MADISONLOGIC B2B WHITE PAPERS | THURSDAY, OCTOBER 8, 2015
[Email, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
Electronic distribution via email or by post- ing on a personal website is in violation of the. here or email firstname.lastname@example.org. email campaigns). Electronic distribution via email or by post- ing on a personal website is in violation of the. LinkedIn, Twitter, and Facebook to share. All rights reserved.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, OCTOBER 8, 2015
[Email, Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
Online presentations can be embedded on a webpage or shared using email or social updates. marketing and learning applications: on websites and blogs, in email campaigns, and in Learning Management. are shared and linked using social media or email. of email. Belong In Every Content. The contenders? Each has its own.
VIDYARD | WEDNESDAY, OCTOBER 7, 2015
[Email, Linkedin] Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization
“Personalization is critical to modern marketing,” said Stewart Rogers, an analyst at VB Insight. “In my studies I’ve seen uplifts in conversions of up to 219 percent, and simply including a name in an email increases open rates by up to 41 percent. San Francisco, Calif. About Vidyard. Media Contact: Tyler Lessard. Press Release
VIDYARD | WEDNESDAY, OCTOBER 7, 2015
[Email, Linkedin] Say Hello to Personalized Video!
Personalization can take many forms – from text, like their name, email, company name and job title to images, like their company logo, LinkedIn photo or picture of their website or one of their products. Average conversion ratios sit between 1-3%, so this is an incredible change in email campaign performance. Stand out.
BIZNOLOGY | TUESDAY, OCTOBER 6, 2015
[Email, Linkedin] Visitors hate online ghost towns more than spammy auto posts
Sign up for our emails here. Social Media Marketing Addition Advertising Age Business Content marketing Facebook Google instagram linkedin marketing social media social media marketing Social networking service twitter YouTubeNo, that’s only the second most-hated thing in corporate social media branding. Know why I know this?
WINDMILL NETWORKING | MONDAY, OCTOBER 5, 2015
[Email, Linkedin] 10 Tips to Increase Sales with Social Media and Email Marketing This Holiday Season
Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Twitter | Facebook | Google+ | LinkedIn |. Email MarketingThe holidays will be here even before you have a chance to blink!
HUBSPOT | MONDAY, OCTOBER 5, 2015
[Email, Linkedin] It's Not You, It's Them: 7 Signs Your Lead Is a Terrible Fit
Maybe you try creating more snackable content that lends itself to their relentless schedules, or refocus your distribution efforts to focus on more professional platforms like LinkedIn. 3) They don't have a need for your product or service. In a perfect world, leads would open every single lead nurturing email that came their way.
VIDYARD | FRIDAY, OCTOBER 2, 2015
[Email, Linkedin] Designing Fly Landing Pages – Part 3: Trust
Whether it’s through adding customer testimonials or by showing how many people shared your page on Facebook, Twitter, or LinkedIn, these methods can provide a massive boost to trust. First impressions are important – especially on landing pages. After all, you did read them right? Focus. Messaging. Trust. Continuity. Social Proof.
HUBSPOT | FRIDAY, OCTOBER 2, 2015
[Email, Linkedin] 3 Quick Ways to Figure Out Someone's Email Address
Influencers likely get hundreds of Twitter notifications and LinkedIn requests a day. You think email's your best shot. But how do your find their email address ? The following three methods each take less than five minutes to find an email. Solution 2: Export LinkedIn connections. Check the email with Sidekick.
HUBSPOT | WEDNESDAY, SEPTEMBER 30, 2015
[Email, Linkedin] Why Blog? The Benefits of Blogging for Business and Marketing
I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. You could pay for traffic by buying an email list ( don't you dare! ), blasting them, and hoping some people open and click through on the emails. It's for a friend," she said. Sure it was. couldn't find one. Whoops.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 30, 2015
[Email, Linkedin] 5 Common Traits Of The Best Content Marketing Companies
NewsCred’s comprehensive analytics tell you not only how your content is performing, but how your audience is accessing it (social, organic, email, etc.) Questions like: How can I best reach you (email, text, messenger, Skype, etc.)? Any content firm you enlist needs to help you tackle those challenges head on.”. Measurability.
LEADERSHIP | TUESDAY, SEPTEMBER 29, 2015
[Email, Linkedin] The Power of Simplicity
Yes, we are all very busy; we barely have time to look over our email inbox daily, yet we want to Tweet every few hours, post updates on Facebook, answer a question on LinkedIn, watch a video on YouTube, absorb the highlights of a great presentation on SlideShare, distribute a bunch of whitepapers—so much to do and so little time!
B2B MARKETING UNPLUGGED | TUESDAY, SEPTEMBER 29, 2015
[Email, Linkedin] It’s Time to Kill Off Your Dreary Customer Reference Program
They are sending emails to buddies, they are asking about you in LinkedIn groups, they are seeing what the buzz is at industry events. CRM Getting & Losing Business B2B marketing Customer Reference Program Elizabeth Williams Flock of the Gruntled getting the business linkedin P-Cube social media Throng of the Disgruntled
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 29, 2015
[Email, Linkedin] No Time to Maintain a Business Blog? Use LinkedIn Instead
If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. Ready to start blogging on LinkedIn? ” What to post.
HUBSPOT | TUESDAY, SEPTEMBER 29, 2015
[Email, Linkedin] 17 of the Best WordPress Plugins for Marketers
Looking to grow you email list? it integrates with a ton of email marketing providers such as MailChimp, HubSpot, AWeber, Infusionsoft, Constant Contact, Campaign Monitor, and more. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. Check it out: Pre-Just Writing. Trust us, they will.
HUBSPOT | MONDAY, SEPTEMBER 28, 2015
[Email, Linkedin] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. We recommend keeping your email pitch as simple and straightforward as possible. 5) Business Insider. No follow-up emails. 10) Moz.
HUBSPOT | FRIDAY, SEPTEMBER 25, 2015
[Email, Linkedin] 7 Game-Changing Marketing Trends To Tackle in 2016
Using a marketing automation platform makes it easier to schedule emails, segment contacts, automate social media posting, manage your content, and track the lifecycle of customers in your marketing funnel. Marketing constantly adjusts and reacts to changes in technology and attitudes. Enter relationship marketing. It looks that way.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 25, 2015
[Email, Linkedin] Outbounding in an Inbound World: Tips for Driving Sales Success
Cold emailing/calling can be a daunting task; however, outbounding is extremely similar to inbounding. We’ve all heard of the Why You, Why You Now (WYWYN) email—now it’s time to put it to use. For a well-crafted email, I send two follow-ups on the same thread to ensure they received my note. Which emails performed best?
THE POINT | WEDNESDAY, SEPTEMBER 23, 2015
[Email, Linkedin] 10 Ways to Generate More Leads from Your Business Blog
But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. 3.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 23, 2015
[Email, Linkedin] Marketing Resources for 2016: Old School meets New Cool
If you don’t mind receiving a few more emails, newsletters can be wonderful sources of recurring and up to date content. A few newsletters to check out: Morgan Brown’s newsletter - arrives daily with amazing tips about growth. Treatings - an iOS app that makes LinkedIn look like a stodgy dinosaur (not so difficult). Blogs.
BIZNOLOGY | TUESDAY, SEPTEMBER 22, 2015
[Email, Linkedin] The state of earned media blogger outreach
It can oftentimes take seven or more touches before converting. So, every three or four weeks, we’ll start a new campaign with a new infographic, a new cross section of bloggers to collect, and three outreaches, one initial outreach, and two follow-ups (nobody responds to a single email, nobody, unless you’re already a known entity).
WEBBIQUITY | TUESDAY, SEPTEMBER 22, 2015
[Email, Linkedin] 22 Expert Guides and Reviews of 200+ Social Media Tools
The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool.
KAON | FRIDAY, SEPTEMBER 18, 2015
[Email, Linkedin] Hubspot Inbound Conference Recap 4 of 9
The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Only 20% of people who have opted in to emails actually open them because they find the information not relevant or interesting to them. The solution: Create lasting experiences. . Be relevant early.
HALEY MARKETING | FRIDAY, SEPTEMBER 18, 2015
[Email, Linkedin] Your Favorite Band Can Teach You These 5 Things About Twitter
Are you posting to Twitter, copying that update and then sharing it to Facebook and LinkedIn? LinkedIn is more business oriented. In a similar way, when a candidate emails you or calls you on the phone do you talk back to them? Twitter Tips from the Music Industry. Frequent Content Will Keep You Ahead of Your Competitors.
MARKETING ACTION | FRIDAY, SEPTEMBER 18, 2015
[Email, Linkedin] What’s Marketing Operations? Just the Fastest-Growing Role in Business
Responsibilities often include campaign analysis and reporting, organization benchmarking, competitive intelligence, predictive modeling, database administration, email marketing, marketing performance measurement, budgeting, process development, professional development, and strategic planning. The scope of marketing operations.
WINDMILL NETWORKING | WEDNESDAY, SEPTEMBER 16, 2015
[Email, Linkedin] Boost Website Traffic Using Email and Social Media
Using email and social media to improve organic traffic on […]. Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy is a nationally recognized MailChimp expert advising large and small businesses on effective Email Marketing Practices. Twitter | Facebook | Google+ | LinkedIn |. Amy Hall.
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Email, Linkedin] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). I've always had a love affair going on with data. The number of words in the title.
HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015
[Email, Linkedin] The Essential Marketing & Sales Metrics Your Team Should Track
In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Let's get started. 1) Email Marketing Manager. Open Rate.
BIZNOLOGY | TUESDAY, SEPTEMBER 15, 2015
[Email, Linkedin] My assistant is a robot
In a perfect future, Amy would have full access to all my emails, to my cell phone, to the contact info I use to call them or meet them. In a perfect world, Amy would know that I want her to send a reminder email to everyone I am scheduled to meet before our calls and our meetings, just for confirmation. Sign up for our emails here.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 15, 2015
[Email, Linkedin] The 15 Best Content Marketing Videos Of 2015
Joe Pulizzi of the Content Marketing Institute teaches this webinar presented by email marketing provider GetResponse. Email and Nurture: Tips and Techniques”. The videos shows how all four aspects of email marketing can work together and keep subscribers interested in your messages. 9. B2B Content Marketing Tutorials. 1.
SYNECORE | FRIDAY, SEPTEMBER 11, 2015
[Email, Linkedin] Why Buyer Personas are Crucial to Inbound Marketing Success
You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Email Marketing. Email is one of the most powerful tools for building and sustaining customer relationships. Messaging.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 10, 2015
[Email, Linkedin] Data Plus MarTech: HubSpot and Demandbase Join the Race
The company does know the identity of some individuals and will use these to target email and Web advertising to names you provide. The addition of individual-level targeting puts Demandbase on a more even plane with LinkedIn , which of course already sells advertising to its own huge database of more than 350 million profiles.
HUBSPOT | THURSDAY, SEPTEMBER 10, 2015
[Email, Linkedin] The Ultimate List of Websites Every Blogger Should Bookmark
Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. It has links to all the widget builders for share and follow buttons for Twitter, Facebook, LinkedIn, Pinterest, and Google+.
HUBSPOT | THURSDAY, SEPTEMBER 10, 2015
[Email, Linkedin] Media and Mobile: What the Future Holds
Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. Encourage them to sign up for your email list or to download your mobile app. The digital ecosystem has reached a critical inflection point : mobile exceeded desktop usage for the first time in Internet history. Medi
JUNTA 42 | THURSDAY, SEPTEMBER 10, 2015
[Email, Linkedin] A Simple Content Marketing Model Most Companies Ignore
newsletter – Social Media Examiner delivers daily content via email to over 400,000 business owners and marketers. Over the past couple of years, calls to action at the end of their video content always went to their owned website, where people could sign up for an email subscription program that SMOSH controlled. That’s a lot.
HUBSPOT | WEDNESDAY, SEPTEMBER 9, 2015
[Email, Linkedin] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
So we've built an Ads Add-On that can help marketers create ads on LinkedIn or Google (the latter is in beta) and measure the return they're getting on their investment. HubSpot has redesigned the editing experience across the Website, Blog, Landing Page, and Email Apps to make editing faster, simpler, and more intuitive.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 9, 2015
[Email, Linkedin] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
As LinkedIn gained popularity during the past five years or so, OPEN Forum decided to embrace and integrate the social channel rather than resisting and competing against it. Value email subscriptions. When people allow brands exclusive access to their email inbox, it is important to treat it with respect. Blur the sell.
BIZNOLOGY | TUESDAY, SEPTEMBER 8, 2015
[Email, Linkedin] Top tools to keep your contacts in order. in theory
Their plan is to check everyone’s email address by literally emailing everyone in order to check to make sure that everyone has everyone else’s email. Ever since Brewster changed things up by trying to get me to send these quasi abusive emails from my own server, I have cooled to it. LinkedIn. Scrubly.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 8, 2015
[Email, Linkedin] [Ebook] 10 Steps for Lead-Generating Personalized Web Engagement
You’re probably familiar with email nurturing, but what about web nurturing? Keep visitors coming back by serving personalized ads on social networks such as Facebook or LinkedIn or other websites they frequent via remarketing ads. But realizing the importance is different than actually implementing a personalized experience.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 8, 2015
[Email, Linkedin] Challenger Marketing: How To Succeed In Today’s B2B Battleground
This means before consumers email or pick up the phone to contact us, they are already identifying and prioritizing their needs on their own, figuring out the capabilities they need, which companies can provide those capabilities, and how much those companies cost. “Our biggest competitors are our customers.” But first.
MARKETING ACTION | TUESDAY, SEPTEMBER 8, 2015
[Email, Linkedin] Agencies: How to Build an Email Campaign – When Your Client Has No List
“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Purchasing Lists. Daily?
LEADERSHIP | FRIDAY, SEPTEMBER 4, 2015
[Email, Linkedin] Top 10 Recommendations to Revitalize Your B2B Marketing
Trace the customer journey beyond email: Email marketing has stood the test of time as an effective lead generation and nurturing methodology. The limitation of this method when it comes to viewing the customer journey is that email communication is linear and follows a set pattern. The countdown for back-to-school has begun.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Email, Linkedin] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional.
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2015
[Email, Linkedin] What Is Account-Based Marketing (ABM) and Is It Right for You?
When you’re analyzing the effectiveness of campaigns, whether email, ads, web, or events, it’s easier to draw clear conclusions, because you look at a smaller set of targeted accounts instead of a vast set of metrics and analytics that span your database. web, email, mobile, print…etc) in a coordinated way. Benefit 1: Clear ROI.
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 2, 2015
[Email, Linkedin] Are You Using First Party Data To Drive Personalized Customer Experience?
You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Consumer data is no longer optional. Photo Source ).
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 1, 2015
[Email, Linkedin] How A Small Business Can Automate Social Media And PR
If you are a B2C product, like Daily Medical Supplies , you can eliminate this hassle by doing 3 white papers and pulling the blogs from the white papers to attract more downloads (and capture more emails). Linkedin – This is for B2C and B2B – Post the blogs and use similar engagement as Facebook rules. Trust me, it ain’t pretty.
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 1, 2015
[Email, Linkedin] 12 Tips for Contractor Testimonials
An easy way to request a recommendation is through LinkedIn. You LinkedIn is also a great place to give testimonials in order to get testimonials. Make them as specific as possible. I’ve found that setting up a Google Alert to receive daily emails of who is talking about your company is a way to discover additional testimonials.
MARKETING ACTION | TUESDAY, SEPTEMBER 1, 2015
[Email, Linkedin] 5 Myths of Social Media Marketing
In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? adult.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 31, 2015
[Email, Linkedin] Avoid these 10 Marketing Automation Rookie Mistakes
Using marketing automation as a glorified email marketing tool Not using marketing automation to the fullest is the same as buying a Ferrari that you only drive to the grocery store on weekends. Most companies only use marketing automation as a gloried email-sending machine when you can do a lot more with it. Some marketers will fail.
B2B MARKETING INSIDER | SUNDAY, AUGUST 30, 2015
[Email, Linkedin] Can Content Marketing Accelerate Sales Pipeline?
Unlike email or telemarketing, content marketing is not a direct marketing tactic. Marketing organizations can use content to activate late-funnel conversations and consideration by delivering relevant information to specific customer watering holes – LinkedIn Groups, external communities, etc. So, here’s a news flash! Awareness.
MODERN B2B MARKETING | FRIDAY, AUGUST 28, 2015
[Email, Linkedin] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Importing a list and sending a post-event follow-up email can easily be overlooked. Some of you may be wondering, event check-in app?—What’s
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 27, 2015
[Email, Linkedin] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. According to LinkedIn 46% of people say that they look up coworkers on LinkedIn because it’s better than their employee directory.
B2B MARKETING INSIDER | THURSDAY, AUGUST 27, 2015
[Email, Linkedin] The Cure For The Common Cold Call Is Social Selling
Or, are you feeling depressed and alone since your calls and emails go unanswered? Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. No one wants to answer a phone call or email from someone who is going to sell them. Blog 1-2 times weekly.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 26, 2015
[Email, Linkedin] If You Blog And No One Reads It Does It Really Matter?
Readers find your blog posts in one of the three ways – search, email delivery or social referrals. When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. Rather, it’s the fact that the blog isn’t built to be found.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 26, 2015
[Email, Linkedin] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
They require a name and email address, but are still customer-focused. 3. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. And in doing so, you help the business.
B2B MARKETING INSIDER | TUESDAY, AUGUST 25, 2015
[Email, Linkedin] Blog More To Sell More
86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Just look in your email inbox or your most recent customer conversations. TIP: A 300-word post takes no more effort than a well-crafted email. 4. Or, reach out to me on LinkedIn , Twitter or Google+.
MODERN B2B MARKETING | MONDAY, AUGUST 24, 2015
[Email, Linkedin] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. LinkedIn is not just a great tool for you as a professional; it’s also a key place for your company to establish its credibility. Strategy #1: Content Marketing.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 24, 2015
[Email, Linkedin] Awareness Plus Fatigue Does Not Equal Consideration
Fire drills, rework, email, meetings, you know these as your reality. Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams getting the business linkedinConsider this: most people don’t give a sh*t about whatever it is you are trying to sell. They just don’t. That is some serious competition. Related Posts.
MARKETING ACTION | MONDAY, AUGUST 24, 2015
[Email, Linkedin] Digital Marketing: The 7 Essential Channels
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Email Marketing. Unfortunately, it’s not. Video.
WRITING ON THE WEB | SATURDAY, AUGUST 22, 2015
[Email, Linkedin] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy. Click Send.
HINGE MARKETING | FRIDAY, AUGUST 21, 2015
[Email, Linkedin] Three Blogging Tips for Professional Services Marketers
So, promote your blog posts through all the channels you use to reach prospects and clients, including through email, newsletters, webinars, and more. 3. Join us on LinkedIn for more insights and resources on blogging and content marketing. Blogging as a marketing tool is all about creating value through educating your audience.
MARKETING ACTION | FRIDAY, AUGUST 21, 2015
[Email, Linkedin] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
You’ll need to spend time creating promotional emails, a landing page, and the webinar presentation itself. When you create your promotional email and landing pages, keep the following best practices in mind: Come up with persuasive titles, subject lines, and calls to action. Registrants get confirmation email. Need help?
VIEWPOINT | THURSDAY, AUGUST 20, 2015
[Email, Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Nurturing workflows: Are our workflows based on personas and engagement triggers (email and human) that guide buyers on their journey? You can follow her on Twitter @pamhege or find her on LinkedIn. In part one , I provided insight into the why and what of a lead-to-revenue assessment. Step 1 – Revenue Influencer Feedback.
MARKETING ACTION | THURSDAY, AUGUST 20, 2015
[Email, Linkedin] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. And second, how do you convert these visitors who do end up on your site into email leads and customers? This one is a no-brainer for any business that wants to see incredible email opt-in results. Webinars.
LEADERSHIP | WEDNESDAY, AUGUST 19, 2015
[Email, Linkedin] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
If your customers are finding online videos from third parties to solve a problem with your product, they are not going to wait until your tech support responds to their ticket, returns their phone call or replies to an email. You can also sign up for email updates. You can email or call me, Louis Foong, at (905) 709-3827. .
BIZNOLOGY | TUESDAY, AUGUST 18, 2015
[Email, Linkedin] The best automagical Twitter following tools for your business
Email Reports – receive a daily or weekly email report summarizing the most important activity on your Twitter accounts. Sign up for our emails here. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter. Team Members 1.
MODERN B2B MARKETING | TUESDAY, AUGUST 18, 2015
[Email, Linkedin] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. If it’s easy for someone to delete your email on a desktop without opening it, consumers will only become pickier with what they choose to consume on their wearables. Finally!
MARKETING ACTION | TUESDAY, AUGUST 18, 2015
[Email, Linkedin] 5 Social Selling Best Practices that Deliver Dramatic Results
They say social is a good way to stay top-of-mind by being informative and entertaining, but leave the direct sells to places like email and a company’s website. People hate it when they log into their LinkedIn accounts and have connection requests from sales people they’ve never heard of. Then follow up with them on LinkedIn.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 17, 2015
[Email, Linkedin] 3 Compelling Stats that Make the Case for Social Selling for B2B
It’s very easy to ignore email, and if a buyer marks your email as spam, they will never hear from you again. Social selling is the latest trend to hit the sales world in years. Or maybe it’s just a new term for how the best salespeople have been selling all along. It is no secret that the buyer’s process is changing.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 17, 2015
[Email, Linkedin] Case study: Re-building a blog from the ground up
Why would you want to subscribe to the comments and not the blog? If I “follow by email,” well … how is that different from subscribing? It would probably be a good idea to ass LinkedIn to this set since the blog focuses on business to business topics. Today I’m trying something different. Here we go. Layout.
MARKETING ACTION | MONDAY, AUGUST 17, 2015
[Email, Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. With multi-touch, the ad, the email and the phone call each get partial credit. Email Advertising : Clickable banner ads and links that appear within emails and e-newsletters. CarMax banner ad. AdWords
MARKETING CRAFTMANSHIP | FRIDAY, AUGUST 14, 2015
[Email, Linkedin] Bare Essentials: Marketing as a Necessary Evil
To achieve top-of-mind awareness, you’ll need to establish and maintain scheduled, direct communication with your target audiences, either by email or snail mail. LinkedIn Profile that Mirrors Your Website: LinkedIn has become an important market research and due diligence tool for all industries. Your intellectual capital.
HUBSPOT | FRIDAY, AUGUST 14, 2015
[Email, Linkedin] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
At LinkedIn, we put content into three buckets: Reach, Nurture, and Acquire. Does that person get a follow-up email or phone call? The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. Yeah, that Bizarro World. Is it content marketing? agree.
B2B MARKETING INSIDER | THURSDAY, AUGUST 13, 2015
[Email, Linkedin] 21 Ways To Market Your Business Online On A Shoestring Budget
Join industry Facebook and LinkedIn groups: Become a valued member of two or three groups in your business’ industry, offering advice and support. Email a well-known business or influencer in your field with an authentic testimonial: Businesses love receiving testimonials, and many times will post them on their website (along with a link).
HINGE MARKETING | WEDNESDAY, AUGUST 12, 2015
[Email, Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. You can build their awareness of your expertise and service offerings using the following CTAs: Email List or Newsletter Sign Up. It houses your educational content.
BIZNOLOGY | TUESDAY, AUGUST 11, 2015
[Email, Linkedin] Social media content discovery and curation for the win
SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective Google +, Facebook , LinkedIn , and Twitter profiles.
ANNUITAS | TUESDAY, AUGUST 11, 2015
[Email, Linkedin] WTF Does John Cleese Know About Content Marketing
Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email. *This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? It turns out, he knew quite a bit. Tweet this ]. Tweet this! ].
WEBBIQUITY | TUESDAY, AUGUST 11, 2015
[Email, Linkedin] 35 Stupendous Social Networking Facts and Stats
And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. While that’s considerably less than Facebook or Pinterest, it’s more visits than are driven by StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined.
HUBSPOT | MONDAY, AUGUST 10, 2015
[Email, Linkedin] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
She says that professionals who have a mix of skills -- email specialists who know SEO or copywriters who understand information architecture, for example -- are highly sought. The prevalence of keywords in LinkedIn profiles can shed some light on which skills are gaining popularity among marketers. respectively. The number of U.S.
B2B MARKETING INSIDER | MONDAY, AUGUST 10, 2015
[Email, Linkedin] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
While Hubspot found that publishing less comprehensive blog posts at a higher volume generated more leads, they also saw a higher number of unsubscribes to their email list. With emails, TOFU posts received the most traffic, followed by Deep Tactical and Infographic/SlideShare posts. Quality or Quantity? And here’s why.
KEO MARKETING | FRIDAY, AUGUST 7, 2015
[Email, Linkedin] Digital Marketing: Connecting with Your Community
They would also be your email newsletter subscribers and people on any of your other mailing lists. Colleagues and peers would also fall into this group, and would already be among your digital tribe if they connect with you on LinkedIn or any other online channel. On social media, these would be your followers and fans.
MODERN B2B MARKETING | FRIDAY, AUGUST 7, 2015
[Email, Linkedin] Why Your Content Plan Must Include Interactive Content
CEB (Corporate Executive Board) saw a 54% increase in click rate when they added an interactive call to action to its LinkedIn ad. Meanwhile if you aren’t creating interactive content, how you aren’t able to test it against your current ads and email campaigns to see what converts at a higher rate. 4. Period. What will it cost?
HINGE MARKETING | FRIDAY, AUGUST 7, 2015
[Email, Linkedin] An Introduction to Retargeting: What Is It and How Does It Work?
Is it through your email campaigns? Email retargeting: This option targets people from your email campaigns and the actions they took within an email. Join us on LinkedIn and Twitter for more marketing tips and strategies. Retargeting. But what is it? And how does it work? Who can be reached with retargeting?
BIZNOLOGY | THURSDAY, AUGUST 6, 2015
[Email, Linkedin] New directions for B2B data-driven marketing
B2B marketers will likely search and analyze nuggets not only from social media but also from phone conversation content and email content, to identify buying intent, competitive interest, and other actionable insights. Sign up for our emails here. Where does this all come from? Okay, we’re in the maelstrom. simpler technology picture.
WINDMILL NETWORKING | THURSDAY, AUGUST 6, 2015
[Email, Linkedin] How to Get Your Email and Social Media Posts Read
It can’t be said strongly enough the subject line of your email and social media post headline is what prompts a reader to click-through and read. Amy Hall contributes a monthly column on Social Media and Email Marketing. Twitter | Facebook | Google+ | LinkedIn |. Email MarketingAuthor information. Amy Hall.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Email, Linkedin] 7 Must-Read Tips To Simplify Content Marketing Planning
Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Or, contact me directly at MarketingThink.com , on Twitter , LinkedIn or Google+. Forrest Gump tells us “Stupid is as stupid does.” Content Marketing
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 5, 2015
[Email, Linkedin] Why a Blog Can Help in Generating New Business
Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us and StumbleUpon with Share buttons. Jumpstart traffic by repurposing your blog’s content through an email newsletter that is sent every other week. Creating. Write at least 3 to 5 posts per week.
HUBSPOT | WEDNESDAY, AUGUST 5, 2015
[Email, Linkedin] How to Staff Your Content Marketing Team [Free Report]
You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you're reading this post. Look at your screen right now. The internet is a crowded, cluttered space -- and somehow your content marketing needs to make an impact. Content Marketing Daily
BIZNOLOGY | TUESDAY, AUGUST 4, 2015
[Email, Linkedin] Your social media marketing automation solution
If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups. It’s like a social media email list; but, instead of joining an email listserv, members join a gaggle. Sign up for our emails here.
WEBBIQUITY | TUESDAY, AUGUST 4, 2015
[Email, Linkedin] This One Thing Has Become The New SEO Reputation Management Secret This Year
And, by linking your websites (pages) to established and populated social media websites like Facebook, Twitter, LinkedIn, Slideshare, YouTube, Pinterest, and more. By using Google Alerts, you get automatic email notices whenever your brand and/or company is being mentioned online. Guest post by Jon Rognerud.
MARKETING ACTION | MONDAY, AUGUST 3, 2015
[Email, Linkedin] Buying Marketing Technology: Whose Recommendations Do You Trust?
As an example, suppose you’re upgrading from an email system to a marketing automation system. You get the email part, you know how to do that and you know what you like in a program. But you want the ability to create a nurture program that sets up a whole series of emails that go out in a cadence, over a period of time.
JUNTA 42 | SATURDAY, AUGUST 1, 2015
[Email, Linkedin] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. This week’s show. Scripps Co.
VIDYARD | FRIDAY, JULY 31, 2015
[Email, Linkedin] 10 Boxes to Tick when Evaluating a Video Marketing Platform
But as you expand your use of video across marketing programs; such as web, email marketing, content campaigns, demand gen, social, and events; something not-so-entertaining starts to happen. Facebook, Twitter, LinkedIn? How are you managing email communications and updates to social media? And why wouldn’t you? Look mom, no IT!
MARKETING ACTION | FRIDAY, JULY 31, 2015
[Email, Linkedin] How to Get a Bigger Bang from Your Press Releases
An example: if you’re an ESP, you might look to highlight “email marketing,” “deliverability,” or “sender reputation,” for starters. Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Press releases drew eyes. They were go-tos for information.
ANNUITAS | THURSDAY, JULY 30, 2015
[Email, Linkedin] 4 Marketing Automation Must-Haves For Beginners
If you are looking to create an email that directs to a landing page where someone can fill out a form and then be directed to a thank you page, you can take step by step tutorials on each item and then pull them all together to create a program. You can achieve this by adding a filter of email address contains @ test.com.
HUBSPOT | WEDNESDAY, JULY 29, 2015
[Email, Linkedin] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
Connect with your prospect on LinkedIn. You’ve tried to email them, and you’re not getting an out of office message. Have your team reach out via personal email and phone. Unlike last time, they are responsive to various email workflows. This is the 4 th dimension of the sales funnel. The human mind loves this concept.
HINGE MARKETING | WEDNESDAY, JULY 29, 2015
[Email, Linkedin] The Top 11 Mistakes Your B2B Website Should Avoid
Include a phone number, email address and/or form fill. Then, grow to include other types of content such as emails, guides, white papers, webinars, and more. 8. Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds.
NUSPARK | TUESDAY, JULY 28, 2015
[Email, Linkedin] Effective Social Selling = Mindset over Tactics
If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. For immediate help, contact us at 610-812-2725 or email email@example.com. . What is it about the term “Social Selling” that gets people riled up? Some discount social altogether as a non-starter. Who’s right?
BIZNOLOGY | TUESDAY, JULY 28, 2015
[Email, Linkedin] My online influencer research and engagement process
One thing I wish Inkybee had was a much better outreach and engagement tool, where GroupHigh thrives, and also the ability to take a bunch of social media URLs and find the associated blogs (Inkybee can’t do that but GroupHigh can) and integration with my email, something GroupHigh is the best at. Sign up for our emails here.
B2B MARKETING UNPLUGGED | MONDAY, JULY 27, 2015
[Email, Linkedin] Why Candy Crush is Eating Your Brain
used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. LinkedIn works the same way only with personal data as the investment. I am worried that Candy Crush is eating our brains. Trigger.
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