• SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 19, 2014
    [Email, Linkedin] 8 Opportunities for Quality Conversations in Inside Sales
    Make your emails different. Instead, add something in the email that will make them want to respond to you. Whatever the purpose of your email, you’re contacting them for a reason – do your research and personalize it a bit! Don’t forget social selling on LinkedIn. Leave effective prospecting voicemails.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Email, Linkedin] Unique Ways to Build Your Email List
    'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. We crafted an entire post all about how you can grow your email list using Pinterest.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Email, Linkedin] 65 Experts Chime In On How To Stay Motivated To Write
    My productivity hack for staying motivated and productive: I write myself emails with story ideas. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? So buy it.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Email, Linkedin] 5 Ways You Can Add Social Proof to Your Landing Pages
    You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. Would you believe me? What Is Social Proof?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Email, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. here or email research@gleanster.com. email campaigns). Electronic distribution via email or by post- ing on a personal website is in violation of the. LinkedIn, Twitter, and Facebook to share. All rights reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Email, Linkedin] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Mass email marketing. Mass emails should be used for prospecting large sets of data that may or may not have quality or relevance. Mass email marketing is a great way to clean a list before importing it into your CRM. Mass emails should not be used as much on warmer lists, because they are less personable than phone calls.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Email, Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Email, Linkedin] The Real Roadblock to Social Business Success
    Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. 'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Email, Linkedin] Digital Marketing Strategy for Launching New Products & Services
    At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). like to call it the ‘Diversification Strategy.’
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Email, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help. 'I’ve heard it before. You’ve heard it before.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Email, Linkedin] Bank Marketers: Be As Smart As Amazon
    However, through the use of multichannel marketing databases and some rudimentary tag management, retail banks should be able to link my interest in their emails to my POS and web activity. More than half of the mail and email I get from my own bank is just not that important to me. Recognize Me. Recommend Something Relevant.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Email, Linkedin] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. Or at least the ones hovering by the coffee machine.). Use them. 2) Speaker Specialists.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 2, 2014
    [Email, Linkedin] Advice for Job-Seekers – Go Beyond the Resume!
    Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview. Despite the fact that I have a record number of LinkedIn endorsements (45) and a stellar resume – I received dozens of rejection notices. This turned into an email to the hiring manager and recruiter there. Not anymore. Not anymore.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Email, Linkedin] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Gurney, a 10+ year marketing expert, will share how the marketing organization kicked the short term “one-hit” email offers and adopted an offer-based continued content approach leading to long term email inertia. Eóin White, Global Marketing Operations, LinkedIn. 'London calling! Join us! Register Now.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Email, Linkedin] Hinge’s Fab 5: August 2014
    Landing pages are critical to the success of many marketing campaigns, particularly email and content marketing. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Kevin Bloom, Hinge Marketing.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Email, Linkedin] Why You Still Need a Content Marketing Strategy for B2G
    Get a sense of the market by joining the LinkedIn Groups for Government Market Master, The Federal Contractor Network, and reading FedBizOpps. Promote it in social media, and ask your audiences via your website or a regular email to download the Guide in exchange for an email address. On LinkedIn or Google+?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Email, Linkedin] 5 Problems with B2B Marketing…and How to Fix Them
    Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. 'B2B marketing isn’t a perfect industry (what industry is?), It’s Not Original.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Email, Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
    Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, personal and company goals. Probably not.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Email, Linkedin] 3 Highly Effective Word-of-Mouth Marketing Tactics
    Here are a few that Fay mentioned: An email campaign where you encourage your subscribers to forward a message to their friends. He does have a LinkedIn profile and a LinkedIn group, but I’ve never engaged with them on LinkedIn,” Fay explains. Creating shareable content on your website. All rights reserved.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Email, Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! You can email Dan at dgreen@vpofmarketing.com ) He has never contacted me even once about one of open jobs – despite the fact that I’m one of the top marketing experts in the USA). Hey Tampa/St. Just create your own show!”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Email, Linkedin] How To Chop Up Your Webinar Content
    on a specific topic or theme which can be broken out into many derivative assets like emails, blog posts, SlideShares and infographics. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Emails.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Email, Linkedin] 8 Clever Ways to Triple Your Content Output (and Traffic)
    Then, promote it through your social media and email channels, and submit it to any of the following directories: [link]. After its LinkedIn acquisition, SlideShare has become a very popular way for professionals to view and enjoy content. Thanks LinkedIn! For example, Medium sends out popular posts in a weekly email.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Email, Linkedin] B2B Email Lists Buy Guide
    'Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. ZoomInfo.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Email, Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Here’s is Lee’s email to me: “*What comes first, content marketing strategy or budget? What Many were on social media – Twitter, Facebook, LinkedIn, etc., Hey Tampa/St. What types of visual content work best?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Email, Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Email, Linkedin] How to Meet an Event Speaker Without Making a Fool of Yourself
    On LinkedIn, it''s easy to see if you and another person have mutual connections. In January 2014, LinkedIn added the "How You''re Connected" tool that shows you a list of mutual contacts demonstrating how a person''s connected to you. DO: Send them a personalized invitation to connect on LinkedIn. Let''s grab a drink later!
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Email, Linkedin] Psychological Triggers in Email Marketing for Social Media
    'It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. LinkedIn | Pinterest |. Author information.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Email, Linkedin] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. But what happens when someone clicks through that targeted email only to end up on a static, generic website?
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Email, Linkedin] How Did That Banner Ad Get To Your Website?
    Feel free to email me if any questions at all; it’s technical. B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic Advertising.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Email, Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
    However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Whether you’re conducting cold calls or sending out an email blast, the worst thing to do is to have a scripted response that is irrelevant to the prospect. Discretion should be used when connecting on LinkedIn.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Email, Linkedin] In content creation overload? Here’s what to do.
    You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Instead of bombarding them with all of your information at once, pull content from existing posts and develop a short email series. 'Feeling like you’re in content creation overload? Stop Create an ebook. Right?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Email, Linkedin] 5 Marketing Lessons Learned from marketing Find New Customers
    ” I once got a sales pitch email and I immediately deleted it. Everyone sends emails today and almost no company uses old fashion snail mail. People get far too many emails and their mailbox is empty. Don’t just keep emailing someone or just calling them. Stop Selling. When the World Zigs, You Zag. Face it.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Email, Linkedin] A Brief History of Marketing Technology (and Social Media Marketing)
    edu” email address – something most marketers didn’t have. These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. However, unlike email, social media needs to be … well, social. Historically, this refers to clicks on your website or in emails. Technology often brings change. Hargreaves.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Email, Linkedin] How to Use SlideShare for B2B Lead Generation
    And because SlideShare is now owned by LinkedIn, it’s simple for B2B audiences to both find and use it. There’s even an app to feed SlideShare content to your LinkedIn profile. You can follow other users, “favorite” presentations, comment on content, and email it directly from SlideShare. Consider this.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Email, Linkedin] 10 Blogs to Bookmark: Social Marketing Edition
    The Rundown: A slightly edgier take on your typical marketing blog, Social Mouths covers blogging, social media, web traffic, content marketing, conversion and email marketing. Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Social Media Examiner. We Are Social.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Email, Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community Video Marketing Tips for A/E/C Firms: 7 Best Practices. That metric is overall traffic, or the number of visits to a website.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Email, Linkedin] How Data Can Be a Competitive Weapon in Your Content Marketing
    Then we received an email invitation from Content Marketing Institute and MarketingProfs. LinkedIn posts. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Which song do you play on your iPhone?
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Email, Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    Most suitable content: blog posts and short articles, case studies, educational emails that might showcase data, blog round up etc., And at this stage, in the name of learning more, they’re also more willing to exchange a small amount of information such as an email address. On Google+ or LinkedIn? Consider the 2.25
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Email, Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. It’s no surprise that email takes up 28% of the average workers’ time, according to McKinsey & Company. Read her articles here.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Email, Linkedin] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? If you have any questions about Google’s call conversions tool, please send us an email at contact@ifbyphone.com. Or ad campaigns on other search engines like Bing?
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Email, Linkedin] How to Streamline Your Video Content Marketing Operation
    Social promo images (for Twitter, Facebook, LinkedIn, and retargeting ads, etc.). Email marketing images (for including the video release in your newsletter, or other emails). When you’ve got an approved video asset, build up a beautiful launch email with customer-focused copy and send it to a targeted list. Remember,
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Email, Linkedin] Full-Service Technology Vendors: Marketing Automation Support and More
    Email marketing. She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com. 'It’s a new world out there, and the traditional office is a thing of the past.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Email, Linkedin] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition  as people begin to see you more regularly. Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connect with Others. Bloggin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Email, Linkedin] The Role of Webinars in the Sales and Marketing Process
    Sending prospects an email or having them view your website may capture their attention for 30 seconds to a couple of minutes. And the addition of social media, such as Twitter and LinkedIn, allows prospective buyers to share insights or invite others to join their network from with the webinar. Identify sales-ready leads.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Email, Linkedin] Intermediate Techniques to Build a Better Email Marketing Campaign
    'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? In terms of design, make certain that the call-to-action is highly visible, standing out from the rest of the email. Email open rates.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Email, Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Content can be used to make an immediate call to action (whitepapers, email campaigns, etc.) LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Final Thoughts.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Email, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    It’s also important to touch people multiple times using multiple media: direct mail, phone calls, email, and videos. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Thought leadership was my idea. Your Role.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Email, Linkedin] How to Promote Your Content Using Paid, Earned & Owned Media
    It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. to over $20 on networks like Facebook, Twitter, and LinkedIn. Email.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Email, Linkedin] Don’t Ignore These 10 Financial Services Marketing Trends
    Phishing scams have made many distrustful of an email from their bank and, outside of the “online only” banks and other FIs, has complicated the rollout of full multichannel capabilities by those institutions entrusted with our financial security. Learn more about Martha , or connect with her on LinkedIn or Twitter.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Email, Linkedin] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. If the lead came in through a survey, send them an email the next time you have a survey.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Email, Linkedin] The Revenge of the Content Monster
    It was being syndicated into Inboxes, aggregated into LinkedIn Groups, shamelessly tweeted, retweeted, shared and commented upon. Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Email, Linkedin] Hinge���s Fab Five: July 2014
    What Time Should I Send My Email? Did you know that the majority of email recipients open promotional emails in the afternoon and evenings? Despite this fact, most firms send emails out in the mornings. There is a great deal of speculation when it comes to the optimal times for sending out emails. The 3.5
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Email, Linkedin] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. With your list of email subscribers, launch an email marketing campaign that introduces yourself to clients once more. For a while, business is thriving. Here’s how: 1. Get Fresh.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Email, Linkedin] The Biggest Gap in Marketing Software Selection Isn't Product Information
    But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. 'There’s a reason I’m not a professional copy writer, which is that I’m bad at it. That’s not terrible, at least by my pitifully low personal standards.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Email, Linkedin] A Structured Day in the Life of an Outbound Prospecting Rep
    You could also build out an organization chart (allowing you to reach more decision-makers on each account that you call) or research new prospecting email templates to experiment with. Follow him on Twitter and LinkedIn If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Email, Linkedin] Marketing Automation: How to Choose the Right Software for Your Firm
    For example, you can calculate how many total emails per month you expect to send, including newsletters and lead nurturing. Some marketing automation software has pricing options based on the number of emails you send per month, so knowing this will help you to accurately determine costs. On Twitter or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 6, 2014
    [Email, Linkedin] The always-on world has checked us into iHotel California
    Even with this small size we feel we do a pretty good job of juggling customer support, emails, social media and our active online community of customers. However, there are always those moments when an email goes unanswered, we miss a comment, or a customer support request gets misdirected. don’t have a 9-5 job. Any time of day.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Email, Linkedin] Smart Salespeople: Power Network Map
    2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. 'Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Smooth move. Are you?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Email, Linkedin] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). Email to customers and/or prospects. The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Email, Linkedin] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Email, Linkedin] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. Building Email Lists. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Increased Site Traffic. Promoting Offers.
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Email, Linkedin] Internet Trolls
    The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. 'Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs. 
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Email, Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. It''s hard to trust people who leave most of their LinkedIn profile blank. Twitter is for sharing.
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Email, Linkedin] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    Emails. Keep forms to about three basic pieces of information, such as name, email, and industry. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Congratulations! You’re generating valuable online content that reflects your A/E/C industry expertise and experience. Website pages. Appeal.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Email, Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Email, Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. And don’t forget email signatures, newsletters and phone conversations. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Step 1: Twitter. Step 2: Facebook. Are your customers on Facebook?
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Email, Linkedin] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Email. Email still works when done right. Promoting Your Content.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Email, Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! ALL CAPS is considered screaming online and in email. It’s tempting, but when email was growing in popularity, an etiquette emerged. Here’s why.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Email, Linkedin] Your Customers Want to Talk to You
    And I’m going to look for an email or a toll-free number. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. each; email $6.50 Yes, they will send long, rambling emails that don’t make sense. Folks, bad news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Email, Linkedin] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Email, Linkedin] 3 Tips to Support Relevance in Your Marketing Communications
    With a wealth of data from purchase behavior to email subscriptions, marketers can translate their knowledge into rich, personal experiences for each and every one of their customers. Focus on quality—not quantity—of email subscribers. Here are two key tips: 1. Integrate B2B and B2C marketing efforts. Gmail promotions).
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Email, Linkedin] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Same with sales – salespeople have to write emails all day long, so have you mastered the crisp, business style of writing? ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. Humans! What Hiring Managers Definitely Care About. Length.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Email, Linkedin] How to Build Your Email List [GUIDE]
    'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Send postcards to people on your list, inviting them to sign up for your email list on your website or blog.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Email, Linkedin] There Are No Emergencies in Marketing
    These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. received both a phone call and an email thanking me for doing my civic duty and urging me to report other suspicious activity. There are a lot of urgent things in social media.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Email, Linkedin] WTF Does Kevin Spacey Know About Content Marketing?
    And as consumers we are looking for amazing stories to save us from the onslaught of bad content – texts, emails, cold calls, ads  - all the content we don’t want. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Email, Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Email, Linkedin] 25 ideas for your social media network strategy
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. This can help you find your current email contacts if they are on Twitter. Include your Twitter handle in your email signature and on your business cards. But a network plan?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] Capture Customers’ Imagination with Corporate Journalism
    There’s too much email, too much advertising, and too many marketing messages. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'There’s an information overload and you can feel it. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. and Flipboard.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    You''ll also include this CTA in a re-engagement email campaign during your second month, but don''t worry about that campaign yet.). Scrub and segment your email lists. This means no more sending emails to people who haven''t opted in to receiving your emails. No more buying email lists. Woohoo! Let''s do it.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Email, Linkedin] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    But just broadly speaking, I think if you are a B2B company, I would be looking at LinkedIn. would be spending a lot of time on LinkedIn and SlideShare. Consistently every year we’ve seen LinkedIn, Twitter, Facebook. Email’s role in content marketing. Email is hugely important. 'An Act-On Conversation. link].
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Email, Linkedin] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. Ever seen Culture Code ?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Email, Linkedin] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. The Integration of Google Maps/Places/+ Pages.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Email, Linkedin] Measuring that Which is Meaningful to Your Small Industrial Business
    LinkedIn now tells you how many profile views you get. Your CRM or email newsletter tool tells you how many people opened the e-newsletter you sent out last week. An email marketing tool can tell you that your subscriber base is growing or that your click-throughs are up, but it can’t tell you that your subscriber base is garbage.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Email, Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    Two days later, an email is sent to the prospect with links to the webinar recording and presentation slides, which they watch and download. Four days have passed and the prospect hasn’t contacted you or visited your website for more information, so an email is sent offering an eBook on their topic of interest. Landing Pages.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Email, Linkedin] B2B Demand Generation Experts—A Call to Arms
    All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. Use the email workhorse. Make sure you are driving people to your email list which you care for like a treasure; remember to nurture it constantly. You can also  email or call me, Louis Foong, at (905) 709-3827.     .
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Email, Linkedin] How to Grow Your List with Email Sign up Forms
    'A sign up form is one of the single most powerful tools you can use to grow your email list. Sign up forms are hosted webpages or embedded forms you can easily add to your website, blog and social networks to collect email subscribers. In today’s post, we’ll focus on how to use a sign up form to grow your email list.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] 7 Sales Stats That Will Change How You Sell
    Sales Stat: Top Sellers Use LinkedIn 6 Hours Per Week (Jill Konrath). LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 5) Bad Habit: Ignoring Email Marketing. But divert some of that attention to email. But not every habit is a good one. It’s true.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] 7 Sales Stats That Will Change How You Sell
    Sales Stat: Top Sellers Use LinkedIn 6 Hours Per Week (Jill Konrath). LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 5) Bad Habit: Ignoring Email Marketing. But divert some of that attention to email. But not every habit is a good one. It’s true.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] The Fine Line Between Cold Calling and Warm Calling
    To confirm information, you can use resources such as Data.com and LinkedIn to check prospects’ job titles and responsibilities as well as find corporate phone numbers and emails. Depending on the type of project, an inside sales rep may have many different campaigns to follow up on, calling both warm and cold prospects.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Email, Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Email, Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. website, email, etc.). 'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? Campaign Visits. Interactions. Shares.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Email, Linkedin] The Attention Web: What B2B Marketers Need to Know
    For B2B firms, direct communication (email, snail mail, face-to-face, etc.) If you’ve created high quality content, ensure that it earns an adequate marketing ROI by consistently putting it in front of the right people; don’t expect them to find your content by themselves on your company website or blog, on LinkedIn or through Twitter.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Email, Linkedin] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. “Again.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Email, Linkedin] Webinar Recap: The Top 5 Brand Building Strategies
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories Visible Expert Profile: Joe Pulizzi Beginners’ Techniques for Email Marketing What You Should Expect From Your Marketing Department The Top Brand Building Strategies. Content Marketing. Get found more easily on search engines.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Email, Linkedin] Beginners’ Techniques for Email Marketing
    'If you don’t have much experience with email marketing in professional services , it’s important to start with the basics. This blog post is part one of a series where we will go through the different levels of email marketing techniques. Your emails may focus on: Your firm’s content. On Google+ or LinkedIn?
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Email, Linkedin] Seven Ways to Get The Most Out of Industry Events
    While it might be tempting to grab cup of coffee or catch up on email, you’ll miss the boat if you skip the content. Save time (and avoid the post-event email avalanche) by doing a little pre-event research on whose solutions or services might solve some of your pains or serve your priorities. Use Twitter as your event curator -.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Email, Linkedin] Are You Reaching Your A/E/C Lead Generation Potential?
    Leveraging stock content means “locking” a few of the most valuable pieces of content behind email registry. In other words, a consumer must register his email to download the content. Registering a prospect’s email is a strong signal that he or she is interested in your services. Email marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Email, Linkedin] How to use Power Editor to Ignite your Facebook Marketing
    Have an email list? All you need is an email list and an Excel spreadsheet to turn your database into marketing gold. Of course you must only use email addresses from people who have opted-in. You can find her on Twitter , LinkedIn , & Facebook. Have an email list? 'By M. How did they know I spoke Spanish?
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