• HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Email, Linkedin] 21 Things Recruiters Absolutely Hate About Your Resume
    If you have to send your resume over as a Google Doc, at least grant the recipient proper permissions to view it by clicking "Share" in the top-right corner of your Google Doc, entering in the email address of the people you want to include, and choosing "Can view" from the dropdown menu. 18) When it's inconsistent with your LinkedIn profile.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Email, Linkedin] All About Those Leads: Crafting Content for Conversion
    Another report from eMedia and LinkedIn found that increasing lead quality is the top priority for 68% of B2B marketers, followed by increasing lead volume (55%). Relying on previous purchase history to tailor remarketing and upsell efforts via email and your website. 3. Happy reading! Some recent survey data confirms this point.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Email, Linkedin] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Medium: CPC, email, etc. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. But we are not done yet!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Email, Linkedin] How to Use Trigger Events for More and Better Leads
    LinkedIn for profiles announcements, news, job postings, status updates. like the daily snapshot that emails me news and alerts on companies. For more on this read 5 Lead Nurturing Tips to Create Relevant and Engaging Emails. Sending emails with links to articles that might be potentially relevant based on triggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Email, Linkedin] Finally, the truth about social media and customer engagement
    When I write a blog post people love, I still get a ton of engagement on Twitter. I get comments on my blog. I may even get an email with an observation or a question about what I wrote. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer. Fast forward to 2015.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] Definitive Guide to Planning a New Content Initiative
    like corporate website, blogs or all-customer email newsletters. Joe Pulizzi THE DEFINITIVE GUIDE 9 Do you really think that a customer or prospect is going to keep visiting your blog, or opening your emails, if the content is irrelevant to their needs 95% of the time? Think about your email inbox. If you’re an email.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Email was selected as the most effective organic. approval workflows, email automation, analytics. discover stories “sideways” through email and. First, Facebook and email were clearly the. Email. channel, and Facebook nudged email for the top. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. your audience arrives from, such as social, email, or search. resources Blog, social, email Google Analytics, biannual. Content. going.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] Staffing and Launching Your Content Marketing Program
    reputation as a content marketing thought leader, ed- ucating clients and potential clients, and driving email. downloadable in exchange for an email address. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. channels not just on social media, but more important- ly, via email and search. For Tomas Kellner of GE Reports, email is especially key. For us, email. Instead, most.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    After seeing the new and more accurate data, we knew that we had to re-think how we used our paid social channels, primarily LinkedIn. This post will walk through how we now use LinkedIn for full-funnel marketing. Building Awareness With LinkedIn Ads. We used to only do top of the funnel ads on LinkedIn. linkedin
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Email, Linkedin] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Repeated surveys have proven that transactional emails are more effective at engaging subscribers and result in greater ROI than bulk emails.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Email, Linkedin] Celebrating Christmas in July with Personalized Content
    Email addresses. Photos from LinkedIn. With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns. This past winter, we helped Oracle deliver a number of helpful assets in an innovative way. And we agree!
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Email, Linkedin] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Like this post?
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Email, Linkedin] The 9 Circles of B2B Marketing Hell
    Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content? B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. click to view larger ). Limbo: Transitioning from Demand Gen to ABM.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Email, Linkedin] 13 Suggestions for Content Marketing Inspiration
    Newsletters and emails from trade organizations, governing bodies, competitors, and your customers – You may already receive some of this information as part of your due diligence for staying abreast of your market. Customer records, including survey responses, call-in notes, emails, etc. The undeveloped kernel is a type of node.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Email, Linkedin] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Align your ABM content to your email and event strategies. Account-Based and Content Marketing Programs are similar in many ways. Effective ABM programs are like retirement accounts.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Email, Linkedin] If you post it will they come?
    across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). Sign up for our emails here. Not even revolutions just happen.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Email, Linkedin] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Include an email and phone number so visitors can quickly find the right information. Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. But what about a website's 'Contact Us' page? That, my friends, is a huge mistake. Ready to get inspired?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Email, Linkedin] From Scratch: Four (Free) List Building Strategies
    More time-centric strategies include the following: Email capture on your web properties. Strategy 1: Capture Email to Build a Prospect List. If you spend much time online at all, especially reading blogs, you’re likely to be bombarded with requests for your email. Clearly list the benefits of registering for your email program.
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Email, Linkedin] Interactive Content Marketing Weekly Roundup: July 11-15
    Marketers take a look at social, email and content in general in a completely different light than much of the rest of the world, and we must pay attention to that. We’re smack dab in the middle of the summer months. And this week on Medium…   Content Marketing + Sales Team = Revenue How can we track actual revenue to content? Funny, huh?
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Email, Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Design Responsive Emails. Along with your website, your emails are going to be likely viewed on mobile devices as well. In order to have easily readable emails, you will want to utilize responsive designs that will adapt to the screen size they are viewed on. Build an App. Apps are frequently used by mobile users.
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [Email, Linkedin] No I Do Not Want To See Your Demo
    Since the event, I have been fortunate to have several conversations with a few of the attendees either by phone or email and I keep thinking about what it means to be buyer-centric. One To be clear, sending a cold email or worse yet, connecting on LinkedIn for the sole purpose of sending a pitch, are both disruptive, and ineffective.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Email, Linkedin] How to Design an Employee Mentorship Program That Doesn’t Suck
    According to a recent study by the 4A’s and LinkedIn , the rate of turnover at agencies increased 10% compared to competitive industries. Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. entees earn more money and experience more satisfaction in their work.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Email, Linkedin] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right? This is done through tracking codes in social media, email, and webpages. What is an Automated Email Engagement Solution?
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Email, Linkedin] How to Optimize Your Promotion Channels & Increase Conversion Rates
    With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Email. Email may be starting to go out of vogue, but it’s still an important way to connect with your audience. Social.
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Email, Linkedin] B2B Marketers Beware: Do you know where your leads are coming from?
    Isn’t that why we pay all that money for LinkedIn sales accelerator business subscriptions so our Reps can qualify they are reaching out to the right person? Well, they can rent an email list or buy the names. Maybe you don’t want to know. The good, the bad and the ugly. So, what are the right B2B leads for you? But are they really?
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Email, Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. If your main campaign goal is lead generation or collecting email addresses, then Lead Generation Cards are the way to go on Twitter. LinkedIn. If you’ve had feelings of frustration at the targeting options on LinkedIn, you’re not alone.
  • CONTENT STANDARD  |  MONDAY, JULY 11, 2016
    [Email, Linkedin] Embracing Dark Social in Your Mobile Content Strategy
    report from RadiumOne found that globally, 82 percent of content shared on mobile is shared via messaging, email, or text. When we spot an interesting article, GIF, video, or product, it’s easy to text or email the link to someone who we think might like the content. Dark social presents a problem for both publishers and brands.
  • DISCOVERORG  |  WEDNESDAY, JULY 6, 2016
    [Email, Linkedin] [PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns
    Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. Looking for a No-BS podcast that will elevate your sales results? Below are some topical highlights of that podcast. Accurate Data Allows You to Achieve Higher Sale Commissions.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Email, Linkedin] What’s new in content marketing?
    According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Sign up for our emails here. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Competition can be fierce which is why staying ahead of the curve is vitally important.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Email, Linkedin] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    What’s the number one goal when writing an email? compelling subject line prompts the reader to continue to the introduction, the email body, and the call to action below. Nowadays, drawing people into your emails is remarkably easy ­ if you’ve got a handle on the proven, guiding principles of email outreach. That’s
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Email, Linkedin] 25 Experts Share Top 3 Content Marketing Trends for 2017
    For example, while many see Microsoft’s acquisition of LinkedIn as a technology or data position, some see it as play for the audience. Yes, it can be used to learn something (like how to open a durian fruit or improve your email subject lines), but you can also use it to grow or interact with an audience. According to 25 Experts). A.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Email, Linkedin] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    My mom can’t figure out how to read email on her phone, but she can run paid search ads like a boss. The email newsletter will serve as the foundation for your entire content marketing program, and if you don’t get it right, you’re screwed. Facebook, Twitter, and LinkedIn are requisites for most companies.
  • INFER  |  TUESDAY, JULY 5, 2016
    [Email, Linkedin] 4 products Microsoft should build with LinkedIn
    Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 While early news coverage has addressed plans to keep LinkedIn independent, there’s been little discussion about what exactly the two companies will do together. Redefined business email. billion. CRM 2.0.
  • HINGE MARKETING  |  FRIDAY, JULY 1, 2016
    [Email, Linkedin] 5 Ways High Growth Companies Focus Their Marketing
    These pieces are also important in helping you build your email list. Our research shows that LinkedIn and Twitter are the social media platforms of choice for professional services firms. Email Marketing. Why do these high performers focus on increasing their visibility? Greater visibility offers a bevy of benefits. Networking.
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Email, Linkedin] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    The products in our database that are not on your landscape show up in almost all of our categories, with the key concentration in advertising, analytics, content, productivity, social media, and email. 3. It’s just not conceivable that there are many more than that.” They found a whole boatload of martech vendors that I missed.
  • 6SENSE  |  WEDNESDAY, JUNE 29, 2016
    [Email, Linkedin] Content is King, Data is Queen – and Timing Holds the Court Together: B2B ESP
    Our first post in this series highlights ideas from thought leaders at Brocade , LinkedIn , SiriusDecisions and Terminus. What’s interesting to me is that there are more channels than ever but marketers and sales professionals are still focused on email and calls as the primary delivery of their messages. Latest
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Email, Linkedin] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Pro tip: Hit “Advanced settings" to put in whatever subreddit you’d like to monitor. 8) Get a daily email update with the top posts from your favorite Reddit subreddit. 9) Save the day's most Dugg story from Digg to your Instapaper. 10) Get an email whenever Digg publishes a new story featuring a specific keyword. The good news?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Email, Linkedin] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Why are you so frustrated by sending cold outreach emails? “Because Fortunately, we’re going to address how to write the perfect outreach email. Subject lines are the headline of your email. They’re the first opportunity to make an impression and bring readers into the body of your email. ”, you protest.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 28, 2016
    [Email, Linkedin] Cocktails, Content, and Solutions to the Consumer Journey
    This means creating a consumer-first content strategy ; developing a social media presence that encourages interaction; crafting an email marketing campaign that shares valuable insights with targeted end users; and on and on. Penry Price , VP Marketing Solutions at LinkedIn. Why the major changes? Adapt to Mobile Friendly Marketing.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Email, Linkedin] Where unicorns come from — feeder roles for marketing technologists
    So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” Web and Email Marketing Specialist. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years. Media.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Email, Linkedin] How to Generate Qualified Leads and Delight Your Sales Team
    The grading system is also a great way to manage email lists and how content is distributed within that channel. For example, if you’re running a webinar about marketing automation, you probably don’t want to send an email about it to the D or F grades who aren’t using MA. Use Advanced Targeting on LinkedIn.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Email, Linkedin] Make the most of your social media fans
    If there’s a hit, the entire record—name, address, phone, email, and demographics—is connected to that social media account. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Sign up for our emails here. But here’s a new development. Market research.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Email, Linkedin] Why You Should Never Email a Proposal
    Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. Maybe the prospect unexpectedly left the company but forgot to update her LinkedIn account (not that you were checking on a daily basis)? The Real Problem Isn't About Email. Did the client get cold feet?
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Email, Linkedin] Top 10 Advantages of Online Marketing for Professional Services
    For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid search, and more.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Email, Linkedin] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    solid  59 percent  of senior executives say they would rather watch a video than read a block of text, and when an email campaign makes use of video, engagement rates jump  between 200 and 300 percent. Switch Video has produced more than 800 videos for clients, including LinkedIn, IBM, HP, Bayer, and American Express.  million words.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Email, Linkedin] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Email, Linkedin] Earned media influencer marketing demands your awesome
    People will either point you to their advertising page or they’ll email you a PDF of their rate sheet. It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. Sign up for our emails here. Trust me.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Email, Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. Topic.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Email, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. There's a big difference between a cold email and a genuine, personalized message.
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Email, Linkedin] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. What is Google’s new Salesforce integration product? What is it good for? Why is it useful?
  • HINGE MARKETING  |  THURSDAY, JUNE 16, 2016
    [Email, Linkedin] How to Grow a Business: 3 Research-Backed Insights
    High-growth firms use more of every digital technique, with the exception of email marketing (still a solid effort, but a less in comparison). Drop me a line in the comments below, LinkedIn , or my bio page ! Our 2016 High-Growth Study uncovered practical lessons on how to grow a business in the professional services arena. Blogging.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Email, Linkedin] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    With Vidyard Engage, customer facing teams can now access, record and send video content directly from Gmail and Microsoft Outlook as easily as attaching a PDF to an email. Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. Pricing & Availability. About Vidyard.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Email, Linkedin] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. paid, social, email ) and campaign name (e.g. When it comes to content marketing, art + science = measurable success. Apparently, though, few of us are very good at content marketing yet. Agency leaders agree. What Do We Do When We’re Not Very Good? Invest.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] How to Master Local Lead Generation
    Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Localized Email Marketing. Apart from having a website, email marketing is another effective online marketing approach you can employ for your business. Why Target Local? Localized SEO.
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email. But what about Outlook?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Social Media Strategies linkedin social media
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article. Just call a spade a spade and make sure your email does exactly what it says on the tin.”
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Email, Linkedin] 5 Ways B2B Marketers Can Learn to Love Facebook
    And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. And I had it set up to capture email addresses. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose.
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2016
    [Email, Linkedin] Credible or not? 5 questions to evaluate research sources
    If you’re not certain, check the trade publications for any past contributions by the writer, and also review his background on LinkedIn. 3. Sign up for our emails here. Scanning through my newsfeed recently, a headline caught my eye. But… not so fast. This feels a lot like milled content masquerading as true thought-leadership.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Email, Linkedin] 6 of the Best Professional Bio Examples We've Ever Seen
    A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. For folks who really do want a list of Corey's credentials, they can click the LinkedIn button to go to her LinkedIn page.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Email, Linkedin] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. The last thing you want is an upset costumer airing their grievances via an open letter to your business on LinkedIn because they couldn’t get ahold of a human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Email, Linkedin] Should your content generate leads or relationships?
    Last year, I received an exciting email. The email was from an executive with Adidas and it resulted in one of the biggest consulting contracts of my career. Social media is Hubspot’s third-most important source of inbound traffic, after email and search. “Are you sure that’s the right goal?”
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Email, Linkedin] B2B Marketing to Millennials
    LinkedIn. 7%. Before you launch, make sure the demo is announced via email and make sure to send reminders on Twitter inviting their colleagues to watch the live demonstration. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Video.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Email, Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. Sign up for our emails here.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Email, Linkedin] How to Recruit Top Talent Using an Inbound Framework
    Are you using LinkedIn? signup or demo request), you can entice them to make a ‘micro-conversion’ where they exchange their email address for valuable content. As any great lifecycle marketer will know, getting a prospect’s email address is only the first step. Most companies lean heavily on email marketing for this.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Email, Linkedin] 10 Metrics Every Marketing Team Should Track
    For example, if you’re a federal government contractor you are less interested in email open rates than a firm working within the commercial space. That is because the government enforces strict email filters. Your email list size is a good indicator of visibility. Email open rate. Metrics are the other. Objectivity.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Email, Linkedin] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.
  • KAPOST  |  WEDNESDAY, JUNE 8, 2016
    [Email, Linkedin] Yes, Virginia, Brand Awareness Really Does Increase Sales
    The marketing director put together an integrated and comprehensive strategy that included content development, email, social media, and paid advertising. Don’t just tell them you need to be on LinkedIn—tell them  why  you need to be on LinkedIn. Because your target audience is on LinkedIn every day.). You know this.
  • BIZIBLE  |  TUESDAY, JUNE 7, 2016
    [Email, Linkedin] Optimizing Marketing Channel Mix For Revenue And ROI
    LinkedIn is a sub-channel of Social), too, that can make finding the best mix difficult. But compared to a channel like LinkedIn or Organic Search where we are able to generate monthly touchpoints in the thousands, dinners can’t compete at that scale. Email? Where should you invest? When you consider sub-channels (e.g. Events?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2016
    [Email, Linkedin] Skills CMOs Look For When Building a Modern Marketing Organization
    Engaging customers through websites, mobile apps, digital ads, email and other digital means is no longer simply an “extension” of the broadcast campaign. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights. Digital Marketing. Social Media. CMO Corner
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Email, Linkedin] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    To nurture leads at this level requires a sophisticated email marketing strategy and a focus on four key areas: Buyer roles. Follow me on Twitter and connect with me on LinkedIn. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. The relationship is shown in the figure below. Research Frequency.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Email, Linkedin] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). If a prospect chooses to opt in to your email list, how often should they expect to hear from you? If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] The Most Untapped Leverage Point For B2B Growth
    To reach those prospects, they need contact information: verified email addresses, at a minimum. Marketers fight a constant battle against bounces, and their success depends heavily on inbox placement and the integrity of their email lists. Bonus: your competitors are probably oblivious to its power. It’s also expensive.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] How To Measure A B2B Social Media Program
    Email, the website, and SEO. Social While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. We also created a second Twitter list associated with existing prospects and customers, pulled from email marketing information.
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] How to Generate More Engagement (Without Creating More Content)
    Re-promote your content on all of your regular promotional channels – social media, email, etc. Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished.
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Email, Linkedin] Content Marketing’s Role at Trade Shows
    Email campaign. Once you’ve posted several blogs and have more in the pipeline, you want to craft several emails as part of your ongoing email campaign to your current contacts. Follow-up emails can be more specific and target individual companies and people. The trade show marketing mania. Yes, it’s a big question.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Email, Linkedin] 10 Ways to Misbehave on LinkedIn
    But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. On LinkedIn, it’s different. Polished? Conclusion.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Email, Linkedin] Starting a New Blog?6 Things a Business Blog Must Have
    Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. An email subscription form. Cornerstone content: free, free for email, and some for fee. And of course, if you have any questions, send me an email or contact me on LinkedIN. Are you starting a new blog ? Easy Navigation.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Email, Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Email, Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Email, Linkedin] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. Build relationships through welcome emails and profiles. Webinars (33%).
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Email, Linkedin] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. LinkedIn. The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? That’s why it helps to have a plan in place for considering your options. Instagram. Twitter.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Email, Linkedin] How To Map Content To Your Conversion Funnel
    Promote your blog content across Twitter and LinkedIn, and ask guest authors to promote their guest post on their social channels so you can access new networks. Once you have an email address you can target them with personalized information that is more likely to pull them down the funnel. What information are they looking for?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Email, Linkedin] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    Advertisers can upload lists of customer (or potential customer) email addresses, phone numbers, or user ids and target these specific lists of people. LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Email, Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. If you haven’t heard of LinkedIn  Sales Navigator yet, you may want to check it out. Warm Introductions. Sales b2b
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Email, Linkedin] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. To build your subscriber list, offer a free e-newsletter subscription on your website or in your email signature block. Online Lead Generation Techniques that Work. 10) Blogging.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Email, Linkedin] 7 Lead Management Tools That Will Save You Hours
    Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Boomerang. Google Groups.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Email, Linkedin] 7 Lead Management Tools That Will Save You Hours
    Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Boomerang. Google Groups.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] Your experience and qualifications are not differentiators!
    I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Sign up for our emails here.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] Building A Successful On-Demand Webinar Strategy
    For example, you can include them in emails, link to them on your social media pages, and write blog posts based on them. You can then market it on Facebook, Instagram, and via email, to name a few ways to market the preview. This means you need to combine email marketing with social media marketing. Readers love bulleted lists.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Email, Linkedin] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    When trying to establish contact in the digital world, all of that goes away, especially when trying to establish contact solely by phone or email. Sales Alerts - The marketing automation system should generate an immediate email to the appropriate sales reps when one of their prospects exhibits digital behavior. Sales Enablement
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Email, Linkedin] Proven Business Growth Strategies
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. Overtime, the buyer follows the blog, attends a free webinar, and receive useful tips in weekly emails from that same firm. Before we explore the answers to these questions.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Email, Linkedin] 5 Tips to Get Your Content Shared More Often
    The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface. For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Email, Linkedin] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Submit a posting with Help A Reporter Out and responses will begin flowing into your email box.  Pricing: free.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Email, Linkedin] Interesting Infographics: When and How to Update Your Social Media
    Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. Many people spend the first half of the week catching up on emails and projects, so Wednesday to Friday are the best days to post your important updates. 3 is the ideal number of updates per day. Try not to post after 8pm.
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