• B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Email, Linkedin] Five Signs of Hope in Marketing Land
    Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done!
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Email, Linkedin] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. No one wants to be spammed via email, and no one wants to be spammed on a personal social media site. Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Email, Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Of course no one expects you to be “on” all day every day, but they do expect a response to an email , text, or even a social mention reasonably quickly. If you must check email, use apps or services to move newsletters, marketing emails, and other less important correspondence into a “Later” folder. Now, pull it out.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Email, Linkedin] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Email, Linkedin] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Two of the most popular ways of promoting your company’s marketing content are social media and email marketing. Ask for the Social Share via Email. Here are two ways to ask for the share in your email marketing. Share Links in Email Blasts.  Most likely you’re utilizing both of these already. But, are they intertwined?
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Email, Linkedin] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    look at my email outbox. Biggest mistakes via simple email questions. Highlight content you love from others (OPC = other people’s content): Infographics , People to follow , Blogs to read , Slideshares , Linkedin Pulse articles , Videos , Conferences , Books , Quotes , Facts , etc. That didn’t work out so well.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Email, Linkedin] 10 Email Marketing Tips for Tech Firms
    'Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. But most importantly, email can be a key element of a lead generation strategy as recipients are nurtured over time. Take advantage of this feature to ensure your emails are legible and visually appealing on mobile devices.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Email, Linkedin] Internal Social Business for Leaders series: 1. Your profile
    The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. Sign up for our emails here. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. Have I seen her in the past? Your bio.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Email, Linkedin] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Twitter, Facebook, and LinkedIn allow you to sponsor updates. Once this analysis is done, call and send an email to each saying that you didn''t connect and ask if they are interested in staying on your marketing list. 22) Analyze email unsubscribes.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Email, Linkedin] Building Your Brand at All Stages of the Pipeline
    Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. The Hinge Research Institute’s studies on social media usage in the professional services world have found that LinkedIn is far and away the most popular platform.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Email, Linkedin] A Mostly Good Holiday Read from Mitch Joel
    Joel reminds us that narrative is more important than shouting and that random acts of digital are just as bad as random acts of traditional marketing, though lately the pointlessness has migrated from bad email and adwords to YouTube hubris and silly apps:  “Brands have to get over themselves. Reboot Your Life. Back to the book.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Email, Linkedin] The 19 Best Content Marketing Blogs From 2014
    Email subject line? And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Yep that’s right! It’s roundup time. In this case, I just typed in “content marketing” and up popped 15 articles, ranked on social shares.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Email, Linkedin] Top Trends in A/E/C Marketing for 2015
    One component is close monitoring of marketing performance data, including web analytics, email analytics, and social analytics. By understanding why certain blog posts, email campaigns, or social shares perform well and why others falter, you can adjust course and improve your marketing success. On Google+ or LinkedIn?
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Email, Linkedin] 8 Successful Content Marketing Strategies
    LinkedIn Promotion for B2B. In a slightly surprising 2014 study from  Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Make LinkedIn a core component of your content marketing strategy; for posting original content, links to your blog, and participating in groups. Don’t Dismiss Email.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Email, Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    2) Send an email. Simply use email. Send a message to the site owners or editors using the submission form or whatever email address you can find. If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. You’re sending an email to a stranger.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Email, Linkedin] The Stories You Meant to Read This Week, Summarized
    'If you''re anything like me, you wake up in the morning and immediately start reading your email and social feeds. Then I get home and I find even more links on Facebook, Twitter, LinkedIn, etc. With that in mind, here are some of the top interesting/cool/funny stories that graced my social feeds, IMs, email, etc. My point?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Email, Linkedin] Named account marketing: new tools and techniques to reach a limited universe
    Another approach, albeit less productive, is LinkedIn research. Here’s your opportunity to use personalized messaging via addressable media like email, phone and direct mail. If Sign up for our emails here. 'Some B2B marketers know exactly what accounts are in their target market. What a luxury! Makino’s approach? 
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Email, Linkedin] Architecture Marketing: 5 Tools to Measure Success
    Ideally, your CRM will help you connect conversion and traffic information from social, email and online channels with real world opportunities, proposals and new business. Where did those visitors who came in from your latest email campaign spend their time? Did they find you on LinkedIn ? On Google+ or LinkedIn?
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Email, Linkedin] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Email, Linkedin] 20 Social Media Terms for Non-Digital Natives
    Your deflection rate is measured by how quickly you are able to move the public naysayers off social media and into a controlled one-on-one environment like email or a phone call. Social selling is a technique that allows you to get to know a prospect before you send that first email or place that first phone call. Amplification.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Email, Linkedin] Making the Connection: 7 Tips to Grow Your LinkedIn Network
    'It’s not easy to add connections on LinkedIn anymore. That’s why my LinkedIn network has grown over 30% in the last three months. Especially now, since I’m inviting you all to connect with me on LinkedIn.). Okay, now let’s take a look at seven ways to connect with people and build your LinkedIn network. Referrals.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Email, Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. You can also email or call me, Louis Foong, at (905) 709-3827.    . Let’s look at one example of this. Now that’s ROI! Open the gates. Need more ideas?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Email, Linkedin] What is Social Media Marketing?
    Some of the most influential people online live on YouTube, Twitter, Instagram, Vine, and—believe it or not—message boards, forums, email lists, and even community Listservs. Sign up for our emails here. 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Email, Linkedin] Content Marketing Is A Strategic Solution To A Strategic Problem
    Add this to the fact that the non-content (media) budget spent your business goes towards banner ads that are ignored by 99.9x% of the audience, TV ads that are skipped by more than three-quarters of us, landing pages that have 99% bounce rates and emails that are opened by fewer than 10-20% of those who receive them. Cost per lead. Branding?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Email, Linkedin] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    91% of people have unsubscribed from company emails they previously opted into. 8% use LinkedIn. LinkedIn Marketing Stats. LinkedIn is the top social network for B2B marketing (not a shock). The average time spent on LinkedIn per month is 17 minutes. 13 Email Marketing Stats. Email subject lines matter.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Email, Linkedin] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. 8) LinkedIn. But you can achieve many of the same aims in the online space with LinkedIn. On Twitter and LinkedIn?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Email, Linkedin] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    They sent it to Jeff Ogden of Find New Customers for one simple reason,   Jeff knows everyone , including Amanda Batista who heads content marketing for Eloqua/Oracle, who was a first level Linkedin contact for Jeff, so I had her contact information, “Please let us know if Oracle/Eloqua will publish that post.” Amanda. Amanda F.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Email, Linkedin] LinkedIn Networking Tips: How to Increase Connections and Engagement
    'LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. SEE ALSO: Why Employees Need to Be Part of Your LinkedIn Marketing Strategy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Email, Linkedin] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Find out if they publish on LinkedIn, or what kinds of tweets they post, to connect with them that way. LinkedIn. LinkedIn. LinkedIn. Twitter.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Email, Linkedin] One person can change the world. Thank you, Internet
    Create a LinkedIn profile — You’re probably already on LinkedIn but do you update it as passionately and constantly as you would Twitter, Facebook, and your blog? LinkedIn now has long-form posts ( here are mine ). love to write on LinkedIn and on Medium. Sign up for our emails here. Right now. For shame!
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Email, Linkedin] Six Key Elements of Successful B2B Social Media Strategies
    Anyone with an email address can create an account. There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well. Focus. Perception. Creativity.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Email, Linkedin] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest | 11 Ways to Get More Traffic to Your Business Blog Using Pinterest by Julia Campbell - Maximize Social Business. have more than doubled and continue to grow.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Email, Linkedin] The Never-Ending Cycle: Content Informs Data Informs Content
    For example, an offer made on Facebook may receive much less play than the same offer delivered via email. casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Email, Linkedin] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. Email Marketing 'This is a sponsored post written by me and sponsored via Syndicate Ads. All
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Email, Linkedin] Is Your Customer Self-Service a Porcupine-Making Machine?
    The rep will ask for their account number, waybill number, address, email, password, date of birth, mother’s maiden name, street you grew up on, favourite teacher and a cheek swab before inquiring about the nature of the call. This is where the trouble will start. They will read the frequently asked questions.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 22, 2014
    [Email, Linkedin] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
    love to help people, and that s why I have over 6,313 Twitter followers (follow @fearlesscomp ) and over 2,700 LinkedIn connections  including Alan Trefler of Pegasystems. 'Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today. Happy Birthday, Mom! Marketing news of the day. Really nice man.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Email, Linkedin] The Art of Advanced Email Marketing: A/B Testing
    'You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Testing your emails is one of the most important steps in email marketing. These are the elements that impact whether recipients open the email in the first place. Elements to Test.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Email, Linkedin] How Content Marketing and the Right Team Helped Visible Expert? Chris Mercer Rise to the Top
    ” His newsletter was a huge hit and he still emails it to thousands of clients and prospects each quarter. On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We study them because we want to understand how they attained that status and what we can learn from them. Initially, that was hard for me.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Email, Linkedin] Let the market view in
    Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Sign up for our emails here. Marketers can be overly swayed by hype and the latest “shiny new object.”
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Email, Linkedin] WordPress.com and Search Engine Optimization
    This is similar to how your subscribers get email updates. We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. WordPress,com and SEO. Say you write a blog about sailboats.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Email, Linkedin] 7 Questions to Ask Before Creating a Video Campaign
    Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Videos should also be added to emails campaigns, which can increase email CTRs by 96%. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Email, Linkedin] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Email, Linkedin] 5 Tips for Crafting Provocative E-Mails That Work!
    'D id you know that: Your prospects receive 32% more marketing campaigns and emails than just two years ago. 94% of customers have disengaged w/ a vendor because they received irrelevant or poorly crafted email messages / marketing campaigns. What I do care about are my own issues and the 20 other emails I haven’t gotten to yet.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Email, Linkedin] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. Knowing When To Say “No”.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Email, Linkedin] 4 Metrics to Track ROI in B2B Online Marketing
    name and email address) in exchange for substantial pieces of content like guides, books, and long-form articles. How many impressions do your LinkedIn updates have? Opt-ins to your email list or newsletter. Their email inbox is a personal space and they’re making the choice to receive your content directly.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Email, Linkedin] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    You''ll be pulling visits and possibly leads (you do have an email subscription form on your site, right? As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. Remember: people on LinkedIn are looking to do their jobs better. Write helpful content. Every blog post looks like a demo! No, no, no!
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Email, Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. similar pattern emerges with email open rates , highly suggesting the need to experiment with week social media and email promotion. see 2.7%
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Email, Linkedin] Eight Rules for Lead Generation Events
    Had these folks sent a few reminder emails (not just calendar invites), the people who got the wrong invite would have been set straight, and the people who didn’t show up would have had to work at it to not show up. 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Email, Linkedin] 26 Ways to Promote Your Blog Post
    Sure, we might do a few things to promote them (write a Facebook  update, tweet a few times, send it to our email list), but often that’s about it. Send an update to your email list about the post. There’s no better way to get attention to your new content than to tell your email subscribers about it. Linkedin groups.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Email, Linkedin] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. They all used marketing automation to rapidly follow up with me via email. Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs].
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Email, Linkedin] Top Ten Guests on Marketing Made Simple TV
    I did not call her,  I did not email her,  I sent her a Twitter message and she said yes on Twitter,  The message for you is simple. Their leadership experience resulted in a New York Times bestselling book , a key role in the LinkedIn Influencer program , regular contributions in Forbes and Inc., Chief evangelist of Canva. Daniel H.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Email, Linkedin] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    'Email and social media can be a powerful combination. Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media. Avoiding Email + Social Mistakes. Start with the Basics.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Email, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    But CRM systems can do lots of other things, too, like track email, phone calls, faxes, and deals; send personalized emails; schedule appointments; and log every instance of customer service and support. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Adoption process.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Email, Linkedin] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    If it’s a cold email and I don’t have a relationship there, I want to be buttoned up and know about their business, so when they get something from me, they say, ‘Blake has really invested time and has some initial ideas on how BuzzFeed can help us.’ used to work at LinkedIn, so it’s a huge sales tool for me. How do they do it?
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Email, Linkedin] The Top 20 LinkedIn Pulse Articles of All Time
    As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. So, here are the top 20 LinkedIn Pulse articles "of all time" as ranked by LinkedIn Pulse, themselves. Pulse isn''t that old. Views: 2,867,000.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [Email, Linkedin] The Critical Importance of Marketing Specialization
    Recently Jeff Ogden of Find New Customer s added a post to LinkedIn and there was a minor typo in my post. Ruth emailed me that she loved my post, but it had a typo in the first line. still couldn’t find the LinkedIn post, so Ruth sent me the URL. 'Why everyone needs to have a specialty, like mine in Marketing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Email, Linkedin] New Data: Why Your Fans Aren't Following You on Social Media
    Your LinkedIn followers and your Instagram followers likely match different personas and expect different things from your social media posts. Email plugging social channels includes URLs & WIIFM for each cc: @djwaldow @stevegarfield pic.twitter.com/XgkZJ6XDtM — Dave Cutler (@CutlerDave). What’s your Ello strategy, by the way?).
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Email, Linkedin] 5 Ways to Make A Killer First Impression On Social Media
    LinkedIn: best practices for your company page. LinkedIn: how to create the perfect profile. You can also email or call me, Louis Foong, at (905) 709-3827.    . '“Charlie Brown says that we’re put here on earth to make others happy.” ” “Is  that   why we’re here? Charles M. 6: 1961-1962.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Email, Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
    Using emails and conference calls, I got it done and Barbara learned what she needed to know. Almost no one looks for that – when they post sales management jobs on LinkedIn. 'This is a great lesson for hiring mangers. What you think will work often does not. Like hiring the man who did the same job for the top competitor.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Email, Linkedin] What the growth of inside sales means to B2B marketers
    Here are some ideas: Digital contact tools, like text chat and video chat, to supplement the inside salesperson’s traditional phone and email interactions. Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. Video. Social selling tools.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Email, Linkedin] The dashboard has finally been perfected
    Tabs on my browsers, bookmarks, and email ticklers from the service providers are what keep me coming back. LinkedIn. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress But that’s not enough. And then there’s Cyfe. Goodbye guys.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Email, Linkedin] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. always start with a LinkedIn connection, and I add a personalized message talking about how and when we met. Remember to always personalize your LinkedIn invites. Do My bad.).
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Email, Linkedin] 7 Ways to Host a Killer Contest on Pinterest
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest |. 'Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest!
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Email, Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
    LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Email.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Email, Linkedin] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    Like email you when there''s a new file in your Dropbox, or text you the local weather forecast every morning at 6:00 a.m. And, for that skeptical friend, you can text or email the split bill information to anyone when you are done. Slice will search through your emails for any order confirmations or tracking codes. Now you can.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Email, Linkedin] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Nurturing leads is not just for email anymore. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. Here''s how. link].
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Email, Linkedin] The ole one two three four five six seven punch
    'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. It might make you feel better about the profession of love you sent via letter, email, voicemail, or text. For example, Sally and I aren’t only using email. People are so busy.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Email, Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    LinkedIn. Just like Twitter, LinkedIn also allows people to click through SlideShares without leaving their news feeds. Instead, grab the full URL with tracking tokens attached (so you aren’t losing out on analytics), and then paste that into your LinkedIn status update window. You''ve uploaded a few presentations.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Email, Linkedin] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. You can also share lists with colleagues, add notes to make sure all your ideas are captured, and turn emails into to-do list items by simply forwarding them to the app. 6) Have a dedicated "Social Content" folder in your email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Email, Linkedin] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    –Eoin White, LinkedIn. Email is not just a way of sending out your message and boosting performance – it’s also an indicator of your most valuable and engaged customers. Pay attention to those who interact with your emails on a regular basis. – Eoin White, LinkedIn. Get out of your comfort zones.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Email, Linkedin] The Very Simple System For Picking Your Trade Shows
    Next, you will need a few dry erase markers, one of those giant year-at-a-glance laminated calendars from Staples and your stack of emails, brochures, and post-it notes with all the events you’re considering. Why do we bother? Brand is why we bother. The right events have the people whose faces we want to be all up in.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Email, Linkedin] Research to Revenue: How to Master Social Selling
    It’s more than just the channels used, more than switching from email to social networks, it’s a shift in mindset, too: a shift towards being customer-centred, customer-centric, and customer-obsessed. So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”?
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Email, Linkedin] 10 Reasons Social Logins Could Be a Game Changer
    Valid emails. Social logins decrease the number of false email addresses you might acquire through more traditional registrations. Yahoo (11 percent) and Twitter (5 percent) were third and fourth, with LinkedIn, Pinterest and Amazon and others sharing the remaining 2 percent. What are the benefits of using a social login?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Email, Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
    How to leverage your lists to grow your social media profile and how to activate your social media presence in order to  grow your email lists and even convert your friends and followers into deep contacts who can be prospects, clients, and sales.  Are people trying to befriend you on LinkedIn or on other professional sites? Really.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Email, Linkedin] Great work with Find New Customers client Mintigo yesterday
    Soon she emailed me that my advice worked and their infographic published at VentureBeat. Finally, I told Sophia that I am connected with their CEO, Jacob, via LinkedIn, but can she talk me up among the management team? 'Happy clients are the key to a growing business. ”  She asked me to send her a draft and I did.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Email, Linkedin] Q&A with Ann Handley: Because Every Marketer Writes!
    All of us write emails. We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. Bonus! More simply?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Email, Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Email, Linkedin] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Twitter. Facebook.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Email, Linkedin] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Email, Linkedin] The Big List of Inside Sales Messaging Statistics
    You may have given them the tools to get started, but are they able to craft their own templates for emails voicemails? Cold calling and cold emailing requires a certain amount of finesse. 92% of buyers say they delete emails or voicemail messages from people they do not know (A Sales Guy Consulting). Want that toolkit?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Email, Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
    When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. million email messages. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Email, Linkedin] How to Make it Rain: Part 2
    But contacting all of these partners via email can be a cumbersome task and it can easily descend into chaos with lost contracts, etc. Perhaps you send a dedicated email to communicate sponsorship details via a periodic newsletter. You can also leverage LinkedIn Groups or your internal community platform. 2)    Offer a Discount.
  • VIDYARD  |  MONDAY, OCTOBER 6, 2014
    [Email, Linkedin] How to Build Expert Status with Online Video
    tools and the most commonly used tool was LinkedIn, with almost universal adoption. The Content Marketing Institute notes studies that have found that email campaigns with integrated video perform better, with respondents reporting higher click through rates and likelihood to buy. Understanding Visible Expertise. So we asked them.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Email, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    It’s also important to touch people multiple times using multiple media: direct mail, phone calls, email, and videos. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Stay tuned! Thought leadership was my idea.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Email, Linkedin] 10 Fresh Ways to Get Better Results From Your Blog Posts
    1) Add a teaser to your email signature. Adding your most recent blog post to your email signature is one clever way it can support your marketing. You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Email, Linkedin] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    Today''s focus will be on how to optimize messages for email, voicemail, and social prospecting to receive a higher response rate and more engagement. Q1: How can you optimize your email messaging to receive more responses and offer the best value? Q4: What email analytics app or software do you recommend? What about LinkedIn?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Email, Linkedin] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Email attachments have made the process of sending documents faster, but, until recently, once a document was sent out, its fate was a mystery. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Related Sales Tools Posts: 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Email, Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Email, Linkedin] Digital Marketing – What Are The Top Goals And Challenges?
    Email marketing platforms. Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Email, Linkedin] 6 Ways to Pull Off Anonymous Personalization People Love
    'Marketers personalize emails to provide recipients more relevant content. Replace the button to download the offer with a button to "Email me this offer later." Visitors from social media have different interests or reasons for coming to your website than visitors from paid sources, email marketing, or direct traffic.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Email, Linkedin] The 3 Factors That Drive Content Marketing Success
    When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I Content Marketing
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Email, Linkedin] Combine Pinterest and Email Marketing to Increase Sales
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest |. Combine Pinterest and Email Marketing to Increase Sales by Julia Campbell - Maximize Social Business. Author information. Julia Campbell. Pinterest
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Email, Linkedin] Content Marketing World 2014: What We Learned
    Sales emails should be “choose your own adventure.” An outbound email should contain only 2 links. Not everyone reads their emails. Look at your send email. Publish more through LinkedIn. People in your network will get those updates and also get emails from LinkedIn mentioning this, which creates more visibility.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Email, Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Email, Linkedin] Mizuno running long tail outreach marketing case study
    While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail. Seven-days later, I sent another email to follow up. What is a runner?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Email, Linkedin] Why I Bet My Career On Content Marketing
    We ignore more than 90% of the emails we receive. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. We receive 5,000 marketing messages a day. We ignore 99.9%
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Email, Linkedin] 27 surprising facts about salespeople who are Social Selling
    98% of sales reps with 5000+ LinkedIn connections achieve quota (source:  Sales Benchmark Index ). 90% of C-suite executives say they never respond to cold calls or email blasts (source:  Harvard Business Review ). Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 19, 2014
    [Email, Linkedin] 8 Opportunities for Quality Conversations in Inside Sales
    Make your emails different. Instead, add something in the email that will make them want to respond to you. Whatever the purpose of your email, you’re contacting them for a reason – do your research and personalize it a bit! Don’t forget social selling on LinkedIn. Leave effective prospecting voicemails.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Email, Linkedin] Unique Ways to Build Your Email List
    'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. We crafted an entire post all about how you can grow your email list using Pinterest.
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