strategy Your firm may be using disparate digital marketing tools like an email list or Google+ page. Attractive offers for more in-depth content encourage them to trade their email addresses for resources like ebooks and whitepapers. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.
BIZNOLOGY | WEDNESDAY, DECEMBER 31, 2014
[Email, Linkedin] Exciting new tools for B2B prospecting
Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses. Social networks, especially LinkedIn, are rapidly becoming a source of marketing data. Sign up for our emails here.
MARKETING ACTION | WEDNESDAY, DECEMBER 31, 2014
[Email, Linkedin] 5 New Year’s Resolutions for Marketers
get their emails, but a lot of times, I’m too busy to read them. always thought I did a pretty good job of this – after all, I posted my blog posts on Facebook, LinkedIn, Twitter, and Google+. 'There’s something very optimistic about the people who make New Year’s resolutions every year. m one of these people. Hope springs eternal.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 30, 2014
[Email, Linkedin] Our Favorite Online Marketing Blog Posts and Articles of 2014
It looks at the ideal length for everything from a tweet to a headline to an email subject line to a presentation and provides data as to why that particular length performs better. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. From Ryan Young.