MADISONLOGIC B2B WHITE PAPERS | FRIDAY, OCTOBER 24, 2014
[Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Email, Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Email.
HUBSPOT | WEDNESDAY, OCTOBER 22, 2014
[Email, Linkedin] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
Like email you when there''s a new file in your Dropbox, or text you the local weather forecast every morning at 6:00 a.m. And, for that skeptical friend, you can text or email the split bill information to anyone when you are done. Slice will search through your emails for any order confirmations or tracking codes. Now you can.
THE FORWARD OBSERVER | TUESDAY, OCTOBER 21, 2014
[Email, Linkedin] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Nurturing leads is not just for email anymore. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. Here''s how. link].
BIZNOLOGY | TUESDAY, OCTOBER 21, 2014
[Email, Linkedin] The ole one two three four five six seven punch
'If you reach out to someone with a great idea or fantastic offer via email and you don’t hear back, never assume you’ve been rejected. It might make you feel better about the profession of love you sent via letter, email, voicemail, or text. For example, Sally and I aren’t only using email. People are so busy.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Email, Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
LinkedIn. Just like Twitter, LinkedIn also allows people to click through SlideShares without leaving their news feeds. Instead, grab the full URL with tracking tokens attached (so you aren’t losing out on analytics), and then paste that into your LinkedIn status update window. You''ve uploaded a few presentations.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Email, Linkedin] The Social Media Manager's Guide to Staying Organized
I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. You can also share lists with colleagues, add notes to make sure all your ideas are captured, and turn emails into to-do list items by simply forwarding them to the app. 6) Have a dedicated "Social Content" folder in your email.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 16, 2014
[Email, Linkedin] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
–Eoin White, LinkedIn. Email is not just a way of sending out your message and boosting performance – it’s also an indicator of your most valuable and engaged customers. Pay attention to those who interact with your emails on a regular basis. – Eoin White, LinkedIn. Get out of your comfort zones.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 16, 2014
[Email, Linkedin] The Very Simple System For Picking Your Trade Shows
Next, you will need a few dry erase markers, one of those giant year-at-a-glance laminated calendars from Staples and your stack of emails, brochures, and post-it notes with all the events you’re considering. Why do we bother? Brand is why we bother. The right events have the people whose faces we want to be all up in.
VIDYARD | THURSDAY, OCTOBER 16, 2014
[Email, Linkedin] Research to Revenue: How to Master Social Selling
It’s more than just the channels used, more than switching from email to social networks, it’s a shift in mindset, too: a shift towards being customer-centred, customer-centric, and customer-obsessed. So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”?
VERTICAL RESPONSE | WEDNESDAY, OCTOBER 15, 2014
[Email, Linkedin] 10 Reasons Social Logins Could Be a Game Changer
Valid emails. Social logins decrease the number of false email addresses you might acquire through more traditional registrations. Yahoo (11 percent) and Twitter (5 percent) were third and fourth, with LinkedIn, Pinterest and Amazon and others sharing the remaining 2 percent. What are the benefits of using a social login?
BIZNOLOGY | WEDNESDAY, OCTOBER 15, 2014
[Email, Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
How to leverage your lists to grow your social media profile and how to activate your social media presence in order to grow your email lists and even convert your friends and followers into deep contacts who can be prospects, clients, and sales. Are people trying to befriend you on LinkedIn or on other professional sites? Really.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 11, 2014
[Email, Linkedin] Great work with Find New Customers client Mintigo yesterday
Soon she emailed me that my advice worked and their infographic published at VentureBeat. Finally, I told Sophia that I am connected with their CEO, Jacob, via LinkedIn, but can she talk me up among the management team? 'Happy clients are the key to a growing business. ” She asked me to send her a draft and I did.
IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 10, 2014
[Email, Linkedin] Q&A with Ann Handley: Because Every Marketer Writes!
All of us write emails. We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. Bonus! More simply?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Email, Linkedin] New Frontiers in Data Driven Marketing
We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
THE POINT | TUESDAY, OCTOBER 7, 2014
[Email, Linkedin] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Twitter. Facebook.
BIZNOLOGY | TUESDAY, OCTOBER 7, 2014
[Email, Linkedin] 3 Top Social Automation Tools
” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] The Big List of Inside Sales Messaging Statistics
You may have given them the tools to get started, but are they able to craft their own templates for emails voicemails? Cold calling and cold emailing requires a certain amount of finesse. 92% of buyers say they delete emails or voicemail messages from people they do not know (A Sales Guy Consulting). Want that toolkit?
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. million email messages. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies.
MODERN B2B MARKETING | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] How to Make it Rain: Part 2
But contacting all of these partners via email can be a cumbersome task and it can easily descend into chaos with lost contracts, etc. Perhaps you send a dedicated email to communicate sponsorship details via a periodic newsletter. You can also leverage LinkedIn Groups or your internal community platform. 2) Offer a Discount.
VIDYARD | MONDAY, OCTOBER 6, 2014
[Email, Linkedin] How to Build Expert Status with Online Video
tools and the most commonly used tool was LinkedIn, with almost universal adoption. The Content Marketing Institute notes studies that have found that email campaigns with integrated video perform better, with respondents reporting higher click through rates and likelihood to buy. Understanding Visible Expertise. So we asked them.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 3, 2014
[Email, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
It’s also important to touch people multiple times using multiple media: direct mail, phone calls, email, and videos. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Stay tuned! Thought leadership was my idea.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Email, Linkedin] 10 Fresh Ways to Get Better Results From Your Blog Posts
1) Add a teaser to your email signature. Adding your most recent blog post to your email signature is one clever way it can support your marketing. You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 2, 2014
[Email, Linkedin] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
Today''s focus will be on how to optimize messages for email, voicemail, and social prospecting to receive a higher response rate and more engagement. Q1: How can you optimize your email messaging to receive more responses and offer the best value? Q4: What email analytics app or software do you recommend? What about LinkedIn?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 1, 2014
[Email, Linkedin] 3 Sales Tools That Are Changing the Way Salespeople Do Business
Email attachments have made the process of sending documents faster, but, until recently, once a document was sent out, its fate was a mystery. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Related Sales Tools Posts: 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using.
HUBSPOT | TUESDAY, SEPTEMBER 30, 2014
[Email, Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 29, 2014
[Email, Linkedin] Digital Marketing – What Are The Top Goals And Challenges?
Email marketing platforms. Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
HUBSPOT | MONDAY, SEPTEMBER 29, 2014
[Email, Linkedin] 6 Ways to Pull Off Anonymous Personalization People Love
'Marketers personalize emails to provide recipients more relevant content. Replace the button to download the offer with a button to "Email me this offer later." Visitors from social media have different interests or reasons for coming to your website than visitors from paid sources, email marketing, or direct traffic.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 24, 2014
[Email, Linkedin] The 3 Factors That Drive Content Marketing Success
When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'People ask me all the time how I find time to write and share. I Content Marketing
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 24, 2014
[Email, Linkedin] Combine Pinterest and Email Marketing to Increase Sales
Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. Twitter | Facebook | LinkedIn | Pinterest |. Combine Pinterest and Email Marketing to Increase Sales by Julia Campbell - Maximize Social Business. Author information. Julia Campbell. Pinterest
FATHOM | TUESDAY, SEPTEMBER 23, 2014
[Email, Linkedin] Content Marketing World 2014: What We Learned
Sales emails should be “choose your own adventure.” An outbound email should contain only 2 links. Not everyone reads their emails. Look at your send email. Publish more through LinkedIn. People in your network will get those updates and also get emails from LinkedIn mentioning this, which creates more visibility.
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Email, Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
BIZNOLOGY | TUESDAY, SEPTEMBER 23, 2014
[Email, Linkedin] Mizuno running long tail outreach marketing case study
While Sally and I reached out to those hundred top bloggers by hand, reaching them via email as well as through their social channels, including email forms and even via private message on Daily Mile , it was a different thing entirely across the long tail. Seven-days later, I sent another email to follow up. What is a runner?
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 22, 2014
[Email, Linkedin] Why I Bet My Career On Content Marketing
We ignore more than 90% of the emails we receive. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. We receive 5,000 marketing messages a day. We ignore 99.9%
BIZNOLOGY | MONDAY, SEPTEMBER 22, 2014
[Email, Linkedin] 27 surprising facts about salespeople who are Social Selling
98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 90% of C-suite executives say they never respond to cold calls or email blasts (source: Harvard Business Review ). Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword.
SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 19, 2014
[Email, Linkedin] 8 Opportunities for Quality Conversations in Inside Sales
Make your emails different. Instead, add something in the email that will make them want to respond to you. Whatever the purpose of your email, you’re contacting them for a reason – do your research and personalize it a bit! Don’t forget social selling on LinkedIn. Leave effective prospecting voicemails.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 19, 2014
[Email, Linkedin] Unique Ways to Build Your Email List
'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. We crafted an entire post all about how you can grow your email list using Pinterest.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 17, 2014
[Email, Linkedin] 65 Experts Chime In On How To Stay Motivated To Write
My productivity hack for staying motivated and productive: I write myself emails with story ideas. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'One of the biggest questions I get is how do you find the time to write? So buy it.
HUBSPOT | TUESDAY, SEPTEMBER 16, 2014
[Email, Linkedin] 5 Ways You Can Add Social Proof to Your Landing Pages
You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. Would you believe me? What Is Social Proof?
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 15, 2014
[Email, Linkedin] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
Mass email marketing. Mass emails should be used for prospecting large sets of data that may or may not have quality or relevance. Mass email marketing is a great way to clean a list before importing it into your CRM. Mass emails should not be used as much on warmer lists, because they are less personable than phone calls.
HUBSPOT | SATURDAY, SEPTEMBER 13, 2014
[Email, Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
WEBBIQUITY | TUESDAY, SEPTEMBER 9, 2014
[Email, Linkedin] The Real Roadblock to Social Business Success
Most will not provide any email addresses beyond the generic “info@” or “sales@” variety. 'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today.
FATHOM | FRIDAY, SEPTEMBER 5, 2014
[Email, Linkedin] Digital Marketing Strategy for Launching New Products & Services
At Fathom, we usually engage in paid advertising, search engine optimization, or email marketing on any number of the following for a new product or service launch: Search Engines (Google, Bing, & Yahoo). Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). like to call it the ‘Diversification Strategy.’
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Email, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help. 'I’ve heard it before. You’ve heard it before.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 3, 2014
[Email, Linkedin] Bank Marketers: Be As Smart As Amazon
However, through the use of multichannel marketing databases and some rudimentary tag management, retail banks should be able to link my interest in their emails to my POS and web activity. More than half of the mail and email I get from my own bank is just not that important to me. Recognize Me. Recommend Something Relevant.
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Email, Linkedin] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. Or at least the ones hovering by the coffee machine.). Use them. 2) Speaker Specialists.
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 2, 2014
[Email, Linkedin] Advice for Job-Seekers – Go Beyond the Resume!
Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview. Despite the fact that I have a record number of LinkedIn endorsements (45) and a stellar resume – I received dozens of rejection notices. This turned into an email to the hiring manager and recruiter there. Not anymore. Not anymore.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 1, 2014
[Email, Linkedin] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
Gurney, a 10+ year marketing expert, will share how the marketing organization kicked the short term “one-hit” email offers and adopted an offer-based continued content approach leading to long term email inertia. Eóin White, Global Marketing Operations, LinkedIn. 'London calling! Join us! Register Now.
HINGE MARKETING | FRIDAY, AUGUST 29, 2014
[Email, Linkedin] Hinge’s Fab 5: August 2014
Landing pages are critical to the success of many marketing campaigns, particularly email and content marketing. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Kevin Bloom, Hinge Marketing.
HINGE MARKETING | THURSDAY, AUGUST 28, 2014
[Email, Linkedin] Why You Still Need a Content Marketing Strategy for B2G
Get a sense of the market by joining the LinkedIn Groups for Government Market Master, The Federal Contractor Network, and reading FedBizOpps. Promote it in social media, and ask your audiences via your website or a regular email to download the Guide in exchange for an email address. On LinkedIn or Google+?
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[Email, Linkedin] 5 Problems with B2B Marketing…and How to Fix Them
Because they aren’t forced to be innovative since their audience is so much smaller than the B2C market, B2B marketers (and usually their executive supervisors) may be used to just pushing the same postcards, email blasts, and online promotions over and over. 'B2B marketing isn’t a perfect industry (what industry is?), It’s Not Original.
HUBSPOT | THURSDAY, AUGUST 28, 2014
[Email, Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
Source: 2014 Hubspot & Linkedin Survey ). Personalised emails improve clickthrough rates by 14% and conversion rates by 10%. But never forget that behind every ebook download form and every demo request, there are real human beings. Human beings with mood swings, families, insecurities, personal and company goals. Probably not.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 27, 2014
[Email, Linkedin] 3 Highly Effective Word-of-Mouth Marketing Tactics
Here are a few that Fay mentioned: An email campaign where you encourage your subscribers to forward a message to their friends. He does have a LinkedIn profile and a LinkedIn group, but I’ve never engaged with them on LinkedIn,” Fay explains. Creating shareable content on your website. All rights reserved.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[Email, Linkedin] The Best Marketing TV show is coming back – sooner or later
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! You can email Dan at email@example.com ) He has never contacted me even once about one of open jobs – despite the fact that I’m one of the top marketing experts in the USA). Hey Tampa/St. Just create your own show!”
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Email, Linkedin] How To Chop Up Your Webinar Content
on a specific topic or theme which can be broken out into many derivative assets like emails, blog posts, SlideShares and infographics. But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Emails.
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] 8 Clever Ways to Triple Your Content Output (and Traffic)
Then, promote it through your social media and email channels, and submit it to any of the following directories: [link]. After its LinkedIn acquisition, SlideShare has become a very popular way for professionals to view and enjoy content. Thanks LinkedIn! For example, Medium sends out popular posts in a weekly email.
LEAD411 | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] B2B Email Lists Buy Guide
'Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. ZoomInfo.
FEARLESS COMPETITOR | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Here’s is Lee’s email to me: “*What comes first, content marketing strategy or budget? What Many were on social media – Twitter, Facebook, LinkedIn, etc., Hey Tampa/St. What types of visual content work best?
MODERN B2B MARKETING | TUESDAY, AUGUST 26, 2014
[Email, Linkedin] Why You Need an Editorial Calendar for Social
It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
HUBSPOT | MONDAY, AUGUST 25, 2014
[Email, Linkedin] How to Meet an Event Speaker Without Making a Fool of Yourself
On LinkedIn, it''s easy to see if you and another person have mutual connections. In January 2014, LinkedIn added the "How You''re Connected" tool that shows you a list of mutual contacts demonstrating how a person''s connected to you. DO: Send them a personalized invitation to connect on LinkedIn. Let''s grab a drink later!
WINDMILL NETWORKING | MONDAY, AUGUST 25, 2014
[Email, Linkedin] Psychological Triggers in Email Marketing for Social Media
'It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. LinkedIn | Pinterest |. Author information.
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[Email, Linkedin] The Importance of Personalization in BtoB Marketing today
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Let Meghan at Hubspot explain: “If you’re a marketer today you probably know that targeted emails are effective. But what happens when someone clicks through that targeted email only to end up on a static, generic website?
NUSPARK | SUNDAY, AUGUST 24, 2014
[Email, Linkedin] How Did That Banner Ad Get To Your Website?
Feel free to email me if any questions at all; it’s technical. B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. Programmatic Advertising.
HINGE MARKETING | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. Whether you’re conducting cold calls or sending out an email blast, the worst thing to do is to have a scripted response that is irrelevant to the prospect. Discretion should be used when connecting on LinkedIn.
BIZNOLOGY | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] In content creation overload? Here’s what to do.
You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Instead of bombarding them with all of your information at once, pull content from existing posts and develop a short email series. 'Feeling like you’re in content creation overload? Stop Create an ebook. Right?
FEARLESS COMPETITOR | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] 5 Marketing Lessons Learned from marketing Find New Customers
” I once got a sales pitch email and I immediately deleted it. Everyone sends emails today and almost no company uses old fashion snail mail. People get far too many emails and their mailbox is empty. Don’t just keep emailing someone or just calling them. Stop Selling. When the World Zigs, You Zag. Face it.
MARKETING ACTION | FRIDAY, AUGUST 22, 2014
[Email, Linkedin] A Brief History of Marketing Technology (and Social Media Marketing)
edu” email address – something most marketers didn’t have. These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. However, unlike email, social media needs to be … well, social. Historically, this refers to clicks on your website or in emails. Technology often brings change. Hargreaves.
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[Email, Linkedin] How to Use SlideShare for B2B Lead Generation
And because SlideShare is now owned by LinkedIn, it’s simple for B2B audiences to both find and use it. There’s even an app to feed SlideShare content to your LinkedIn profile. You can follow other users, “favorite” presentations, comment on content, and email it directly from SlideShare. Consider this.
MODERN B2B MARKETING | THURSDAY, AUGUST 21, 2014
[Email, Linkedin] 10 Blogs to Bookmark: Social Marketing Edition
The Rundown: A slightly edgier take on your typical marketing blog, Social Mouths covers blogging, social media, web traffic, content marketing, conversion and email marketing. Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Social Media Examiner. We Are Social.
HINGE MARKETING | WEDNESDAY, AUGUST 20, 2014
[Email, Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community Video Marketing Tips for A/E/C Firms: 7 Best Practices. That metric is overall traffic, or the number of visits to a website.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 19, 2014
[Email, Linkedin] How Data Can Be a Competitive Weapon in Your Content Marketing
Then we received an email invitation from Content Marketing Institute and MarketingProfs. LinkedIn posts. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Which song do you play on your iPhone?
HINGE MARKETING | TUESDAY, AUGUST 19, 2014
[Email, Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
Most suitable content: blog posts and short articles, case studies, educational emails that might showcase data, blog round up etc., And at this stage, in the name of learning more, they’re also more willing to exchange a small amount of information such as an email address. On Google+ or LinkedIn? Consider the 2.25
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 19, 2014
[Email, Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. It’s no surprise that email takes up 28% of the average workers’ time, according to McKinsey & Company. Read her articles here.
VOICE-BASED MARKETING | MONDAY, AUGUST 18, 2014
[Email, Linkedin] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? If you have any questions about Google’s call conversions tool, please send us an email at firstname.lastname@example.org. Or ad campaigns on other search engines like Bing?
VIDYARD | MONDAY, AUGUST 18, 2014
[Email, Linkedin] How to Streamline Your Video Content Marketing Operation
Social promo images (for Twitter, Facebook, LinkedIn, and retargeting ads, etc.). Email marketing images (for including the video release in your newsletter, or other emails). When you’ve got an approved video asset, build up a beautiful launch email with customer-focused copy and send it to a targeted list. Remember,
MARKETING ACTION | MONDAY, AUGUST 18, 2014
[Email, Linkedin] Full-Service Technology Vendors: Marketing Automation Support and More
Email marketing. She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com. 'It’s a new world out there, and the traditional office is a thing of the past.
WRITTENT | FRIDAY, AUGUST 15, 2014
[Email, Linkedin] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition as people begin to see you more regularly. Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connect with Others. Bloggin
IT'S ALL ABOUT REVENUE | FRIDAY, AUGUST 15, 2014
[Email, Linkedin] The Role of Webinars in the Sales and Marketing Process
Sending prospects an email or having them view your website may capture their attention for 30 seconds to a couple of minutes. And the addition of social media, such as Twitter and LinkedIn, allows prospective buyers to share insights or invite others to join their network from with the webinar. Identify sales-ready leads.
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Email, Linkedin] Intermediate Techniques to Build a Better Email Marketing Campaign
'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. What action do you want leads to take when they read your emails? In terms of design, make certain that the call-to-action is highly visible, standing out from the rest of the email. Email open rates.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Email, Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
Content can be used to make an immediate call to action (whitepapers, email campaigns, etc.) LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Final Thoughts.
FEARLESS COMPETITOR | THURSDAY, AUGUST 14, 2014
[Email, Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
It’s also important to touch people multiple times using multiple media: direct mail, phone calls, email, and videos. 'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. That’s important for smaller businesses in this noisy world of today. Thought leadership was my idea. Your Role.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Email, Linkedin] How to Promote Your Content Using Paid, Earned & Owned Media
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. to over $20 on networks like Facebook, Twitter, and LinkedIn. Email.
FIFTH GEAR ANALYTICS | WEDNESDAY, AUGUST 13, 2014
[Email, Linkedin] Don’t Ignore These 10 Financial Services Marketing Trends
Phishing scams have made many distrustful of an email from their bank and, outside of the “online only” banks and other FIs, has complicated the rollout of full multichannel capabilities by those institutions entrusted with our financial security. Learn more about Martha , or connect with her on LinkedIn or Twitter.
MARKETING ACTION | TUESDAY, AUGUST 12, 2014
[Email, Linkedin] Nurturing Cold Social Leads is a Lot Like Online Dating
She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. If the lead came in through a survey, send them an email the next time you have a survey.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 11, 2014
[Email, Linkedin] The Revenge of the Content Monster
It was being syndicated into Inboxes, aggregated into LinkedIn Groups, shamelessly tweeted, retweeted, shared and commented upon. Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media
HINGE MARKETING | FRIDAY, AUGUST 8, 2014
[Email, Linkedin] Hinge���s Fab Five: July 2014
What Time Should I Send My Email? Did you know that the majority of email recipients open promotional emails in the afternoon and evenings? Despite this fact, most firms send emails out in the mornings. There is a great deal of speculation when it comes to the optimal times for sending out emails. The 3.5
MODERN B2B MARKETING | THURSDAY, AUGUST 7, 2014
[Email, Linkedin] 5 Ways to Redefine and Retell your Brand’s Story
boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. With your list of email subscribers, launch an email marketing campaign that introduces yourself to clients once more. For a while, business is thriving. Here’s how: 1. Get Fresh.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 6, 2014
[Email, Linkedin] The Biggest Gap in Marketing Software Selection Isn't Product Information
But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. 'There’s a reason I’m not a professional copy writer, which is that I’m bad at it. That’s not terrible, at least by my pitifully low personal standards.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 6, 2014
[Email, Linkedin] A Structured Day in the Life of an Outbound Prospecting Rep
You could also build out an organization chart (allowing you to reach more decision-makers on each account that you call) or research new prospecting email templates to experiment with. Follow him on Twitter and LinkedIn If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy.
HINGE MARKETING | WEDNESDAY, AUGUST 6, 2014
[Email, Linkedin] Marketing Automation: How to Choose the Right Software for Your Firm
For example, you can calculate how many total emails per month you expect to send, including newsletters and lead nurturing. Some marketing automation software has pricing options based on the number of emails you send per month, so knowing this will help you to accurately determine costs. On Twitter or LinkedIn?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 6, 2014
[Email, Linkedin] The always-on world has checked us into iHotel California
Even with this small size we feel we do a pretty good job of juggling customer support, emails, social media and our active online community of customers. However, there are always those moments when an email goes unanswered, we miss a comment, or a customer support request gets misdirected. don’t have a 9-5 job. Any time of day.
YOUR SALES MANAGEMENT GURU | TUESDAY, AUGUST 5, 2014
[Email, Linkedin] Smart Salespeople: Power Network Map
2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. 'Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Smooth move. Are you?
VOICE-BASED MARKETING | MONDAY, AUGUST 4, 2014
[Email, Linkedin] Recycling: Good for the Environment and Your Marketing
The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). Email to customers and/or prospects. The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day?
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Email, Linkedin] Lead Generation: It’s all about building relationships
So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
HINGE MARKETING | THURSDAY, JULY 31, 2014
[Email, Linkedin] Does Social Media Help You Meet Your Bottom Line?
'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. Building Email Lists. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Increased Site Traffic. Promoting Offers.
PWB MARKETING BLOG | THURSDAY, JULY 31, 2014
[Email, Linkedin] Internet Trolls
The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. 'Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs.
HUBSPOT | THURSDAY, JULY 31, 2014
[Email, Linkedin] The Definitive Guide to Awkward LinkedIn Networking
But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. It''s hard to trust people who leave most of their LinkedIn profile blank. Twitter is for sharing.
HINGE MARKETING | WEDNESDAY, JULY 30, 2014
[Email, Linkedin] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
Emails. Keep forms to about three basic pieces of information, such as name, email, and industry. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Congratulations! You’re generating valuable online content that reflects your A/E/C industry expertise and experience. Website pages. Appeal.
LEADERSHIP | THURSDAY, JULY 24, 2014
[Email, Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
SOCIAL MEDIA B2B | THURSDAY, JULY 24, 2014
[Email, Linkedin] Do B2B Companies Really Need to Be on Facebook?
Step 3: LinkedIn. And don’t forget email signatures, newsletters and phone conversations. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Step 1: Twitter. Step 2: Facebook. Are your customers on Facebook?