• HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] 8 Types of Content to Help Engage Prospective Students
    Then, once you have these students'' email addresses, you''ll be able to nurture them with more information over the course of their interactions with you via email until they apply. You can offer it as a PDF download that students must provide their email address to access -- to help guide their futures, and fill your funnel.
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet. On LinkedIn?
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] Content marketing metrics and analytics: it’s all about you
    ” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most  leads.  Frequency of social media posts and email newsletters. Do your own analytics! Subject line length.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Email, Linkedin] 13 Solutions to Your Most Common Landing Page Problems
    Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. This won''t be on landing pages -- you''ll have to use a combination of email, social media interactions, and smart content on your website to help people move on to the next stage in the buying process. They''re one page with one form.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Email, Linkedin] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. LinkedIn. that’s a good indication that 1-2 is your LinkedIn posting “sweet spot.”
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Email, Linkedin] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. 'Jeffrey K.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Email, Linkedin] What is a Visible Expert?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories Visible Expert Profile: Staci Riordan What Every Managing Partner Needs to Know About Marketing Professional Services How to Grow Your Email Contacts Organically
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Email, Linkedin] Fixing Your Sucky Website Step Three: The End Game
    or email  escwilliams@gmail.com. Ad Agencies Websites ad agency B2B marketing bizmarketer consultants Elizabeth Williams Hand-Wringers Keebler Elves linkedin website 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. But that was just window-dressing.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Email, Linkedin] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] LinkedIn Product and Services Pages Discontinued
    Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] The End Game: How to Create Opportunities Early In Inside Sales
    Send out a mass email campaign. If you take the time to make sure your emails are personal yet professional, concise yet informative, you will benefit from sending out a mass email campaign to hundreds of prospects. For more help on drafting effective mass emails, see our Email Strategy Guide. Be resourceful!
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories How to Grow Your Email Contacts Organically SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts Hinge’s Fab Five: March 2014 Little Perspective Please. Marketing is more of a science than an art.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Email, Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Email Marketing Stats. No, not that.)
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Email, Linkedin] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    This is how you can grow you potential list of applicants that you can then nurture with relevant content via email. Build a LinkedIn University Page. LinkedIn University Pages are a great way to make use of LinkedIn’s millions of members, including high school students who are now able to create LinkedIn profiles.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Email, Linkedin] How to Grow Your Email Contacts Organically
    'The benefits of email marketing have been proven time and time again. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. In other words, for every $1 you put into email marketing, you can expect to get $1.27 In current emails.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Email, Linkedin] Uncovered: The Future of Mobile Marketing
    SMS: these coupons are exchanged 8 times more in comparison to email offers. LinkedIn users who access LinkedIn via a mobile device tend to be more active, in comparison to desktop LinkedIn users. 'How much of your leads are generated through the mobile landscape? In the U.S. Mobile Marketing Types You Need To Consider.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Email, Linkedin] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing. Even outside of your company, find other people like you through local user groups, LinkedIn, volunteer opportunities, and technology conferences like Summit. All in all, it was an unequivocal success.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Email, Linkedin] Are You Getting Your Sales Force Involved in Social Media?
    Here are four things salespeople can do that will help marketing by using social media: LinkedIn  - Make sure all your folks are on LinkedIn and their profiles include a uniform and concise description of the company. Have your salespeople join and be active in LinkedIn groups. Make sure they know you have a blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Email, Linkedin] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Toggl.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Email, Linkedin] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can also upload your own database of applicant or prospective student emails to find similar people on those channels. But with all the options, which channels are best and how do you get students’ attention? Which Channels?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Email, Linkedin] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. How many people are opening your emails, clicking on links, and moving through your workflows? Most marketers will tell you that open and click rates are not the right metrics to measure email performance by. The Indicators of Content Success.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Email, Linkedin] 70 New (Really) Marketing Automation Stats
    Email Marketing. B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Email (65%). EMAIL MARKETING. Email marketing has an ROI of 4,300%.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Email, Linkedin] 70 New (Really) Marketing Automation Stats
    Email Marketing. B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. eMarketer, Email Marketing Benchmarks , Feb 2013). Email (65%). EMAIL MARKETING. Email marketing has an ROI of 4,300%.
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Email, Linkedin] Hinge’s Fab Five: March 2014
    LinkedIn Company Pages Get Facelift with Showcase Pages. LinkedIn recently announced that it’s retiring the Product and Services tabs on company profile pages, effective April 14th. Email Marketing Essentials: A Checklist for Writing Emails That Get Opened. On Google+ or LinkedIn? Enjoy!
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Email, Linkedin] Tweet Less and Talk More
    Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Email, Linkedin] Is Free CRM Software Right for Your Business?
    Gratis provides up to 200MB of storage and allows you to store up to 2,500 records (which include contacts, notes and emails), allows up to 10 custom fields and can be accessed by up to three users. ? Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. Accounts.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Email, Linkedin] 8 Tools Every Great Salesperson Needs
    Call tracking —and it’s sidekick, call routing —provides information on which marketing initiative (offline or online/mobile ads, including PPC ads, direct mail, email newsletters, etc.) LinkedIn. This one shouldn’t be a shocker, but you’d be surprised how many people aren’t taking advantage of everything LinkedIn has to offer.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [Email, Linkedin] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    All you really need is a name and an email or phone number. or email  escwilliams@gmail.com. Websites B2B marketing bizmarketer Elizabeth Williams linkedin 'Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. And that’s what Step Two is about: a website less disgusting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Email, Linkedin] Should you be betting on someone else’s content?
    Jonathan Becher, SAP’s CMO, has published 12 articles on LinkedIn. Nearly 30,000 people are now following Jonathan on LinkedIn. Jonathan Becher, SAP''s CMO, has published 12 articles on LinkedIn. Nearly 30,000 people are now following Jonathan on LinkedIn. 'By Eric Wittlake, {grow} Contributing Columnist. built my.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Email, Linkedin] A Small Biz Guide to Digital Marketing Acronyms
    to cut down on unsolicited emails. The act includes a list of requirements for businesses or individuals when sending out email. CR: Conversion Rate is the number of visitors to a website or recipients of an email who take action beyond viewership. ” Say what? Also known as inbound link. Why isn’t it CPT then?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Email, Linkedin] Why Brands Need To Act Like Publishers
    95% of emails are never opened and 99.95% never receive a single click. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? Why Content Marketing?
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Email, Linkedin] The Key to Persuasive Writing? Stop Couching!
    Often this happens when you speak, but if you''re trying to write like you speak (because that''s how you should be writing ) phrases like these will creep into your blog posts, ebooks, emails, infographics, social posts, and pretty much any other marketing material you write. “I could be wrong, but I think …” or.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Email, Linkedin] A Show By-Product – Superb at Introductions
    Former client from years ago wanted to meet a specific man on LinkedIn. To contact Jeff Ogden, Creator and Host of Marketing Made Simple TV, just shoot an email to host at marketingmadesimple dot tv. 'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Email, Linkedin] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Maybe the CEO him or herself does not post actively on Twitter, but the company’s CMO might, or the company’s LinkedIn Pages showcase hiring patterns that are relevant to your company’s services. But what if you are a niche company, with a niche product that can only be used by a finite audience? Always Be Influencing.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Email, Linkedin] Webinar Recap: How to Develop a Successful Content Marketing Program
    Types of content like blogs, email marketing campaigns that promote your content, and premium type pieces like white papers and ebooks were in the top 5 – which are good candidates if you’re trying to figure out just a few techniques to adopt because they address prospective clients at different stages of the decision making process.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Email, Linkedin] Fixing Your Sucky B2B Website: Step One
    We see your emails and nasty reviews; we know our sites suck. or email  escwilliams@gmail.com. Websites B2B marketing bizmarketer Elizabeth Williams linkedin website 'My friend Aileen is breaking up with her husband Dan. called the other night to see if she needed help with the Tuesday Night Effigy Burning.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Email, Linkedin] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    'Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement. 75 to 200 Character Page Description.
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Email, Linkedin] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Use voicemails and emails with compelling content to generate and follow-up on leads.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Email, Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    In the security and email deliverability fields, this is known as “reputation systems.” Several vendors use basic validation technologies such as email deliverability testing, which will “ping” an email service to confirm the existence of an email address (without actually sending a spam email). But it is now.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Email, Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Email marketing. While there are many email marketing platforms, investing in a Client Relationship Managment (CRM) software will make your email marketing easier and more powerful. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'First the good news. The goal is to keep them engaged.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Email, Linkedin] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. With HubSpot''s Lead Management tool, you can clearly see all of the historic activity for any contact, including emails sent, conversations on social media, web pages visited, etc.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Email, Linkedin] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Social Media
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Email, Linkedin] New Research Firms Harness Wisdom of Crowds
    Its strongest categories are CRM, marketing automation, and email marketing. ” Reviewers are verified by using their LinkedIn profile information. special twist is that readers can filter reviews of a product to find only reviews written by people to whom they are connected on LinkedIn. Gaining Momentum.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Email, Linkedin] Six Best Practices for Marketing with White Papers
    discussions in relevant LinkedIn groups, trending topics on Twitter). a survey conducted via social media will inevitably produce a larger figure than one done via email). All of these assets, as well as the original white paper, can and should be shared through social channels like Twitter, Google+,  LinkedIn and Facebook.
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Email, Linkedin] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    Noah recently did an Ask Me Anything (AMA) session on inbound.org -- the community for marketers to connect and share -- where he engaged with fellow marketers on everything from reaching 750,000+ email subscribers and founding AppSumo , to hiring marketers on a budget and why inbound marketing is a lot like Reese’s peanut butter cups.
  • HINGE MARKETING  |  FRIDAY, MARCH 21, 2014
    [Email, Linkedin] Is the Client ALWAYS Right?
    As my relationship with a client grows, they’ll often start to call and ask specific questions related to their projects instead of sending emails. Related Stories How to Define Your Target Audience 10 Ways B2B Content Marketing Goes Bad 3 Ways to Get the Most Out of LinkedIn Groups Sometimes clients just need to talk.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Email, Linkedin] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    B testing campaign not only email good start. According to a 2013 Econsultancy survey of over 1,300 UK email marketers , 73% carry out basic segmentation, only 49% carry out any regular list cleansing and just 26% do any content personalisation. In your opinion, how often should you email your contact list? Eloquestions.
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Email, Linkedin] The 2014 Digital Marketing Ecosystem
    'Originally posted on LinkedIn by Cody Ward. Marketing technologists (those that understand how it all fits together) will become invaluable as businesses adopt customer relationship management solutions, email service providers, content management systems, and big data. Most teams mistakenly start with an Email Service Provider.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Email, Linkedin] What Is Content Marketing? It’s Starts With Culture!
    It’s an approach to marketing that is different from the traditional approach of advertising, events, and email campaigns. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. We all know content marketing is nothing new. Learn. Optimize.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Email, Linkedin] 3 Ways Marketing Automation Can Make You a Better Marketer
    For example, you can: Make all your campaigns social (and trackable) by adding social sharing buttons to your emails, landing pages, and forms. Monitor your competition and benchmark your Facebook and LinkedIn traffic, tweets, and video views – as well as your web traffic and keywords – against your competitors. The reason? license.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Email, Linkedin] Help Google Connect the Dots Between Your Social Profiles
    LinkedIn. I’ve spent a fair number of hours on LinkedIn in the last couple of weeks reconnecting with people and updating my contacts database — and am surprised at how many people have outdated contact information. In next screenshot below, you can see my contact info, including my email and phone number. Twitter.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Email, Linkedin] Keep Calm and Learn How to Nurture Leads
    Here you set up an email program that sends a series of emails over a period of time. In essence, if you know how to create an email and send it to a list, you can do nurture marketing.). Include social sharing buttons – not just the links to your Facebook, Twitter, LinkedIn, Google+, or Pinterest profile pages.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Email, Linkedin] How to Select the Perfect Image for Your Next Blog Post
    Think about it: The headline and featured image are usually the first thing someone sees in social and email promotion. Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. me too. 1) Do you have the right to use it? 2) Is it relevant?
  • HINGE MARKETING  |  MONDAY, MARCH 17, 2014
    [Email, Linkedin] 10 Ways B2B Content Marketing Goes Bad
    Remember to promote your content robustly via social media and email. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 3 Ways to Get the Most Out of LinkedIn Groups Hinge’s Fab Five: February 2014 The Importance of Brand Reputation in Management Consulting Missing offers.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Email, Linkedin] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    4) Email Clickthrough Rates. When you''re looking at your email marketing metrics, the most important metric is not how many people opened your email. would argue it''s how many people clicked through to reach the content that the email was promoting. How to Improve Your Email Clickthrough Rates. Want an extra tip?
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 14, 2014
    [Email, Linkedin] What Really Happens on Marketing Made Simple TV. The Untold Story.
    For instance, we can let the viewer watch X seconds of the show before we prompt for an email address. When the appointed time arrives, we grab the link and share with the guest in a “release the hounds” email. We then post the show to Business2Community.com, SocialMediaToday.com, CustomerThink.com, and LinkedIn group.
  • 3D2B  |  FRIDAY, MARCH 14, 2014
    [Email, Linkedin] How to Quit Hitting the Snooze Button On Database Cleanup
    Just as you could make it a habit to leap out of bed every morning as the alarm clock sounds, you can establish a routine of verifying contact data every time you email or phone someone. You’ll find a treasure trove of data when you dig into LinkedIn, company websites, email validation sites, online searches, press releases and more.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MARCH 13, 2014
    [Email, Linkedin] What I’ve Learned Updating My Database
    I’ve spent hours deep in Infusionsoft (my CRM), LinkedIn and Twitter in order to update information about people, figure out who has changed jobs, and just catch up with people I’ve lost contact with. Why did I need to update my database when I could find anyone on LinkedIn or Twitter or wherever. For years. Bad move.
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Email, Linkedin] Five Ways Mobile Apps Can Be Used To Market Your Business
    No more switching back and forth between Facebook, LinkedIn, Twitter, and all of the other social media apps that seem to spring up constantly. 'With as much noise as there is in the world today, marketing is difficult – but many marketers overlook one simple thing that can revolutionize how marketing is performed. Apps like DoubleDutch.me
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Email, Linkedin] Small Business Lessons That Are Anything but Cliché
    Meyer keeps her focus by using email from VerticalResponse to send out invitations to events at the shop (including the popular Chocolate and Prosecco Night) to her list of about 1,000 subscribers, which she is aggressively growing. Cliché Noe is also active on social media networks including Facebook , Twitter, LinkedIn and Yelp.
  • BIZNOLOGY  |  THURSDAY, MARCH 13, 2014
    [Email, Linkedin] Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places
    Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago. That’s true even for the more business-y ones like LinkedIn. There’s terrific knowledge in our collective emails. '(Photo credit: Anirudh Koul). So, why bother?
  • B2B VOICES  |  THURSDAY, MARCH 13, 2014
    [Email, Linkedin] A B2B Marketing Wishlist for 2014
    And with LinkedIn opening up its Influencer platform you now have another platform to develop written content. In fact, we’ve talked about this time and time again here at the importance of LinkedIn groups. From a social channel, LinkedIn wins in this category from its  company pages  to just using the platform to network.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Email, Linkedin] Assumptions are the Enemy of Good B2B Marketing
    Nobody reads long emails. On the business side, I downloaded two white papers and registered for a webinar, all found through either LinkedIn or a blog. 'Human nature causes us to assume that others share our interests, fears and motivations. don’t like that color, so we shouldn’t use it. That marketing media/technique doesn’t work.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Email, Linkedin] Understanding Intent Behind Content Consumption
    It isn’t because it was widely shared on Twitter or LinkedIn. Triggered emails gave them a link but didn’t make them click or spend their time with it. 'You know millions of people saw your content. But do you know the answer to the more important question: why did they take the time to read it or watch it? In Practice.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Email, Linkedin] Why Social Media Marketing Doesn't Work
    We promote the webinar to our email list and via our social media accounts. Well, one specific guest presenter didn''t want to email his email list. On the other hand, we emailed our list of 10K contacts and generated over 200 webinar registrations. 'Social media marketing doesn''t work. It just doesn''t. Sorry. Enjoy.
  • VIEWPOINT  |  TUESDAY, MARCH 11, 2014
    [Email, Linkedin] PowerViews with Joanne Black: No Such Thing As “Warm Calling”
    Click to start at this point — I asked Joanne about what goes into a referral, and she said that knowing someone only through LinkedIn—and never having spoken with them over the phone, much less in person—is not the way to get a good referral. Email: joanne at nomorecoldcalling dot com. We addressed that question—and more—in our chat.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 10, 2014
    [Email, Linkedin] Stop Talking Price, Start Talking Time
    My email is not on file. My email is on file. Awesome Ideas Getting & Losing Business Selling to Small Business B2B marketing bizmarketer customer service Elizabeth Williams getting the business linkedin P-Cube Return on Time Invested ROTI sales squirrels It’s a thing to look forward to. No dice. Related Posts.
  • ENGAGE  |  SUNDAY, MARCH 9, 2014
    [Email, Linkedin] Content Consuming or “Processing”?
    But they were also taking photos, shooting videos, recording, Tweeting, emailing, watching the news, texting, Snapchatting, and checking out LinkedIn. 'As marketers, we talk nonstop about engaging our audience. And we focus obsessively on the kinds of content we produce and the channels in which we distribute it. Watching? Listening?
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Email, Linkedin] Marketing Mad Libs: Expert Edition [SlideShare]
    Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. ” The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing.
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [Email, Linkedin] Oracle Adopts an Inbound Approach With New Focus on Social Sales
    It’s definitely a departure from the traditional cold calling and emailing. In the meantime, we can definitely add Oracle to the growing list of enterprises like NEC , ShoreTel , ThermoFisher , and LinkedIn , who are leading the way with inbound adoption for the enterprise business. Now this was interesting -- this is inbound.
  • VIEWPOINT  |  THURSDAY, MARCH 6, 2014
    [Email, Linkedin] Social media ROI sucks! (Or, you can prove anything if you send out a survey)
    Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Some of it is direct marketing, such as email, display, and PPC search.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Email, Linkedin] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. Email campaigns. Email signatures. First off – don’t stress, we’ve all done it. YouTube.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Email, Linkedin] LinkedIn Has Opened the Content Marketing Floodgates
    'LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. Get Ready To Pay.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 3, 2014
    [Email, Linkedin] Stop Beating Your CSAT To Death
    This can drive all kinds of unfortunate unintended consequences like, say, this one: Yup, that’s an email my friend Dave received from his car dealer service consultant. Sending them into their offices to do email interventions and play Candy Crush with their CSAT numbers is not going to help anyone. But wait! There’s more!
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Email, Linkedin] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    The thing that makes Asana the perfect tool for marketers is its ability to present conversations and projects side-by-side, eliminating the hassle of scattered emails and missed messages. 'This post originally appeared on Insiders , a section of Inbound Hub. For more content like this, subscribe to Insiders. In due time, she picked it up.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 28, 2014
    [Email, Linkedin] Beware of dubious data providers: a 9-point checklist
    Are you hounded by email pitches offering access to all kinds of prospective business targets?  Of course a lot of these emails are simply fraudulent.  Ken offers a dozen or so red flags to look for when considering buying email addresses—and I have picked up some of his ideas, too.  Do they have a company page on LinkedIn?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, FEBRUARY 27, 2014
    [Email, Linkedin] Seven Strategies for Affinity Marketing Success
    Develop a test-and-learn approach to understand the optimum combination of email and mail to maximize results and minimize costs. Follow Martha on  Twitter  or connect with her on  LinkedIn. The airlines are getting into the act, as are some brave consumer services firms such as Lifelock. Target the Right Affinity Partners.
  • ENGAGE  |  THURSDAY, FEBRUARY 27, 2014
    [Email, Linkedin] 4 Sure-Fire Ways to Get More People to Share Your Content
    Spread those posts out across Twitter and Facebook and any other social media channels (Digg and LinkedIn, perhaps?) If you know your readers are online in the mornings, for example, schedule your posts so they can catch up with you while they check their email or down their first cup of coffee. Let’s assume you do have great content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 26, 2014
    [Email, Linkedin] The Incredible Growth of Marketing Made Simple TV
    Less than 24 hours later, I get an email with a recommendation of a marketing expert and a request to book her on the show. connected with this former Eloqua executive on LinkedIn, and she was soon booked in Ann’s spot. 'If you do something long enough, it takes a life all on its own. How much has it grown? Very excited!
  • LEADERSHIP  |  TUESDAY, FEBRUARY 25, 2014
    [Email, Linkedin] A Social Media Cheat Sheet for the C-Suite
    Email is not dead. Tie your social media strategies tightly to that email list and/or newsletter. Join this exclusive LinkedIn Group and let’s discuss ways to be successful with B2B social media marketing in 2014. '—42 Tips to Make B2B Social Media Work for You. It doesn’t happen (unless you are drunk!), right? Get visual.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Email, Linkedin] More Eyes on Your Video – How and Where to Share
    Embed Video in Your Email Sends. Despite pundits repeatedly declaring its death over the past few years, few marketing tactics are as tried, true, and effective as email. A video on your website is compelling; a well-placed, timely, relevant  video in your email send is irresistible. Here’s how. Leverage Video on Social.
  • FATHOM  |  TUESDAY, FEBRUARY 25, 2014
    [Email, Linkedin] 10 Tips to Maximize ROI at Manufacturing Tradeshows
    While the focus of this PPC campaign is to merely connect your company’s name with that of the tradeshow, you’ll want those who do click through to put their email address into a form on the landing page. So offer something of value to get their email: a whitepaper, guide to the tradeshow, your industry newsletter, etc. 4: Blog!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Email, Linkedin] 11 tips and tools to jump-start your SEO
    But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. 'Photo credit: Sean MacEntee. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But What do the numbers tell us about the importance of SEO?
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 24, 2014
    [Email, Linkedin] 12 Reasons Why Bill C-28 is Good News
    'After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. CASL will require us to be able to show where you got that email address and what we have sent and when and in what context.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Email, Linkedin] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Let’s start with DemandBase. So much for the mechanics.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Email, Linkedin] Increase B2B Traffic and Reach with a LinkedIn Blog
    'LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members. Following will now become part of the regular vocabulary on LinkedIn.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Email, Linkedin] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Koka Sexton, LinkedIn. Koka Sexton, LinkedIn. What should I do? What should I do?
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Email, Linkedin] 57 Notable and Unique Content Marketing Ideas
    LinkedIn and Google+ Communities. Exclusive Email Offers. Who hasn’t fallen for a “flash deal” that showed up in their email inbox? 'The average marketer today uses 12 different content marketing tactics. Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Posts.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Email, Linkedin] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    Keep an active LinkedIn presence. For sales of B2B products and services, LinkedIn is probably the most significant platform for your sales team’s activities. Your individual salespeople’s LinkedIn profiles are the first place a prospect will check out, so as noted above, be sure these are up-to-date and contain the right messaging.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Email, Linkedin] Good News for Creepers: LinkedIn Upgrades "Who Viewed Your Profile" Feature
    We all know the "Who Viewed Your Profile" LinkedIn feature. And today, I got an email that said I am among the first to get the new "Who''s Viewed Your Profile.". This may not be available in your LinkedIn account yet -- the email indicates they''re still rolling it out -- but here''s what it''ll look like. Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Email, Linkedin] The 5 Pillars of a Successful Sales Pitch
    Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. But the most likely outcome is an email explaining why they “don’t have the budget” or “ (insert lame objection here) ”. Ask questions that put your company ahead of your competition. 2) Research. Sales
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Email, Linkedin] Social Media Explained. Really.
    I''ll send you an email and we''ll work it out. 'So I have this problem. With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. Let’s face it … this can be overwhelming. Really.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Email, Linkedin] The Secret To A Better Customer Experience
    So while you may be receiving fewer “Dear Sir / Madam” emails, the technology exists to create a digital profile of every user to your website and to deliver improved customer experiences personalized to their unique wants and needs. ” You are taken to the homepage of our Business Innovation blog site. The Age of Personalization.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Email, Linkedin] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom. surprisingly small fraction cite email, although presumably they all have email capabilities.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Email, Linkedin] 59 Killer Content Marketing Stats: 2014 Edition
    B2B marketers believe LinkedIn is the most effective social media network for content promotion. Customers who receive email newsletters spend 82% more when they buy from the company. 'Content marketing moves incredibly fast. There’s been a world of changes between then and now, which is why fresh research is crucially important.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Email, Linkedin] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    On the promotion side specifically, we identified a number of best practices we’ve used to amplify content distribution, including informing individuals (or companies) of new content via social mentions, utilizing email to share new material, leveraging social communities (e.g., who is the audience? where do they spend their time?
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Email, Linkedin] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    We''ve all got to be able to get our thoughts across clearly in emails, business plans, blog posts, website copy, LinkedIn messages, etc. Personally, I''d rather do my networking online than awkwardly sidling up to people at a meet and greet -- so I try to do my networking where I''m most comfortable, on LinkedIn, Twitter, etc.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 10, 2014
    [Email, Linkedin] KiteDesk Delivers Sales Relationship Data That Soars!
    Related Stories 4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn Two LinkedIn Updates for This Week You Might Have Missed How Social Media Has Changed Super Bowl Ads in 2014. m reviewing KiteDesk because I have honestly never seen anything quite like it. by Craig Jamieson - Maximize Social Business.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 10, 2014
    [Email, Linkedin] To B2B or not to B2B, is that the question?
    ” Yet in 2013 ‘1 in 5 B2B buyers reported using social channels during the buying process’ Even more convincingly, ‘57% of B2B companies said they now generate sales via LinkedIn’ Contextual healing. 'Recently, B2B marketing has been suffering from an existential crisis. They are now always connected, always on.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Email, Linkedin] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter. When it comes to email newsletters, BuzzFeed is one of the best. 'Here''s a question: How do you become a better inbound marketer? Practice, after all, makes perfect.
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