NUSPARK | SUNDAY, MARCH 29, 2015
[Email, Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. LinkedIn Lead Accelerator. Retarget a nurture email list with a retargeted web message for 2 weeks before your next nurture email is dropped.
MADISONLOGIC B2B WHITE PAPERS | FRIDAY, MARCH 27, 2015
[Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Email, Linkedin] Terminus Offers Targeted Display Ads for B2B
For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). email-based targeting. Terminus selects cookies by using LiveRamp and other data partners to match them against email addresses from the CRM or marketing automation system. Some vendors do this better than others.
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Email, Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
Phone calls are more personal than emails and demand an instant response – which can be both good and bad. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'For many professional services firms, online marketing has become front and center over the last five years, Why? Branding Strategy
WEBBIQUITY | WEDNESDAY, MARCH 25, 2015
[Email, Linkedin] 13 Great Guides to Growing Your Blog Audience
Email? ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. They get tons more email subscribers than you. Fortunately, he then reveals “what promotion-smart know that most bloggers miss”—that search, social and email need to be integrated and coordinated (i.e.,
HUBSPOT | TUESDAY, MARCH 24, 2015
[Email, Linkedin] Starting a New Job? 8 Tips for Having a Great First Day
Subscribe to their email newsletter. To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). 'Congrats! The hard part is over, right? Read their blog.
HUBSPOT | MONDAY, MARCH 23, 2015
[Email, Linkedin] The Essential Reading List for Growth Hackers: 15 Experts to Follow
Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. Some good ones: " How to Connect with VIPs: 5 Tips for Cold Emails ". Some good ones: " How To Generate 36,282 Readers -- and 1,000 Email Subscribers -- From Your Next Blog Post [Case Study] ". Follow @seanellis. Follow @sanguit.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Email, Linkedin] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. Your website is one critical piece of that puzzle – and email marketing is another.
BIZNOLOGY | MONDAY, MARCH 23, 2015
[Email, Linkedin] 10 data experts explain why little data is the new big data
Why do people obsess over LinkedIn Connections or Twitter followers? Sign up for our emails here. '91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). But is bigger better?
HUBSPOT | MONDAY, MARCH 23, 2015
[Email, Linkedin] Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion
We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. It turns out that the way you do anything -- even writing an email -- is usually the way you do everything.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 23, 2015
[Email, Linkedin] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
Using three simple questions that you can use to structure your own campaigns, see how Stephen Bruner, Marketing Manager of Vertical Markets, Precor, detailed how the fitness equipment company successfully navigated an inbound strategy with a complex sale at Email Summit 2015. . How to Use LinkedIn to Generate Leads [More from the blogs].
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 22, 2015
[Email, Linkedin] The Revised Approach to Content Distribution
This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), Marketers should distribute this content through email or marketing automation, and support it with paid email and online or social advertising. The Evolution of the Content Pillar Approach.
HINGE MARKETING | THURSDAY, MARCH 19, 2015
[Email, Linkedin] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Sure, traffic to the website is up and your email list has grown, but where is the revenue? Set up Email Workflows. On Twitter or LinkedIn? Be Patient. Wrong. Now what?
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 19, 2015
[Email, Linkedin] The Ultimate Guide: Getting Started with Social Selling [New eBook]
If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front. 'While technology continues to evolve the sales and marketing process, ask yourself: Are you adapting your organizational strategies accordingly? They know what they want and why.
THE FORWARD OBSERVER | THURSDAY, MARCH 19, 2015
[Email, Linkedin] 4 Steps To Align Your Sales Approach With Inbound Marketing
Check LinkedIn to read your lead’s profile, see if you have any shared contacts or groups. See what they have downloaded from your site, what pages they have looked at, which emails they are reading and what seems to be resonating with them overall. Here''s how to align the methods. Ah, the good old days. What made it so great?
HINGE MARKETING | WEDNESDAY, MARCH 18, 2015
[Email, Linkedin] Does Your Professional Services Firm Need a High Performance or a Branding Website?
This content will be the foundation for implementing other marketing techniques into your strategy, including social media, email campaigns, and public relations. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. After all, 80% of prospects will look at your website when evaluating several firms.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 18, 2015
[Email, Linkedin] Three huge ideas to build your networking momentum
To do this I connected with him on both Facebook and LinkedIn. Tone & voice are much easier to understand : We’ve all gotten that cryptic email or tweet. To do this I connected with him on both Facebook and LinkedIn. I’ve put a lot of stock, time, and energy into these wins. It also takes a wholly human effort.
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Email, Linkedin] Happy St. Patrick’s Day from Find New Customers!
Linkedin Ads $ 0.75. Shoot an email to jeff.ogden at findnewcustomers.com to learn more about how you can do more cost-effective advertising. 'The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! Despite our slow connection.) Got a lot of great books from them too.
ANNUITAS | TUESDAY, MARCH 17, 2015
[Email, Linkedin] The Key Marketing Automation Players On Your Team
He/she should have an email marketing calendar to manage what communications are going out, to what segments and when. day in the life of a Marketing User might include segmenting the database, creating a landing page, testing the forms and deploying emails. Wrong. The Power User. This user knows it all. The Marketing User.
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Email, Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also , LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Email: And when that voicemail can be accompanied by an email, it makes communication more cohesive.
IT'S ALL ABOUT REVENUE | TUESDAY, MARCH 17, 2015
[Email, Linkedin] 3 Ways to Mine a Marketing Pot of Gold
'Thanks to silos of data about customers from different channels—such as website visitors and behaviors, search, CRM, purchase data, email, and social— valuable attributes often aren’t unified in one location. Understanding email patterns can be helpful in developing a more behavioral-based engagement model.
HINGE MARKETING | MONDAY, MARCH 16, 2015
[Email, Linkedin] The Battle for Marketing Talent in Professional Services
Email Marketing and Lead Nurturing Once you attract audiences to your firm’s website, expertise in lead nurturing is what will allow you to qualify leads and encourage them into closer and closer engagements. Email marketing is a key platform for nurturing leads, as well as sharing your content and staying connected to your audience.
B2B LEAD GENERATION BLOG | MONDAY, MARCH 16, 2015
[Email, Linkedin] How to Use LinkedIn to Generate Leads
'Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.
HUBSPOT | SATURDAY, MARCH 14, 2015
[Email, Linkedin] How to Use Humor to Sell More [Free Email Templates]
like to use Twitter and LinkedIn to understand what tone I should use to approach someone. m a big fan of adding funny GIFs , videos, or images to follow-up emails. Since I were raising money for Muttville , I sent over the following email: It was exactly what was needed to get the company to give it more serious thought.
HUBSPOT | FRIDAY, MARCH 13, 2015
[Email, Linkedin] How to Learn Social Media Marketing: 41 Resources for Beginners
The 3 Biggest Mistakes People Make on Twitter and LinkedIn. 1) An Introduction to LinkedIn for Business. Other Introduction ebooks by HubSpot:This step-by-step guide explains the reasons to created a LinkedIn company page, the anatomy of the perfect company page, and step-by-step instruction on how to setup a company page.
HINGE MARKETING | FRIDAY, MARCH 13, 2015
[Email, Linkedin] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
'Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. However, as I describe in this video, there are several reasons using purchased lists could hurt your email marketing results instead of help them.
HINGE MARKETING | THURSDAY, MARCH 12, 2015
[Email, Linkedin] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
They follow your company on LinkedIn (though maybe they’re just looking for a job). Maybe they’ve subscribed to an email newsletter. They’ve registered for and attended one of your webinars and they’ve opened your emails. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn.
MARKETING ACTION | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] Marketing’s Bright New Tool: Act-On Anywhere
Here’s your number-one benefit: With Act-On Anywhere, you can stay within your favorite applications while still using marketing automation to create and optimize content, use email more effectively, and access more marketing engagement data to make better business decisions. Imagine: You are a salesperson browsing LinkedIn. ” 2.
SYNECORE | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] Maximizing the Effectiveness of Content Personalization
While email and social media marketing might work for a certain business’ customers, whitepapers or webinars might work better for another. For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. Building Blocks of Content Strategy. 2) Consideration.
VERTICAL RESPONSE | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] 29 Ways to Collect Email Addresses for Your Business
'Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. Include a link to your email sign up form in the main navigation bar of your website and/or blog. Ask each person you meet to sign up, or ask for permission to send an email. Host your own event.
BIZNOLOGY | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] The Internet of Things (IoT): when everything is “a thing”
And we are not talking only about current “things:” as anybody being found by friends who we met as a child decades ago via Facebook or LinkedIn can attest, our past has never been so present as it is now. Sign up for our emails here. Read on to find more about the difference between the IoT and the Internet of things.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 11, 2015
[Email, Linkedin] Are you using SlideShare to Generate Leads from Tradesman?
SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you. She focuses on ways to collect emails from viewers, how to use links in slides, why you should add visual calls to action and lastly, why the description. Why should you consider using it?
BIZNOLOGY | TUESDAY, MARCH 10, 2015
[Email, Linkedin] Why aren’t you already cross-posting on LinkedIn?
Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially 6,099 built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Email, Linkedin] 7 Tips for Finding and Managing Amazing Freelancers
simply shot her an email to see if she’d be interested. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. We also write recommendations for our freelancers on LinkedIn , recommend them for other jobs, and praise their work consistently. Finding Freelancers.
EMAGINE B2B BLOG | MONDAY, MARCH 9, 2015
[Email, Linkedin] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
Email, Twitter, LinkedIn to name a few. This can be a refreshing break from the hundreds of emails clogging up your outlook. 'Welcome to another new blog series! Once a month Leah will stop our blog to share any and all digital awesomeness she encounters along the way. Zero sales experience. ll share the boring part first.
B2B MARKETING INSIDER | MONDAY, MARCH 9, 2015
[Email, Linkedin] CMO Disruption: Marketing Is More Than Just Promotion!!!
When Jon asked me why this wasn’t happened, he recalled our email exchange where I said: My view is that most CMOs don’t see content as a problem. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I recently did this Google Hangout with Jon Reed on CMO Disruption. Jon, gets it.
BIZNOLOGY | FRIDAY, MARCH 6, 2015
[Email, Linkedin] Troubleshooting your B2B marketing data problems
This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. You might also add a LinkedIn profile URL to the record. Another way is to parse the email address.
WINDMILL NETWORKING | FRIDAY, MARCH 6, 2015
[Email, Linkedin] Social Media Marketing vs. Email Marketing
Do they send email blasts and newsletters? Are you wondering which one, social media marketing or email marketing is giving you the best ROI? Without a good system […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Doesn''t email marketing take more time?
B2B MARKETING INSIDER | THURSDAY, MARCH 5, 2015
[Email, Linkedin] Social Media Secrets To Build Your Personal Brand
Just like email. When my kids ask me what I do all day at work, maybe I should answer “I do email, sit on conference calls and listen to my colleagues talk about TV shows.” ( Disclosure: these examples are purely fictitious. Consider this: The Atlantic says we spend almost a third of our day answering email! Titles matter. Bullets
VOICE-BASED MARKETING | THURSDAY, MARCH 5, 2015
[Email, Linkedin] How to Generate More Leads from Social Media
Americans now officially spend more time on social media than they spend doing any other Internet activity (including email) and 60% of that social media activity takes place on smartphones and tablets (Business Insider). 'Generating leads from social media can be a challenge for many businesses. Can we have a lead-in here? Call Tracking
MARKETING ACTION | THURSDAY, MARCH 5, 2015
[Email, Linkedin] How to Build Your Twitter Following (for Free)
Set up tweets (and Facebook posts, and LinkedIn updates and Google+ posts) for every share-worthy resource you come across. Add them to the author biography of any guest post you write, and in the footer of your email messages. Either way, this is an interesting new way to build your Twitter following from every email you send.
LEADERSHIP | TUESDAY, MARCH 3, 2015
[Email, Linkedin] What’s Holding Back Your B2B Lead Generation?
There is excitement in sharing news that the sales team has connected with a lot of influential people on LinkedIn. Personalize…but do it sensibly: When was the last time you personalized an email keeping in mind what the recipient’s interests were (according to their social media behaviour)? FROZEN. It’s been a brutal winter for sure.
VERTICAL RESPONSE | TUESDAY, MARCH 3, 2015
[Email, Linkedin] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
'Creating an effective email full of engaging content for your readers is crucial for achieving a good open rate, strong inbox placement, and generating business, too. But how can you take your emails from good to great? Litmus Scope Have you ever received an email that you loved and wished you could recreate it? pop-up form!
BIZNOLOGY | TUESDAY, MARCH 3, 2015
[Email, Linkedin] The Medium.com is the message
Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. Sign up for our emails here. 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. The More the Merrier. The URL Importer. Search
B2B MARKETING UNPLUGGED | TUESDAY, MARCH 3, 2015
[Email, Linkedin] Only You Can Prevent Feature Puke
This email recently wasted three seconds of my time: . B2B Advertising Getting & Losing Business Stupid Ideas B2B marketing bizmarketer Elizabeth Williams getting the business linkedin sales squirrels 'If you want to have fun at an otherwise dull wedding or corporate event, try to sit next to a professional event planner. Nasty.
ENGAGE | MONDAY, MARCH 2, 2015
[Email, Linkedin] 7 Places to Find Interview Sources Online
LinkedIn. You can try posting a status on LinkedIn asking for what you need, but I’ve found that a personal approach is more successful. You can save these searches on LinkedIn as you continue to research. 'Finding the right source for a story — especially on deadline — can frustrate even the most seasoned journalist. HARO .
MARKETING ACTION | MONDAY, MARCH 2, 2015
[Email, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. 'What’s your wake-up routine? Not as many, of course. AdWeek.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 27, 2015
[Email, Linkedin] Celebrate the 2015 Markie Award Finalists!
LinkedIn | Polycom. Extraordinary Email?: 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] Could Event Marketing Be Your B2B Golden Ticket?
After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). Provides Expertise. and London. Your Turn.
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] How to Use LinkedIn for Business Development
LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?
MARKETING ACTION | THURSDAY, FEBRUARY 26, 2015
[Email, Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Email, Linkedin] 3 Ways to Be Your Customers’ BFF
Being able to do this makes writing and sending those emails easier. However, even a 1% mistake such as the wrong LinkedIn profile, can result in 99% effectiveness instead of 100%. Write one email to one customer. One way to find out is to write an email to one customer. Have the right customer data.
BIZNOLOGY | MONDAY, FEBRUARY 23, 2015
[Email, Linkedin] 15 B2B case studies show how content marketing drives ROI
LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Sign up for our emails here. million.
HUBSPOT | MONDAY, FEBRUARY 23, 2015
[Email, Linkedin] How to Talk to Pretty Much Anyone About Pretty Much Anything
Wharton had a way with words (written and otherwise), but she would likely be horrified to know that most of our daily conversations nowadays start with shorthand texts or three-line emails. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”. Improv-ise.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 20, 2015
[Email, Linkedin] How I Work with Jeff Ogden of Find New Customers
ReadNotify.com lets me know (secretly) when people read my email. The more 1 st level LinkedIn contacts you have, the more see your updates, so it is good to connect with people. Every time someone connects with me on LinkedIn, I send a brief message to them, thanking them for connecting and promising to never SPAM them. link].
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Email, Linkedin] LinkedIn Launches Notification Center for Company Pages
'In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. What do you think of the LinkedIn notification center?
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Email, Linkedin] Copywriting Lessons From Companies Doing It Right
To wit, this email subject line for a line of swim trunks that change colors when wet (called the GOBs), “Moisture is the essence of wetness.” If you’re scoring at home, that’s two cultural touchstones in one email. months of email subject lines in my inbox: not one is over six words. The tone of each email is conversational.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, FEBRUARY 19, 2015
[Email, Linkedin] Crucial Sales Skill Every Salesperson Needs (It's Not What You Think)
Welcome to my new 7-part series on how to use agile selling strategies to master LinkedIn. After writing SNAP Selling , which reveals how to sell to today’s crazy-busy prospects, tons of salespeople came up to me (or emailed me) and said, “I’m crazy-busy too, Jill. 'AGILE SELLING Mini-Course #1. Can you help me?”.
HINGE MARKETING | WEDNESDAY, FEBRUARY 18, 2015
[Email, Linkedin] How to Apply the Scientific Method to Professional Services Marketing
On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 5 Marketing Initiatives for Accounting & Financial Services Firms The New Science of Professional Services Marketing Lead Nurture Drip Email Campaigns 101: Getting Started. The orange button saw a click through rate of 3.5%
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Email, Linkedin] Infographics are great for Content Marketing
Check out my LinkedIn profile at the top right and you’ll see that I’m the President of the Business Marketing Association of Tampa Bay , which is a great honor. Send an email to Jeff L Ogden at gmail,com. If you need new customers, visit Find New Customers. Every business needs a mobile website today.
MARKETING ACTION | TUESDAY, FEBRUARY 17, 2015
[Email, Linkedin] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI). High-scoring prospects could receive a targeted series of emails – or a perhaps a call from sales. But what about B2B marketers? Look at it this way.
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 16, 2015
[Email, Linkedin] Top 3 Media Buying Mistakes B2B Marketers Make
If you are asking for someone’s email in exchange for content or information, you better be ready to followup with additional content that is useful, entertaining or timely. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. It comes from the people who are hands on, doing the work in a wide range of situations.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 12, 2015
[Email, Linkedin] 6 Great B2B Business, Marketing, and Strategy Books
B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. 'It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Email, Linkedin] How to Prepare for Your Next Job Interview
Your LinkedIn profile should be optimized to a T. Dive into their each element of their marketing strategy and answer questions like: How are they using inbound tactics like blogging, landing pages, email marketing, and SEO to draw people into their website? Check out your interviewers'' LinkedIn profiles. Let’s be honest.
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Email, Linkedin] What Social Selling Isn't
LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. Spam -- regardless if it’s sent through email or social channels -- is still spam. And with hype comes misunderstanding. Wrong.
HINGE MARKETING | WEDNESDAY, FEBRUARY 11, 2015
[Email, Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. The timing of drip email campaigns are different for every firm. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. The conversation occurs in the marketing offers you use.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 11, 2015
[Email, Linkedin] Secrets of Busy Bloggers: 4 Social Media Time Savers
must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. These free tools will allow you to set up email keyword alerts. Create and/or join groups in LinkedIn. LinkedIn is highly valued for its predominance of business-minded people. Use social media. Use a VA.
BIZNOLOGY | TUESDAY, FEBRUARY 10, 2015
[Email, Linkedin] Wikipedia Management for Dummies
Keep ever vigilant – turn on the email notifications! Sign up for our emails here. “Why should I?,” ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” ” No you can’t. My best advice is: don’t be shady.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Email, Linkedin] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
B2B MARKETING INSIDER | MONDAY, FEBRUARY 9, 2015
[Email, Linkedin] The Rise Of Emoji Marketing
Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. Email requires too much effort with all that typing. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. It is a shorthand way to communicate.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Email, Linkedin] Your marketing success may hinge on Gray Social Media
'In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. And perhaps we only know 2 percent of our non-lurking audience! Gray social media.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Email, Linkedin] 6 Rookie Mistakes You Might Be Making on LinkedIn
'It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. It''s okay.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] Should You Trust LinkedIn with Your CRM Data?
'In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. There are some cons to using LinkedIn for its CRM features.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] Use Email to Get More Social Media Followers
To help you get more social media followers, check out these tips for using email marketing to build your social media following. Encourage Email Subscribers to Follow You on Social Media Perhaps the easiest – if not […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] 10 Easy Ways to Make Your Commute More Productive
That''s why I like to go through emails and delete anything extraneous before I even get in to work. If you''re driving, you can use ASAM -- a free app from AgileSpeech -- to "read" your emails. The app will read your emails, out loud and word-for-word. Apps: Facebook, Twitter, LinkedIn, Pinterest. 2) Clear your inbox.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Email, Linkedin] 57 Basic Marketing Analytics Terms Everyone Should Know
Contacts Properties in HubSpot contain important information about the individual, such as the contact''s name, email, and address. For example, you can group people based on similar contact or companies properties, form submissions, email actions, pages views, and more. All Interactions. Annotations. Attribution Model. Bounce Rate.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 5, 2015
[Email, Linkedin] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 4, 2015
[Email, Linkedin] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
They sent the article to Jeff Ogden of Find New Customers to publish for one simple reason: Jeff knows everyone , including Amanda Batista, who heads content marketing for Eloqua/Oracle, who’s a first level LinkedIn contact, so I had all of her contact information, “Please let us know if Oracle/Eloqua will publish that post.”
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 4, 2015
[Email, Linkedin] 8 Must-Dos for Pinning to Your Business Pinterest Account
Pinterest also automatically emails anyone who has pinned that item letting him or her know about the changes. Pin offerings to build your email list : Building a solid list of engaged email subscribers is an on-going process – This is where Pinterest comes in. In addition, include the link directly in your photo caption.
B2B MARKETING UNPLUGGED | WEDNESDAY, FEBRUARY 4, 2015
[Email, Linkedin] Distance Between Decision-Makers and End Users is Key
If you would like a.pdf or.ppt of this, shoot me an email and I’ll send it over. Getting & Losing Business B2B marketing bizmarketer C-Suite corporate overlords Elizabeth Williams HR linkedin P-Cube selling to big companies value proposition Here’s the whole article. In the consumer world, the distance is pretty short.
MARKETING ACTION | TUESDAY, FEBRUARY 3, 2015
[Email, Linkedin] Tips and Tricks for Using Hashtags on Social Media Sites
They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. No Hashtags for LinkedIn. LinkedIn tested hashtags for a bit, but abandoned them in 2013. However, Posting updates with hashtags on LinkedIn may make you look bad. Network. Search by hashtag?
FEARLESS COMPETITOR | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] In Content Marketing, every word matters. Thus Buyer Personas matter!
There was a question recently on LinkedIn about how to get multiple writers on the same page and that’s the question that was asked “How do we get multiple writers on the same page?” ” Buyer Personas are the answer to that question, because well documented customer insights gets everyone on the same page.
CMO ESSENTIALS | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] The Light at the End of the Outbound Marketing Tunnel
Have you noticed how many email messages fill your inbox every day? If your email inbox and USPS mail boxes are like mine, it’s like a 50:1 ratio of emails to direct mail. I bet your competition is using email to do it. To learn more, visit them on via Web , Facebook , LinkedIn , Twitter , Pinterest and Google Plus.
WEBBIQUITY | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] 10 Social Media Marketing Mistakes Businesses Must Avoid
Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. 'Guest post by Gary Dek. Paying for fans and followers.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 2, 2015
[Email, Linkedin] How Much is Your Address Book Worth?
” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. 'Tweet How much is your address book worth? learned this principle when I lived in a very small town.
HINGE MARKETING | THURSDAY, JANUARY 29, 2015
[Email, Linkedin] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories 5 Ways to Better Connect With Your Technology Audience 5 Lead Generating B2B Website Trends The Art of Advanced B2B Email Marketing: Email Rendering. Remember, you’re writing for both humans and search engines.
VERTICAL RESPONSE | THURSDAY, JANUARY 29, 2015
[Email, Linkedin] 8 Dos and Don’ts of Networking Follow up
Here are eight actionable dos and don’ts for following up with someone in a professional way after you’ve connected: DO : Send an invitation to connect on LinkedIn in a timely manor by including a personal note on where you met him or her and something you may have discussed. This would be a violation of the CAN-SPAM act.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Email, Linkedin] 13 Bright Ideas for Running Smarter Retargeting Campaigns
It is also more accessible for new inbound marketers, as list-based retargeting (discussed below) really relies on you having a large list of email addresses. 6) Target people who open your emails. By dropping your retargeting pixel into the HTML template or signature of your email, you can target people who open your emails.
HINGE MARKETING | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
Lead nurturing involves setting up a series of relevant, automatic emails based on what the user has downloaded, nurturing the recipient over a period of time (usually about three months) until they are ready to become an opportunity. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Want to learn more?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] How to Leverage Your Twitter Profile for Social Selling
As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] How to Integrate Social Media and Blogging from The Art of Social Media
Start an email list. Old-school email is a powerful marketing tool. If I had a choice between someone following us on a social-media platform or subscribing to our emails, I would pick the an email subscription any day. This is because I am more confident that a person will read an email, than see a post.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Email, Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
Another tip I learned is to look at your email outbox. Every email that you send, or that someone in your organization sends, is an answer to a question. Twitter, Facebook, Linkedin, etc. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. We hope this helps. Absolutely!
LEADERSHIP | TUESDAY, JANUARY 27, 2015
[Email, Linkedin] The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!
The existing paradigm includes tactics such as: create a ton of content, spew it everywhere, send out as many InMails and messages as you can on LinkedIn (so you can say you are “using” social media daily), cold calls, and automation with anything you can touch. Triple the number of emails and InMails. That’s good reason.
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Email, Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate. B2B Marketing
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 27, 2015
[Email, Linkedin] 6 Broader Business Questions to Inform Your SEO Strategy
Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? What email marketing campaigns have we launched in the last three months? What worked well? What did not work as well and why? .
MARKETING ACTION | MONDAY, JANUARY 26, 2015
[Email, Linkedin] 6 Steps to a Content Marketing Plan that Can Drive Conversions
Capture that speech in a recording and turn it into different formats – from a podcast, a short article, and a blog post, to a series of tweets and LinkedIn posts. Maximize the visibility of your content by including social and share links in your various content pieces – papers, web pages, emails, blogs, etc. And it makes sense.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Email, Linkedin] New Marketing Automation Options for Small Business in the VEST Report
The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. All plans include unlimited users and unlimited emails, which isn’t always the case with small business systems. This scope covers email, Web forms, multi-step campaign flows, and CRM.
LEADERSHIP | FRIDAY, JANUARY 23, 2015
[Email, Linkedin] Interesting Infographics: What Content Has the Most Clout?
It is interesting to learn that the buyers said they read the same number of emails as white papers. Approximately 15% said the emails were the more influential. 52% – email. 34% – social content on networks such as Facebook and LinkedIn. Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets.
FEARLESS COMPETITOR | FRIDAY, JANUARY 23, 2015
[Email, Linkedin] 5 Tips for Developing Strong Buyer Personas
'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Ask questions on Linkedin and Twitter. Contact Find New Customers by calling (516) 456-8218 or send an email to jeff.ogden at findnewcustomers.com. In fact, in his. Amen, Mike.).
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Email, Linkedin] The State of Marketing Technology in Asia
Software as a Service (SaaS) sales in this region is estimated to be growing at more than 20% a year, with vendors such as Oracle, and platforms such as LinkedIn Marketing Solutions, reporting big jumps in usage and revenue. Email should be used as a trigger for response as well as a broadcast mechanism. So what does awesome look like?