• B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Email, Linkedin] How A Small Business Can Automate Social Media And PR
    If you are a B2C product, like  Daily Medical Supplies , you can eliminate this hassle by doing 3 white papers and pulling the blogs from the white papers to attract more downloads (and capture more emails). Linkedin – This is for B2C and B2B – Post the blogs and use similar engagement as Facebook rules. Trust me, it ain’t pretty.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 1, 2015
    [Email, Linkedin] 12 Tips for Contractor Testimonials
    An easy way to request a recommendation is through LinkedIn. You LinkedIn is also a great place to give testimonials in order to get testimonials. Make them as specific as possible. I’ve found that setting up a Google Alert to receive daily emails of who is talking about your company is a way to discover additional testimonials.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Email, Linkedin] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? adult.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Email, Linkedin] Avoid these 10 Marketing Automation Rookie Mistakes
    Using marketing automation as a glorified email marketing tool Not using marketing automation to the fullest is the same as buying a Ferrari that you only drive to the grocery store on weekends. Most companies only use marketing automation as a gloried email-sending machine when you can do a lot more with it. Some marketers will fail.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Email, Linkedin] Can Content Marketing Accelerate Sales Pipeline?
    Unlike email or telemarketing, content marketing is not a direct marketing tactic. Marketing organizations can use content to activate late-funnel conversations and consideration by delivering relevant information to specific customer watering holes – LinkedIn Groups, external communities, etc. So, here’s a news flash! Awareness.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Email, Linkedin] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Importing a list and sending a post-event follow-up email can easily be overlooked. Some of you may be wondering, event check-in app?—What’s
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Email, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. here or email research@gleanster.com. email campaigns). Electronic distribution via email or by post- ing on a personal website is in violation of the. LinkedIn, Twitter, and Facebook to share. All rights reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Email, Linkedin] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. According to LinkedIn 46% of people say that they look up coworkers on LinkedIn because it’s better than their employee directory.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Email, Linkedin] The Cure For The Common Cold Call Is Social Selling
    Or, are you feeling depressed and alone since your calls and emails go unanswered? Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. No one wants to answer a phone call or email from someone who is going to sell them. Blog 1-2 times weekly.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Email, Linkedin] If You Blog And No One Reads It Does It Really Matter?
    Readers find your blog posts in one of the three ways – search, email delivery or social referrals. When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. Rather, it’s the fact that the blog isn’t built to be found.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Email, Linkedin] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    They require a name and email address, but are still customer-focused. 3. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. And in doing so, you help the business.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Email, Linkedin] Blog More To Sell More
    86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Just look in your email inbox or your most recent customer conversations. TIP: A 300-word post takes no more effort than a well-crafted email. 4. Or, reach out to me on LinkedIn , Twitter or Google+.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Email, Linkedin] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. LinkedIn is not just a great tool for you as a professional; it’s also a key place for your company to establish its credibility. Strategy #1: Content Marketing.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Email, Linkedin] Awareness Plus Fatigue Does Not Equal Consideration
    Fire drills, rework, email, meetings, you know these as your reality. Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams getting the business linkedinConsider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. Related Posts.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Email, Linkedin] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Email Marketing. Unfortunately, it’s not. Video.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Email, Linkedin] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy. Click Send.
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Email, Linkedin] Three Blogging Tips for Professional Services Marketers
    So, promote your blog posts through all the channels you use to reach prospects and clients, including through email, newsletters, webinars, and more. 3. Join us on LinkedIn for more insights and resources on blogging and content marketing. Blogging as a marketing tool is all about creating value through educating your audience.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Email, Linkedin] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You’ll need to spend time creating promotional emails, a landing page, and the webinar presentation itself. When you create your promotional email and landing pages, keep the following best practices in mind: Come up with persuasive titles, subject lines, and calls to action. Registrants get confirmation email. Need help?
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Email, Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    Nurturing workflows: Are our workflows based on personas and engagement triggers (email and human) that guide buyers on their journey? You can follow her on Twitter @pamhege or find her on LinkedIn. In part one , I provided insight into the why and what of a lead-to-revenue assessment. Step 1 – Revenue Influencer Feedback.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Email, Linkedin] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. And second, how do you convert these visitors who do end up on your site into email leads and customers? This one is a no-brainer for any business that wants to see incredible email opt-in results. Webinars.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Email, Linkedin] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    If your customers are finding online videos from third parties to solve a problem with your product, they are not going to wait until your tech support responds to their ticket, returns their phone call or replies to an email. You can also  sign up for email updates. You can email or call me, Louis Foong, at (905) 709-3827.    .
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Email, Linkedin] The best automagical Twitter following tools for your business
    Email Reports – receive a daily or weekly email report summarizing the most important activity on your Twitter accounts. Sign up for our emails here. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter. Team Members 1.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Email, Linkedin] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. If it’s easy for someone to delete your email on a desktop without opening it, consumers will only become pickier with what they choose to consume on their wearables. Finally!
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Email, Linkedin] 5 Social Selling Best Practices that Deliver Dramatic Results
    They say social is a good way to stay top-of-mind by being informative and entertaining, but leave the direct sells to places like email and a company’s website. People hate it when they log into their LinkedIn accounts and have connection requests from sales people they’ve never heard of. Then follow up with them on LinkedIn.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Email, Linkedin] 3 Compelling Stats that Make the Case for Social Selling for B2B
    It’s very easy to ignore email, and if a buyer marks your email as spam, they will never hear from you again. Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. It is no secret that the buyer’s process is changing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 17, 2015
    [Email, Linkedin] Case study: Re-building a blog from the ground up
    Why would you want to subscribe to the comments and not the blog?  If I “follow by email,” well … how is that different from subscribing? It would probably be a good idea to ass LinkedIn to this set since the blog focuses on business to business topics. Today I’m trying something different. Here we go. Layout.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Email, Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
    For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With multi-touch, the ad, the email and the phone call each get partial credit. Email Advertising : Clickable banner ads and links that appear within emails and e-newsletters. CarMax banner ad. AdWords
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Email, Linkedin] Bare Essentials: Marketing as a Necessary Evil
    To achieve top-of-mind awareness, you’ll need to establish and maintain scheduled, direct communication with your target audiences, either by email or snail mail. LinkedIn Profile that Mirrors Your Website:   LinkedIn has become an important market research and due diligence tool for all industries. Your intellectual capital.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Email, Linkedin] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    At LinkedIn, we put content into three buckets: Reach, Nurture, and Acquire. Does that person get a follow-up email or phone call? The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. Yeah, that Bizarro World. Is it content marketing? agree.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Email, Linkedin] 21 Ways To Market Your Business Online On A Shoestring Budget
    Join industry Facebook and LinkedIn groups: Become a valued member of two or three groups in your business’ industry, offering advice and support. Email a well-known business or influencer in your field with an authentic testimonial: Businesses love receiving testimonials, and many times will post them on their website (along with a link).
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Email, Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. You can build their awareness of your expertise and service offerings using the following CTAs: Email List or Newsletter Sign Up. It houses your educational content.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Email, Linkedin] Social media content discovery and curation for the win
    SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective  Google +, Facebook , LinkedIn , and Twitter profiles.
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Email, Linkedin] WTF Does John Cleese Know About Content Marketing
    Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email. *This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? It turns out, he knew quite a bit. Tweet this ]. Tweet this! ].
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Email, Linkedin] 35 Stupendous Social Networking Facts and Stats
    And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. While that’s considerably less than Facebook or Pinterest, it’s more visits than are driven by StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Email, Linkedin] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
    She says that professionals who have a mix of skills -- email specialists who know SEO or copywriters who understand information architecture, for example -- are highly sought. The prevalence of keywords in LinkedIn profiles can shed some light on which skills are gaining popularity among marketers. respectively. The number of U.S.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 10, 2015
    [Email, Linkedin] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. With emails, TOFU posts received the most traffic, followed by Deep Tactical and Infographic/SlideShare posts. Quality or Quantity? And here’s why.
  • KEO MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Email, Linkedin] Digital Marketing: Connecting with Your Community
    They would also be your email newsletter subscribers and people on any of your other mailing lists. Colleagues and peers would also fall into this group, and would already be among your digital tribe if they connect with you on LinkedIn or any other online channel. On social media, these would be your followers and fans.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Email, Linkedin] Why Your Content Plan Must Include Interactive Content
    CEB (Corporate Executive Board) saw a 54% increase in click rate when they added an interactive call to action to its LinkedIn ad. Meanwhile if you aren’t creating interactive content, how you aren’t able to test it against your current ads and email campaigns to see what converts at a higher rate. 4. Period. What will it cost?
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Email, Linkedin] An Introduction to Retargeting: What Is It and How Does It Work?
    Is it through your email campaigns? Email retargeting: This option targets people from your email campaigns and the actions they took within an email. Join us on LinkedIn and Twitter for more marketing tips and strategies. Retargeting. But what is it? And how does it work? Who can be reached with retargeting?
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Email, Linkedin] New directions for B2B data-driven marketing
    B2B marketers will likely search and analyze nuggets not only from social media but also from phone conversation content and email content, to identify buying intent, competitive interest, and other actionable insights. Sign up for our emails here. Where does this all come from? Okay, we’re in the maelstrom. simpler technology picture.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 6, 2015
    [Email, Linkedin] How to Get Your Email and Social Media Posts Read
    It can’t be said strongly enough the subject line of your email and social media post headline is what prompts a reader to click-through and read. Amy Hall contributes a monthly column on Social Media and Email Marketing. Twitter | Facebook | Google+ | LinkedIn |. Email MarketingAuthor information. Amy Hall.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Email, Linkedin] 7 Must-Read Tips To Simplify Content Marketing Planning
    Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Or, contact me directly at MarketingThink.com , on Twitter , LinkedIn or Google+. Forrest Gump tells us “Stupid is as stupid does.” Content Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Email, Linkedin] Why a Blog Can Help in Generating New Business
    Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us and StumbleUpon with Share buttons. Jumpstart traffic by repurposing your blog’s content through an email newsletter that is sent every other week. Creating. Write at least 3 to 5 posts per week.
  • HUBSPOT  |  WEDNESDAY, AUGUST 5, 2015
    [Email, Linkedin] How to Staff Your Content Marketing Team [Free Report]
    You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you're reading this post. Look at your screen right now. The internet is a crowded, cluttered space -- and somehow your content marketing needs to make an impact. Content Marketing Daily
  • BIZNOLOGY  |  TUESDAY, AUGUST 4, 2015
    [Email, Linkedin] Your social media marketing automation solution
    If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups. It’s like a social media email list; but, instead of joining an email listserv, members join a gaggle. Sign up for our emails here.
  • WEBBIQUITY  |  TUESDAY, AUGUST 4, 2015
    [Email, Linkedin] This One Thing Has Become The New SEO Reputation Management Secret This Year
    And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online. Guest post by Jon Rognerud.
  • MARKETING ACTION  |  MONDAY, AUGUST 3, 2015
    [Email, Linkedin] Buying Marketing Technology: Whose Recommendations Do You Trust?
    As an example, suppose you’re upgrading from an email system to a marketing automation system. You get the email part, you know how to do that and you know what you like in a program. But you want the ability to create a nurture program that sets up a whole series of emails that go out in a cadence, over a period of time.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Email, Linkedin] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. This week’s show. Scripps Co.
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Email, Linkedin] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    But as you expand your use of video across marketing programs; such as web, email marketing, content campaigns, demand gen, social, and events; something not-so-entertaining starts to happen. Facebook, Twitter, LinkedIn? How are you managing email communications and updates to social media? And why wouldn’t you? Look mom, no IT!
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Email, Linkedin] How to Get a Bigger Bang from Your Press Releases
    An example: if you’re an ESP, you might look to highlight “email marketing,” “deliverability,” or “sender reputation,” for starters. Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Press releases drew eyes. They were go-tos for information.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Email, Linkedin] 4 Marketing Automation Must-Haves For Beginners
    If you are looking to create an email that directs to a landing page where someone can fill out a form and then be directed to a thank you page, you can take step by step tutorials on each item and then pull them all together to create a program. You can achieve this by adding a filter of email address contains @ test.com.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Email, Linkedin] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Connect with your prospect on LinkedIn. You’ve tried to email them, and you’re not getting an out of office message. Have your team reach out via personal email and phone. Unlike last time, they are responsive to various email workflows. This is the 4 th dimension of the sales funnel. The human mind loves this concept.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Email, Linkedin] The Top 11 Mistakes Your B2B Website Should Avoid
    Include a phone number, email address and/or form fill. Then, grow to include other types of content such as emails, guides, white papers, webinars, and more. 8. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds.
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Email, Linkedin] Effective Social Selling = Mindset over Tactics
    If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. For immediate help, contact us at 610-812-2725 or email info@nusparkmarketing.com. . What is it about the term “Social Selling” that gets people riled up? Some discount social altogether as a non-starter. Who’s right?
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Email, Linkedin] My online influencer research and engagement process
    One thing I wish Inkybee had was a much better outreach and engagement tool, where GroupHigh thrives, and also the ability to take a bunch of social media URLs and find the associated blogs (Inkybee can’t do that but GroupHigh can) and integration with my email, something GroupHigh is the best at. Sign up for our emails here.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Email, Linkedin] Why Candy Crush is Eating Your Brain
    used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. LinkedIn works the same way only with personal data as the investment. I am worried that Candy Crush is eating our brains. Trigger.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Email, Linkedin] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Have you used the same email templates, newsletter themes, or media kit for decades? LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Fresh Colors and a New Logo. Zuora’s lowercase logo is very modern, as is their website.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Email, Linkedin] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    LinkedIn Ads. Ads on LinkedIn can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in Groups. major benefit of LinkedIn ads is their ability to target very specifically. LinkedIn ads are ideal for B2B and professional services firms.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Email, Linkedin] How to Get a Personalized Assessment of Your Website [Free Tool]
    Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100. With Website Grader, you can quickly email your personalized report to others. Just click on the share icon on the top-right navigation and enter the email address of your intended recipient.
  • HINGE MARKETING  |  THURSDAY, JULY 23, 2015
    [Email, Linkedin] Generating Architecture Leads: 3 Important Lessons for Principals
    Free Download: "A Guide to Cogeneration Plant Solutions" ) nurtures prospects/referrals, builds trust and grows your email list. These helpful content pieces can be free, but require an email address or other contact information to download. Join us on LinkedIn for more insights and resources on lead generation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Email, Linkedin] Content Is The Key To Social Selling Success
    Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! What if all of your company’s reps sent out their tweet or LinkedIn post at the same time? However, we do all of that with content.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Email, Linkedin] 12 Marketing Techniques to Increase Your Firm’s Visibility
    For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Email Marketing. Having a mix of educational and sales related emails will help to nurture prospects into becoming clients. Ideas for your email marketing campaigns include: Industry trends or news.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Email, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You do some keyword research and notice about 2,000 people are searching for an "infographic generator" every month, so you decide to build one that people can use for free once -- and if they like it, they can create more infographics for free if they provide a name and email address. Email. mean, where do I start? where do I stop?
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Email, Linkedin] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    However, here is a possible winning ‘formula’—see this Infographic from LinkedIn. Email, company website, mobile site and company blog are among the top 4 digital channels for personalization according to the figures seen in the Econsultancy Briefing. Chet wanted to pitch to Charlie that they start marketing at trade shows.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Email, Linkedin] Banners Have 99 Problems And A Click Ain’t One
    Every minute today, there are 7 times more emails sent than there were people on the web in 1994. Just 22% of consumers trust emails from companies or brands. ( 20% said they trust emails from brands or companies. ( 60% of LinkedIn users have clicked on an ad on the site. Tweet This ]. The First Banner Ad. Whoa!!! Over 5.3
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Email, Linkedin] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video. Image credit: AdWeek.
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Email, Linkedin] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. Linkedin is a social network for business; and to be engaging with contacts and prospects should not be ignored. With LinkedIn, retargeting is “Remember me? Here’s content you may like. Let’s explain.
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Email, Linkedin] Put The Phone Down – I’m Not Ready
    Only if the buyer does these: Indicates they want a call via self-selection (filled out contact me form or sent an email to please call me). Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. Big mistake.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Email, Linkedin] How you can grow your traffic and business–without Google
    Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Email. love email. Alright, consider that Millennials use email , the channel continues to provide outstanding ROI , and that it works well in conjunction with your overall content marketing strategy. Social. Really.
  • WRITING ON THE WEB  |  THURSDAY, JULY 16, 2015
    [Email, Linkedin] Client Testimonials: Readers Know When They’re Phony
    How do you use client testimonials? I’d love to hear from you – send me an email , or contact me on LinkedIn. There’s no doubt that  social proof  is one of the key ways people decide to buy or try your products or services. Not signed, or only has initials (anonymous). Without a photo or link to their site.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Email, Linkedin] Simply Put: Simplicity Is a Strategy
    Consumers were vocal about the faults of the companies at the bottom of the Simplicity Index: LinkedIn: “I can’t figure out why it’s really helpful,” comments one US respondent. Other concerns: security, too much email communication, and a difficult-to-navigate website. “…A condition of complete simplicity. Removing friction.
  • LEADERSHIP  |  TUESDAY, JULY 14, 2015
    [Email, Linkedin] What’s Falling Between the Cracks in Your Lead Generation?
    It will not only tell you about your prospect but will help customize and structure your email too – how to start the email, what tone to use, what details to include, how to sell to the recipient, and so on. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. Where do you begin?
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Email, Linkedin] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Once you’ve attracted prospects through your blog, you’ll then be able to continue nurturing those leads through other content and marketing techniques like email marketing , webinars and other online events, consultations, and more. In the professional services space, the social network of choice is likely LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 14, 2015
    [Email, Linkedin] The future of content marketing strategy
    In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Email, Linkedin] 31 Sensational Social Media Marketing and PR Stats and Facts
    For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. Phone and email remain the most popular channels (66% combined). Be responsive. Strategize and measure. Get social PR right.
  • HINGE MARKETING  |  MONDAY, JULY 13, 2015
    [Email, Linkedin] What Every Managing Partner Needs to Know About Lead Generation
    Roughly half of firms’ leads come from online sources like search, social media, email marketing, online advertising, and others. Join us on LinkedIn for more insights and resources on lead generation. Lead generation means different things to different firms. For others, it might mean attending networking events. Not even close.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Email, Linkedin] Tools that help monitor and measure social traffic
    Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. Sign up for our emails here. These types of tools can give you the big picture of where your traffic is coming from, who they are, and what they are doing. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools. Like this post?
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 10, 2015
    [Email, Linkedin] How To Use Content Marketing To Be An Incredible Seller
    Source: LinkedIN). When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. You will be more successful if your expert reputation is where the customer finds you vs. telling them about what you know in your email. Source: Nielsen). Be A Curator.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Email, Linkedin] How to Get Marketing Results from LinkedIn Group Discussions
    There is an art to getting followers and engagement on social media platforms like LinkedIn. colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. “I have a LinkedIn question.   Last year I started an aggressive LinkedIn campaign.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Email, Linkedin] Stop Being Snubbed On The Buyer’s Journey!
    Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy candidate to help them solve their business challenges. Learn how to retweet , learn how to tweet and learn how us LinkedIn posts to help you build your customer credibility. 3.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Email, Linkedin] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    The problem with work-life balance is that it suggests there is a trade-off -- that one side must be ‘up' and the other one ‘down,’ like a weighing scale that has two sides to it,” Jappreet Sethi, CEO of Ideak Katalyst, wrote on LinkedIn in June of 2014. You can check work email while sitting on the beach. Matter of Semantics. 350 B.C.
  • HINGE MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Email, Linkedin] Rethinking Referral Marketing: Develop a Strategy
    tweet or LinkedIn post might be another form of flow content. Those deeper offerings may include more stock content like ebooks and whitepapers that are gated and require an email to download. Join us on Twitter and LinkedIn for more tips on driving referrals and new business. You’ve researched your target audience.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Email, Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    Email Blasts / Newsletters. If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings. App Notifications. Custom Social Media Graphics.
  • BIZNOLOGY  |  TUESDAY, JULY 7, 2015
    [Email, Linkedin] IF you haven’t THEN you should use IFTTT for social
    IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Tweet Happy New Year!
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Email, Linkedin] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    To disarm the outbound argument they will tell you that buying a list and sending email to it is illegal. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky. I’m often asked, “Should I use an inbound or an outbound strategy?” ” .
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Email, Linkedin] Still Using Bad Photos? You Need the Other High-Res
    You know that whole thing about how consumers are happy to trade personal information and vestigial organs in exchange for addictive games and free email? Branding Content Marketing B2B marketing bizmarketer content marketing linkedin stock photosAll of this despite the new-found appreciation for all things design-driven.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Email, Linkedin] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Email, Linkedin] Treat Content Like Confetti!
    However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will reach more people over a wider network. And, 25% from clicking on social media or emails, indicating the need to distribute your content in multiple ways (Source: CMO Council). Source: IDG).
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Email, Linkedin] How to Build Your Email List from LinkedIn and Twitter
    Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! 91% of all US based consumers use email daily. The average order from email is 17% higher than an order from social media. Email MarketingAmy Hall.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Email, Linkedin] A Mindset Shift for AEC Professionals
    printed brochure features a phone number and address, but your website should link directly to a hyperlinked email address, your firm’s social media accounts, newsletter sign-up fields, and whatever else provides a way for a prospect to get your attention. Online marketing works. Your Website. AEC firms are lucky. Educational content.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] Spark New Results from Your B2B Marketing at Mid-Year
    Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Any new players?
  • HINGE MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] SEO for Professional Services: A Conversation with Rand Fishkin
    Follow us on LinkedIn for tips and content on how to become more visible within search engines. On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] Social Content Marketing is Your New Fundraising Rocket Booster
    The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with […]. Twitter | Google+ | LinkedIn |. Human beings have always been social animals. Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad. Social Media and Nonprofits
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] 100 Things You Are Doing Wrong on Social Media
    You are not giving blog visitors the opportunity to subscribe to your blog by email. You are not posting regular updates to your LinkedIn company page. You are not targeting your LinkedIn updates by things like seniority or function. You are not encouraging your employees to share company updates on LinkedIn.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Email, Linkedin] 30 LinkedIn Sales Triggers
    GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message! Your LinkedIn profile is viewed. Source: IDC).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] 4 Steps For Improving Your Success Rate Asking for Links
    Yes, there are elements of your email communication that increase the likelihood someone will open your message once received (see my last post). Once an email address has been identified, Rapportive offers a Chrome plugin which aids in identifying social media profiles associated with that email address. How do you do this?
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. Or, are you wasting valuable time and resources manually emailing each potential lead with a drip campaign? Capabilities.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] Tools I use to amplify social campaigns
    Like building an email newsletter list, building your GaggleAMP can take time, so start now. To me, it’s an email list turned upside down. Sign up for our emails here. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Email, Linkedin] The Secret Life of a Social Media Manager
    Reading quick, 140 character social posts in the very early morning before checking my email inbox allows some of my creative juices to start flowing and gives me some things to ponder while I’m sprinting on the treadmill (OK, maybe not actually sprinting…). If you haven’t, then you should. Because today is officially Social Media Day!
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