• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Email, Linkedin] Top Webinars You Should Watch For Marketing Success in 2017
    Drive better conversions with email marketing. According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. You can achieve an increased response rate from 1% with email alone to 7.6% with email and direct mail.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Email, Linkedin] The 26 Best WordPress Plugins
    Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. WordPress is far and away the most popular content management system (CMS) for websites. grow}.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Email, Linkedin] Go Where Your Customers Are – Wise Words from Sweta Patel
    Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Email, Linkedin] Where Retailers Fall Down: Mobile Marketing and Newsletters
    From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. Except that many of them are missing the mark. Right?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Email, Linkedin] Buy domain names for all your pages, products, and services
    Sign up for our emails here. Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Now they all do.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Email, Linkedin] Major Changes Come to Content Marketing World 2017
    Sessions this year include advanced analytics, advanced email conversion, advanced data visualization, advanced structured storytelling, and advanced SEO and reporting (just to name a few). always start with the good stuff – what did you like best, who was your favorite speaker. But I have to say, it does sting a bit. When But I digress.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Email, Linkedin] The 21 Best Content Curation Tools
    Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Share discovered content on social networks, in email newsletter, on websites, portals, or web apps. Fortunately, content marketers don’t have to do it all themselves.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Email, Linkedin] Why every business needs a social media business audit
    LinkedIn. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Sign up for our emails here. Not active on social media? But you already know that.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Email, Linkedin] An Email is Not a Campaign: the Case for Integrated Marketing
    An email campaign here. Option 1: You can dial up an email and blast it out to your prospect database. Or Option 2: • Send an email to your database. • Add the offer to the ad rotation in your Google AdWords campaign. The abstract that you write for content syndication will leverage the email copy. search campaign there.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Email, Linkedin] 75 Interactive Infographic Examples to Inspire 2017
    This scrolling graphic effectively captures the massive volume of email activity running through their platform every year. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. And, for good reason. Enter interactive infographics. .
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Email, Linkedin] 4 Ways That Automation Is Transforming Marketing
    For example, you can send emails based on time delays or trigger additional emails based on behaviors such as “opens” and “clicks.” Email campaigns are deployed with greater accuracy, resulting in higher open rates and increased conversions. Personalized website and email content. Marketing automation: The nuts and bolts.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Email, Linkedin] Scaling Inside Sales for New Product Introductions or Market Expansion
    With account based sales development, your sales and marketing team focus on creating sales opportunities at accounts that can have the greatest impact on your business by reaching out to them via phone, email and social networks. It embodies the human touch, incorporating phone calls, personal emails and one-on-one social outreach.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Email, Linkedin] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. email domain of the lead, and website of the account. The trigger’s third function looks for contacts with the same email. If the email already exists, it merges the lead with the existing contact.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Email, Linkedin] The future of Twitter is as a protected essential public utility
    Be sure to check Sally out on Twitter, @sallyfalkow , LinkedIn , SlideShare , Facebook , and even Google+. Sign up for our emails here. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeSF: What’s your take on the future of Twitter?
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Email, Linkedin] The most memorable martech resume I’ve seen
    encourage you to look at others’ resumes and LinkedIn profiles for inspiration. Please email erica@theconnectivegood.com. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco. Rick Larkin’s.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Email, Linkedin] The 29 Best Social Media Monitoring Tools
    View your calendar, to do list, emails and apps in one place. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram,  and blogs. Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn. 58% of consumers follow brands on social media. 71% 11) quintly.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Email, Linkedin] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This can take the form of a form fill, a demo request, a referral, a returned email, or a number of other actions. This article is a guest post by Jordan Con of Bizible. Like it? Other Examples. Hackies
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Email, Linkedin] Leveraging Unique Data For Powerful Content Marketing
    This can take the form of a form fill, a demo request, a referral, a returned email, or a number of other actions. Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. To figure this out, we look at the data.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Email, Linkedin] Your 2017 Resource Guide to Digital Marketing Conferences
    From CRM and email to affiliate and mobile marketing, there are plenty of conferences with specific focuses. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. Monitor any conference hashtags, Facebook groups, LinkedIn groups, and more.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Email, Linkedin] Three Signs You are in Need of White Label Marketing Automation
    In fact, Mirren and RSW/US just released their New Business Tools: 2016 Annual Report: A Review of the Most Important Tools Your Agency Should be Using for New Business, reporting that a whopping 65% of US advertising agencies executives use marketing automation tools like email marketing to support new business efforts. About the Author.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Email, Linkedin] Essential 5 Step BuzzSumo Process For Social Media Agencies
    For email newsletter content, Neal suggests using the Most Shared section of the site, filtered to the past week’s content, and sorted to identify the most successful posts on LinkedIn. When it comes to finding and consuming marketing data effectively, a great tool is just half of the picture. Five Step Process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Email, Linkedin] What Are Your Top 5 B2B Content Marketing Objectives?
    Many writers also republish their content on Medium or Linkedin Publisher. This means sharing your content again on your outbound marketing, such as social media or to your email list. Email marketing is another area where you can easily share your content. Plan Well. Why is it appearing on your blog in the first place?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Email, Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. LinkedIn Ad Reporting. Actually, yes. Ad Body.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Email, Linkedin] The One 2017 New Year’s Marketing Resolution You Must Keep
    On Behalf Of Marketing allows for corporate marketers to deploy customized emails and social media posts for their local agents. Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Connect with her on LinkedIn.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Email, Linkedin] How to Write a Case Study: The Ultimate Guide & Template
    Kick off the process with an email that runs through exactly what they can expect from you, as well as what is expected of them. To give you an idea of what that might look like, check out this sample email: You might be wondering, "What's a Case Study Release Form?" or, "What's a Success Story Letter?" Product Knowledge. Switchers.
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Email, Linkedin] How to Build a Better Lead Form
    Perhaps if the canvassers only wanted a name or an email address, they’d have more access. “I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. ROI Email lead form lead generation MarketoWhat do you prioritize? Location?
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Email, Linkedin] Client-Created Content is Key – Wise Words from Stephanie Totty
    But four years later I have people knocking on my door — clients I have never heard of — emailing me and saying “Hey I’m doing this thing, and I would love to do a webinar on it. And I am a part of several B2B marketing groups on LinkedIn, so when I am looking for professional content that’s what I stick to.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Email, Linkedin] 5 reasons B2B firms should invest in social media
    This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Sign up for our emails here. Here are the most common objectives we run across in our work with B2B firms. Expanding brand awareness.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Email, Linkedin] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Email Signatures – design a custom HTML email signature banner promoting the show and provide it to your sales, pre-sales, and customer support team, along with instructions on how to add the signature in popular email clients. In a previous post, I discussed key strategies for following up with trade show leads.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] How Many Touchpoints Are in a Typical Campaign?
    When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Here are all the potential touchpoints: LinkedIn ad. Emails. When they click on an interactive element in a video, that’s a touchpoint. Or later?
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] How Many Touchpoints Are in a Typical Campaign?
    When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Here are all the potential touchpoints: LinkedIn ad. Emails. When they click on an interactive element in a video, that’s a touchpoint. Or later?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] Tools and Tips for Outbound Sales Prospecting
    This includes account profiling, email personalization, and maintaining follow-up tasks. We leverage everything we learn about a prospect to personalize our outbound emails and phone calls. Because LinkedIn Sales Navigator: One fundamental of both sales and marketing is to be where your prospects and customers are. Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Email, Linkedin] The new standards for strategy and social media success
    You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. If somebody walked into your store, you would not demand an email address before talking to that person. It begins with the organization itself.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Email, Linkedin] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    We do this through the execution and analysis of multi-channel, multi-touch sales communications, including phone, email, and social media. Marketers sent a number of emails to various accounts and automated the entire process from content creation to measurement. Read on for the rest of the conversation. That’s where HG Data comes in.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Email, Linkedin] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. It includes systems that do email, Web site messages, mobile app messages, and omnichannel campaigns. I'll wait while you do that.
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Email, Linkedin] Killer Content Marketing
    And as a prominent source of marketing news and know-how, we are thrilled to share the spotlight with past Killer Content Finalists and Fortune 1000 enterprise organizations including LinkedIn , Waste Management , Dell and American Express. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] The Traits and Habits of Successful Business Development Pros
    This includes CRM, email, and social platforms such as LinkedIn, which enable them to reach out and engage with potential buyers. They range from admin work to sales emails and phone calls. Whether following ups by phone or email, persistence pays off. Reps must use their time to do the right things. Then they give up.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] 11 Free Sales Tools to Pump Up Your Pipeline
    Used for: Gathering data on prospects right inside your email. Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Used for: Scheduling emails and setting reminders. Streak. LeadIQ.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] Social media strategy leaders: Robert Bochnak
    Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. Sign up for our emails here. Hello, Bob !
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Email, Linkedin] 3 Ways To Research Companies For Personalized Video Sales Outreach
    But when  salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. If you want to get noticed by your prospects today, your outreach must be highly personalized.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Email, Linkedin] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Email, Linkedin] How to Create a Content Promotion Plan in 3 Steps
    If they prefer email, what kind of email content do they respond best to? Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Nurture Customers With Emails. Step 2.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Email, Linkedin] How to Create a Content Promotion Plan in 3 Steps
    If they prefer email, what kind of email content do they respond best to? Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Nurture Customers With Emails. Step 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Email, Linkedin] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Any agency that you are considering should respond to your emails and phone calls in a timely manner, provide clear project guidelines, and have a standard structure for regular meetings with clients. This can be done in person, by phone, Skype, or email, but it must be done. Your brand doesn’t need to be the guinea pig.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Email, Linkedin] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    While many people understand the role that split testing can have when it comes to advertising, web pages, and email conversion rates, many haven’t thought about using the strategy on their content marketing campaigns. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Email, Linkedin] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. With ViewedIt, it’s simple for anyone to create a video, share via email, then track its success. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Email, Linkedin] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. 2. Or realizing you already sent that email template. We do this because we know the struggle is real. What does that lead to? Don’t sell.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Email, Linkedin] Amazing Account Based Marketing Tactics for Your Entire Funnel
    How many times have you received a ‘personalized’ email that had your name spelled incorrectly? “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. Our typical prospect emails for Summit range from an 11% to 15% open rate depending on topic. “Start with a goal.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Email, Linkedin] National Trivia Day 2017
    You understand that marketing automation is more than just a fancy word for email blast to paid lead lists. He also loves meeting new people – connect with him on LinkedIn or  Twitter. Marketing has changed. Interactive is ideal. Can you pass our Marketing Genius Quiz? Karate Kid – Columbia Pictures. That’s ok! Get going!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Email, Linkedin] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call.
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2017
    [Email, Linkedin] Has your Twitter engagement recently dropped?
    Sign up for our emails here. Uncategorized Brand Charleston Content strategy donald trump Dylann Roof Emanuel African Methodist Episcopal Church Influencer marketing linkedin marketing South Carolina twitterIn the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Et voilà !
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Email, Linkedin] Our Top 10 Blogs of 2016 at a Glance
    While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Strategies for Maximizing Email Deliverability.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Email, Linkedin] For Better Push Notifications, Take a Cue from Publishers
    These notifications can be really useful—like when you’re waiting for an important email and receive an alert immediately; when bad weather is approaching; or when important news breaks. You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Email, Linkedin] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    In 2015, “Email Marketing” took the top spot from responders who said it was the channel with the greatest impact on revenue, followed by “Conferences/Trade Shows” and “SEO.”. SEO” and “Content Marketing” round out the top three spots, with “Email Marketing” falling to fourth, tied with “Conferences/Trade Shows.”. Marketing Priorities.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Email, Linkedin] Attracting New Customers with Targeted Multi-Channel Marketing
    Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment. He also loves meeting new people – connect with him on LinkedIn or  Twitter. Check. Check.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Email, Linkedin] The Introvert's Guide to Running a Meeting
    That’s why, during a panel discussion on introversion at the 2016 New Work Summit , LinkedIn Chief Human Resources Officer -- and self-proclaimed introvert -- Pat Wadors recommended starting the meeting off with topics you’re most passionate about. "If there's passion around a topic, I don't want to be in my head worried about, 'Will I be called on?’”
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Email, Linkedin] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% of them  will  do), they become confused. Her LinkedIn profile is incomplete. Which is true?
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Email, Linkedin] 5 Personal Assistant Tools That Actually Make Life Easier
    The only information it finds is what’s publicly available online, like on LinkedIn and Twitter. Requirements: Any email client. To start, there are no downloads required, since Julie -- as she’s casually called -- works with your existing email client. With the recent release of Google Home in the U.S., Price : Free. But wait.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Email, Linkedin] How to Cultivate a Culture of Testing
    You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to  Aimia Institute. Be Fearless.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Email, Linkedin] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    LinkedIn educational videos, as well as those that grab audiences on Snapchat are also part of this video type. Video in Email. Video In Email is a powerful tool. Here’s why: The secrets to success : To fully take advantage of video in email, here are a few ideas you can keep in mind. But is that enough? Visit the Hub.
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Email, Linkedin] Five Content Marketing Trends to Watch in 2017
    For example, BP has been moving away from Facebook to publish more on LinkedIn as more and more of its Facebook content goes unseen. Trend 4: Email renaissance. According to Campaign Monitor, social media darling BuzzFeed added over 1 million email subscribers in the past 12 months. Trend 1: Buying influencers. joepulizzi.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Email, Linkedin] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    Pursuits with Enterprise will use a combination of search, paid social, email, and digital advertising to build awareness and drive traffic. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debunk a blog post that insists that content marketing does not exist.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Email, Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
    For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With multi-touch, the ad, the email and the phone call each get partial credit. Email Advertising : Clickable banner ads and links that appear within emails and e-newsletters. Carmax banner ad.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] 4 Ways to Revolutionize Your Content with Personalized Marketing
    Email or any digital marketing channel you use should be personal too! He also loves meeting new people – connect with him on LinkedIn or  Twitter. The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. The future is soft.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. challenge CMOs at top enterprise organizations like Xerox on how they are taking a brand awareness approach to LinkedIn.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Invest in REAL TIME marketing via live video, social media , and email - It’s a fact, that brands who personally connect with their audience on a real level experience grow on multiple levels. more likely to send action-triggered, personalized emails in real-time. Maximise your presence on Twitter and LinkedIn to harvest relationships.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] Self-Promotion: 3 Ways to Do It Right
    To keep track of it, I created a folder in my inbox that separates it from my other emails. personal website, LinkedIn, etc.), Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. Self-Promotion is Self-Preservation. That’s where self-promotion comes in.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Email, Linkedin] All your best content may now be considered fake news
    Sign up for our emails here. It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. Fake news has been in the real news recently.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Email, Linkedin] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Tips On How to Use LinkedIn for Better Lead Generation. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum. Just to name a few. Here’s why.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Email, Linkedin] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    We could stop and pat ourselves on the back for quite a while about this (and you may have seen us doing so in our individual LinkedIn or Facebook streams), but what does it all mean to you as a marketer? Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Email, Linkedin] Am I connecting with my customers enough? 10 tips for customer outreach
    Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. 4. Sign up for our emails here. How’s your customer outreach? Keep your brand consistent. Share your story.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Email, Linkedin] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You’ve already got many of the biggest pieces of a content strategy in place: you’re regularly publishing on your blog, you’ve got a few active social media accounts, and you send an email newsletter once a week. There’s a major difference between creating content and embracing a full content marketing strategy.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Email, Linkedin] How to Develop a Business Guest Post Program
    Create columns for publication name, contact name and title, contact email and phone, status, published URL and any notes. Some publications will have a “write for us” link, which will either provide an email address or an online form. Obviously, if you can get an email address, that’s all you need. But it’s not. Develop a Plan.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Email, Linkedin] 10 Trends That Defined Digital Marketing in 2016
    In March, LinkedIn launched Account Targeting. conversion rate with its targeted LinkedIn display ads. Given that most mobile app usage occurs on email, social media, messaging, and browser apps, progressive web apps allow marketers to abandon underperforming app initiatives. Increased Social Search Functionality. Wearables.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Email, Linkedin] 28 of the Best Chrome Extensions for SEO, Productivity & More
    They make emails, blogs, and social media posts engaging and funny, and with this extension, you can easily grab a GIF from Giphy’s huge database for whatever content you’re working on without navigating away. Rapportive uses LinkedIn account information to provide details about the recipient of an email you’re drafting.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Email, Linkedin] Are LinkedIn Groups experiencing a crisis?
    After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Sign up for our emails here. Win-win.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Email, Linkedin] How to Use Multiple Marketing Technologies Together for Optimal Results
    Email has long been the most effective channel. Ascend2 and its research partners on marketingcharts.com continue to rate email marketing as not only the most effective, but also the least difficult digital marketing tactics to execute. Automated emails and CRM is just a start. The answer is marketing automation. percent.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Email, Linkedin] 3 Sales Emails Proven to Boost Reply Rates by 8x
    The average prospect receives more than 100 emails a day , and you have just 8 seconds to get their attention. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? The first video email that’s going to help you stand out is a webcam selfie video.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Email, Linkedin] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Emails, websites, and calls-to-action all have to be personalized for each target, especially when you’re trying to aid their discovery of your brand. We find that LinkedIn is an excellent way to uncover that data with a fairly simple advanced search. There’s something kind of cool happening in the world of marketing. Why is that?
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] The Cure for the Common Cold Call: LinkedIn Warm Calling
    Luckily, today you can use LinkedIn to warm up the call and make the experience more pleasant and fruitful to both parties. To discover what’s important to John, read his LinkedIn Summary and information about his current position. If anyone knows the ins and outs of LinkedIn, it’s the professionals at LinkedIn.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] 25 Content Marketing Stats to Guide Your 2017 Strategy
    About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. Emails with personalized subject lines are 26% more likely to be opened. Email is one place where personalization is simple and easy to deploy. 7. Curata.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    But let’s say you use an email capture tool like SumoMe to entice 5 percent of those readers to become newsletter subscribers. You’ll start to see a gradual rise, particularly as your email list grows and long-tail search and social traffic give your publication a continued boost. Email: 1,500. Email: 3,000.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] 3 Neglected Content Distribution Trends You Should Test in 2017
    Email is one way to do it—and take it from the experts: despite being ancient in internet years, email’s value in distributing content isn’t going anywhere. “Email marketing is the single most effective way to drive customers to buy, and newsletters are an easy way to engage your audience,” said Swensrud.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Email, Linkedin] Case Study: Using influencers to quickly build an audience for your content
    felt sure he knew who I was so I took the next step and asked him a few questions over email. Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. He had mouths to feed.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 30, 2016
    [Email, Linkedin] 3 Rules to Email Marketing
    Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place. Follow these three rules to email marketing  to make your next campaign a success. Rule 1: Design.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Email, Linkedin] Better Social Selling, an Interview with Jill Rowley
    Are you finding salespeople still are being asked to hit the phones, to send out more emails? The mandate for most sales organizations is, make more calls, send more emails. If you look at, contact data has gone to zero. I can get pretty much get anyone’s phone number and email address. LinkedIn is all business.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] How to Become a Marketing Guru, in 8 Steps
    Your comment is the only good thing on LinkedIn I’ve ever read.). Email me at dbaker@contently.com, and you’ll never think about stacks the same way again. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. But holy hell does it work.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] The Best White Paper on B2B Demand Generation Ever Written!
    One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. We did that, thanks to the help of LinkedIn and WordPress.com. You can contact me by sending an email to jeff dot ogden at findnewcustomers.com. Sorry. Check it out. Do it right now!
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Email, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? AdWeek.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Email, Linkedin] Menu-Planning Your Marketing Mix
    Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. And eating. Ingredients.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Email, Linkedin] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Sign up for our emails here. Access hard-to-reach segments. And the response shot up.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 23, 2016
    [Email, Linkedin] 5 Things Marketers are Thankful for This Year
    Responsive Email Capabilities. Having a responsive email marketing template is a must for all campaigns. As marketers who incorporate email into the multi-channel marketing mix, we are thankful that Google recognizes responsive email design across its suite of mobile email apps. 4. Marketing Analytics.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Email, Linkedin] 7 Promotion Tactics to Get Your Content Seen
    Or how the average click-through rate for emails is barely 2%. That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. Use your email list. Stodgy old email” is better for promoting content than social media.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Email, Linkedin] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Email, web sites, landing pages and forms, social media (in all its many ever-changing splendors), webinars, interactive media, infographics, search engine optimization (SEO), pay-per-click (PPC) ads, virtual events, website visitor tracking, and a host of other channels and apps – all are critical tactics in some marketer’s tool chest.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Email, Linkedin] 6 Tips for Collaboration When Producing and Sharing Great Content
    Rather than using email, some teams work with tools like Dropbox or Slack to coordinate work flow. How will a blog post look when published on LinkedIn, for example? LinkedIn’s publishing platform has very limited formatting capabilities, so the post might not look the same as it does on the blog. Get Your Players Together.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Email, Linkedin] More Content is Not Always Better – Wise Words from Chris Vandermarel
    That’s exactly what we’re trying to do with our platform and our own marketing – we’re trying to do as much as we can with that moment of attention because it’s very costly to bring people back with retargeting and email communications, with click-through rates as low as they are. like the LinkedIn Marketing Solutions blog too.
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