• ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Email, Linkedin] 10 Groups to Join on LinkedIn if You’re in Marketing
    With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Top LinkedIn Groups for Marketers: 1. 
    [Email, Linkedin] The Marketing Guru Covers: What are the benefits of social media marketing?
    Every time you post something, you open yourself up to opportunities for prospects to click your link, interact with your website, and perhaps even fill out a form or put in their email address. Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing Twitter
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Email, Linkedin] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. Advertising on LinkedIn.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Email, Linkedin] Social Media Audiences Are Great, But Email Audiences Are Better
    Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Step one: Organic reach on social and deliverability for email. It’s not a whole lot better on Twitter or LinkedIn. Compare that to email’s version of “organic reach”: deliverability rate. They’re a joke compared to email.
    [Email, Linkedin] Why Recruiting is Like Marketing
    remember that we were having a particularly hard time filling the Senior Architect role and had to aggressively source passive candidates.  We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? What lessons did I learn through this experience? Cold calls.
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Email, Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Email was selected as the most effective organic. approval workflows, email automation, analytics. discover stories “sideways” through email and. First, Facebook and email were clearly the. Email. channel, and Facebook nudged email for the top. In a bit of an upset, Twitter conquered LinkedIn in.
    [Email, Linkedin] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. your audience arrives from, such as social, email, or search. resources Blog, social, email Google Analytics, biannual. Content. going.
    [Email, Linkedin] Staffing and Launching Your Content Marketing Program
    reputation as a content marketing thought leader, ed- ucating clients and potential clients, and driving email. downloadable in exchange for an email address. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved. Introduction 3 II. 200,000 readers. So was I.
    [Email, Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. channels not just on social media, but more important- ly, via email and search. For Tomas Kellner of GE Reports, email is especially key. For us, email. Instead, most.
    [Email, Linkedin] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Pay by credit card and within a few minutes you'll receive an email with a download link to the report. Either approach can be effective.
    [Email, Linkedin] 3 Magic Questions a Sales Manager Must Know
    Your sales team’s prospecting activities (emails, phone calls) should leverage this content and assist in identifying the issues and required capabilities. You can reach him at JohnM@AcumenMgmt.com or LinkedIn :   John J Moroney      651-402-4342. Three Magic Questions a Sales Manager Must Know. Why now? Why with us? Why do anything?
    [Email, Linkedin] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. The ability of the email to reach the inbox. Following up twice after the initial email outreach. Can you find their name and email address? Never, ever, include A-list bloggers in a bulk email pitch – hand-written only.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Email, Linkedin] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Find Infer on LinkedIn. Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. the next three weeks). The platform’s leads-to-account engine then accurately maps those individuals’ activity data to the appropriate accounts in Salesforce.
    [Email, Linkedin] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Is nurturing only email? Lead nurturing via email series and content marketing. Jim:   Empathy, huh?
    [Email, Linkedin] @#%& Email!
    How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general?    . About me? I’m sure I’m deleting and/or not reading a lot of email that may be important.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Email, Linkedin] Should Social Marketing Still Get Your Vote?
    Once you’ve got the social side connected to the marketing automation engine that’s driving your nurturing efforts and keeping score, you can now focus on reports coming from one place that properly attribute leads and opportunities to not only a webcast or email campaign, but also click-throughs from a tweet or a post on LinkedIn.
    [Email, Linkedin] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Today, with the added layer of digital over the world, the dynamic has only shifted slightly—with B2B marketers hunkering down with email, and B2C marketers putting more weight behind social media in their content strategy decisions. Consumers love Facebook and Instagram, while professionals flock to LinkedIn. It’s a new world.
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Email, Linkedin] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    This true, anonymous first touch information is stored on Bizible servers and waits for the user to later make an identifying action, such as a form fill -- then that anonymous data is then linked to a name and an email address. Email nurture stream. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean? Social.
    [Email, Linkedin] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Rather than interrupting potential customers with a bombardment of ads, telemarketers, and spam emails, marketers realized the efficacy of content that brings value to a targeted audience. Part technician, part artist, the hybrid marketer represents a fundamental shift away from traditionally siloed teams. Enter the age of inbound marketing.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Email, Linkedin] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com. Phrases You Should Never Use in Sales Emails. Andrew Davis, LinkedIn. Phrases You Should Never Use in Sales Emails. How many emails from salespeople have you read that start exactly like that?
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Email, Linkedin] How to Hire the Perfect Person to Run Your SEO
    LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. Next, email candidates a series of questions (5-6 works best for me). References on a resume or LinkedIn recommendations are a good place to look. Certainly!
    [Email, Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  My recent LinkedIn marketing study shows this.
    [Email, Linkedin] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Email and good, old-fashioned phone calls to come up with content ideas. ​. ​.  . Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. Ecwid: eCommcerce Widget and Platform.
    [Email, Linkedin] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Over time, the buyers follow the blog, attend a free webinar, and receive useful tips in weekly emails from that same firm. And, to a large extent, growth means more leads.
    [Email, Linkedin] 13 Networking Mistakes You Need to Stop Making
    Email a blog author whose content you love with a specific comment or question about his or her work. They'll look at your LinkedIn profile, your Twitter page, and your blog posts. That's why you should follow up every great networking conversation with a personalized and thoughtful thank-you message or email. My advice? Great!
    [Email, Linkedin] Blog2Social removes all social sharing pain
    You lose access to too many social platforms to make the free version worth it for me as I’d lose Google+, Facebook Pages, to LinkedIn — anything that’s business-related. Sign up for our emails here. You know all the hell I go through every time I publish a blog post ? First impression? Amazing! And if “p.a.”
  • ACT-ON  |  TUESDAY, AUGUST 9, 2016
    [Email, Linkedin] A 20-Point Checklist for the Perfect Email Newsletter
    You can use a preflight checklist of your own, too – an email marketer’s version. You know the one: when your finger lingers over the send button, just before you deploy your email newsletter to the thousands of prospects on your list, and you wonder if you’re about to make a gigantic mistake … or send out a terrific email. 1.
    [Email, Linkedin] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Includes an integrated email client.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Email, Linkedin] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Historically this was accomplished by outbound/push marketing—whether you liked it or not, companies sent you email, snail mail, brochures, etc. However, each discipline (data, web, content, analytics, email and social campaigns, display, etc.) Then, Anne goes to LinkedIn to follow this company. for optimal ROI.
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Email, Linkedin] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com. How to Improve Your LinkedIn Profile and Presence [Infographic]. How to Improve Your LinkedIn Profile and Presence [Infographic]. Over 85% of all recruiters say that they have hired an employee over LinkedIn.
    [Email, Linkedin] How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
    Too often failure to pull this process into one place occurs, and instead the pro ject is managed by email, Slack, phone calls, WhatsApp messages (yeah, that has happened), Facebook messenger, LinkedIn messenger, and even bumping into clients and having an impromptu half an hour meeting. New business is everything, right? Wrong!
    [Email, Linkedin] How to Turn Your Blog into a Lead Generating Machine
    blog can be used as a lead magnet where visitors are offered something of value in the hopes that they’ll provide their email, address, zip code, and other details in exchange for something of value you’re providing. It has been proven to be an effective tool to drive targeted traffic and build your email list in a relatively short period.
    [Email, Linkedin] 62 Experts Share Their #1 Actionable SEO Technique
    Find a blogger who has an existing audience in your niche, shoot them an email, and find a nice restaurant to take them to. Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. email marketing. Write Quality Content.
    [Email, Linkedin] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. Check it out below. What Makes a Good Headshot? good headshot. Is framed from the chest up.
    [Email, Linkedin] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Sign up for our emails here. Maryanne Conlin. Indeed! Janet Thaeler.
    [Email, Linkedin] How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
    Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. For a growing number of modern marketers, the road to revenue is paved with video marketing. throughout the buying journey.
    [Email, Linkedin] The Top 10 Free Content Analytics Tools
    The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Piwik also offers the ability to set up automatic email reports so you can stay updated on your content’s performance and optimize accordingly. 4.  Let’s take a look. 1.
    [Email, Linkedin] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Other companies combining the power of video with the Oracle Marketing Cloud include LinkedIn, Groupon, CEB, Adaptive Insights, Ellie Mae, Manhattan Associates, Western Digital and Cengage Learning. Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Email, Linkedin] Metrics to Help You Track Brand, Demand, and Expand
    The company generated over 347,000 global followers on LinkedIn through this campaign. They took action by sending emails to high risk users, which offered additional help with processes that might be difficult. The results of these emails was very high, with a 26 percent response rate. Start with the business goal. Win rate.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Email, Linkedin] 7 SEO Tactics Most Marketers Ignore
    That’s why we all obsess over the click-through rates of our emails, our pay per click ads, and our social media updates. Forums and LinkedIn groups. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? How many companies have even done the basics of SEO ? Ends up, not so many.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Email, Linkedin] SEO: The Skill Set Every Marketer Must Have
    It affects everything your marketing department touches; web assets, search engine pay-per-click, online display ads, social media, blog articles – even offline marketing like email, television, radio, newspaper, other print and direct mail pieces. And not everyone could afford to have a full-time SEO on staff. Conclusion.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Email, Linkedin] 21 Things Recruiters Absolutely Hate About Your Resume
    If you have to send your resume over as a Google Doc, at least grant the recipient proper permissions to view it by clicking "Share" in the top-right corner of your Google Doc, entering in the email address of the people you want to include, and choosing "Can view" from the dropdown menu. 18) When it's inconsistent with your LinkedIn profile.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Email, Linkedin] All About Those Leads: Crafting Content for Conversion
    Another report from eMedia and LinkedIn found that increasing lead quality is the top priority for 68% of B2B marketers, followed by increasing lead volume (55%). Relying on previous purchase history to tailor remarketing and upsell efforts via email and your website. 3. Happy reading! Some recent survey data confirms this point.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Email, Linkedin] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Medium: CPC, email, etc. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. But we are not done yet!
    [Email, Linkedin] How to Use Trigger Events for More and Better Leads
    LinkedIn for profiles announcements, news, job postings, status updates. like the daily snapshot that emails me news and alerts on companies. For more on this read 5 Lead Nurturing Tips to Create Relevant and Engaging Emails. Sending emails with links to articles that might be potentially relevant based on triggers.
    [Email, Linkedin] Finally, the truth about social media and customer engagement
    When I write a blog post people love, I still get a ton of engagement on Twitter. I get comments on my blog. I may even get an email with an observation or a question about what I wrote. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer. Fast forward to 2015.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    After seeing the new and more accurate data, we knew that we had to re-think how we used our paid social channels, primarily LinkedIn. This post will walk through how we now use LinkedIn for full-funnel marketing. Building Awareness With LinkedIn Ads. We used to only do top of the funnel ads on LinkedIn. linkedin
    [Email, Linkedin] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails.
    [Email, Linkedin] Celebrating Christmas in July with Personalized Content
    Email addresses. Photos from LinkedIn. With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns. This past winter, we helped Oracle deliver a number of helpful assets in an innovative way. And we agree!
    [Email, Linkedin] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Like this post?
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Email, Linkedin] The 9 Circles of B2B Marketing Hell
    Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content? B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. click to view larger ). Limbo: Transitioning from Demand Gen to ABM.
    [Email, Linkedin] 13 Suggestions for Content Marketing Inspiration
    Newsletters and emails from trade organizations, governing bodies, competitors, and your customers – You may already receive some of this information as part of your due diligence for staying abreast of your market. Customer records, including survey responses, call-in notes, emails, etc. The undeveloped kernel is a type of node.
    [Email, Linkedin] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Align your ABM content to your email and event strategies. Account-Based and Content Marketing Programs are similar in many ways. Effective ABM programs are like retirement accounts.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Email, Linkedin] If you post it will they come?
    across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). Sign up for our emails here. Not even revolutions just happen.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Email, Linkedin] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Include an email and phone number so visitors can quickly find the right information. Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. But what about a website's 'Contact Us' page? That, my friends, is a huge mistake. Ready to get inspired?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Email, Linkedin] From Scratch: Four (Free) List Building Strategies
    More time-centric strategies include the following: Email capture on your web properties. Strategy 1: Capture Email to Build a Prospect List. If you spend much time online at all, especially reading blogs, you’re likely to be bombarded with requests for your email. Clearly list the benefits of registering for your email program.
    [Email, Linkedin] Interactive Content Marketing Weekly Roundup: July 11-15
    Marketers take a look at social, email and content in general in a completely different light than much of the rest of the world, and we must pay attention to that. We’re smack dab in the middle of the summer months. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content? Funny, huh?
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Email, Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Design Responsive Emails. Along with your website, your emails are going to be likely viewed on mobile devices as well. In order to have easily readable emails, you will want to utilize responsive designs that will adapt to the screen size they are viewed on. Build an App. Apps are frequently used by mobile users.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Email, Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Design Responsive Emails. Along with your website, your emails are going to be likely viewed on mobile devices as well. In order to have easily readable emails, you will want to utilize responsive designs that will adapt to the screen size they are viewed on. Build an App. Apps are frequently used by mobile users.
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [Email, Linkedin] No I Do Not Want To See Your Demo
    Since the event, I have been fortunate to have several conversations with a few of the attendees either by phone or email and I keep thinking about what it means to be buyer-centric. One To be clear, sending a cold email or worse yet, connecting on LinkedIn for the sole purpose of sending a pitch, are both disruptive, and ineffective.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Email, Linkedin] How to Design an Employee Mentorship Program That Doesn’t Suck
    According to a recent study by the 4A’s and LinkedIn , the rate of turnover at agencies increased 10% compared to competitive industries. Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. entees earn more money and experience more satisfaction in their work.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Email, Linkedin] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right? This is done through tracking codes in social media, email, and webpages. What is an Automated Email Engagement Solution?
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Email, Linkedin] How to Optimize Your Promotion Channels & Increase Conversion Rates
    With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Email. Email may be starting to go out of vogue, but it’s still an important way to connect with your audience. Social.
    [Email, Linkedin] B2B Marketers Beware: Do you know where your leads are coming from?
    Isn’t that why we pay all that money for LinkedIn sales accelerator business subscriptions so our Reps can qualify they are reaching out to the right person? Well, they can rent an email list or buy the names. Maybe you don’t want to know. The good, the bad and the ugly. So, what are the right B2B leads for you? But are they really?
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Email, Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. If your main campaign goal is lead generation or collecting email addresses, then Lead Generation Cards are the way to go on Twitter. LinkedIn. If you’ve had feelings of frustration at the targeting options on LinkedIn, you’re not alone.
    [Email, Linkedin] Embracing Dark Social in Your Mobile Content Strategy
    report from RadiumOne found that globally, 82 percent of content shared on mobile is shared via messaging, email, or text. When we spot an interesting article, GIF, video, or product, it’s easy to text or email the link to someone who we think might like the content. Dark social presents a problem for both publishers and brands.
    [Email, Linkedin] [PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns
    Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. Looking for a No-BS podcast that will elevate your sales results? Below are some topical highlights of that podcast. Accurate Data Allows You to Achieve Higher Sale Commissions.
    [Email, Linkedin] What’s new in content marketing?
    According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Sign up for our emails here. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Competition can be fierce which is why staying ahead of the curve is vitally important.
    [Email, Linkedin] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    What’s the number one goal when writing an email? compelling subject line prompts the reader to continue to the introduction, the email body, and the call to action below. Nowadays, drawing people into your emails is remarkably easy ­ if you’ve got a handle on the proven, guiding principles of email outreach. That’s
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Email, Linkedin] 25 Experts Share Top 3 Content Marketing Trends for 2017
    For example, while many see Microsoft’s acquisition of LinkedIn as a technology or data position, some see it as play for the audience. Yes, it can be used to learn something (like how to open a durian fruit or improve your email subject lines), but you can also use it to grow or interact with an audience. According to 25 Experts). A.
    [Email, Linkedin] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    My mom can’t figure out how to read email on her phone, but she can run paid search ads like a boss. The email newsletter will serve as the foundation for your entire content marketing program, and if you don’t get it right, you’re screwed. Facebook, Twitter, and LinkedIn are requisites for most companies.
  • INFER  |  TUESDAY, JULY 5, 2016
    [Email, Linkedin] 4 products Microsoft should build with LinkedIn
    Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 While early news coverage has addressed plans to keep LinkedIn independent, there’s been little discussion about what exactly the two companies will do together. Redefined business email. billion. CRM 2.0.
    [Email, Linkedin] 5 Ways High Growth Companies Focus Their Marketing
    These pieces are also important in helping you build your email list. Our research shows that LinkedIn and Twitter are the social media platforms of choice for professional services firms. Email Marketing. Why do these high performers focus on increasing their visibility? Greater visibility offers a bevy of benefits. Networking.
  • HG DATA  |  THURSDAY, JUNE 30, 2016
    [Email, Linkedin] Technology to Supercharge Your Business
    Here’s what we’re using to reach out and touch more prospects: GaggleAMP (Fee-based) helps HG Data amplify its social sharing via Facebook, Twitter and LinkedIn. SearchQuant (Fee-based) lets me use LinkedIn efficiently and gain benefits exponentially. What’s your advice for supercharging small business growth? How David Fights Goliath.
    [Email, Linkedin] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    The products in our database that are not on your landscape show up in almost all of our categories, with the key concentration in advertising, analytics, content, productivity, social media, and email. 3. It’s just not conceivable that there are many more than that.” They found a whole boatload of martech vendors that I missed.
  • 6SENSE  |  WEDNESDAY, JUNE 29, 2016
    [Email, Linkedin] Content is King, Data is Queen – and Timing Holds the Court Together: B2B ESP
    Our first post in this series highlights ideas from thought leaders at Brocade , LinkedIn , SiriusDecisions and Terminus. What’s interesting to me is that there are more channels than ever but marketers and sales professionals are still focused on email and calls as the primary delivery of their messages. Latest
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Email, Linkedin] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Pro tip: Hit “Advanced settings" to put in whatever subreddit you’d like to monitor. 8) Get a daily email update with the top posts from your favorite Reddit subreddit. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. The good news?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Email, Linkedin] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Why are you so frustrated by sending cold outreach emails? “Because Fortunately, we’re going to address how to write the perfect outreach email. Subject lines are the headline of your email. They’re the first opportunity to make an impression and bring readers into the body of your email. ”, you protest.
    [Email, Linkedin] Cocktails, Content, and Solutions to the Consumer Journey
    This means creating a consumer-first content strategy ; developing a social media presence that encourages interaction; crafting an email marketing campaign that shares valuable insights with targeted end users; and on and on. Penry Price , VP Marketing Solutions at LinkedIn. Why the major changes? Adapt to Mobile Friendly Marketing.
    [Email, Linkedin] Where unicorns come from — feeder roles for marketing technologists
    So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” Web and Email Marketing Specialist. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. Media.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Email, Linkedin] How to Generate Qualified Leads and Delight Your Sales Team
    The grading system is also a great way to manage email lists and how content is distributed within that channel. For example, if you’re running a webinar about marketing automation, you probably don’t want to send an email about it to the D or F grades who aren’t using MA. Use Advanced Targeting on LinkedIn.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Email, Linkedin] Make the most of your social media fans
    If there’s a hit, the entire record—name, address, phone, email, and demographics—is connected to that social media account. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Sign up for our emails here. But here’s a new development. Market research.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Email, Linkedin] Why You Should Never Email a Proposal
    Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? The Real Problem Isn't About Email. Did the client get cold feet?
    [Email, Linkedin] Top 10 Advantages of Online Marketing for Professional Services
    For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Email, Linkedin] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    solid  59 percent  of senior executives say they would rather watch a video than read a block of text, and when an email campaign makes use of video, engagement rates jump  between 200 and 300 percent. Switch Video has produced more than 800 videos for clients, including LinkedIn, IBM, HP, Bayer, and American Express.  million words.
    [Email, Linkedin] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Email, Linkedin] Earned media influencer marketing demands your awesome
    People will either point you to their advertising page or they’ll email you a PDF of their rate sheet. It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. Sign up for our emails here. Trust me.
    [Email, Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Email, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. There's a big difference between a cold email and a genuine, personalized message.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Email, Linkedin] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. What is Google’s new Salesforce integration product? What is it good for? Why is it useful?
    [Email, Linkedin] How to Grow a Business: 3 Research-Backed Insights
    High-growth firms use more of every digital technique, with the exception of email marketing (still a solid effort, but a less in comparison). Drop me a line in the comments below, LinkedIn , or my bio page ! Our 2016 High-Growth Study uncovered practical lessons on how to grow a business in the professional services arena. Blogging.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Email, Linkedin] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    With Vidyard Engage, customer facing teams can now access, record and send video content directly from Gmail and Microsoft Outlook as easily as attaching a PDF to an email. Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. Pricing & Availability. About Vidyard.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Email, Linkedin] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. paid, social, email ) and campaign name (e.g. When it comes to content marketing, art + science = measurable success. Apparently, though, few of us are very good at content marketing yet. Agency leaders agree. What Do We Do When We’re Not Very Good? Invest.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] How to Master Local Lead Generation
    Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Localized Email Marketing. Apart from having a website, email marketing is another effective online marketing approach you can employ for your business. Why Target Local? Localized SEO.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. But what about Outlook?
    [Email, Linkedin] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Social Media Strategies linkedin social media
    [Email, Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article. Just call a spade a spade and make sure your email does exactly what it says on the tin.”
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