• HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Email, Linkedin] Why You Should Never Email a Proposal
    Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? The Real Problem Isn't About Email. Did the client get cold feet?
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Email, Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Email was selected as the most effective organic. approval workflows, email automation, analytics. discover stories “sideways” through email and. First, Facebook and email were clearly the. Email. channel, and Facebook nudged email for the top. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Email, Linkedin] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. your audience arrives from, such as social, email, or search. resources Blog, social, email Google Analytics, biannual. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Email, Linkedin] Staffing and Launching Your Content Marketing Program
    reputation as a content marketing thought leader, ed- ucating clients and potential clients, and driving email. downloadable in exchange for an email address. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Email, Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. channels not just on social media, but more important- ly, via email and search. For Tomas Kellner of GE Reports, email is especially key. For us, email. Instead, most.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Email, Linkedin] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    solid  59 percent  of senior executives say they would rather watch a video than read a block of text, and when an email campaign makes use of video, engagement rates jump  between 200 and 300 percent. Switch Video has produced more than 800 videos for clients, including LinkedIn, IBM, HP, Bayer, and American Express.  million words.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Email, Linkedin] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Email, Linkedin] Earned media influencer marketing demands your awesome
    People will either point you to their advertising page or they’ll email you a PDF of their rate sheet. It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. Sign up for our emails here. Trust me.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Email, Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Email, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. There's a big difference between a cold email and a genuine, personalized message.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Email, Linkedin] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. What is Google’s new Salesforce integration product? What is it good for? Why is it useful?
  • HINGE MARKETING  |  THURSDAY, JUNE 16, 2016
    [Email, Linkedin] How to Grow a Business: 3 Research-Backed Insights
    High-growth firms use more of every digital technique, with the exception of email marketing (still a solid effort, but a less in comparison). Drop me a line in the comments below, LinkedIn , or my bio page ! Our 2016 High-Growth Study uncovered practical lessons on how to grow a business in the professional services arena. Blogging.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Email, Linkedin] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    With Vidyard Engage, customer facing teams can now access, record and send video content directly from Gmail and Microsoft Outlook as easily as attaching a PDF to an email. Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. Pricing & Availability. About Vidyard.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Email, Linkedin] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. paid, social, email ) and campaign name (e.g. When it comes to content marketing, art + science = measurable success. Apparently, though, few of us are very good at content marketing yet. Agency leaders agree. What Do We Do When We’re Not Very Good? Invest.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] How to Master Local Lead Generation
    Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Localized Email Marketing. Apart from having a website, email marketing is another effective online marketing approach you can employ for your business. Why Target Local? Localized SEO.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. But what about Outlook?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Social Media Strategies linkedin social media
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article. Just call a spade a spade and make sure your email does exactly what it says on the tin.”
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] 5 Ways B2B Marketers Can Learn to Love Facebook
    And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. And I had it set up to capture email addresses. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2016
    [Email, Linkedin] Credible or not? 5 questions to evaluate research sources
    If you’re not certain, check the trade publications for any past contributions by the writer, and also review his background on LinkedIn. 3. Sign up for our emails here. Scanning through my newsfeed recently, a headline caught my eye. But… not so fast. This feels a lot like milled content masquerading as true thought-leadership.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Email, Linkedin] 6 of the Best Professional Bio Examples We've Ever Seen
    A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. For folks who really do want a list of Corey's credentials, they can click the LinkedIn button to go to her LinkedIn page.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Email, Linkedin] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. The last thing you want is an upset costumer airing their grievances via an open letter to your business on LinkedIn because they couldn’t get ahold of a human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Email, Linkedin] Should your content generate leads or relationships?
    Last year, I received an exciting email. The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. Social media is Hubspot’s third-most important source of inbound traffic, after email and search. “Are you sure that’s the right goal?”
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Email, Linkedin] B2B Marketing to Millennials
    LinkedIn. 7%. Before you launch, make sure the demo is announced via email and make sure to send reminders on Twitter inviting their colleagues to watch the live demonstration. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Video.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Email, Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. Sign up for our emails here.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Email, Linkedin] How to Recruit Top Talent Using an Inbound Framework
    Are you using LinkedIn? signup or demo request), you can entice them to make a ‘micro-conversion’ where they exchange their email address for valuable content. As any great lifecycle marketer will know, getting a prospect’s email address is only the first step. Most companies lean heavily on email marketing for this.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Email, Linkedin] 10 Metrics Every Marketing Team Should Track
    For example, if you’re a federal government contractor you are less interested in email open rates than a firm working within the commercial space. That is because the government enforces strict email filters. Your email list size is a good indicator of visibility. Email open rate. Metrics are the other. Objectivity.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Email, Linkedin] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.
  • KAPOST  |  WEDNESDAY, JUNE 8, 2016
    [Email, Linkedin] Yes, Virginia, Brand Awareness Really Does Increase Sales
    The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising. Don’t just tell them you need to be on LinkedIn—tell them  why  you need to be on LinkedIn. Because your target audience is on LinkedIn every day.). You know this.
  • BIZIBLE  |  TUESDAY, JUNE 7, 2016
    [Email, Linkedin] Optimizing Marketing Channel Mix For Revenue And ROI
    LinkedIn is a sub-channel of Social), too, that can make finding the best mix difficult. But compared to a channel like LinkedIn or Organic Search where we are able to generate monthly touchpoints in the thousands, dinners can’t compete at that scale. Email? Where should you invest? When you consider sub-channels (e.g. Events?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2016
    [Email, Linkedin] Skills CMOs Look For When Building a Modern Marketing Organization
    Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Social Media. CMO Corner
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Email, Linkedin] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    To nurture leads at this level requires a sophisticated email marketing strategy and a focus on four key areas: Buyer roles. Follow me on Twitter and connect with me on LinkedIn. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. The relationship is shown in the figure below. Research Frequency.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Email, Linkedin] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). If a prospect chooses to opt in to your email list, how often should they expect to hear from you? If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] The Most Untapped Leverage Point For B2B Growth
    To reach those prospects, they need contact information: verified email addresses, at a minimum. Marketers fight a constant battle against bounces, and their success depends heavily on inbox placement and the integrity of their email lists. Bonus: your competitors are probably oblivious to its power. It’s also expensive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] How To Measure A B2B Social Media Program
    Email, the website, and SEO. Social While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. We also created a second Twitter list associated with existing prospects and customers, pulled from email marketing information.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] How to Generate More Engagement (Without Creating More Content)
    Re-promote your content on all of your regular promotional channels – social media, email, etc. Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished.
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] Content Marketing’s Role at Trade Shows
    Email campaign. Once you’ve posted several blogs and have more in the pipeline, you want to craft several emails as part of your ongoing email campaign to your current contacts. Follow-up emails can be more specific and target individual companies and people. The trade show marketing mania. Yes, it’s a big question.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Email, Linkedin] 10 Ways to Misbehave on LinkedIn
    But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. On LinkedIn, it’s different. Polished? Conclusion.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Email, Linkedin] Starting a New Blog?6 Things a Business Blog Must Have
    Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. An email subscription form. Cornerstone content: free, free for email, and some for fee. And of course, if you have any questions, send me an email or contact me on LinkedIN. Are you starting a new blog ? Easy Navigation.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Email, Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Email, Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Email, Linkedin] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. Build relationships through welcome emails and profiles. Webinars (33%).
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Email, Linkedin] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. LinkedIn. The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? That’s why it helps to have a plan in place for considering your options. Instagram. Twitter.
  • VISUALLY  |  WEDNESDAY, MAY 25, 2016
    [Email, Linkedin] How To Map Content To Your Conversion Funnel
    Promote your blog content across Twitter and LinkedIn, and ask guest authors to promote their guest post on their social channels so you can access new networks. Once you have an email address you can target them with personalized information that is more likely to pull them down the funnel. What information are they looking for?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Email, Linkedin] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Advertisers can upload lists of customer (or potential customer) email addresses, phone numbers, or user ids and target these specific lists of people. LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Email, Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. If you haven’t heard of LinkedIn  Sales Navigator yet, you may want to check it out. Warm Introductions. Sales b2b
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Email, Linkedin] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. To build your subscriber list, offer a free e-newsletter subscription on your website or in your email signature block. Online Lead Generation Techniques that Work. 10) Blogging.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Email, Linkedin] 7 Lead Management Tools That Will Save You Hours
    Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Boomerang. Google Groups.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Email, Linkedin] 7 Lead Management Tools That Will Save You Hours
    Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Boomerang. Google Groups.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] Your experience and qualifications are not differentiators!
    I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Sign up for our emails here.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] Building A Successful On-Demand Webinar Strategy
    For example, you can include them in emails, link to them on your social media pages, and write blog posts based on them. You can then market it on Facebook, Instagram, and via email, to name a few ways to market the preview. This means you need to combine email marketing with social media marketing. Readers love bulleted lists.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    When trying to establish contact in the digital world, all of that goes away, especially when trying to establish contact solely by phone or email. Sales Alerts - The marketing automation system should generate an immediate email to the appropriate sales reps when one of their prospects exhibits digital behavior. Sales Enablement
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Email, Linkedin] Proven Business Growth Strategies
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Overtime, the buyer follows the blog, attends a free webinar, and receive useful tips in weekly emails from that same firm. Before we explore the answers to these questions.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Email, Linkedin] 5 Tips to Get Your Content Shared More Often
    The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Email, Linkedin] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Submit a posting with Help A Reporter Out and responses will begin flowing into your email box.  Pricing: free.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Email, Linkedin] Interesting Infographics: When and How to Update Your Social Media
    Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. Many people spend the first half of the week catching up on emails and projects, so Wednesday to Friday are the best days to post your important updates. 3 is the ideal number of updates per day. Try not to post after 8pm.
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Email, Linkedin] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! Get the details here , and please feel free to email us  if you’d like to set up a time to talk at CSP. Social is a Science – PART 1 (The Strategy!).
  • BIZNOLOGY  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] Digital futurism, UX, and streams: tomorrow will look like yesterday
    Our LinkedIn, Facebook, Twitter, Instagram, SnapChat, and WhatsApp streams are glimpses into what that “everything-is-a-stream” future look like. Instead Sign up for our emails here. Clarke Facebook futurism instagram linkedin netflix Quora snapchat Technology twitter User experience UX WhatsAppArthur C. 2020??
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] Marketing and Customer Experience: An Interview with Robert Rose
    Why I use Facebook is entirely different than why I use Twitter, which is entirely different than why I use LinkedIn or Pinterest, or Snapchat etc…. We have social teams, web teams, email teams,mobile marketing teams, social CRM teams, and on and on, which has created this weird competitive set between the teams. This is a mistake.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. Request an invite here.). Simple.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    Exclusive Bonus Content:  Download Here Our FREE Email Checklist and see how you can engage more leads with your cold emails! – Email nurturing. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. – Email marketing.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    Exclusive Bonus Content:  Download Here Our FREE Email Checklist and see how you can engage more leads with your cold emails! – Email nurturing. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. – Email marketing.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Email, Linkedin] Vidyard Wins 2016 Marketo Revvie Award
    The personalized video and a related personalized thumbnail image can be seamlessly merged into outbound email and social campaigns. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.  .
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Email, Linkedin] The Long Hunt: How One Deal Happened
    It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email. For weeks and eventually months afterward, Brophy then peppered the chief marketing officer with emails. They exchanged social media messages on Twitter and LinkedIn. There was even a product demo.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Email, Linkedin] GaggleAMP AMPlify employee and partner engagement conference
    ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., Sign up for our emails here. You should go, there’s still time. What’s GaggleAMP? ” Why GaggleAMP?
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Email, Linkedin] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    As Denise Manukian, the associate media director of integrated investment at Universal McCann said over email, “It truly was an army of bright minds, wanting to make something great that we knew gamers and this Gen Z group would love to play.” Our first thought was: W ow, there are a lot of content marketing awards.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Email, Linkedin] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. Combined with website data, marketers can put leads into the proper lead nurturing email sequence. Attribution.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Email, Linkedin] Boost Your Demand Gen Mix with Account-Based Marketing
    We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You find that these people can be reached mainly through five channels: email, social media (LinkedIn and Twitter), telephone, and direct mail. Being a marketer at Act-On is great. Why not with ABM?
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Email, Linkedin] Focus on Accounts – Not Leads – for Better ROI
    We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You find that these people can be reached mainly through five channels: email, social media (LinkedIn and Twitter), telephone, and direct mail. Being a marketer at Act-On is great. Why not with ABM?
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Email, Linkedin] The 7 Building Blocks of a Solid Content Marketing Plan
    You can also start publishing on sites like Medium and LinkedIn Plus for free. See which email subject line generates more opens or which blog title gets more click throughs to better understand what your audience is looking for. You can find him on Twitter , Facebook , and LinkedIn. Sometimes it’s easier said than done.
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Email, Linkedin] LinkedIn for B2B Marketing and Sales: What’s Missing?
    Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. No surprise there. You bet!
  • FATHOM  |  THURSDAY, MAY 5, 2016
    [Email, Linkedin] Publish or Perish Episode 30: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!
    In this week’s episode of Publish or Perish , Jeff Leo Herrmann and Jon Pogact talk about sales emails, Marketo, and what they’re looking forward to at next week’s Marketing Nation Summit. Specifically, Jon and Jeff break down the best sales prospecting email they’ve ever seen—courtesy of Curata’s Harry Hayward. Almost everything.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Email, Linkedin] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [Email, Linkedin] New York’s happiest B2B database marketer
    Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. Your model should consider data in three buckets: Contact information, like email, address, and direct phone.  . Sign up for our emails here. Now, normally, I find business marketers complaining endlessly about their data.
  • VISUALLY  |  WEDNESDAY, MAY 4, 2016
    [Email, Linkedin] How to Create Great Content and Become a Thought Leader
    This means self-publishing high-quality content, either on your own site, or on on sites like  LinkedIn Pulse and Medium , where you can reach more people and generate a discussion. Similarly, since LinkedIn opened up Pulse to all of it’s English-speaking users, it has become a great place to gain visibility in your industry.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Email, Linkedin] 6 Steps to a Killer Brand Awareness Campaign
    Are they on LinkedIn regularly? Do you want lead captures and email addresses? “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem is that it’s not exactly true. Building “it” doesn’t mean anything if no one knows “it” exists in the first place.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] The Essential Role of Telemarketing in Account Based Marketing
    Account based marketing tactics include web pages, emails, direct mail, retargeting and much more customized to an account. You can start to learn who’s who by reviewing profiles on LinkedIn, but you’ll only find the tip of the iceberg. Send snail mail invitations, emails and follow up with a phone call. There is no waste.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. Are you looking to build your audience email list? For just about every publisher, growing a healthy list of email newsletter subscribers is essential.
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    Draft versions of each of the emails before you attend the event and keep them handy for follow up. Draft a quick blog post summarizing your experience and takeaways from the event and share it on LinkedIn Pulse and Medium to reach folks you might not have connected with in person at the event. Getting ready for Vegas. Stay hydrated.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] 5 Steps to Amplify Your Paid Social Campaigns
    For example, ads about industry-focused events will probably do well on LinkedIn if they are targeted to a specific industry, but may not perform as well on Facebook. 4. You can exclude people based on their emails address, interests, actions they have taken, and more. billion worldwide. Define Your Goals. Identify Your Audience.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Email, Linkedin] Sneak Peak of The Marketing Nation Summit
    It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. They are: Email Marketing, Lead Management, Consumer Marketing, Customer Base Marketing and Mobile Marketing. That will provide an easier interface to create emails.”. Summit. Everest.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Email, Linkedin] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Then, you can ask for an email introduction. Whether or not business school is worth the investment is a hot topic these days. Business" is quite a versatile topic with many components. My last tip here?
  • BIZNOLOGY  |  FRIDAY, APRIL 29, 2016
    [Email, Linkedin] Why you should be a mentor
    That’s all the time it really takes to mentor a young professional—a cup of coffee, an email, or a message on LinkedIn can be the world of a difference to a business owner or marketer who is just starting out and grateful for your insights. Sign up for our emails here. Here’s why. The Long Game. Double Your Impact. The Takeaway.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Email, Linkedin] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Send Personalized Emails. Email still remains as the best channel for communicating with audiences 1:1. When you’re sending personalized emails to strangers or minimally engaged audiences, you risk wasting resources. Final Thoughts. Nonprofit
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Email, Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
    LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Voices Featured Freelancers LinkedIn PR
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Email, Linkedin] 5 Ways Blog Analytics Improve Your Business Blog
    This could be from a keyword search , a link from an external site or a link in an email. Readers who are most likely to share your content are your RSS or email subscribers. What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There ssets (free).
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Email, Linkedin] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    All you really have to do is download the free Snapchat app ( for iOS here or for Android here ), and then create an account by entering your email, a username, and a password. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. are between the ages of 18 and 24, and comScore found that 60% of U.S.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Email, Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Email marketing. Primarily via LinkedIn, but don’t rule out other social channels, as they are increasingly a credible part of the professional services story and buyers are relying on these channels more and more to determine if you are the expert for them. Last but not least—email. Just say what the email is about.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Email, Linkedin] Launching your social campaign with guns blazing!
    The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Sign up for our emails here.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Unseen Problem with Inbound Leads and How to Fix It
    When leads raise their hand for premium content or subscribe to your email, they’re in it for the long haul. By contrast, it takes very little time to pick up a phone or send an email. Prospects appreciate the soft approach, and only those who engage with these emails receive a ‘warm call’ later on (if they hadn’t responded already!).
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Email is number one. To the benefit of introverts everywhere, an overwhelming 93 percent of respondents said that they prefer to be pitched by email. If you’re that person trying to get coverage by sending off LinkedIn message pitches, it’s time to stop. 7. But how? Here are the most important findings. 1. ” 3.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Quest for the Perfect Headline
    Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Ah yes, email. Noise.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Email, Linkedin] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    This provides unprecedented insight into which campaigns or actions drive customer activation – down to specific email or link clicks, web page visits, form fills, content downloads, unsubscribes, etc. Find Infer on LinkedIn. three weeks). About Infer. Additional Resources. Learn about behavioral models on the Infer blog.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Email, Linkedin] Managing Content Marketing: My Life Before and After Kapost
    We were scrappy, communicating mainly via email or phone with the majority of our freelancers. We ran campaigns the “old fashioned way” (spreadsheets, shared docs, email chains, etc.) wanted to take my content to the next level and get out of email hell. Just as IBM , LinkedIn or Lenovo. But, it’s clean.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Email, Linkedin] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. To promote your content , targeted email campaigns are the preferred vehicle in the professional services industry. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Resources.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Email, Linkedin] How Account Based Advertising Really Works
    If IP targeting is like a billboard, think of this more like an email list purchase. Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory. Even low-cost self-serve platforms like AdRoll can onboard an email database for targeting. IP Targeting. Your Turn.
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