[Email, Linkedin] New York’s happiest B2B database marketer
    Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. Your model should consider data in three buckets: Contact information, like email, address, and direct phone.  . Sign up for our emails here. Now, normally, I find business marketers complaining endlessly about their data.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Email, Linkedin] 6 Steps to a Killer Brand Awareness Campaign
    Are they on LinkedIn regularly? Do you want lead captures and email addresses? “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem is that it’s not exactly true. Building “it” doesn’t mean anything if no one knows “it” exists in the first place.
    [Email, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    Electronic distribution via email or by post- ing on a personal website is in violation of the. here or email research@gleanster.com. email campaigns). Electronic distribution via email or by post- ing on a personal website is in violation of the. LinkedIn, Twitter, and Facebook to share. All rights reserved.
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
    [Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] The Essential Role of Telemarketing in Account Based Marketing
    Account based marketing tactics include web pages, emails, direct mail, retargeting and much more customized to an account. You can start to learn who’s who by reviewing profiles on LinkedIn, but you’ll only find the tip of the iceberg. Send snail mail invitations, emails and follow up with a phone call. There is no waste.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. Are you looking to build your audience email list? For just about every publisher, growing a healthy list of email newsletter subscribers is essential.
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Email, Linkedin] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    Draft versions of each of the emails before you attend the event and keep them handy for follow up. Draft a quick blog post summarizing your experience and takeaways from the event and share it on LinkedIn Pulse and Medium to reach folks you might not have connected with in person at the event. Getting ready for Vegas. Stay hydrated.
    [Email, Linkedin] 5 Steps to Amplify Your Paid Social Campaigns
    For example, ads about industry-focused events will probably do well on LinkedIn if they are targeted to a specific industry, but may not perform as well on Facebook. 4. You can exclude people based on their emails address, interests, actions they have taken, and more. billion worldwide. Define Your Goals. Identify Your Audience.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Email, Linkedin] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Then, you can ask for an email introduction. Whether or not business school is worth the investment is a hot topic these days. Business" is quite a versatile topic with many components. My last tip here?
  • BIZNOLOGY  |  FRIDAY, APRIL 29, 2016
    [Email, Linkedin] Why you should be a mentor
    That’s all the time it really takes to mentor a young professional—a cup of coffee, an email, or a message on LinkedIn can be the world of a difference to a business owner or marketer who is just starting out and grateful for your insights. Sign up for our emails here. Here’s why. The Long Game. Double Your Impact. The Takeaway.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Email, Linkedin] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Send Personalized Emails. Email still remains as the best channel for communicating with audiences 1:1. When you’re sending personalized emails to strangers or minimally engaged audiences, you risk wasting resources. Final Thoughts. Nonprofit
    [Email, Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
    LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Voices Featured Freelancers LinkedIn PR
    [Email, Linkedin] 5 Ways Blog Analytics Improve Your Business Blog
    This could be from a keyword search , a link from an external site or a link in an email. Readers who are most likely to share your content are your RSS or email subscribers. What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There ssets (free).
    [Email, Linkedin] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    All you really have to do is download the free Snapchat app ( for iOS here or for Android here ), and then create an account by entering your email, a username, and a password. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. are between the ages of 18 and 24, and comScore found that 60% of U.S.
    [Email, Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Email marketing. Primarily via LinkedIn, but don’t rule out other social channels, as they are increasingly a credible part of the professional services story and buyers are relying on these channels more and more to determine if you are the expert for them. Last but not least—email. Just say what the email is about.
    [Email, Linkedin] Launching your social campaign with guns blazing!
    The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Sign up for our emails here.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Unseen Problem with Inbound Leads and How to Fix It
    When leads raise their hand for premium content or subscribe to your email, they’re in it for the long haul. By contrast, it takes very little time to pick up a phone or send an email. Prospects appreciate the soft approach, and only those who engage with these emails receive a ‘warm call’ later on (if they hadn’t responded already!).
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Email is number one. To the benefit of introverts everywhere, an overwhelming 93 percent of respondents said that they prefer to be pitched by email. If you’re that person trying to get coverage by sending off LinkedIn message pitches, it’s time to stop. 7. But how? Here are the most important findings. 1. ” 3.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Quest for the Perfect Headline
    Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Email, Linkedin] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Ah yes, email. Noise.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Email, Linkedin] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    This provides unprecedented insight into which campaigns or actions drive customer activation – down to specific email or link clicks, web page visits, form fills, content downloads, unsubscribes, etc. Find Infer on LinkedIn. three weeks). About Infer. Additional Resources. Learn about behavioral models on the Infer blog.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Email, Linkedin] Managing Content Marketing: My Life Before and After Kapost
    We were scrappy, communicating mainly via email or phone with the majority of our freelancers. We ran campaigns the “old fashioned way” (spreadsheets, shared docs, email chains, etc.) wanted to take my content to the next level and get out of email hell. Just as IBM , LinkedIn or Lenovo. But, it’s clean.
    [Email, Linkedin] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Now, one can use online marketing tactics such as email or webinars (inbound marketing) to generate interest. To promote your content , targeted email campaigns are the preferred vehicle in the professional services industry. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Resources.
    [Email, Linkedin] How Account Based Advertising Really Works
    If IP targeting is like a billboard, think of this more like an email list purchase. Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory. Even low-cost self-serve platforms like AdRoll can onboard an email database for targeting. IP Targeting. Your Turn.
    [Email, Linkedin] How to Increase Open Rates and Better Engage Prospects
    Use your subject line to bring a little intrigue to your emails. One of my reps got a very well-known SVP of Sales to respond / engage with our team with the subject line “ Chips, Broncos and … Beer? ” Who could possibly resist opening that email? Just remember that you must tie the subject line in to your email. Intrigue.
    [Email, Linkedin] Digital Marketing 2016: Top 100 Influencers and Brands
    On the other hand, we are also one part data nerds, who understand how to analyze all the information available to us as we continuously create and promote content across email, search, social and even offline platforms. Today’s WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd. That’s all! Company.
    [Email, Linkedin] How to Match Your Content Strategy with the Buyer’s Journey
    Any disturbances to the user experience (even asking for an email address) could result in the user hitting the big red “X” and moving on to a competitor’s site. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Stage 1: Brand Awareness.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Email, Linkedin] In a World Without Voicemail, What Would Happen to Sales?
    What to Do in a World Without Voicemail. 1) Write really good emails. Email is a less interruptive method of reaching a prospect than a voicemail, since they get to decide when and if they respond. Good sales emails include a catchy subject line , compelling value proposition (i.e. Still, writing a good email isn’t easy.
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2016
    [Email, Linkedin] Are you being seduced by Klout scores?
    You’ll be better off looking for folks on Klout that are influential in your space–and maybe trying to find a few that you can contact through LinkedIn through mutual connections. Sign up for our emails here. Influencer Marketing influence marketing Justin Bieber Klout Klout score linkedinLike this post?
    [Email, Linkedin] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Return Path study on e-commerce re-engagement email campaigns saw an average of 12% open rates, and regardless of whether the “win-back” email were opened, 45% of subsequent emails were opened. For example, this might be someone who hasn’t opened or clicked on any of your emails in the last two months. Out of date?
    [Email, Linkedin] Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO
    This Mi6 Round Up asks if there are cracks showing on LinkedIn and we share a recent report whether marketers are becoming better (or not) at email marketing. Sales and Marketing 1) Are the Cracks Showing on LinkedIn? In “ I Explain LinkedIn to a New Client. It remains a powerful platform! It Doesn’t Go Well.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Email, Linkedin] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. For example, you could distribute a survey via email or social media and ask specific questions about your client’s most pressing concerns. Marketers know that word of mouth is incredibly powerful.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Email, Linkedin] 10 B2B Growth-Hacking Tactics for Lead Generation
    Use your newsletters and emails as a funnel. Consider sending different emails to paying customers, engaged users, and those who have signed up for the newsletter but have not yet bought anything. 5. Work on your LinkedIn presence because it is the most effective B2B social network. B2B vs. B2C Growth Hacking.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Email, Linkedin] Should You Pay for Content Distribution?
    Thanks to everyone’s favorite buzzwords: programmatic marketing and big data , there’s a good chance relevant content from your competitors is being delivered into your audience’s most frequented spaces—like their Facebook newsfeed and email inbox—before they’ve even made it to Google. This doesn’t mean we’re throwing in the towel, though.
    [Email, Linkedin] From Zero to Success: Building an Email List From Scratch
    Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. It is possible to go from zero to success in the world of email marketing, and create a list that will help you market your products and services to exactly the people who want to buy them.
    [Email, Linkedin] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Use content as discussion starters in LinkedIn Groups. Content Marketing Email Marketing Trends Content Marketing for Staffing email marketing for staffing HaleyMail HaleyMail Concierge Service How To Increase Website Traffic Increase Social Media TrafficWould you like to increase traffic to your website by 390%? The best part?
  • 6SENSE  |  FRIDAY, APRIL 8, 2016
    [Email, Linkedin] Making the Most of Oracle MME 2016 and Las Vegas
    Draft and queue up thank you emails and after the event is over, be the first to reach out to schedule follow-up conversations where they make sense. Las Vegas is America’s playground and for three days in April it will also be the center of modern marketing. Let’s get started. Planning for Vegas. Resting for Vegas. Where to stay. Get active.
    [Email, Linkedin] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Communicating these projects through email, spreadsheets, or with meeting after meeting can be clunky and ineffective. Use marketing automation to create buyer personas, house curated email lists, and score leads so you’re sending the right content to the right people at the right time. Content Research. Google Drive Research.
    [Email, Linkedin] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? Similar to email, Facebook Messenger represents a channel for 1:1 communication. Instead of requiring audiences to come to your website or bombarding them with email newsletters, you can ping them with relevant information, in the moment. Media
    [Email, Linkedin] How to Create a White Paper: Get Found Online and Grow Readership
    Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. Send me an email or connect with me on  LinkedIn. This is part of the CAST acronym for ways to grow readership. ssets. ocial Media. At the other end of the list would be a customized white paper.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Email, Linkedin] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign.
    [Email, Linkedin] Influencer outreach is more PR than marketing or advertising
    guarantee you that if you reach out asking me to write about your product, service, client, or event and you’re unable to give me a plausible, compelling, or attractive why , then I’ll do one of three things: Ignore or delete your email (some report as spam). Sign up for our emails here. Payola, baby! Like this post?
    [Email, Linkedin] Report: B2B Social Media Engagement in 17 Industries
    To keep up with the latest in the industry we turn over our email addresses in exchange for yet another fancy PDF with a smattering of data. Oh well, just signed myself up for another email list for nothing. It is worth your email address. And LinkedIn is the social network with the largest number of followers of B2B companies.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Email, Linkedin] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. For the Mavericks, the NBA team’s email marketing specialist had tweeted out a question asking if anyone had experience with marketing automation. – Social Media Today , 2014. Forrester , 2013. Connect. Prospect.
    [Email, Linkedin] You’ve Discovered SEO Keywords, But What’s Next?
    Here are just a few ideas on how you can follow up with leads based on keyword usage: For leads who find your site by searching industry terms, place them into an email nurture program with top-of-the-funnel content, and guide them through the buying journey. Hey! I saw your awesome LinkedIn post about content marketing yesterday.
    [Email, Linkedin] Learn My Name!
    After the first time we met, I knew her name, her face, we traded cards and connected on LinkedIn. Meanwhile, I’ve been getting emails and LinkedIn messages from her to support her nonprofit organization through monetary donations or volunteering. By Rachel Kerstetter, PR Architect, Sonnhalter. Who are they?
    [Email, Linkedin] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Get this emailed out.”. Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free).
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Email, Linkedin] Ultimate List of 22 Account-Based Marketing Tactics
    Facebook allows advertisers to define a custom audience based on a number of factors including email address, phone number, name, date of birth, gender, location, app user IDs, Apple's Advertising Identifier (IDFA), or Android's advertising ID. Google AdWords relies on email addresses to create custom lists. LinkedIn company targeting.
    [Email, Linkedin] The Basics of B2B Social Media Marketing Strategy
    Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Email, Linkedin] 7 Myths About Social Selling That You Probably Believe
    Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). Boilerplate Direct Messages on Twitter and InMails on LinkedIn don’t do anyone any favors.
    [Email, Linkedin] Finding the Hidden Money in Your Content Strategy
    Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. That’s what got published. Very important.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Email, Linkedin] Got Dynamics? Why You Need Act-On, Too
    Keep your leads and prospects in the Act-On database, nurturing them and scoring as they engage with your content, your email, or your website. You can also arrange for the Act-On platform to send the sales rep an alert or send the lead an email. Sales reps can send a marketing-built email from inside Dynamics. technology.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Email, Linkedin] 9 Proven Ways to Increase Webinar Response
    Email invitations at least 2 weeks in advance. Studies show that starting email promotions more than 7 days prior to an event increases the size of the audience by 36%. Following the initial invitation, send a second, reminder email a week later. Sell the event, not the product. No-one cares about how wonderful your product is.
    [Email, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    Each piece should be comprehensive enough to ask a visitor for an email address. Here are a few popular methods for promoting your content: LinkedIn Groups. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in?
    [Email, Linkedin] The Story Behind Our #SocialEmployee Course on Lynda.com #Education
    Recently purchased by LinkedIn for $1.5 The Lynda course grew out of a meeting they had with LinkedIn executives in New York. If you have  questions or need help accessing lynda.com, please contact the OIT Help Desk at 609-219-3000 or email  helpdesk@rider.edu. ​. Rider professor teaches course on Lynda.com. 03/23/2016. studio.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Email, Linkedin] New Research on How B2B Marketers Get More Leads
    And in LinkedIn Group B2B Technology Marketing Community ’s B2B Lead Generation Trends Report. If you didn’t work for your company, would you hand over your email address for the last piece of gated content you published? Here’s how it works: When someone downloads whitepaper #1, they give you their name, email, and company name.
    [Email, Linkedin] Take your bloggers and social media influencers to lunch
    Connect with them on LinkedIn. Sign up for our emails here. Influencer Marketing AOL Blog Blogger (service) Bungee jumping Button Character encodings in HTML Charlie Chaplin Content management system Design Facebook Force friends Google instagram linkedin pinterest social media Tumblr twitter YouTubeBut pick up the tab.
    [Email, Linkedin] The Simplest Ways to Make the Best of Content Marketing Challenges
    With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. To take it a step further, it’s a good idea to collect and apply customer feedback (surveys, email, social media engagement, etc.)
    [Email, Linkedin] Five Ways to Draw Traffic to a Blog Post
    Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche? Send out through your email newsletter. Email provides a direct connection and remains one of the most effective ways to reach your customers. Guest post by Kylie Ora Lobel. Repost where your audience lives. Post user-generated content.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Email, Linkedin] The Ultimate Collection of Free Content Marketing Templates
    Use it to plan your updates and learn how to properly format your content for the six most popular social networks: Facebook, LinkedIn, Twitter, Instagram, Google+, and Pinterest. Email header templates. LinkedIn cover photos templates. I joined HubSpot in September 2011 as a blogger. Flash forward to today. Blog Post Templates.
  • ACT-ON  |  MONDAY, MARCH 21, 2016
    [Email, Linkedin] What Marketers Can Learn from Thomas Friedman’s Advice for The Rest of Us
    Friedman borrows this idea from Reid Hoffman, founder of LinkedIn. Marketing automation can help you engage your audience across the entire buyer’s journey with automated email drips, simple social publishing, powerful reporting, and so much more. The end result of grain awarded may surprise you. Think like an artisan. Finish.
    [Email, Linkedin] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Numbers behind this trend : An eBook from LinkedIn revealed that 52 percent of B2B buyers consider trust to be the largest force behind thriving vendor relationships. Email Needs to be Fine-Tuned. Numbers behind this trend : Gone are the days of “batch N’ blast” email marketing effectiveness. Data Management. Source ). Source ).
    [Email, Linkedin] The Symbiosis of Business Development and Marketing
    The marketing team has additional functions: refining and communicating the company’s offerings, managing online and offline visibility, and monitoring marketing goals, such as website traffic, email campaigns, and more! In fact, these terms are as different as peanut butter and jelly, or ketchup and mustard, or beans and rice.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Email, Linkedin] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    Relying on email and phone tactics can make salespeople easy to ignore while video is a method to break through and create trust. JH: Let’s talk about LinkedIn specifically. Will LinkedIn make a video play? This week’s tactic is knowing which social channels you can ignore, especially as it relates to live video. Blog Feed
    [Email, Linkedin] Influencer marketing should not be about collecting influencers
    LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Now’s your turn.
    [Email, Linkedin] 5 Effective Options For B2B Advertising on Social Media
    If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people. Final Thoughts.
    [Email, Linkedin] 16 Enigmatic Business Blogging and Other Marketing Stats
    As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Image credit: Association of National Advertisers.
    [Email, Linkedin] Content Marketing: A Key Component of Professional Services Marketing Plans
    Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. Many people prefer to receive educational content by email inbox. In return, you get their email address and the ability to expose them to more of your expert material.
  • HUBSPOT  |  FRIDAY, MARCH 11, 2016
    [Email, Linkedin] 9 Thoughtful Ways to Thank Your Coworkers
    Write an email calling out their remarkable deed, and make it known that this person's impact is felt across the team. To write a killer email introduction, keep the following tips in mind as your craft your message: Consider doing a double opt-in introduction (check out this post to learn how). Maybe it's data entry. Oh, the irony.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Email, Linkedin] The Beginner's Guide To B2B Marketing Attribution
    Between offline channels like industry conferences and prospect dinners, and the multitude of online channels (search, social, display, referral, email, etc.), After a few weeks of swapping emails and answering questions, he brings his boss, the VP of Marketing, into the conversation. What Does Today’s B2B Customer Journey Look Like?
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Email, Linkedin] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 32) Email. for $1.65
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Email, Linkedin] Is Your Content Binge-Worthy?
    If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. March is a very encouraging month for binge activities. But binge experiences are not just seasonal phenomenons.
    [Email, Linkedin] The state of the blogger outreach union ten years on
    While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the  LinkedIn Publishing Platform. Sign up for our emails here. Blogging Isn’t Cool.
  • ACT-ON  |  TUESDAY, MARCH 8, 2016
    [Email, Linkedin] iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
    know a lot of companies will start by asking just for an email address, and then the next time you visit maybe asking for job title. For most of the forms we have first name, last name, and email address, unless you’re bottom of the funnel, where we ask you for more information including your company name and so on. TED:  Yes.
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Email, Linkedin] Is Your Content Binge-Worthy?
    If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. March is a very encouraging month for binge activities. But binge experiences are not just seasonal phenomenons. From
    [Email, Linkedin] Why Social Media is WRONG for Asset Managers
    The study’s social media usage growth figure excluded hedge fund participation (at 73%) in LinkedIn ( …and I do understand why: because this would have changed the study’s conclusion.). Sales Process:   If you think this means endlessly sending out emails and making phone calls, you’ve flunked this part of the quiz as well.
  • BIZIBLE  |  MONDAY, MARCH 7, 2016
    [Email, Linkedin] 5 Steps to Build an Impressive B2B Account-Based Marketing Framework
    LinkedIn Ads. With the recent addition of its Audience Match tool, LinkedIn remains a strong platform to launch a B2B account-based marketing campaign. Do they respond to emails from the sales team? In this case, there’s breadth (reaching multiple individuals at the account), but no depth (they won’t engage past an email).
    [Email, Linkedin] 17 Ways to Promote Your White Paper for Lead Generation
    Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? Third Party Email Lists. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Video.
    [Email, Linkedin] 5 Ways to Speed Up Your Content Editorial Process
    Sending emails back and forth is a huge time waster; especially when an asset requires multiple rewrites. You can rank them by LinkedIn shares, Facebook likes, and much more. But content takes time to produce and get out into the world. Sometimes, it can all come down to the way you manage your team and the content they produce.
    [Email, Linkedin] 6 Things to Update Before Starting Your Next Job Search
    That meant not only updating my resume, but updating my personal brand, my social media profiles, my email signature, and more. LinkedIn. Click here for a complete cheat sheet for updating your LinkedIn profile.). 4) Update your email signature. Or, ask them for a LinkedIn recommendation. Not so fast, my friend.
    [Email, Linkedin] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    Until you cover these bases, you’ll never be able to fully defend inbound marketing from internal skeptics that might emerge later on in a campaign. 9) Email Strategy. For those leads that may fall in or closer to the latter, there is email marketing. Who will you target with your emails? What tone do take? Indirect competitors?
    [Email, Linkedin] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    See what your peers are sharing on Twitter and LinkedIn, as well. Your pitch letter or email should cover some basics: Introduce yourself and your firm. We recommend you start a simple spreadsheet with the editor’s name and email, the name of the publication, the date contacted, and current status of the pitch. Step 1.
    [Email, Linkedin] How to be the Best Answer to Customer Questions: Insights from 600,000 Posts
    How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher. If you need an answer to a question where do you turn? Do you climb a mountain to find a sage old man or woman? Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? How To Be The Best Answer. case study.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Email, Linkedin] Converting B2B Leads Through Social Content: 3 Keys to Success
    In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). However, creating and delivering social content is a big challenge for many B2Bs.
    [Email, Linkedin] Build a page and profile for absolutely everything
    In addition to your branded pages, you all need to get off your duffs, get off of your LinkedIn -only high-horses, and make sure you start messaging about your brand and your gym and your raison d’etre on your own personal profiles and pages as well. Sign up for our emails here. People are mobile. miles away. Right?
  • 6SENSE  |  TUESDAY, MARCH 1, 2016
    [Email, Linkedin] Will You Be My Customer? Buying Signals in the Era of Predictive Intelligence
    According to LinkedIn, that’s about  90% of website visitors. What The sales team then emails John Duncan repeatedly. Pretty soon, Duncan opts out of emails. This article is a preview of our new guide, Will You Be My Customer? Buying Signals in the Era of Predictive Intelligence. Download the full guide here. . And that’s that.
    [Email, Linkedin] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    While it’s known for its email services, Yahoo is also a popular search engine, news source, and Q&A platform. LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Yahoo!:
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Email, Linkedin] How Smart People Do Social Selling
    If you don’t really get the core principles of social media, you’ll struggle – no matter how many LinkedIn tricks you know. But how long does it really take to look at a website or learn even a little bit about someone by looking at their LinkedIn profile? Email. LinkedIn InMail. There’s a reason: It works. Phone.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Email, Linkedin] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    We added the Zoho CRM, Act-On marketing automation, LinkedIn marketing, web real-time chat, and a content marketing and social media plan which includes a blog and curated news site. HOFFMAN : When someone clicks on one of our bulk emails, we have the ability to know what they’re been looking at on our site. They can email.
    [Email, Linkedin] Why Your Law Firm Blog Doesn’t Make the Phone Ring
    For starters, they should be published on LinkedIn, both on your personal profile (as a long-form blog post), and as an “Update” on your law firm’s corporate LinkedIn page. And nearly 1/3 of CLOs do not read blogs at all. Your headlines don’t grab attention. question. There’s too much legal-speak. Your posts are too long.
    [Email, Linkedin] How B2B Marketers Can Connect Offline and Online Marketing
    All  you really need to get started are some basic fields from your customer database: name, website, email, etc. With access to your customer names and emails, you can create highly targeted campaigns to reach your audience on social media. Direct Email Outreach: There’s certainly a right and wrong way to go about this.
    [Email, Linkedin] 49 Noteworthy Social Networking Stats and Facts
    LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Infinit Datum ). 4.
    [Email, Linkedin] Promoting Your Content: You’ve written great content, now make sure people see it!
    Email, email, email. Sending your blog post through email should be the bread and butter of any content promotion you do. Hopefully, you already have a list of emails for people who will find your content interesting, relevant and useful. Also, you can even add a link to your blog in your email signature block.
    [Email, Linkedin] What Mom Never Told You About How to Find B2B Customers
    The same MarketingProfs research referenced earlier shows the following to be the most effective B2B lead generation tactics: inside sales, executive events, tradeshows and conferences, and email or electronic newsletters. Oh, sure. We all remember the kinds of things that Mom told us growing up. Don’t judge a book by its cover. Clearly not.
    [Email, Linkedin] How Marketers Can Earn Better Grades From The C-Suite
    For example, you need to understand why you’re sending an email before you concern yourself with building out a branded template. recently had an issue with one of our martech platforms and it took 10 days of back-and-forth email before someone finally called me. Tell me something we might not learn from your LinkedIn profile.
    [Email, Linkedin] Super Tools for Your Content Marketing Plan: Video and Webinars
    Easy to access and consume, content at this level shouldn't be kept behind a registration form or require your web visitors to exchange their email address in order to read the content or watch the video. As soon as possible after the webinar, email the registrants with a link to download the slides. Video casts a wider net.
    [Email, Linkedin] The 5 Use Cases of Predictive ABM
    Over the past 5 years, advances in outbound SDR tactics and the rise of tools like LinkedIn Navigator have taken prospecting to new heights. One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy.  Latest
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