• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Email, Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Email was selected as the most effective organic. approval workflows, email automation, analytics. discover stories “sideways” through email and. First, Facebook and email were clearly the. Email. channel, and Facebook nudged email for the top. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Email, Linkedin] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. your audience arrives from, such as social, email, or search. resources Blog, social, email Google Analytics, biannual. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Email, Linkedin] Staffing and Launching Your Content Marketing Program
    reputation as a content marketing thought leader, ed- ucating clients and potential clients, and driving email. downloadable in exchange for an email address. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Email, Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. channels not just on social media, but more important- ly, via email and search. For Tomas Kellner of GE Reports, email is especially key. For us, email. Instead, most.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Email, Linkedin] 10 Ways to Misbehave on LinkedIn
    But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. On LinkedIn, it’s different. Polished? Conclusion.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Email, Linkedin] Starting a New Blog?6 Things a Business Blog Must Have
    Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. An email subscription form. Cornerstone content: free, free for email, and some for fee. And of course, if you have any questions, send me an email or contact me on LinkedIN. Are you starting a new blog ? Easy Navigation.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Email, Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Email, Linkedin] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. Build relationships through welcome emails and profiles. Webinars (33%).
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Email, Linkedin] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. LinkedIn. The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? That’s why it helps to have a plan in place for considering your options. Instagram. Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Email, Linkedin] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Advertisers can upload lists of customer (or potential customer) email addresses, phone numbers, or user ids and target these specific lists of people. LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Email, Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. If you haven’t heard of LinkedIn  Sales Navigator yet, you may want to check it out. Warm Introductions. Sales b2b
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Email, Linkedin] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. To build your subscriber list, offer a free e-newsletter subscription on your website or in your email signature block. Online Lead Generation Techniques that Work. 10) Blogging.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Email, Linkedin] 7 Lead Management Tools That Will Save You Hours
    Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Boomerang. Google Groups.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] Your experience and qualifications are not differentiators!
    I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Sign up for our emails here.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] Building A Successful On-Demand Webinar Strategy
    For example, you can include them in emails, link to them on your social media pages, and write blog posts based on them. You can then market it on Facebook, Instagram, and via email, to name a few ways to market the preview. This means you need to combine email marketing with social media marketing. Readers love bulleted lists.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    When trying to establish contact in the digital world, all of that goes away, especially when trying to establish contact solely by phone or email. Sales Alerts - The marketing automation system should generate an immediate email to the appropriate sales reps when one of their prospects exhibits digital behavior. Sales Enablement
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Email, Linkedin] Proven Business Growth Strategies
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Overtime, the buyer follows the blog, attends a free webinar, and receive useful tips in weekly emails from that same firm. Before we explore the answers to these questions.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Email, Linkedin] 5 Tips to Get Your Content Shared More Often
    The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Email, Linkedin] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Submit a posting with Help A Reporter Out and responses will begin flowing into your email box.  Pricing: free.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Email, Linkedin] Interesting Infographics: When and How to Update Your Social Media
    Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. Many people spend the first half of the week catching up on emails and projects, so Wednesday to Friday are the best days to post your important updates. 3 is the ideal number of updates per day. Try not to post after 8pm.
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Email, Linkedin] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! Get the details here , and please feel free to email us  if you’d like to set up a time to talk at CSP. Social is a Science – PART 1 (The Strategy!).
  • BIZNOLOGY  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] Digital futurism, UX, and streams: tomorrow will look like yesterday
    Our LinkedIn, Facebook, Twitter, Instagram, SnapChat, and WhatsApp streams are glimpses into what that “everything-is-a-stream” future look like. Instead Sign up for our emails here. Clarke Facebook futurism instagram linkedin netflix Quora snapchat Technology twitter User experience UX WhatsAppArthur C. 2020??
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] Marketing and Customer Experience: An Interview with Robert Rose
    Why I use Facebook is entirely different than why I use Twitter, which is entirely different than why I use LinkedIn or Pinterest, or Snapchat etc…. We have social teams, web teams, email teams,mobile marketing teams, social CRM teams, and on and on, which has created this weird competitive set between the teams. This is a mistake.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. Request an invite here.). Simple.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    Exclusive Bonus Content:  Download Here Our FREE Email Checklist and see how you can engage more leads with your cold emails! – Email nurturing. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. – Email marketing.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Email, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    Exclusive Bonus Content:  Download Here Our FREE Email Checklist and see how you can engage more leads with your cold emails! – Email nurturing. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. – Email marketing.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Email, Linkedin] Vidyard Wins 2016 Marketo Revvie Award
    The personalized video and a related personalized thumbnail image can be seamlessly merged into outbound email and social campaigns. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.  .
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Email, Linkedin] The Long Hunt: How One Deal Happened
    It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email. For weeks and eventually months afterward, Brophy then peppered the chief marketing officer with emails. They exchanged social media messages on Twitter and LinkedIn. There was even a product demo.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Email, Linkedin] GaggleAMP AMPlify employee and partner engagement conference
    ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., Sign up for our emails here. You should go, there’s still time. What’s GaggleAMP? ” Why GaggleAMP?
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Email, Linkedin] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    As Denise Manukian, the associate media director of integrated investment at Universal McCann said over email, “It truly was an army of bright minds, wanting to make something great that we knew gamers and this Gen Z group would love to play.” Our first thought was: W ow, there are a lot of content marketing awards.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Email, Linkedin] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. Combined with website data, marketers can put leads into the proper lead nurturing email sequence. Attribution.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Email, Linkedin] Focus on Accounts – Not Leads – for Better ROI
    We’ve done it with database marketing, we’ve done it with drip and nurture email programs, we’ve done it with behavior tracking. You find that these people can be reached mainly through five channels: email, social media (LinkedIn and Twitter), telephone, and direct mail. Being a marketer at Act-On is great. Why not with ABM?
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Email, Linkedin] LinkedIn for B2B Marketing and Sales: What’s Missing?
    Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. No surprise there. You bet!
  • FATHOM  |  THURSDAY, MAY 5, 2016
    [Email, Linkedin] Publish or Perish Episode 30: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!
    In this week’s episode of Publish or Perish , Jeff Leo Herrmann and Jon Pogact talk about sales emails, Marketo, and what they’re looking forward to at next week’s Marketing Nation Summit. Specifically, Jon and Jeff break down the best sales prospecting email they’ve ever seen—courtesy of Curata’s Harry Hayward. Almost everything.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Email, Linkedin] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [Email, Linkedin] New York’s happiest B2B database marketer
    Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. Your model should consider data in three buckets: Contact information, like email, address, and direct phone.  . Sign up for our emails here. Now, normally, I find business marketers complaining endlessly about their data.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Email, Linkedin] 6 Steps to a Killer Brand Awareness Campaign
    Are they on LinkedIn regularly? Do you want lead captures and email addresses? “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem is that it’s not exactly true. Building “it” doesn’t mean anything if no one knows “it” exists in the first place.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] The Essential Role of Telemarketing in Account Based Marketing
    Account based marketing tactics include web pages, emails, direct mail, retargeting and much more customized to an account. You can start to learn who’s who by reviewing profiles on LinkedIn, but you’ll only find the tip of the iceberg. Send snail mail invitations, emails and follow up with a phone call. There is no waste.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. Are you looking to build your audience email list? For just about every publisher, growing a healthy list of email newsletter subscribers is essential.
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    Draft versions of each of the emails before you attend the event and keep them handy for follow up. Draft a quick blog post summarizing your experience and takeaways from the event and share it on LinkedIn Pulse and Medium to reach folks you might not have connected with in person at the event. Getting ready for Vegas. Stay hydrated.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] 5 Steps to Amplify Your Paid Social Campaigns
    For example, ads about industry-focused events will probably do well on LinkedIn if they are targeted to a specific industry, but may not perform as well on Facebook. 4. You can exclude people based on their emails address, interests, actions they have taken, and more. billion worldwide. Define Your Goals. Identify Your Audience.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Email, Linkedin] Sneak Peak of The Marketing Nation Summit
    It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. They are: Email Marketing, Lead Management, Consumer Marketing, Customer Base Marketing and Mobile Marketing. That will provide an easier interface to create emails.”. Summit. Everest.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Email, Linkedin] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Then, you can ask for an email introduction. Whether or not business school is worth the investment is a hot topic these days. Business" is quite a versatile topic with many components. My last tip here?
  • BIZNOLOGY  |  FRIDAY, APRIL 29, 2016
    [Email, Linkedin] Why you should be a mentor
    That’s all the time it really takes to mentor a young professional—a cup of coffee, an email, or a message on LinkedIn can be the world of a difference to a business owner or marketer who is just starting out and grateful for your insights. Sign up for our emails here. Here’s why. The Long Game. Double Your Impact. The Takeaway.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Email, Linkedin] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Send Personalized Emails. Email still remains as the best channel for communicating with audiences 1:1. When you’re sending personalized emails to strangers or minimally engaged audiences, you risk wasting resources. Final Thoughts. Nonprofit
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Email, Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
    LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Voices Featured Freelancers LinkedIn PR
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Email, Linkedin] 5 Ways Blog Analytics Improve Your Business Blog
    This could be from a keyword search , a link from an external site or a link in an email. Readers who are most likely to share your content are your RSS or email subscribers. What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There ssets (free).
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Email, Linkedin] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    All you really have to do is download the free Snapchat app ( for iOS here or for Android here ), and then create an account by entering your email, a username, and a password. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. are between the ages of 18 and 24, and comScore found that 60% of U.S.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Email, Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Email marketing. Primarily via LinkedIn, but don’t rule out other social channels, as they are increasingly a credible part of the professional services story and buyers are relying on these channels more and more to determine if you are the expert for them. Last but not least—email. Just say what the email is about.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Email, Linkedin] Launching your social campaign with guns blazing!
    The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Sign up for our emails here.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Unseen Problem with Inbound Leads and How to Fix It
    When leads raise their hand for premium content or subscribe to your email, they’re in it for the long haul. By contrast, it takes very little time to pick up a phone or send an email. Prospects appreciate the soft approach, and only those who engage with these emails receive a ‘warm call’ later on (if they hadn’t responded already!).
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Email is number one. To the benefit of introverts everywhere, an overwhelming 93 percent of respondents said that they prefer to be pitched by email. If you’re that person trying to get coverage by sending off LinkedIn message pitches, it’s time to stop. 7. But how? Here are the most important findings. 1. ” 3.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Quest for the Perfect Headline
    Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Ah yes, email. Noise.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Email, Linkedin] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    This provides unprecedented insight into which campaigns or actions drive customer activation – down to specific email or link clicks, web page visits, form fills, content downloads, unsubscribes, etc. Find Infer on LinkedIn. three weeks). About Infer. Additional Resources. Learn about behavioral models on the Infer blog.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Email, Linkedin] Managing Content Marketing: My Life Before and After Kapost
    We were scrappy, communicating mainly via email or phone with the majority of our freelancers. We ran campaigns the “old fashioned way” (spreadsheets, shared docs, email chains, etc.) wanted to take my content to the next level and get out of email hell. Just as IBM , LinkedIn or Lenovo. But, it’s clean.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Email, Linkedin] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. To promote your content , targeted email campaigns are the preferred vehicle in the professional services industry. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Resources.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Email, Linkedin] How Account Based Advertising Really Works
    If IP targeting is like a billboard, think of this more like an email list purchase. Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory. Even low-cost self-serve platforms like AdRoll can onboard an email database for targeting. IP Targeting. Your Turn.
  • VIDYARD  |  WEDNESDAY, APRIL 20, 2016
    [Email, Linkedin] How to Increase Open Rates and Better Engage Prospects
    Use your subject line to bring a little intrigue to your emails. One of my reps got a very well-known SVP of Sales to respond / engage with our team with the subject line “ Chips, Broncos and … Beer? ” Who could possibly resist opening that email? Just remember that you must tie the subject line in to your email. Intrigue.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Email, Linkedin] Digital Marketing 2016: Top 100 Influencers and Brands
    On the other hand, we are also one part data nerds, who understand how to analyze all the information available to us as we continuously create and promote content across email, search, social and even offline platforms. Today’s WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd. That’s all! Company.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Email, Linkedin] How to Match Your Content Strategy with the Buyer’s Journey
    Any disturbances to the user experience (even asking for an email address) could result in the user hitting the big red “X” and moving on to a competitor’s site. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Stage 1: Brand Awareness.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Email, Linkedin] In a World Without Voicemail, What Would Happen to Sales?
    What to Do in a World Without Voicemail. 1) Write really good emails. Email is a less interruptive method of reaching a prospect than a voicemail, since they get to decide when and if they respond. Good sales emails include a catchy subject line , compelling value proposition (i.e. Still, writing a good email isn’t easy.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2016
    [Email, Linkedin] Are you being seduced by Klout scores?
    You’ll be better off looking for folks on Klout that are influential in your space–and maybe trying to find a few that you can contact through LinkedIn through mutual connections. Sign up for our emails here. Influencer Marketing influence marketing Justin Bieber Klout Klout score linkedinLike this post?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Email, Linkedin] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. For example, this might be someone who hasn’t opened or clicked on any of your emails in the last two months. Out of date?
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 15, 2016
    [Email, Linkedin] Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO
    This Mi6 Round Up asks if there are cracks showing on LinkedIn and we share a recent report whether marketers are becoming better (or not) at email marketing. Sales and Marketing 1) Are the Cracks Showing on LinkedIn? In “ I Explain LinkedIn to a New Client. It remains a powerful platform! It Doesn’t Go Well.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Email, Linkedin] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. For example, you could distribute a survey via email or social media and ask specific questions about your client’s most pressing concerns. Marketers know that word of mouth is incredibly powerful.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Email, Linkedin] 10 B2B Growth-Hacking Tactics for Lead Generation
    Use your newsletters and emails as a funnel. Consider sending different emails to paying customers, engaged users, and those who have signed up for the newsletter but have not yet bought anything. 5. Work on your LinkedIn presence because it is the most effective B2B social network. B2B vs. B2C Growth Hacking.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Email, Linkedin] Should You Pay for Content Distribution?
    Thanks to everyone’s favorite buzzwords: programmatic marketing and big data , there’s a good chance relevant content from your competitors is being delivered into your audience’s most frequented spaces—like their Facebook newsfeed and email inbox—before they’ve even made it to Google. This doesn’t mean we’re throwing in the towel, though.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Email, Linkedin] From Zero to Success: Building an Email List From Scratch
    Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. It is possible to go from zero to success in the world of email marketing, and create a list that will help you market your products and services to exactly the people who want to buy them.
  • HALEY MARKETING  |  MONDAY, APRIL 11, 2016
    [Email, Linkedin] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Use content as discussion starters in LinkedIn Groups. Content Marketing Email Marketing Trends Content Marketing for Staffing email marketing for staffing HaleyMail HaleyMail Concierge Service How To Increase Website Traffic Increase Social Media TrafficWould you like to increase traffic to your website by 390%? The best part?
  • 6SENSE  |  FRIDAY, APRIL 8, 2016
    [Email, Linkedin] Making the Most of Oracle MME 2016 and Las Vegas
    Draft and queue up thank you emails and after the event is over, be the first to reach out to schedule follow-up conversations where they make sense. Las Vegas is America’s playground and for three days in April it will also be the center of modern marketing. Let’s get started. Planning for Vegas. Resting for Vegas. Where to stay. Get active.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Email, Linkedin] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Communicating these projects through email, spreadsheets, or with meeting after meeting can be clunky and ineffective. Use marketing automation to create buyer personas, house curated email lists, and score leads so you’re sending the right content to the right people at the right time. Content Research. Google Drive Research.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Email, Linkedin] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? Similar to email, Facebook Messenger represents a channel for 1:1 communication. Instead of requiring audiences to come to your website or bombarding them with email newsletters, you can ping them with relevant information, in the moment. Media
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 6, 2016
    [Email, Linkedin] How to Create a White Paper: Get Found Online and Grow Readership
    Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. Send me an email or connect with me on  LinkedIn. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media. At the other end of the list would be a customized white paper.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Email, Linkedin] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Email, Linkedin] Influencer outreach is more PR than marketing or advertising
    guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Sign up for our emails here. Payola, baby! Like this post?
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 5, 2016
    [Email, Linkedin] Report: B2B Social Media Engagement in 17 Industries
    To keep up with the latest in the industry we turn over our email addresses in exchange for yet another fancy PDF with a smattering of data. Oh well, just signed myself up for another email list for nothing. It is worth your email address. And LinkedIn is the social network with the largest number of followers of B2B companies.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Email, Linkedin] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. For the Mavericks, the NBA team’s email marketing specialist had tweeted out a question asking if anyone had experience with marketing automation. – Social Media Today , 2014. Forrester , 2013. Connect. Prospect.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Email, Linkedin] You’ve Discovered SEO Keywords, But What’s Next?
    Here are just a few ideas on how you can follow up with leads based on keyword usage: For leads who find your site by searching industry terms, place them into an email nurture program with top-of-the-funnel content, and guide them through the buying journey. Hey! I saw your awesome LinkedIn post about content marketing yesterday.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Email, Linkedin] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Get this emailed out.”. Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free).
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Email, Linkedin] Ultimate List of 22 Account-Based Marketing Tactics
    Facebook allows advertisers to define a custom audience based on a number of factors including email address, phone number, name, date of birth, gender, location, app user IDs, Apple's Advertising Identifier (IDFA), or Android's advertising ID. Google AdWords relies on email addresses to create custom lists. LinkedIn company targeting.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Email, Linkedin] The Basics of B2B Social Media Marketing Strategy
    Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Email, Linkedin] 7 Myths About Social Selling That You Probably Believe
    Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). Boilerplate Direct Messages on Twitter and InMails on LinkedIn don’t do anyone any favors.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Email, Linkedin] Finding the Hidden Money in Your Content Strategy
    Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. That’s what got published. Very important.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Email, Linkedin] Got Dynamics? Why You Need Act-On, Too
    Keep your leads and prospects in the Act-On database, nurturing them and scoring as they engage with your content, your email, or your website. You can also arrange for the Act-On platform to send the sales rep an alert or send the lead an email. Sales reps can send a marketing-built email from inside Dynamics. technology.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Email, Linkedin] 9 Proven Ways to Increase Webinar Response
    Email invitations at least 2 weeks in advance. Studies show that starting email promotions more than 7 days prior to an event increases the size of the audience by 36%. Following the initial invitation, send a second, reminder email a week later. Sell the event, not the product. No-one cares about how wonderful your product is.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Email, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    Each piece should be comprehensive enough to ask a visitor for an email address. Here are a few popular methods for promoting your content: LinkedIn Groups. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Email, Linkedin] The Story Behind Our #SocialEmployee Course on Lynda.com #Education
    Recently purchased by LinkedIn for $1.5 The Lynda course grew out of a meeting they had with LinkedIn executives in New York. If you have  questions or need help accessing lynda.com, please contact the OIT Help Desk at 609-219-3000 or email  helpdesk@rider.edu. ​. Rider professor teaches course on Lynda.com. 03/23/2016. studio.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Email, Linkedin] New Research on How B2B Marketers Get More Leads
    And in LinkedIn Group B2B Technology Marketing Community ’s B2B Lead Generation Trends Report. If you didn’t work for your company, would you hand over your email address for the last piece of gated content you published? Here’s how it works: When someone downloads whitepaper #1, they give you their name, email, and company name.
  • BIZNOLOGY  |  TUESDAY, MARCH 22, 2016
    [Email, Linkedin] Take your bloggers and social media influencers to lunch
    Connect with them on LinkedIn. Sign up for our emails here. Influencer Marketing AOL Blog Blogger (service) Bungee jumping Button Character encodings in HTML Charlie Chaplin Content management system Design Facebook Force friends Google instagram linkedin pinterest social media Tumblr twitter YouTubeBut pick up the tab.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Email, Linkedin] The Simplest Ways to Make the Best of Content Marketing Challenges
    With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. To take it a step further, it’s a good idea to collect and apply customer feedback (surveys, email, social media engagement, etc.)
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Email, Linkedin] Five Ways to Draw Traffic to a Blog Post
    Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche? Send out through your email newsletter. Email provides a direct connection and remains one of the most effective ways to reach your customers. Guest post by Kylie Ora Lobel. Repost where your audience lives. Post user-generated content.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Email, Linkedin] The Ultimate Collection of Free Content Marketing Templates
    Use it to plan your updates and learn how to properly format your content for the six most popular social networks: Facebook, LinkedIn, Twitter, Instagram, Google+, and Pinterest. Email header templates. LinkedIn cover photos templates. I joined HubSpot in September 2011 as a blogger. Flash forward to today. Blog Post Templates.
  • ACT-ON  |  MONDAY, MARCH 21, 2016
    [Email, Linkedin] What Marketers Can Learn from Thomas Friedman’s Advice for The Rest of Us
    Friedman borrows this idea from Reid Hoffman, founder of LinkedIn. Marketing automation can help you engage your audience across the entire buyer’s journey with automated email drips, simple social publishing, powerful reporting, and so much more. The end result of grain awarded may surprise you. Think like an artisan. Finish.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Email, Linkedin] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Numbers behind this trend : An eBook from LinkedIn revealed that 52 percent of B2B buyers consider trust to be the largest force behind thriving vendor relationships. Email Needs to be Fine-Tuned. Numbers behind this trend : Gone are the days of “batch N’ blast” email marketing effectiveness. Data Management. Source ). Source ).
  • HINGE MARKETING  |  THURSDAY, MARCH 17, 2016
    [Email, Linkedin] The Symbiosis of Business Development and Marketing
    The marketing team has additional functions: refining and communicating the company’s offerings, managing online and offline visibility, and monitoring marketing goals, such as website traffic, email campaigns, and more! In fact, these terms are as different as peanut butter and jelly, or ketchup and mustard, or beans and rice.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Email, Linkedin] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    Relying on email and phone tactics can make salespeople easy to ignore while video is a method to break through and create trust. JH: Let’s talk about LinkedIn specifically. Will LinkedIn make a video play? This week’s tactic is knowing which social channels you can ignore, especially as it relates to live video. Blog Feed
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Email, Linkedin] Influencer marketing should not be about collecting influencers
    LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Now’s your turn.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Email, Linkedin] 5 Effective Options For B2B Advertising on Social Media
    If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people. Final Thoughts.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Email, Linkedin] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Image credit: Association of National Advertisers.
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