• 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] The Traits and Habits of Successful Business Development Pros
    This includes CRM, email, and social platforms such as LinkedIn, which enable them to reach out and engage with potential buyers. They range from admin work to sales emails and phone calls. Whether following ups by phone or email, persistence pays off. Reps must use their time to do the right things. Then they give up.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] 11 Free Sales Tools to Pump Up Your Pipeline
    Used for: Gathering data on prospects right inside your email. Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Used for: Scheduling emails and setting reminders. Streak. LeadIQ.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] Social media strategy leaders: Robert Bochnak
    Starting from scratch, I coaxed subject matter experts to respond to sets of questions over email and turned their responses into blog posts. My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. Sign up for our emails here. Hello, Bob !
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Email, Linkedin] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Email, Linkedin] 3 Ways To Research Companies For Personalized Video Sales Outreach
    But when  salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. If you want to get noticed by your prospects today, your outreach must be highly personalized.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Email, Linkedin] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Email, Linkedin] How to Create a Content Promotion Plan in 3 Steps
    If they prefer email, what kind of email content do they respond best to? Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Nurture Customers With Emails. Step 2.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Email, Linkedin] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Any agency that you are considering should respond to your emails and phone calls in a timely manner, provide clear project guidelines, and have a standard structure for regular meetings with clients. This can be done in person, by phone, Skype, or email, but it must be done. Your brand doesn’t need to be the guinea pig.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Email, Linkedin] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    While many people understand the role that split testing can have when it comes to advertising, web pages, and email conversion rates, many haven’t thought about using the strategy on their content marketing campaigns. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Email, Linkedin] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. With ViewedIt, it’s simple for anyone to create a video, share via email, then track its success. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Email, Linkedin] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. 2. Or realizing you already sent that email template. We do this because we know the struggle is real. What does that lead to? Don’t sell.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Email, Linkedin] Amazing Account Based Marketing Tactics for Your Entire Funnel
    How many times have you received a ‘personalized’ email that had your name spelled incorrectly? “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. Our typical prospect emails for Summit range from an 11% to 15% open rate depending on topic. “Start with a goal.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Email, Linkedin] National Trivia Day 2017
    You understand that marketing automation is more than just a fancy word for email blast to paid lead lists. He also loves meeting new people – connect with him on LinkedIn or  Twitter. Marketing has changed. Interactive is ideal. Can you pass our Marketing Genius Quiz? Karate Kid – Columbia Pictures. That’s ok! Get going!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Email, Linkedin] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call.
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2017
    [Email, Linkedin] Has your Twitter engagement recently dropped?
    Sign up for our emails here. Uncategorized Brand Charleston Content strategy donald trump Dylann Roof Emanuel African Methodist Episcopal Church Influencer marketing linkedin marketing South Carolina twitterIn the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Et voilà !
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Email, Linkedin] Our Top 10 Blogs of 2016 at a Glance
    While it’s true that you shouldn’t judge a book by its cover, your subscribers are definitely judging your email from its subject line. Finding the perfect subject line to use in your email can seem downright impossible, but luckily, there’s a method to the madness. Strategies for Maximizing Email Deliverability.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Email, Linkedin] For Better Push Notifications, Take a Cue from Publishers
    These notifications can be really useful—like when you’re waiting for an important email and receive an alert immediately; when bad weather is approaching; or when important news breaks. You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Email, Linkedin] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    In 2015, “Email Marketing” took the top spot from responders who said it was the channel with the greatest impact on revenue, followed by “Conferences/Trade Shows” and “SEO.”. SEO” and “Content Marketing” round out the top three spots, with “Email Marketing” falling to fourth, tied with “Conferences/Trade Shows.”. Marketing Priorities.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Email, Linkedin] Attracting New Customers with Targeted Multi-Channel Marketing
    Download the recent client success story to learn how we developed and deployed a custom multi-channel marketing campaign via email, direct mail and display advertising to reach a 900% return on our client’s marketing investment. He also loves meeting new people – connect with him on LinkedIn or  Twitter. Check. Check.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Email, Linkedin] The Introvert's Guide to Running a Meeting
    That’s why, during a panel discussion on introversion at the 2016 New Work Summit , LinkedIn Chief Human Resources Officer -- and self-proclaimed introvert -- Pat Wadors recommended starting the meeting off with topics you’re most passionate about. "If there's passion around a topic, I don't want to be in my head worried about, 'Will I be called on?’”
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Email, Linkedin] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% of them  will  do), they become confused. Her LinkedIn profile is incomplete. Which is true?
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Email, Linkedin] 5 Personal Assistant Tools That Actually Make Life Easier
    The only information it finds is what’s publicly available online, like on LinkedIn and Twitter. Requirements: Any email client. To start, there are no downloads required, since Julie -- as she’s casually called -- works with your existing email client. With the recent release of Google Home in the U.S., Price : Free. But wait.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Email, Linkedin] How to Cultivate a Culture of Testing
    You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to  Aimia Institute. Be Fearless.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Email, Linkedin] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    LinkedIn educational videos, as well as those that grab audiences on Snapchat are also part of this video type. Video in Email. Video In Email is a powerful tool. Here’s why: The secrets to success : To fully take advantage of video in email, here are a few ideas you can keep in mind. But is that enough? Visit the Hub.
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Email, Linkedin] Five Content Marketing Trends to Watch in 2017
    For example, BP has been moving away from Facebook to publish more on LinkedIn as more and more of its Facebook content goes unseen. Trend 4: Email renaissance. According to Campaign Monitor, social media darling BuzzFeed added over 1 million email subscribers in the past 12 months. Trend 1: Buying influencers. joepulizzi.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Email, Linkedin] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    Pursuits with Enterprise will use a combination of search, paid social, email, and digital advertising to build awareness and drive traffic. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debunk a blog post that insists that content marketing does not exist.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Email, Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
    For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With multi-touch, the ad, the email and the phone call each get partial credit. Email Advertising : Clickable banner ads and links that appear within emails and e-newsletters. Carmax banner ad.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] 4 Ways to Revolutionize Your Content with Personalized Marketing
    Email or any digital marketing channel you use should be personal too! He also loves meeting new people – connect with him on LinkedIn or  Twitter. The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. The future is soft.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. challenge CMOs at top enterprise organizations like Xerox on how they are taking a brand awareness approach to LinkedIn.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Invest in REAL TIME marketing via live video, social media , and email - It’s a fact, that brands who personally connect with their audience on a real level experience grow on multiple levels. more likely to send action-triggered, personalized emails in real-time. Maximise your presence on Twitter and LinkedIn to harvest relationships.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Email, Linkedin] Self-Promotion: 3 Ways to Do It Right
    To keep track of it, I created a folder in my inbox that separates it from my other emails. personal website, LinkedIn, etc.), Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. Self-Promotion is Self-Preservation. That’s where self-promotion comes in.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Email, Linkedin] All your best content may now be considered fake news
    Sign up for our emails here. It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. Fake news has been in the real news recently.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Email, Linkedin] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Tips On How to Use LinkedIn for Better Lead Generation. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum. Just to name a few. Here’s why.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Email, Linkedin] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    We could stop and pat ourselves on the back for quite a while about this (and you may have seen us doing so in our individual LinkedIn or Facebook streams), but what does it all mean to you as a marketer? Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Email, Linkedin] Am I connecting with my customers enough? 10 tips for customer outreach
    Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. 4. Sign up for our emails here. How’s your customer outreach? Keep your brand consistent. Share your story.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Email, Linkedin] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You’ve already got many of the biggest pieces of a content strategy in place: you’re regularly publishing on your blog, you’ve got a few active social media accounts, and you send an email newsletter once a week. There’s a major difference between creating content and embracing a full content marketing strategy.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Email, Linkedin] How to Develop a Business Guest Post Program
    Create columns for publication name, contact name and title, contact email and phone, status, published URL and any notes. Some publications will have a “write for us” link, which will either provide an email address or an online form. Obviously, if you can get an email address, that’s all you need. But it’s not. Develop a Plan.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Email, Linkedin] 10 Trends That Defined Digital Marketing in 2016
    In March, LinkedIn launched Account Targeting. conversion rate with its targeted LinkedIn display ads. Given that most mobile app usage occurs on email, social media, messaging, and browser apps, progressive web apps allow marketers to abandon underperforming app initiatives. Increased Social Search Functionality. Wearables.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Email, Linkedin] 28 of the Best Chrome Extensions for SEO, Productivity & More
    They make emails, blogs, and social media posts engaging and funny, and with this extension, you can easily grab a GIF from Giphy’s huge database for whatever content you’re working on without navigating away. Rapportive uses LinkedIn account information to provide details about the recipient of an email you’re drafting.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Email, Linkedin] Are LinkedIn Groups experiencing a crisis?
    After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Sign up for our emails here. Win-win.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Email, Linkedin] How to Use Multiple Marketing Technologies Together for Optimal Results
    Email has long been the most effective channel. Ascend2 and its research partners on marketingcharts.com continue to rate email marketing as not only the most effective, but also the least difficult digital marketing tactics to execute. Automated emails and CRM is just a start. The answer is marketing automation. percent.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Email, Linkedin] 3 Sales Emails Proven to Boost Reply Rates by 8x
    The average prospect receives more than 100 emails a day , and you have just 8 seconds to get their attention. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? The first video email that’s going to help you stand out is a webcam selfie video.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Email, Linkedin] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    Emails, websites, and calls-to-action all have to be personalized for each target, especially when you’re trying to aid their discovery of your brand. We find that LinkedIn is an excellent way to uncover that data with a fairly simple advanced search. There’s something kind of cool happening in the world of marketing. Why is that?
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] The Cure for the Common Cold Call: LinkedIn Warm Calling
    Luckily, today you can use LinkedIn to warm up the call and make the experience more pleasant and fruitful to both parties. To discover what’s important to John, read his LinkedIn Summary and information about his current position. If anyone knows the ins and outs of LinkedIn, it’s the professionals at LinkedIn.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] 25 Content Marketing Stats to Guide Your 2017 Strategy
    About 53% of emails are opened on mobile devices. The takeaway: Email marketing, when part of a larger content marketing strategy, needs to be mobile-friendly in 2017. Emails with personalized subject lines are 26% more likely to be opened. Email is one place where personalization is simple and easy to deploy. 7. Curata.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    But let’s say you use an email capture tool like SumoMe to entice 5 percent of those readers to become newsletter subscribers. You’ll start to see a gradual rise, particularly as your email list grows and long-tail search and social traffic give your publication a continued boost. Email: 1,500. Email: 3,000.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] 3 Neglected Content Distribution Trends You Should Test in 2017
    Email is one way to do it—and take it from the experts: despite being ancient in internet years, email’s value in distributing content isn’t going anywhere. “Email marketing is the single most effective way to drive customers to buy, and newsletters are an easy way to engage your audience,” said Swensrud.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Email, Linkedin] Case Study: Using influencers to quickly build an audience for your content
    felt sure he knew who I was so I took the next step and asked him a few questions over email. Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. He had mouths to feed.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 30, 2016
    [Email, Linkedin] 3 Rules to Email Marketing
    Email marketing drives more conversions than any other marketing channel, including search and social. Yet, many companies find it challenging for their emails to reach their target audience who would convert in the first place. Follow these three rules to email marketing  to make your next campaign a success. Rule 1: Design.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Email, Linkedin] Better Social Selling, an Interview with Jill Rowley
    Are you finding salespeople still are being asked to hit the phones, to send out more emails? The mandate for most sales organizations is, make more calls, send more emails. If you look at, contact data has gone to zero. I can get pretty much get anyone’s phone number and email address. LinkedIn is all business.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] How to Become a Marketing Guru, in 8 Steps
    Your comment is the only good thing on LinkedIn I’ve ever read.). Email me at dbaker@contently.com, and you’ll never think about stacks the same way again. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. But holy hell does it work.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] The Best White Paper on B2B Demand Generation Ever Written!
    One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. We did that, thanks to the help of LinkedIn and WordPress.com. You can contact me by sending an email to jeff dot ogden at findnewcustomers.com. Sorry. Check it out. Do it right now!
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Email, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? AdWeek.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Email, Linkedin] Menu-Planning Your Marketing Mix
    Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. And eating. Ingredients.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Email, Linkedin] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Sign up for our emails here. Access hard-to-reach segments. And the response shot up.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 23, 2016
    [Email, Linkedin] 5 Things Marketers are Thankful for This Year
    Responsive Email Capabilities. Having a responsive email marketing template is a must for all campaigns. As marketers who incorporate email into the multi-channel marketing mix, we are thankful that Google recognizes responsive email design across its suite of mobile email apps. 4. Marketing Analytics.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Email, Linkedin] 7 Promotion Tactics to Get Your Content Seen
    Or how the average click-through rate for emails is barely 2%. That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. Use your email list. Stodgy old email” is better for promoting content than social media.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Email, Linkedin] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Email, web sites, landing pages and forms, social media (in all its many ever-changing splendors), webinars, interactive media, infographics, search engine optimization (SEO), pay-per-click (PPC) ads, virtual events, website visitor tracking, and a host of other channels and apps – all are critical tactics in some marketer’s tool chest.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Email, Linkedin] 6 Tips for Collaboration When Producing and Sharing Great Content
    Rather than using email, some teams work with tools like Dropbox or Slack to coordinate work flow. How will a blog post look when published on LinkedIn, for example? LinkedIn’s publishing platform has very limited formatting capabilities, so the post might not look the same as it does on the blog. Get Your Players Together.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Email, Linkedin] More Content is Not Always Better – Wise Words from Chris Vandermarel
    That’s exactly what we’re trying to do with our platform and our own marketing – we’re trying to do as much as we can with that moment of attention because it’s very costly to bring people back with retargeting and email communications, with click-through rates as low as they are. like the LinkedIn Marketing Solutions blog too.
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Email, Linkedin] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Many focused on marketing automation and email, others are more centered around content management. 30th 2016) now!
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] With Maturity Comes Results for Australian Content Marketers [New Research]
    Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] How We Increased Pipeline 504%
    We’re now able to create content specifically for LinkedIn, SEO, and/or our personas and use that content as sponsored posts on social. The team uses content as a qualifier for which contacts to reach out to by phone and email. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Numbers behind this trend : Email and websites have been content distribution stalwarts for years, but research from Regalix shows that social media has solidified its spot near the top of the list, turning the big two into the big three. With the holiday season right around the corner, we all have family, friends, and good food on our minds.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] Search + Social = Online Reputation Management
    Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Email, Linkedin] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) We'll see.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Email, Linkedin] 5 Ways to Scale Your ABM Strategy
    For example, if 30% of your target accounts are using a competing product, you can develop an email campaign focused on how your product compares. Use Dynamic Content in Emails. Dynamic emails are a great way to deliver personalized communications at scale for your target accounts. Sound familiar? The top tier, (e.g.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Email, Linkedin] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Results: Nearly 30% of all individuals who opened the email clicked through to watch the video. Conversion rates on email marketing programs with video content are 200% that of traditional email campaigns. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Email, Linkedin] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Social media websites such as Twitter, LinkedIn, and Facebook, are heavily used among Fortune 500 businesses. B2B brands receive 20 times more engagement on Instagram than LinkedIn, despite having smaller audiences.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Email, Linkedin] Taking a Goals-Based Approach to Social Media
    And like any other channel (email, search, media), you need goals. You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Social media is just like any other marketing channel. The real question becomes, “What are you trying to build?”. Brand Awareness.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Email, Linkedin] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    It connects your business' Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts in a single platform and lets you share text, links, photos, and videos, either immediately or to schedule for later. Your sales reps are probably wasting a lot of time writing the same emails over, and over, and over again. Data beats intuition.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 9, 2016
    [Email, Linkedin] Email Marketing Trends and Stats
    Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Email, Linkedin] What Qualities Should You Look for in a Marketing Automation Manager?
    They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. If your marketing automation manager already has experience with email marketing–that’s a great start.
  • DISCOVERORG  |  FRIDAY, NOVEMBER 4, 2016
    [Email, Linkedin] How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople
    Scripted sales pitches, default LinkedIn invitations, and spammy email campaigns are just the start. Tailor your introductory message – whether it’s via phone, email, or social networking – to your niche audience (but keep it simple and concise; no one wants to read 4 long paragraphs of text from someone they don’t know).
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Email, Linkedin] Lead Liaison Debuts Integrations Marketplace
    What if users had the ability to track opens, clickthroughs, and subsequent website activity from individual, one-to-one emails? Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. Marketing and Communication.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Email, Linkedin] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Email, Linkedin] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. If you want to identify who these engaged candidates are who are doing their research, just add an email gate to your video from inside your video platform. Okay, many reasons. Is that you?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Email, Linkedin] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. No professional photographs, stock images, logos and definitely zero videos.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 2, 2016
    [Email, Linkedin] The M.E.R.R.Y. List of Holiday Email Marketing Tips
    similar report done by Custora found that email drove 17.7% of all shopping transactions during the holiday season achieving the rank of third highest marketing channel to attract consumer purchasing. tips to create a rewarding and lucrative holiday email marketing strategy that will do just that. M – Be Mobile. Image via Invesp.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Email, Linkedin] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    This could be either through one-to-one calls, group webinars, automated emails, or a combination of all three. HubSpot frequently partners with other companies in co-marketing campaigns, such as this example of HubSpot and LinkedIn: 7) Retargeting. And when it comes to business health, growth is critical to success. Intercom.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Email, Linkedin] Kimberly-Clark uses a social media quiz to woo young talent
    Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. Sign up for our emails here. Are you an original thinker? ” What did you get? Like this post?
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Email, Linkedin] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Got something you want to focus attention on – like an upcoming webinar, a new white paper, or a call to join your email list? Use your Twitter connections to warm up your LinkedIn connection pitches. It’s easier to get someone to follow you back on Twitter than it is to get them to connect with you on LinkedIn. Add line breaks.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Email, Linkedin] This Week in Content Marketing: Content + Audience for the Win
    We also take a look at how email is becoming more important than ever and dissect the latest APAC content marketing research. Survey shows email is making a strong resurgence (21:04): A new Adobe Digital Insights report has found that, not only is email evolving to survive in an text-and-emoji-obsessed world, it’s actually thriving.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Email, Linkedin] 9 Lead Generation Mistakes Marketers Need to Stop Making
    If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. There are a lot of reasons buying email lists is never a good idea. Bottom line here is that quality email addresses simply aren't for sale. But leads don't grow on trees.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Email, Linkedin] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    This year your social media and email can work in conjunction to promote your business, highlight specific products, and facilitate interest and trust in your brand. As a guideline, consider posting on Facebook three to 10 times weekly; Twitter five times daily; LinkedIn two to five times weekly; and Pinterest five to 10 times daily.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Email, Linkedin] Proven Tips for a Top-Notch Alumni Engagement Program
    Here are some proven tips how to inspire engagement from alumni: Alumni Respond to Personalized Emails. People won't bother with emails that don't hit on their personalized interests and concerns. Use everything you know about each alum to tailor email content based on their unique history with your school — both off and online.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 26, 2016
    [Email, Linkedin] How to Find Freelance Content Creators: Best Practices
    Check them out on LinkedIn. Most of the writers you’ll find here specialize in conversion copywriting, and tend to lean more toward writing website copy, sales pages, and marketing/sales emails – but you can find a content writer here from time to time as well. The problem is: Finding the right creators is tough. Then – vet them.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Email, Linkedin] A Simple Guide to Creating an Expert Roundup Post
    Start by creating a spreadsheet to keep track of names, emails, Twitter handles, and company or blog URLs. My general recipe is to first contact experts on Tuesday, and then send a follow up email on Thursday. To help you get started, check out my email templates below. Email Roundup Invitation #1. Sounds easy, right?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Email, Linkedin] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!). Sign up for our emails here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Email, Linkedin] Seven Essential Mobile Apps for Marketers
    You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. from your email and organizes them into a handy dashboard. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. These days I have 144 apps on my phone. IFTTT: https://ifttt.com.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Email, Linkedin] Earned-media micro-influencer marketing master class
    We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. The ability of the email to reach the inbox. Following up twice after the initial email outreach. Can you find their names and email addresses? Never, ever, include A-list bloggers in a bulk email pitch – hand-written only.
  • VIDYARD  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] ViewedIt brings the power of video to all
    From www.viewedit.com and through a Google Chrome extension, ViewedIt offers one-click screen recording, email and social sharing along with notifications when videos have been viewed. Users can also track each video and keep an eye on who is watching in the ViewedIt Feed and through email notifications. About Vidyard. Press Releases
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. I see so many of these that sometimes I wonder if they aren’t deliberate. Some are big.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. I see so many of these that sometimes I wonder if they aren’t deliberate. Some are big.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. You can get in touch with Andy at LinkedIn or  Twitter. . Guest post by Andy Beohar. And how can you apply them to your own business?
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] The Empathic Manager's Guide to Preventing Team Burnout
    According to a recent study from LinkedIn and 4A's , there was a 25% net talent loss at ad agencies globally compared with competitive industries such as tech and commerce in 2015. Marketing and ad agencies have a major talent retention problem on their hands. Basically , humans really suck at multitasking. The solution?
  • BIZNOLOGY  |  MONDAY, OCTOBER 10, 2016
    [Email, Linkedin] Don’t be a “wuss” anymore on social media with your content and discussions
    And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Don’t you think it’s time to go beyond brand awareness on LinkedIn? Like this post?
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