• PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Email, Linkedin] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    Another often untapped outlet I’m excited to roll out at Zapproved is through our email signatures. Think about how many emails your sales and customer success teams send a year directly to your target prospect. Connect with Kasey on LinkedIn , she’s a digital marketing rockstar and  does design work in her free time !
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Email, Linkedin] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. Cloud technology like Google Docs and Dropbox make it easy to communicate with team members and clients without endless and unorganized email chains. Soak up as much knowledge as you can. Marketing Minds
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Email, Linkedin] What is Account-Based Marketing? Everything You Need to Know
    They plan who the target accounts should be, sales reaches out through phone calls and email, while marketing pushes targeted content and ads through email lists and paid social. For example, should all contacts get company emails, or just A, B and C grades? Company Emails. ABM on LinkedIn. This post is for you.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Email, Linkedin] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve also been promoting it to our list of 100,000 email subscribers.). Email us  if you’re interested!). It turns out they’re not. ON TO THE MAILBAG.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Email, Linkedin] New Vidyard Interactive Player Makes Videos More Engaging
    Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Email, Linkedin] Exploit the hours employees spend on social media
    When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. Sign up for our emails here. One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. So, this is sort of a clever bait-and-switch.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Email, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    So when we sit down I use Analytics to look at ok how much traffic came from LinkedIn this month? How much came from the email marketing we’re doing if I want to sprinkle that too, but more importantly we want to look at contact form submission. Regardless of social media, email, phone calls you’re fighting for attention.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Email, Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    Was this because they were LinkedIn aficionados who would share anything related to the social network? Though you work with other marketers and those outside of your department, much of your job consists of you sitting at your computer checking off to-do lists, writing, responding to emails, and other solo tasks. Probably not.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Email was selected as the most effective organic. approval workflows, email automation, analytics. discover stories “sideways” through email and. First, Facebook and email were clearly the. Email. channel, and Facebook nudged email for the top. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. your audience arrives from, such as social, email, or search. resources Blog, social, email Google Analytics, biannual. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] Staffing and Launching Your Content Marketing Program
    reputation as a content marketing thought leader, ed- ucating clients and potential clients, and driving email. downloadable in exchange for an email address. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. channels not just on social media, but more important- ly, via email and search. For Tomas Kellner of GE Reports, email is especially key. For us, email. Instead, most.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] How to Engage Your Audience Using Digital Advertising
    Email newsletters are an opt-in form of communication, in which people can choose to unsubscribe whenever they want to. Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. Via LinkedIn. Why Do People Hate Digital Advertising?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Email, Linkedin] Social media strategy leaders: Tory Starr
    One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads. Sign up for our emails here. Introduction to the Interview. Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. Let’s get to the interview, shall we? Definitely!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Email, Linkedin] Selling is to hunting like marketing is to trapping
    You’ll fill up your LinkedIn and ( Plaxo ?) know what I am doing about it. A few weeks ago I explained in painful detail as to what I planned to do — and am doing — when it comes to reviving all of those network connection, at least on LinkedIn,   Remember to market to your own influencer network. It’s 2016!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Email, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Email, Linkedin] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. That doesn’t happen with an email.”. Influitive. open rate, 0.7% Marketo.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Email, Linkedin] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    How important is it to publish content on external sites like Medium or LinkedIn? For example, they are currently focusing on the ability to target specific ads to specific phone numbers or email addresses. According to Kim, it’s kind of like email marketing, where you can target people who are on your lists and build custom audiences.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Email, Linkedin] Multi-Touch Attribution, A Full User Debrief
    Identifying actions usually involve submitting a name or email address on the company’s website by filling out a form. This matches the touchpoint activity history with the user’s name and email address, and all of that vital information is then pushed into the company’s CRM (which we’ll cover later on). This hardly seems fair. shaped.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Email, Linkedin] Go beyond brand awareness & drive revenue with LinkedIn
    This webinar featuring LinkedIn expert Kristina Jaramillo gives  LinkedIn  strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. Sign up for our emails here. Thanks to all our sponsors!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Email, Linkedin] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Then at the conclusion of the article, use your ebook as a next step call to action so if a reader finishes the article and wants more information, your content offer is there! 3) Use email marketing to promote the ebook. Therefore, your best bet is to promote it via email. That’s where a content offer based PPC ad comes into play!
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Email, Linkedin] “Open This Email Right Now!” What Makes a Good Subject Line?
    You’re drowning in emails, right? Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. If you can’t get to every email you receive, how do you make sure your own email campaigns cut through the clutter in your readers’ inboxes? Emotion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Email, Linkedin] Fast Growth Marketing: From 0 to 500,000 Users
    We’re starting to look at ten million, which is about one tenth the size of LinkedIn. With Jigsaw, we provided a set of contact data so that you could communicate with people directly with phone numbers and business email addresses. It’s what I call an email sandwich that was very effective as a specific example.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Email, Linkedin] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Use emails, slideshows, a short video or animation, whatever it takes to gain their attention and communicate. But this race gets very tiring. What is Employee Advocacy? Why is Employee Advocacy Important? Amplify Reach.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 10, 2016
    [Email, Linkedin] This Week in Content Marketing: 2017 Content Marketing Predictions
    HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. HANDPICKED RELATED CONTENT: How to Build Your Email List: The (Better Than) Ultimate Guide. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (43:00).
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Email, Linkedin] 5 Ways to Make Your Social Media Marketing Rock
    billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Cut down on emails, calls, and chats, and address them in a post. Author: Lisa Marcyes Have you ever looked around during a rock concert? Set the Beat.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Email, Linkedin] See What Content Marketing Success Truly Looks Like
    In an exclusive email series, NS shared the influencers’ recommendations on lodging, restaurants and bars, activities, and how to get the most out of a visit to each destination. Average LinkedIn click-through rates and engagement rates nearly tripled industry benchmarks. Agency of the Year (fewer than 100 employees). nsfavourites.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Email, Linkedin] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas. Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. Ultimately, Google Analytics needs to provide value for the organization.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Email, Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Sign up for our emails here.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Email, Linkedin] 18 of the Best Personal Websites We've Ever Seen
    Maybe your LinkedIn profile. Simply click the CTA located under his brief bio to open up an email that's pre-addressed directly to him. Ah, the job search. Some refer to it as a full-time job in itself, others compare it to dating , and several cats over at BuzzFeed think it just plain sucks. But it doesn't have to be that way. Blogs.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Email, Linkedin] Remember to market to your own influencer network
    So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Email, Linkedin] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. World Economic Forum. Google. Mashable. Coca-Cola.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Email, Linkedin] Lead Nurturing for Higher Education: Best Practices
    Effective marketing automation tools will work across multiple marketing channels such as email, SMS, social media, and websites. You can save incredible amounts of time by automating email responses to individuals who download digital materials and creating pre-scheduled email sequences far in advance. Linking Up on LinkedIn.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Email, Linkedin] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Email Marketing. Companies use email marketing as a way of communicating with their audiences.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] Everything You Need To Know About Marketing Attribution
    This could be an organic search that results in a click on one of your articles, a click on a LinkedIn ad, or an interaction at a trade show conference. Over the next two weeks, Alexis went to a boat show that was in town and Andrew read another blog article that he found on LinkedIn. Touchpoints and Tracking. Good question.) link].
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Wayne Breitbarth (author of  The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Look at his or her LinkedIn profile and Twitter feed. By the same token, if you’re emailing questions to someone so that you can write up a blog post or article, realize that the answers they send will be carefully worded, and are likely to reveal little personality compared with an audio interview. You get the idea. Study up. Listen.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    So if you’ve found a good formula for successful social media or a great cadence for your email marketing, stick with it. See who is on your website, who is buying things, note what they buy, examine their demographics, review which email subject line is working (or isn’t working), etc. Email campaign #1. And it’s true. Yes/No).
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Email, Linkedin] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. Link back to posts in your newsletter (obvious) and also your email signature (less obvious). What does that mean, exactly? But those are just table stakes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Email, Linkedin] 20 Ideas to super-charge your social media network
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. Include your Twitter handle in your email signature and on your business cards. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Email, Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    Marketing steps up targeted and retargeted advertising, email marketing, and social media. Sign up for the LinkedIn groups they’re on. LinkedIn advertising does not. Follow your target accounts off social: Sign up for their blogs and email lists. Account-based marketing is having quite the run lately. It is. Conclusion.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Email, Linkedin] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    If you’ve transitioned to a revenue-focused mindset, then multi-touch attribution will help inform your strategy with down-funnel insights -- such as which keywords, ebooks, articles, and emails generate the most opportunities and customer conversions. -- -- -- -- -- --. 2. 15 Popular Marketing Channels: Email. Organic. Social. Direct.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Email, Linkedin] 10 Groups to Join on LinkedIn if You’re in Marketing
    With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Top LinkedIn Groups for Marketers: 1. 
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Email, Linkedin] The Marketing Guru Covers: What are the benefits of social media marketing?
    Every time you post something, you open yourself up to opportunities for prospects to click your link, interact with your website, and perhaps even fill out a form or put in their email address. Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing Twitter
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Email, Linkedin] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. Advertising on LinkedIn.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Email, Linkedin] Social Media Audiences Are Great, But Email Audiences Are Better
    Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Step one: Organic reach on social and deliverability for email. It’s not a whole lot better on Twitter or LinkedIn. Compare that to email’s version of “organic reach”: deliverability rate. They’re a joke compared to email.
  • DISCOVERORG  |  FRIDAY, AUGUST 19, 2016
    [Email, Linkedin] Why Recruiting is Like Marketing
    remember that we were having a particularly hard time filling the Senior Architect role and had to aggressively source passive candidates.  We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? What lessons did I learn through this experience? Cold calls.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Email, Linkedin] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Pay by credit card and within a few minutes you'll receive an email with a download link to the report. Either approach can be effective.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Email, Linkedin] 3 Magic Questions a Sales Manager Must Know
    Your sales team’s prospecting activities (emails, phone calls) should leverage this content and assist in identifying the issues and required capabilities. You can reach him at JohnM@AcumenMgmt.com or LinkedIn :   John J Moroney      651-402-4342. Three Magic Questions a Sales Manager Must Know. Why now? Why with us? Why do anything?
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Email, Linkedin] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. The ability of the email to reach the inbox. Following up twice after the initial email outreach. Can you find their name and email address? Never, ever, include A-list bloggers in a bulk email pitch – hand-written only.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Email, Linkedin] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Find Infer on LinkedIn. Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. the next three weeks). The platform’s leads-to-account engine then accurately maps those individuals’ activity data to the appropriate accounts in Salesforce.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Email, Linkedin] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Is nurturing only email? Lead nurturing via email series and content marketing. Jim:   Empathy, huh?
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Email, Linkedin] @#%& Email!
    How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general?    . About me? I’m sure I’m deleting and/or not reading a lot of email that may be important.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Email, Linkedin] Should Social Marketing Still Get Your Vote?
    Once you’ve got the social side connected to the marketing automation engine that’s driving your nurturing efforts and keeping score, you can now focus on reports coming from one place that properly attribute leads and opportunities to not only a webcast or email campaign, but also click-throughs from a tweet or a post on LinkedIn.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Email, Linkedin] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Today, with the added layer of digital over the world, the dynamic has only shifted slightly—with B2B marketers hunkering down with email, and B2C marketers putting more weight behind social media in their content strategy decisions. Consumers love Facebook and Instagram, while professionals flock to LinkedIn. It’s a new world.
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Email, Linkedin] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    This true, anonymous first touch information is stored on Bizible servers and waits for the user to later make an identifying action, such as a form fill -- then that anonymous data is then linked to a name and an email address. Email nurture stream. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean? Social.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Email, Linkedin] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Rather than interrupting potential customers with a bombardment of ads, telemarketers, and spam emails, marketers realized the efficacy of content that brings value to a targeted audience. Part technician, part artist, the hybrid marketer represents a fundamental shift away from traditionally siloed teams. Enter the age of inbound marketing.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Email, Linkedin] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com. Phrases You Should Never Use in Sales Emails. Andrew Davis, LinkedIn. Phrases You Should Never Use in Sales Emails. How many emails from salespeople have you read that start exactly like that?
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Email, Linkedin] How to Hire the Perfect Person to Run Your SEO
    LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. Next, email candidates a series of questions (5-6 works best for me). References on a resume or LinkedIn recommendations are a good place to look. Certainly!
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2016
    [Email, Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  My recent LinkedIn marketing study shows this.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Email, Linkedin] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Email and good, old-fashioned phone calls to come up with content ideas. ​. ​.  . Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. Ecwid: eCommcerce Widget and Platform.
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Email, Linkedin] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Over time, the buyers follow the blog, attend a free webinar, and receive useful tips in weekly emails from that same firm. And, to a large extent, growth means more leads.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Email, Linkedin] 13 Networking Mistakes You Need to Stop Making
    Email a blog author whose content you love with a specific comment or question about his or her work. They'll look at your LinkedIn profile, your Twitter page, and your blog posts. That's why you should follow up every great networking conversation with a personalized and thoughtful thank-you message or email. My advice? Great!
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Email, Linkedin] Blog2Social removes all social sharing pain
    You lose access to too many social platforms to make the free version worth it for me as I’d lose Google+, Facebook Pages, to LinkedIn — anything that’s business-related. Sign up for our emails here. You know all the hell I go through every time I publish a blog post ? First impression? Amazing! And if “p.a.”
  • ACT-ON  |  TUESDAY, AUGUST 9, 2016
    [Email, Linkedin] A 20-Point Checklist for the Perfect Email Newsletter
    You can use a preflight checklist of your own, too – an email marketer’s version. You know the one: when your finger lingers over the send button, just before you deploy your email newsletter to the thousands of prospects on your list, and you wonder if you’re about to make a gigantic mistake … or send out a terrific email. 1.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Email, Linkedin] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Includes an integrated email client.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Email, Linkedin] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Historically this was accomplished by outbound/push marketing—whether you liked it or not, companies sent you email, snail mail, brochures, etc. However, each discipline (data, web, content, analytics, email and social campaigns, display, etc.) Then, Anne goes to LinkedIn to follow this company. for optimal ROI.
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Email, Linkedin] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com. How to Improve Your LinkedIn Profile and Presence [Infographic]. How to Improve Your LinkedIn Profile and Presence [Infographic]. Over 85% of all recruiters say that they have hired an employee over LinkedIn.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Email, Linkedin] How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
    Too often failure to pull this process into one place occurs, and instead the pro ject is managed by email, Slack, phone calls, WhatsApp messages (yeah, that has happened), Facebook messenger, LinkedIn messenger, and even bumping into clients and having an impromptu half an hour meeting. New business is everything, right? Wrong!
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Email, Linkedin] How to Turn Your Blog into a Lead Generating Machine
    blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their email, address, zip code, and other details in exchange for something of value you’re providing. It has been proven to be an effective tool to drive targeted traffic and build your email list in a relatively short period.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Email, Linkedin] 62 Experts Share Their #1 Actionable SEO Technique
    Find a blogger who has an existing audience in your niche, shoot them an email, and find a nice restaurant to take them to. Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. email marketing. Write Quality Content.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Email, Linkedin] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. Check it out below. What Makes a Good Headshot? good headshot. Is framed from the chest up.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Email, Linkedin] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Sign up for our emails here. Maryanne Conlin. Indeed! Janet Thaeler.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Email, Linkedin] How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
    Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. For a growing number of modern marketers, the road to revenue is paved with video marketing. throughout the buying journey.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Email, Linkedin] The Top 10 Free Content Analytics Tools
    The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Piwik also offers the ability to set up automatic email reports so you can stay updated on your content’s performance and optimize accordingly. 4.  Let’s take a look. 1.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Email, Linkedin] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Other companies combining the power of video with the Oracle Marketing Cloud include LinkedIn, Groupon, CEB, Adaptive Insights, Ellie Mae, Manhattan Associates, Western Digital and Cengage Learning. Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Email, Linkedin] Metrics to Help You Track Brand, Demand, and Expand
    The company generated over 347,000 global followers on LinkedIn through this campaign. They took action by sending emails to high risk users, which offered additional help with processes that might be difficult. The results of these emails was very high, with a 26 percent response rate. Start with the business goal. Win rate.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Email, Linkedin] 7 SEO Tactics Most Marketers Ignore
    That’s why we all obsess over the click-through rates of our emails, our pay per click ads, and our social media updates. Forums and LinkedIn groups. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? How many companies have even done the basics of SEO ? Ends up, not so many.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Email, Linkedin] SEO: The Skill Set Every Marketer Must Have
    It affects everything your marketing department touches; web assets, search engine pay-per-click, online display ads, social media, blog articles – even offline marketing like email, television, radio, newspaper, other print and direct mail pieces. And not everyone could afford to have a full-time SEO on staff. Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Email, Linkedin] 21 Things Recruiters Absolutely Hate About Your Resume
    If you have to send your resume over as a Google Doc, at least grant the recipient proper permissions to view it by clicking "Share" in the top-right corner of your Google Doc, entering in the email address of the people you want to include, and choosing "Can view" from the dropdown menu. 18) When it's inconsistent with your LinkedIn profile.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Email, Linkedin] All About Those Leads: Crafting Content for Conversion
    Another report from eMedia and LinkedIn found that increasing lead quality is the top priority for 68% of B2B marketers, followed by increasing lead volume (55%). Relying on previous purchase history to tailor remarketing and upsell efforts via email and your website. 3. Happy reading! Some recent survey data confirms this point.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Email, Linkedin] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Medium: CPC, email, etc. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. But we are not done yet!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Email, Linkedin] How to Use Trigger Events for More and Better Leads
    LinkedIn for profiles announcements, news, job postings, status updates. like the daily snapshot that emails me news and alerts on companies. For more on this read 5 Lead Nurturing Tips to Create Relevant and Engaging Emails. Sending emails with links to articles that might be potentially relevant based on triggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Email, Linkedin] Finally, the truth about social media and customer engagement
    When I write a blog post people love, I still get a ton of engagement on Twitter. I get comments on my blog. I may even get an email with an observation or a question about what I wrote. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer. Fast forward to 2015.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    After seeing the new and more accurate data, we knew that we had to re-think how we used our paid social channels, primarily LinkedIn. This post will walk through how we now use LinkedIn for full-funnel marketing. Building Awareness With LinkedIn Ads. We used to only do top of the funnel ads on LinkedIn. linkedin
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Email, Linkedin] Celebrating Christmas in July with Personalized Content
    Email addresses. Photos from LinkedIn. With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns. This past winter, we helped Oracle deliver a number of helpful assets in an innovative way. And we agree!
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Email, Linkedin] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Like this post?
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Email, Linkedin] The 9 Circles of B2B Marketing Hell
    Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content? B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. click to view larger ). Limbo: Transitioning from Demand Gen to ABM.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Email, Linkedin] 13 Suggestions for Content Marketing Inspiration
    Newsletters and emails from trade organizations, governing bodies, competitors, and your customers – You may already receive some of this information as part of your due diligence for staying abreast of your market. Customer records, including survey responses, call-in notes, emails, etc. The undeveloped kernel is a type of node.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Email, Linkedin] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Align your ABM content to your email and event strategies. Account-Based and Content Marketing Programs are similar in many ways. Effective ABM programs are like retirement accounts.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Email, Linkedin] If you post it will they come?
    across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). Sign up for our emails here. Not even revolutions just happen.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Email, Linkedin] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Include an email and phone number so visitors can quickly find the right information. Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. But what about a website's 'Contact Us' page? That, my friends, is a huge mistake. Ready to get inspired?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Email, Linkedin] From Scratch: Four (Free) List Building Strategies
    More time-centric strategies include the following: Email capture on your web properties. Strategy 1: Capture Email to Build a Prospect List. If you spend much time online at all, especially reading blogs, you’re likely to be bombarded with requests for your email. Clearly list the benefits of registering for your email program.
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Email, Linkedin] Interactive Content Marketing Weekly Roundup: July 11-15
    Marketers take a look at social, email and content in general in a completely different light than much of the rest of the world, and we must pay attention to that. We’re smack dab in the middle of the summer months. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content? Funny, huh?
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Email, Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Design Responsive Emails. Along with your website, your emails are going to be likely viewed on mobile devices as well. In order to have easily readable emails, you will want to utilize responsive designs that will adapt to the screen size they are viewed on. Build an App. Apps are frequently used by mobile users.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Email, Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Design Responsive Emails. Along with your website, your emails are going to be likely viewed on mobile devices as well. In order to have easily readable emails, you will want to utilize responsive designs that will adapt to the screen size they are viewed on. Build an App. Apps are frequently used by mobile users.
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