• CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Email, Linkedin] 3 Neglected Content Distribution Trends You Should Test in 2017
    Email is one way to do it—and take it from the experts: despite being ancient in internet years, email’s value in distributing content isn’t going anywhere. “Email marketing is the single most effective way to drive customers to buy, and newsletters are an easy way to engage your audience,” said Swensrud.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Email, Linkedin] Case Study: Using influencers to quickly build an audience for your content
    felt sure he knew who I was so I took the next step and asked him a few questions over email. Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. He had mouths to feed.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Email, Linkedin] Better Social Selling, an Interview with Jill Rowley
    Are you finding salespeople still are being asked to hit the phones, to send out more emails? The mandate for most sales organizations is, make more calls, send more emails. If you look at, contact data has gone to zero. I can get pretty much get anyone’s phone number and email address. LinkedIn is all business.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] How to Become a Marketing Guru, in 8 Steps
    Your comment is the only good thing on LinkedIn I’ve ever read.). Email me at dbaker@contently.com, and you’ll never think about stacks the same way again. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. But holy hell does it work.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Email, Linkedin] The Best White Paper on B2B Demand Generation Ever Written!
    One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. We did that, thanks to the help of LinkedIn and WordPress.com. You can contact me by sending an email to jeff dot ogden at findnewcustomers.com. Sorry. Check it out. Do it right now!
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Email, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? AdWeek.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Email, Linkedin] Menu-Planning Your Marketing Mix
    Our staples are things like the following: For digital marketing, you have channels like websites, emails and e-newsletters, banner ads, webinars , podcasts, and blogs. In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. And eating. Ingredients.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Email, Linkedin] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Sign up for our emails here. Access hard-to-reach segments. And the response shot up.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Email, Linkedin] 7 Promotion Tactics to Get Your Content Seen
    Or how the average click-through rate for emails is barely 2%. That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. Use your email list. Stodgy old email” is better for promoting content than social media.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Email, Linkedin] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Email, web sites, landing pages and forms, social media (in all its many ever-changing splendors), webinars, interactive media, infographics, search engine optimization (SEO), pay-per-click (PPC) ads, virtual events, website visitor tracking, and a host of other channels and apps – all are critical tactics in some marketer’s tool chest.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Email, Linkedin] 6 Tips for Collaboration When Producing and Sharing Great Content
    Rather than using email, some teams work with tools like Dropbox or Slack to coordinate work flow. How will a blog post look when published on LinkedIn, for example? LinkedIn’s publishing platform has very limited formatting capabilities, so the post might not look the same as it does on the blog. Get Your Players Together.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Email, Linkedin] More Content is Not Always Better – Wise Words from Chris Vandermarel
    That’s exactly what we’re trying to do with our platform and our own marketing – we’re trying to do as much as we can with that moment of attention because it’s very costly to bring people back with retargeting and email communications, with click-through rates as low as they are. like the LinkedIn Marketing Solutions blog too.
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Email, Linkedin] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Many focused on marketing automation and email, others are more centered around content management. 30th 2016) now!
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] With Maturity Comes Results for Australian Content Marketers [New Research]
    Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] How We Increased Pipeline 504%
    We’re now able to create content specifically for LinkedIn, SEO, and/or our personas and use that content as sponsored posts on social. The team uses content as a qualifier for which contacts to reach out to by phone and email. We knew we were creating more opportunities and more pipeline, we just didn’t know how MUCH more. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Numbers behind this trend : Email and websites have been content distribution stalwarts for years, but research from Regalix shows that social media has solidified its spot near the top of the list, turning the big two into the big three. With the holiday season right around the corner, we all have family, friends, and good food on our minds.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Email, Linkedin] Search + Social = Online Reputation Management
    Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Email, Linkedin] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In Hubspeak, CRM is the underlying database that tracks and manages customer interactions, while Sales is tools for salesperson productivity in email and elsewhere.) We'll see.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Email, Linkedin] 5 Ways to Scale Your ABM Strategy
    For example, if 30% of your target accounts are using a competing product, you can develop an email campaign focused on how your product compares. Use Dynamic Content in Emails. Dynamic emails are a great way to deliver personalized communications at scale for your target accounts. Sound familiar? The top tier, (e.g.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Email, Linkedin] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Results: Nearly 30% of all individuals who opened the email clicked through to watch the video. Conversion rates on email marketing programs with video content are 200% that of traditional email campaigns. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Email, Linkedin] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Social media websites such as Twitter, LinkedIn, and Facebook, are heavily used among Fortune 500 businesses. B2B brands receive 20 times more engagement on Instagram than LinkedIn, despite having smaller audiences.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Email, Linkedin] Taking a Goals-Based Approach to Social Media
    And like any other channel (email, search, media), you need goals. You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Social media is just like any other marketing channel. The real question becomes, “What are you trying to build?”. Brand Awareness.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Email, Linkedin] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    It connects your business' Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts in a single platform and lets you share text, links, photos, and videos, either immediately or to schedule for later. Your sales reps are probably wasting a lot of time writing the same emails over, and over, and over again. Data beats intuition.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Email, Linkedin] What Qualities Should You Look for in a Marketing Automation Manager?
    They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. If your marketing automation manager already has experience with email marketing–that’s a great start.
  • DISCOVERORG  |  FRIDAY, NOVEMBER 4, 2016
    [Email, Linkedin] How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople
    Scripted sales pitches, default LinkedIn invitations, and spammy email campaigns are just the start. Tailor your introductory message – whether it’s via phone, email, or social networking – to your niche audience (but keep it simple and concise; no one wants to read 4 long paragraphs of text from someone they don’t know).
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Email, Linkedin] Lead Liaison Debuts Integrations Marketplace
    What if users had the ability to track opens, clickthroughs, and subsequent website activity from individual, one-to-one emails? Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. Marketing and Communication.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Email, Linkedin] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Email, Linkedin] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. If you want to identify who these engaged candidates are who are doing their research, just add an email gate to your video from inside your video platform. Okay, many reasons. Is that you?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Email, Linkedin] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. No professional photographs, stock images, logos and definitely zero videos.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Email, Linkedin] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    This could be either through one-to-one calls, group webinars, automated emails, or a combination of all three. HubSpot frequently partners with other companies in co-marketing campaigns, such as this example of HubSpot and LinkedIn: 7) Retargeting. And when it comes to business health, growth is critical to success. Intercom.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Email, Linkedin] Kimberly-Clark uses a social media quiz to woo young talent
    Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. Sign up for our emails here. Are you an original thinker? ” What did you get? Like this post?
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Email, Linkedin] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Got something you want to focus attention on – like an upcoming webinar, a new white paper, or a call to join your email list? Use your Twitter connections to warm up your LinkedIn connection pitches. It’s easier to get someone to follow you back on Twitter than it is to get them to connect with you on LinkedIn. Add line breaks.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Email, Linkedin] This Week in Content Marketing: Content + Audience for the Win
    We also take a look at how email is becoming more important than ever and dissect the latest APAC content marketing research. Survey shows email is making a strong resurgence (21:04): A new Adobe Digital Insights report has found that, not only is email evolving to survive in an text-and-emoji-obsessed world, it’s actually thriving.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Email, Linkedin] 9 Lead Generation Mistakes Marketers Need to Stop Making
    If you're having trouble generating leads, it can be tempting to buy email lists so you can feed your sales organization with something -- anything. There are a lot of reasons buying email lists is never a good idea. Bottom line here is that quality email addresses simply aren't for sale. But leads don't grow on trees.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Email, Linkedin] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    This year your social media and email can work in conjunction to promote your business, highlight specific products, and facilitate interest and trust in your brand. As a guideline, consider posting on Facebook three to 10 times weekly; Twitter five times daily; LinkedIn two to five times weekly; and Pinterest five to 10 times daily.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Email, Linkedin] Proven Tips for a Top-Notch Alumni Engagement Program
    Here are some proven tips how to inspire engagement from alumni: Alumni Respond to Personalized Emails. People won't bother with emails that don't hit on their personalized interests and concerns. Use everything you know about each alum to tailor email content based on their unique history with your school — both off and online.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 26, 2016
    [Email, Linkedin] How to Find Freelance Content Creators: Best Practices
    Check them out on LinkedIn. Most of the writers you’ll find here specialize in conversion copywriting, and tend to lean more toward writing website copy, sales pages, and marketing/sales emails – but you can find a content writer here from time to time as well. The problem is: Finding the right creators is tough. Then – vet them.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Email, Linkedin] A Simple Guide to Creating an Expert Roundup Post
    Start by creating a spreadsheet to keep track of names, emails, Twitter handles, and company or blog URLs. My general recipe is to first contact experts on Tuesday, and then send a follow up email on Thursday. To help you get started, check out my email templates below. Email Roundup Invitation #1. Sounds easy, right?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Email, Linkedin] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!). Sign up for our emails here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Email, Linkedin] Seven Essential Mobile Apps for Marketers
    You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. from your email and organizes them into a handy dashboard. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. These days I have 144 apps on my phone. IFTTT: https://ifttt.com.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Email, Linkedin] Earned-media micro-influencer marketing master class
    We reach out to each and every one of them – no fewer than 2,000 but often 5,000 – via email. The ability of the email to reach the inbox. Following up twice after the initial email outreach. Can you find their names and email addresses? Never, ever, include A-list bloggers in a bulk email pitch – hand-written only.
  • VIDYARD  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] ViewedIt brings the power of video to all
    From www.viewedit.com and through a Google Chrome extension, ViewedIt offers one-click screen recording, email and social sharing along with notifications when videos have been viewed. Users can also track each video and keep an eye on who is watching in the ViewedIt Feed and through email notifications. About Vidyard. Press Releases
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. I see so many of these that sometimes I wonder if they aren’t deliberate. Some are big.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. I see so many of these that sometimes I wonder if they aren’t deliberate. Some are big.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. You can get in touch with Andy at LinkedIn or  Twitter. . Guest post by Andy Beohar. And how can you apply them to your own business?
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Email, Linkedin] The Empathic Manager's Guide to Preventing Team Burnout
    According to a recent study from LinkedIn and 4A's , there was a 25% net talent loss at ad agencies globally compared with competitive industries such as tech and commerce in 2015. Marketing and ad agencies have a major talent retention problem on their hands. Basically , humans really suck at multitasking. The solution?
  • BIZNOLOGY  |  MONDAY, OCTOBER 10, 2016
    [Email, Linkedin] Don’t be a “wuss” anymore on social media with your content and discussions
    And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Don’t you think it’s time to go beyond brand awareness on LinkedIn? Like this post?
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Email, Linkedin] How to Write a Job Ad That Excites Candidates
    write a variety of copy, including articles, landing pages , sales emails, and job advertisements. Then, one day, I opened an email from my boss: “Your visitor-to-application conversion rate is twice what it was this time last year,” read the note. As a direct response copywriter, I specialize in making readers take a specific action.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Email, Linkedin] What is a Marketing-Qualified Lead? What MQL Really Means
    We truly believe, and understand through analysis, that the ability to have an educated and effective sales conversation by email, phone, or socially is the key to transferring marketing influence into opportunity. Contact info: email, direct dial number. How many emails did they click through? Glasses were raised. Or did it?
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Email, Linkedin] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    To promote your agency on social media, consider LinkedIn Sponsored Updates, Promoted Tweets on Twitter, and Facebook Ads. 5) Public Relations and Earned Media. If you aren't sure how to write a stellar pitch, click here for a few free email pitch templates tailored to agencies. 6) Networking Events and Conferences. Look, I hear you.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2016
    [Email, Linkedin] Contactually is a flawed secret weapon
    As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. And, when I am on autopilot, I demand that Contactually have my back, protect me, and disallow me from sending out multiples of the same email (see #1).
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Email, Linkedin] The Secret Ingredient to Effective B2B Content Marketing Performance
    While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. KoMarketing has been writing about the value of content marketing for years.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Email, Linkedin] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    Another often untapped outlet I’m excited to roll out at Zapproved is through our email signatures. Think about how many emails your sales and customer success teams send a year directly to your target prospect. Connect with Kasey on LinkedIn , she’s a digital marketing rockstar and  does design work in her free time !
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Email, Linkedin] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. Cloud technology like Google Docs and Dropbox make it easy to communicate with team members and clients without endless and unorganized email chains. Soak up as much knowledge as you can. Marketing Minds
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Email, Linkedin] What is Account-Based Marketing? Everything You Need to Know
    They plan who the target accounts should be, sales reaches out through phone calls and email, while marketing pushes targeted content and ads through email lists and paid social. For example, should all contacts get company emails, or just A, B and C grades? Company Emails. ABM on LinkedIn. This post is for you.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Email, Linkedin] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve also been promoting it to our list of 100,000 email subscribers.). Email us  if you’re interested!). It turns out they’re not. ON TO THE MAILBAG.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Email, Linkedin] New Vidyard Interactive Player Makes Videos More Engaging
    Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Email, Linkedin] Exploit the hours employees spend on social media
    When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. Sign up for our emails here. One in ten people will even sneak a peek at their Facebook accounts during bathroom breaks. So, this is sort of a clever bait-and-switch.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Email, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    So when we sit down I use Analytics to look at ok how much traffic came from LinkedIn this month? How much came from the email marketing we’re doing if I want to sprinkle that too, but more importantly we want to look at contact form submission. Regardless of social media, email, phone calls you’re fighting for attention.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Email, Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    Was this because they were LinkedIn aficionados who would share anything related to the social network? Though you work with other marketers and those outside of your department, much of your job consists of you sitting at your computer checking off to-do lists, writing, responding to emails, and other solo tasks. Probably not.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Email, Linkedin] How to Engage Your Audience Using Digital Advertising
    Email newsletters are an opt-in form of communication, in which people can choose to unsubscribe whenever they want to. Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. Via LinkedIn. Why Do People Hate Digital Advertising?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Email, Linkedin] Social media strategy leaders: Tory Starr
    One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads. Sign up for our emails here. Introduction to the Interview. Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. Let’s get to the interview, shall we? Definitely!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Email, Linkedin] Selling is to hunting like marketing is to trapping
    You’ll fill up your LinkedIn and ( Plaxo ?) know what I am doing about it. A few weeks ago I explained in painful detail as to what I planned to do — and am doing — when it comes to reviving all of those network connection, at least on LinkedIn,   Remember to market to your own influencer network. It’s 2016!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Email, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Email, Linkedin] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. That doesn’t happen with an email.”. Influitive. open rate, 0.7% Marketo.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Email, Linkedin] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    How important is it to publish content on external sites like Medium or LinkedIn? For example, they are currently focusing on the ability to target specific ads to specific phone numbers or email addresses. According to Kim, it’s kind of like email marketing, where you can target people who are on your lists and build custom audiences.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Email, Linkedin] Multi-Touch Attribution, A Full User Debrief
    Identifying actions usually involve submitting a name or email address on the company’s website by filling out a form. This matches the touchpoint activity history with the user’s name and email address, and all of that vital information is then pushed into the company’s CRM (which we’ll cover later on). This hardly seems fair. shaped.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Email, Linkedin] Go beyond brand awareness & drive revenue with LinkedIn
    This webinar featuring LinkedIn expert Kristina Jaramillo gives  LinkedIn  strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. Sign up for our emails here. Thanks to all our sponsors!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Email, Linkedin] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Then at the conclusion of the article, use your ebook as a next step call to action so if a reader finishes the article and wants more information, your content offer is there! 3) Use email marketing to promote the ebook. Therefore, your best bet is to promote it via email. That’s where a content offer based PPC ad comes into play!
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Email, Linkedin] “Open This Email Right Now!” What Makes a Good Subject Line?
    You’re drowning in emails, right? Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. If you can’t get to every email you receive, how do you make sure your own email campaigns cut through the clutter in your readers’ inboxes? Emotion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Email, Linkedin] Fast Growth Marketing: From 0 to 500,000 Users
    We’re starting to look at ten million, which is about one tenth the size of LinkedIn. With Jigsaw, we provided a set of contact data so that you could communicate with people directly with phone numbers and business email addresses. It’s what I call an email sandwich that was very effective as a specific example.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Email, Linkedin] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Use emails, slideshows, a short video or animation, whatever it takes to gain their attention and communicate. But this race gets very tiring. What is Employee Advocacy? Why is Employee Advocacy Important? Amplify Reach.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 10, 2016
    [Email, Linkedin] This Week in Content Marketing: 2017 Content Marketing Predictions
    HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. HANDPICKED RELATED CONTENT: How to Build Your Email List: The (Better Than) Ultimate Guide. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (43:00).
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Email, Linkedin] 5 Ways to Make Your Social Media Marketing Rock
    billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Cut down on emails, calls, and chats, and address them in a post. Author: Lisa Marcyes Have you ever looked around during a rock concert? Set the Beat.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Email, Linkedin] See What Content Marketing Success Truly Looks Like
    In an exclusive email series, NS shared the influencers’ recommendations on lodging, restaurants and bars, activities, and how to get the most out of a visit to each destination. Average LinkedIn click-through rates and engagement rates nearly tripled industry benchmarks. Agency of the Year (fewer than 100 employees). nsfavourites.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Email, Linkedin] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas. Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. Ultimately, Google Analytics needs to provide value for the organization.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Email, Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Sign up for our emails here.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Email, Linkedin] 18 of the Best Personal Websites We've Ever Seen
    Maybe your LinkedIn profile. Simply click the CTA located under his brief bio to open up an email that's pre-addressed directly to him. Ah, the job search. Some refer to it as a full-time job in itself, others compare it to dating , and several cats over at BuzzFeed think it just plain sucks. But it doesn't have to be that way. Blogs.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Email, Linkedin] Remember to market to your own influencer network
    So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Email, Linkedin] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. World Economic Forum. Google. Mashable. Coca-Cola.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Email, Linkedin] Lead Nurturing for Higher Education: Best Practices
    Effective marketing automation tools will work across multiple marketing channels such as email, SMS, social media, and websites. You can save incredible amounts of time by automating email responses to individuals who download digital materials and creating pre-scheduled email sequences far in advance. Linking Up on LinkedIn.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Email, Linkedin] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Email Marketing. Companies use email marketing as a way of communicating with their audiences.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] Everything You Need To Know About Marketing Attribution
    This could be an organic search that results in a click on one of your articles, a click on a LinkedIn ad, or an interaction at a trade show conference. Over the next two weeks, Alexis went to a boat show that was in town and Andrew read another blog article that he found on LinkedIn. Touchpoints and Tracking. Good question.) link].
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Wayne Breitbarth (author of  The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Look at his or her LinkedIn profile and Twitter feed. By the same token, if you’re emailing questions to someone so that you can write up a blog post or article, realize that the answers they send will be carefully worded, and are likely to reveal little personality compared with an audio interview. You get the idea. Study up. Listen.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Email, Linkedin] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    So if you’ve found a good formula for successful social media or a great cadence for your email marketing, stick with it. See who is on your website, who is buying things, note what they buy, examine their demographics, review which email subject line is working (or isn’t working), etc. Email campaign #1. And it’s true. Yes/No).
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Email, Linkedin] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. Link back to posts in your newsletter (obvious) and also your email signature (less obvious). What does that mean, exactly? But those are just table stakes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Email, Linkedin] 20 Ideas to super-charge your social media network
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. Include your Twitter handle in your email signature and on your business cards. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Email, Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    Marketing steps up targeted and retargeted advertising, email marketing, and social media. Sign up for the LinkedIn groups they’re on. LinkedIn advertising does not. Follow your target accounts off social: Sign up for their blogs and email lists. Account-based marketing is having quite the run lately. It is. Conclusion.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Email, Linkedin] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    If you’ve transitioned to a revenue-focused mindset, then multi-touch attribution will help inform your strategy with down-funnel insights -- such as which keywords, ebooks, articles, and emails generate the most opportunities and customer conversions. -- -- -- -- -- --. 2. 15 Popular Marketing Channels: Email. Organic. Social. Direct.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Email, Linkedin] 10 Groups to Join on LinkedIn if You’re in Marketing
    With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Top LinkedIn Groups for Marketers: 1. 
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Email, Linkedin] The Marketing Guru Covers: What are the benefits of social media marketing?
    Every time you post something, you open yourself up to opportunities for prospects to click your link, interact with your website, and perhaps even fill out a form or put in their email address. Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing Twitter
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Email, Linkedin] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. Advertising on LinkedIn.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Email, Linkedin] Social Media Audiences Are Great, But Email Audiences Are Better
    Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Step one: Organic reach on social and deliverability for email. It’s not a whole lot better on Twitter or LinkedIn. Compare that to email’s version of “organic reach”: deliverability rate. They’re a joke compared to email.
  • DISCOVERORG  |  FRIDAY, AUGUST 19, 2016
    [Email, Linkedin] Why Recruiting is Like Marketing
    remember that we were having a particularly hard time filling the Senior Architect role and had to aggressively source passive candidates.  We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? What lessons did I learn through this experience? Cold calls.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Email, Linkedin] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Pay by credit card and within a few minutes you'll receive an email with a download link to the report. Either approach can be effective.
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Email, Linkedin] 3 Magic Questions a Sales Manager Must Know
    Your sales team’s prospecting activities (emails, phone calls) should leverage this content and assist in identifying the issues and required capabilities. You can reach him at JohnM@AcumenMgmt.com or LinkedIn :   John J Moroney      651-402-4342. Three Magic Questions a Sales Manager Must Know. Why now? Why with us? Why do anything?
<< 1 2 3 ... 38 39 >>