• MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Email, Linkedin] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. When and where appropriate, mention that you have private discussion groups on the likes of LinkedIn or Google+, or link to a high-performing social post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Email, Linkedin] The uncomfortable state of content marketing metrics
    also posted this on LinkedIn. LinkedIn does give you some idea of how many people viewed it, so there is a number! I cut and pasted this post into Medium. don't have a clue. - I also posted this on LinkedIn. This is not good. And the worst may be yet to come. Fixing the content marketing problem. It sucked. No idea. It sucked.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. here or email research@gleanster.com. email campaigns). Electronic distribution via email or by post- ing on a personal website is in violation of the. LinkedIn, Twitter, and Facebook to share. All rights reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Jason Miller of Linkedin Marketing Solutions. Source: CMO Council Customers who receive email newsletters. Source: LinkedIn Technology Marketing 5oe is Vice President of Content. and monitoring email marketing campaigns and working with the content manager. to LinkedIn’s. 1 PLAYER.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] Grande Guide to B2B Blogging
    readers, emails and on social media channels, and it. email and the social networks they use most. KILL THE FORM EMAIL We all love saving time, but popular blogs and traditional. If your first email starts, “I found your blog this morning and it looks to have some. the community, a form email is not needed. series.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] The Demand Gen Pro's Cookbook
    2/3 quart validated emails 4 cups fresh, clean data 1 pint de-duped data 10 cupcakes KITCHEN PREP: DATABASE. Bizo used marketing automation to sync email and display in its nurture program, so prospects saw Bizo ads on third-party sites. Increase email opens and click through rates. ad program and email offers to. at ADP.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Email, Linkedin] 3 Tips for Embarking on an Account-Based Selling Program
    It led to double-digit improvements in email performance, call follow-ups, and pipeline growth. While more time-intensive, you should be able to find some of the needed info via LinkedIn. As with any sales strategy, you must have a good call & email follow-up cadence in place when implementing ABS. Be The Expert.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Email, Linkedin] Top Ways to Attract Prospects Through Social Media
    Almost that many just delete most of the email offers they receive, without even reading them! For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. Work on Your Personalization Efforts. Is it worth the investment to change your marketing strategy and tools?
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Email, Linkedin] Simple Tricks to Use Social Media Effectively
    Every time you meet someone new (in person, via email, etc.) add them as a connection on LinkedIn and customize your invite to ask them to follow your company social pages. When you’re new to social media, it can be scary. The truth is, social media isn’t scary. It’s a great way to build branding and make new connections. Be present.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Email, Linkedin] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. An email-marketing platform that allows you to market to your opt-in email list. As long as you follow the anti-spam guidelines, the tool should provide high deliverability (no reason recipients should see your emails marked as spam).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Email, Linkedin] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    If you look at a scatter plot of your connections on Twitter, Instagram, Facebook, and LinkedIn, chances are your network lines up roughly to past jobs you have had, schools you have attended, and places you have lived. Resolve to follow ten new people on Twitter and LinkedIn this week. and my life. The lesson? In her book, Why Not Me?
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Email, Linkedin] 8 Things to Do Before Interviewing Someone for Your Team
    Also understand that when I say “use” your network, be sure you don’t “overuse” or “abuse” your network with repeated email blasts with your random job description attached asking for referrals. There are many social media platforms where you can learn more about them, starting with LinkedIn. Hiring talent is scary. Refrain. Shut up.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Email, Linkedin] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    Facebook, LinkedIn, and Twitter cover photo templates. Email header templates. We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Email, Linkedin] The Ultimate Content Marketer’s Social Sharing Checklist
    LinkedIn. Personal LinkedIn. Company LinkedIn Page. 10 LinkedIn Groups. Email. Link in Email Signature. Email Directly to 5 People. Email to Co-Workers With This Checklist. Email to Industry Influencers. Email to Local Influencers. Republish as LinkedIn Post. Facebook.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Email, Linkedin] How Much Is Your Time Worth?
    Post discussions in LinkedIn Groups related to the content. Content Marketing Email Marketing Trends Haley News Content Marketing for Staffing Content Marketing Solutions email marketing for staffing Email Marketing Solutions HaleyMail Concierge Service social sharingWhere does marketing fall on that list? You're in luck!
  • SALESFUSION  |  WEDNESDAY, JANUARY 27, 2016
    [Email, Linkedin] How to Approach Multi-Channel Marketing
    You likely check your email, browse several social media platforms, send and receive text messages and visit some websites. And the broader category of social media is just one of many digital channels around today — you also have email, video, blogs and the list goes on once again. Multi-channel marketing is now a must.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Email, Linkedin] Getting Inbound Buy-In from Your Media Sales Team
    Sales leaders would rather focus on familiar terrain that they know works: reaching out to potential prospects on LinkedIn and selling the same advertising solutions for years. Any related email sends. A ny marketer will tell you: happy salespeople are the currency of a job well-done. But you know it works. Keep in mind that you, Ms.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Email, Linkedin] 30 B2B Social Media Tips for 2016
    Drive People to Opt-In. “To drive people to opt in, create a post that promotes a free webinar or ebook, which someone will receive when they join your email list. Find a Relevant LinkedIn Group. Facebook is the most popular tool for retargeting but LinkedIn also has a feature. Great news, right!? Sort of. That’s ok! The point?
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Email, Linkedin] Once is Never Enough: How to Repurpose Content Like a Boss
    LinkedIn post. The feature article of an email newsletter. Three LinkedIn updates. Here’s what happened: They created several email autoresponder courses based on old Buffer content. post on LinkedIn. LinkedIn shares”. Producing engaging content is the #1 challenge for content marketers. SlideShare deck.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Email, Linkedin] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. Content Marketing Marketing Automation / Email SEO Social Mediaagency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Email, Linkedin] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Thanks to email and internal messaging apps, it's easy to stay in touch, but without that real in-person interaction, it can be kind of awkward when you're trying to get to know one another. And if you're struggling to learn more about them, follow them on Twitter and be sure to connect with them on LinkedIn, too. Guilty of that, too.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Email, Linkedin] 15 Must-Haves for a Solid Email Marketing Program
    You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. ” Here are 15 ambitious steps you can take to transform your email marketing: 1. ” Hungry for more email marketing savvy?
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Email, Linkedin] 13 Reasons To Implement B2B Marketing Attribution Right Now
    Or if you have an outbound calling campaign, direct mail campaign, or have recently increased spending on LinkedIn, marketing attribution can show you the ROI. Event attendees may scan their badge at your booth, or enter their email address into an iPad or on a paper sign up sheet during the event. Intangibles. Alignment. Team Goals.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Email, Linkedin] 5 Marketing Predictions & How To Prepare For Them
    Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. But what if you could have a better idea of the changes 2016 has in store for marketers? Social Media Marketing: Google is going to feel the pressure from social media advertising.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Email, Linkedin] After the Webinar: 7 Steps to Ongoing Audience Engagement
    Here’s how they do that: Once the event is complete, post the on-demand recording the next day and send an email letting both attendees and those who missed your webinar know that the on-demand version is up for viewing. Make sure that your team promotes the webinar via email and social media for the next 30 to 60 days. Need more help?
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Email, Linkedin] 8 Ways to Improve Your Online Content Marketing
    You can identify this content by listening to audience feedback via social media, reviewing your social analytics, and referring to the various content performance metrics (landing page conversions, email open and content offer download rates, etc.) Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Email, Linkedin] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    For me, this translates into a high volume of cold emails to people who are extremely busy. Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more. 10 Tips for Emailing Really Busy People. 1) Research them.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Email, Linkedin] How to Market Without a Business Development and Marketing Team
    When they register with their name and email, they are rewarded with that particular piece of content for free. One of the biggest struggles we've seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don't have a dedicated marketing team. Simple.
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Email, Linkedin] 5 Fixes for Common Account-Based Marketing Faux-Pas
    On LinkedIn? Through email? B2B marketers in almost every industry are getting their feet wet with account-based marketing. If you recently rolled out a campaign at your company, you’re probably eager to see results (and so are your superiors). It doesn’t help that the big-box brands are all reporting massive ROI. Don’t do that.
  • THE POINT  |  TUESDAY, JANUARY 19, 2016
    [Email, Linkedin] Step Away from the Email Software and No-One Gets Hurt
    As just one example of where automating sales emails had far from the intended effect, take this recent rant posted on LinkedIn: “As if spray-and-pray emails from marketing automation wasn’t bad enough … now we have BDR follow-up email spam. Most lead follow-up emails have none of the above. And I agree.
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Email, Linkedin] Top-10 Biznology articles in 2015
    10 sharp ways to boost the visibility of your LinkedIn profile. Sign up for our emails here. Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. What’s Google’s strategy? Why aren’t you cross-blogging on Medium?
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Email, Linkedin] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. During the content finalization period, have your promotional team begin creating the assets needed to promote the content, such as the landing page, emails, social media images, infographics, SlideShares, blog posts, etc. Co-Marketing.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Email, Linkedin] 47 Superb Social Media Marketing Stats and Facts
    Social is viewed as the second-most effective digital tactic for customer retention, behind only email. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. billion last year to 2.5 billion by 2018.
  • FATHOM  |  MONDAY, JANUARY 18, 2016
    [Email, Linkedin] Add YouTube Closed Captioning—Create 30 Million Opportunities
    Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. However, something is consistently missing from that content. Like, really special. Unfortunately, you’re not a cook. UM, WHAT?
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Email, Linkedin] How Can My Company Gain More Social Media Followers?
    Add links to your email signatures. Provide a standard template for links to the company social pages that  your team can include in their email signatures. If you send out an email newsletter, be sure your social links are included in each mailing. Truthfully, the answer isn’t as simple as most people would like. Cross-promote.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Email, Linkedin] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Email, Linkedin] Top Ways to Attract Prospects
    Almost that many just delete most of the email offers they receive, without even reading them! For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. Happy new year, everyone!  Work on Your Personalization Efforts. Take Online Behaviours Into Account.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Email, Linkedin] 8 Ways to Use Facebook to Get More Email Subscribers
    Integrate it with your email marketing. Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Twitter | Facebook | Google+ | LinkedIn |. Email MarketingAuthor information.
  • FATHOM  |  THURSDAY, JANUARY 14, 2016
    [Email, Linkedin] Social Media Insights In 3 Minutes Or Less: The White House On Snapchat, Pinterest Gets Personal & More
    Pinterest Plans To Personalize Every Email They Send In 2016. Pinterest plans to move away from batch campaigns completely in 2016, and personalize every email they send. In an exclusive discussion with VentureBeat , Pinterest’s Seth Weisfeld said, “Email is an extension of the product.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [Email, Linkedin] How to write for social media
    This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Sign up for our emails here. This video with Paul Gillin is about the basics of writing engaging social media messages. You need to be distinctive.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Email, Linkedin] 5 Ways Video will Transform Digital Marketing in 2016
    Video Puts Email Marketing Back on the MAP. Email marketing is a critical component of most modern marketing programs, but many marketers are starting to see diminishing returns and falling click-through rates. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Video blogs. 8.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Email, Linkedin] Social Pro | A New Way for Staffing Firms to Use Social Media
    Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. Monthly sharing of your content to social communities such as Reddit, LinkedIn Groups, and Google+ Communities. Social media, email marketing and blogging are critical elements of branding and marketing our company. Why We Created Social Pro.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Email, Linkedin] A Resolution Against Marketing Resolutions (Especially the New-Year Variety)
    In fact, in the process of writing this I just received an unsolicited email touting a conference with the opening: “What’s the number one priority to succeed in digital publishing this year?” LinkedIn and Snapchat may be perfect for reaching certain audiences, just not yours. Yes, this title is an oxymoron. And write.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Email, Linkedin] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    You might find that your influencers engage a lot with commenters on their LinkedIn blog posts, or that your customers are highly interactive on social media with brands similar to yours. Whether it’s on Facebook, LinkedIn, Google+, or Twitter, post on your social profiles with links to your crowdsourced blog post. How do you keep up?
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Email, Linkedin] Digital casualties: a new trust awakens
    If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. Sign up for our emails here. The more they share about them indirectly, they share more about me too. Like this post?
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Email, Linkedin] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    That’s clearly not as effective as email, but social holds its ground. They’re also easiest to do. 1) Get smart with LinkedIn. LinkedIn is the big kahuna for social media lead generation. If you’ve got time, two books I’d recommend for B2Bers would be Josh Turner’s Connect  and Melonie Dodaro’s The LinkedIn Code.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 6, 2016
    [Email, Linkedin] Step into the Spotlight and Get Noticed
    P.S. To apply to join our new group on Linkedin, go to [link] and click on JOIN GROUP. To ensure you continue receiving our email, please click the link below: [link]. This is the great book a speaker sent to me (She was recommended by my friend David Meerman Scott) and it helps business people get noticed in a noisy world. The Advice.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Email, Linkedin] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    Linkedin. Email. From email nurturing and online content, to events and webinars, B2B marketing attribution measures all types of marketing activities, whether they’re online or offline. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 6, 2016
    [Email, Linkedin] Merge Social Media and Email for their Combined Benefits
    Frequently I get the question, “Which should I use, email marketing or social media marketing?” The “buy in” Email marketing – When a person willingly gives you their email […]. Amy Hall contributes a monthly column on Social Media and Email Marketing. Email MarketingAmy Hall.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Email, Linkedin] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Once you have decided on a strategy, send an email to the interviewing team including the following information:
. As they say, there’s no “I” in “team". but there are a few in “hiring mistake.”
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Email, Linkedin] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Beyond the basics—Facebook, LinkedIn and Twitter—you’ve got Tumblr, Snapchat, Instagram, Pinterest and more that are vying for ad dollars and marketing efforts from organizations and companies looking to spread their message. To achieve both in 2016, marketers will need to become more savvy than ever. But where should you start? Nonprofit
  • ACT-ON  |  FRIDAY, JANUARY 1, 2016
    [Email, Linkedin] 5 New Year’s Resolutions for Marketers
    The Content Marketing Institute has some great information, and so does eMarketer. I get their emails, but a lot of times, I’m too busy to read them. I’ve decided to block out an hour or two on my calendar every week to catch up on reading industry best practices. Hope springs eternal. In 2016, I plan to take this approach to heart.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Email, Linkedin] How to Earn Free Press for Your Business When You Have No Connections
    Here's an example of an email I sent to The Daily Express , which ultimately lead to the Daily Mail article referenced above: Why did this approach work? In this case, the email being sent to the reporter serves as a trigger to incite action. To find them, head to Google, Twitter, and LinkedIn to conduct some research. Trigger.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 30, 2015
    [Email, Linkedin] Five often-overlooked reasons senior executives should use social media
    “I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Email, Linkedin] Personal business lessons from 2015 and what you can learn from them
    Since my customers are predominantly in the US, I want to use networks that North Americans prefer, like LinkedIn, even though the European-centric rival Xing is much better for the local biz networking here. An American wanting to do biz with Germans for example should first focus on Xing, even though their preferred platform was LinkedIn.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Email, Linkedin] How to Find the Right Co-Marketing Partner
    The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. How often are they sending emails? Eventually, if you co-market with them, they’re going to promote via email, social media, and their website. Have any connections in common on LinkedIn? Let's get to it.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Email, Linkedin] Busting 12 Myths about Marketing Automation Tools
    When you register for a webinar and the website magically sends you a confirmation email and also reminds you the day before and an hour before the start time -- that is all marketing automation. Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. Mine too!
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Email, Linkedin] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Email, Linkedin] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Email, Linkedin] 28 Super Easy Tips on How to Promote Your Content
    Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. We have a subscriber-only blog email that delivers our blog to straight to inboxes.
  • 6SENSE  |  TUESDAY, DECEMBER 22, 2015
    [Email, Linkedin] 4 B2B Marketing Trends to Watch in 2016
    Your content team should leverage webinars and blog posts to tell the story of the release and establish email, social media and advertising campaigns to spread the message. For Russell Glass, head of products at LinkedIn Marketing Solutions, relevance marketing is the driving force of 2016. Latest
  • BIZIBLE  |  MONDAY, DECEMBER 21, 2015
    [Email, Linkedin] Proclaiming Things “Dead” And 9 Other Things We Learned About B2B Marketing In 2015
    Read about how we are able to attract high quality leads with ungated content using LinkedIn ads. However, it did still have significantly higher email open rate and more total page views than our average blog article. Let’s jump right into it! Learning #2: Content marketing is a lot like baseball. obviously). CLICK TO TWEET.
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Email, Linkedin] Why You Should Be Doing Paid Social Advertising
    While Facebook is the most popular choice with advertisers, let’s not forget about our other channels… Twitter and LinkedIn offer a lot of great options for targeting, as well. LinkedIn  has more job and company information from its users than all the rest combined. If you’re B2B, LinkedIn is where you should be.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Email, Linkedin] What Were The Most Effective B2B Marketing Tactics of 2015?
    EMAIL MARKETING EFFECTIVENESS. The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” STRATEGIC CONTENT MARKETING. SALES AND MARKETING ALIGNMENT.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Email, Linkedin] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Where do they get their content (LinkedIn, industry blogs or print publications)? Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. “Content is King.” Understand Your Target Audience.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Email, Linkedin] Why Your Company Should Hire an Inbound Marketing Agency
    Today’s average consumer is inundated with thousands of marketing interruptions each day and is finding new ways to tune them out, including caller ID, email spam filtering, DVR, and satellite radio, to name a few. It’s still possible to employ outbound tactics to convey an effective message, but it is becoming more expensive. Lead Nurturing.
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Email, Linkedin] UK Marketers Need to Get Back to Basics [New Research]
    Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. While there are several ways to get subscribers (video, print, podcasts, followers via social channels), email subscribers are often the best approach, as you have the most control over them. What is going on?
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [Email, Linkedin] Why Your Website Needs a Good Cleaning
    Yet there they are, the Marie Celestes of the digital age, forever adrift with a disconnected toll-free number and unmonitored email address. Websites content marketing linkedin websiteHave you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Good grief.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 3, 2015
    [Email, Linkedin] Marketing to Millennial business buyers
    For advertising, use social media like Facebook and LinkedIn. This means mobile-friendly website and email formats. This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. Sign up for our emails here. Let’s take a look. Here’s what this means to B2B marketers.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Email, Linkedin] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Marketers who rely solely on digital advertising can reach a dead-end when they discover they are missing email addresses for some of the contacts in their database. Through the URL, Dairy Queen might ask for her email address in a short form fill-out to close the information gap.  . annually worldwide. The possibilities are endless.
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Email, Linkedin] Where Is Digital Advertising Headed in 2016?
    email addresses) in digital advertising is in full-effect and will continue to grow on different platforms. This strategy alone should give companies more reason to try to capture email addresses and properly segment users to display them with the right message. Leveraging first party data (i.e. Customer match (Google/YouTube).
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Email, Linkedin] Vidyard Gains Momentum Among Marketo Users
    Gainsight collects video engagement data in Marketo and scores leads based on video views, webinar attendance, registration for email and other signals. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software, and Citibank rely on Vidyard for their video marketing and analytics needs. Gainsight. Insight. ” Taulia.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Email, Linkedin] How We Overcame 2015’s Top Content Marketing Challenges
    Additionally, throughout the week, we are very actively sharing any relevant industry news information with one another via email. It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Email, Linkedin] Top online marketers on Twitter
    included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing. LinkedInMktg — LinkedIn Marketing. Sign up for our emails here. Why discriminate. think it’s a pretty useful list.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Email, Linkedin] 5 Mistakes Every B2B Company Is Making On Facebook
    While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. Why not put those email addresses to good use and try to find more followers and potential buyers through Facebook? Keep reading to find out how to get B2B marketing right on Facebook. 1.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Email, Linkedin] 36 Sensational Social Media Stats and Facts
    Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value. But YouTube, Google+ and LinkedIn drive the most engaged traffic.
  • NUSPARK  |  MONDAY, NOVEMBER 30, 2015
    [Email, Linkedin] Use Content Curation to Create Leads on LinkedIn. Really!
    Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Once interest occurs, here come the follow-up calls, the lead nurturing emails, webinar reminders, and more. It’s hard. Most use it for research.
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Email, Linkedin] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. To: The tool will send an email to your future self.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 23, 2015
    [Email, Linkedin] Is Google really Sauron?
    The LinkedIn customer interface is so atrocious it is nearly impossible to do something simple like filter your contact list. And the company recently paid out $13 million in a lawsuit settlement against its spammy emails. And the company recently paid out $13 million in a lawsuit settlement against its spammy emails. Sheesh.
  • THE POINT  |  FRIDAY, NOVEMBER 20, 2015
    [Email, Linkedin] 7 Steps to a Successful Account-Based Marketing (ABM) Strategy
    Account-Based Marketing (ABM) is certainly the hot topic in B2B circles these days, but like other trends, ABM can encompass a whole range of activity – from something as simple as an email drip campaign to a more comprehensive, sustained, integrated program that incorporates multiple channels. – Economic Buyer. – Technical Buyer.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Email, Linkedin] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. The result is that they can flood your Pinterest pin feed with spam images, just as bad marketers flood your email inbox with spam emails. Instagram, not so much.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Email, Linkedin] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Email. Email campaigns. Email Marketing. You’re not alone. Video. Audio.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Email, Linkedin] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Email Marketing. Due to the increased number of incoming promotions and the limited amount of time busy shoppers have, well-targeted emails will often take priority over mass messages. Once you've squared away your recipients, you can kick off the actual email creation process. Email Nurturing. or maybe that's just me.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Email, Linkedin] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    While browsing a site or LinkedIn a sales rep can be alerted to all of the prospects they are tracking from a particular account creating true visibility into a prospects interests. Sales people can match contacts by domain, LinkedIn and email, increasing the overall efficiency of prospecting. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Email, Linkedin] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    Rather than silo those messages within the app itself, it can now be orchestrated alongside the other native channels powered by the Marketing Cloud, including email, social, push, SMS, MMS, and display. The Oracle Marketing Cloud’s cross-channel platform announced multivariate testing for email. increase in revenue.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Email, Linkedin] Increase the Efficiency of Prospecting with B2B Cross-Channel Marketing Sales Tools
    While browsing a site or LinkedIn, a sales rep can be alerted to all of the prospects they are tracking from a particular account, which creates true visibility into a prospects interests. Salespeople can match contacts by domain, LinkedIn and email, thereby increasing the overall efficiency of prospecting. Product News
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Email, Linkedin] Scale Your Content Across the Globe with Oracle Content Marketing's Translation Management
    In many cases, localization tools are integrated with a website, but there is still the need to scale this content across email, display, social, and mobile. When integrated with Oracle’s Cross-Channel solutions, targeted content can be used to create personalized emails and landing pages. Product News
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 17, 2015
    [Email, Linkedin] Why Meaning Matters More than Noise
    Interesting Things I Found This Week. A few of you have written lately about your struggles with email campaigns. If you’re looking for some fresher ideas, nice designs or just a bit of forgiveness, check out The Best of Email for inspiration and templates. That customer’s story changes because the business exists.”
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 17, 2015
    [Email, Linkedin] What Exactly Do You Do?
    So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter , LinkedIn , or email (tomATtompick.com). “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens. And thanks as always for reading the Webbiquity blog.
  • BIZIBLE  |  MONDAY, NOVEMBER 16, 2015
    [Email, Linkedin] 12 Stats On B2B Clients of Paid Search Agencies from the State of Pipeline Marketing
    Similar to the average marketer, paid search agency clients place a huge emphasis on email marketing. Seeing as the majority of our respondents were from the B2B industry, LinkedIn Ads come in second on the paid advertising channel chart. Read on, it only gets better. 1. Annual Company Revenue. Annual Marketing Spend.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Email, Linkedin] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. You can start maximizing mobile engagement just by making sure that your emails, landing pages, and content pieces translate smoothly from desktop to smartphone. 4.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Email, Linkedin] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. You can start maximizing mobile engagement just by making sure that your emails, landing pages, and content pieces translate smoothly from desktop to smartphone. 5.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Email, Linkedin] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    Sangram Vajre , Co-Founder and CMO at Terminus. “I am very perplexed by B2B marketers thinking and reporting that email marketing is the #1 source to generate demand and PR over many of the other channels that are sacred for B2B marketers. AJ Wilcox , Founder and LinkedIn Ad Consultant at B2Linked. CLICK TO TWEET. CLICK TO TWEET.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 13, 2015
    [Email, Linkedin] Synchronize Social Media and Email Marketing
    To synchronize email and social media, you should first understand that they serve different […]. Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Email Marketing
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Email, Linkedin] 5 Tips For Maximizing Your Published Content
    And as we all know, LinkedIn is a vital part of any professional services social media strategy, so have your employees share your content in their LinkedIn Groups. They may have the same theme or talk about the same topic, but should not be verbatim to any other post you have written. 5) Email it. And voila! Think about it.
  • SALES ENGINE  |  THURSDAY, NOVEMBER 12, 2015
    [Email, Linkedin] Redefining sales prospecting in an era where no one wants to talk to you
    That means deleting email pitches. In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. That means cold calls.
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