Writing on the Web

DECEMBER 3, 2010

Here are ten ways you can use FB to build your email list and increase your online business income. Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB. Email this via Gmail. Email this to a friend?

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

AUGUST 13, 2014

Comments and email responses. Phone calls and lead generations. There are plenty of brain studies to prove this. So what should you pay attention to when it comes to measuring your content marketing efforts? Is it: Sales. Requests and inquiries. Subscriptions.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JANUARY 30, 2014

I’m suggesting you double up, use one form for another: Turn a client email into a blog post. Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. The thing is, you probably aren’t a writer but an expert in your field.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Email this via Gmail. Email this to a friend? And you have a special report PDF you can use in multiple ways on different occasions.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Email this via Gmail. Email this to a friend? They are easy to follow because each tweet will have a specific hashtag attached to it. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Email marketing messages. Email this via Gmail. Email this via Hotmail.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

FEBRUARY 21, 2011

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. Email this via Gmail. Email this to a friend? She offers a free social media mastery kit at her website www.internetworkmarketingwealth.com.

Twitter 100

Twitter Linkedin Digg RSS 100

Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Write to teach and persuade.

Process 100

Process Ning Digg Content 100

Writing on the Web

NOVEMBER 16, 2010

Jane Ottenberg , President of The Magazine Group, the leading quality custom media company, penned a column in the May issue of Folio: entitled “Give Print a Chance.&# Email this via Gmail. Email this to a friend? “Give Print a Chance.&#. Subscribe to the comments for this post? Share this on del.icio.us.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

MAY 4, 2011

Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Email this via Gmail. Email this to a friend? Here you can learn a bit more about the role social media is starting to play in reporting the news and what it means for more traditional media.

Social Media 100

Social Media Media Wikipedia Digg 100

Writing on the Web

JUNE 25, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Email this via Gmail. Email this to a friend? Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Email this via Gmail. Email this to a friend? What is different now? What should your readers do now? Post on Google Buzz.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. Email this via Gmail. Email this to a friend? What is a world view and why is it so important? Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Email this via Gmail. Email this to a friend? Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? Subscribe to the comments for this post?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Email this via Gmail. Email this to a friend?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. Email this via Gmail. Email this to a friend? Who is your audience? What do your want the content to achieve? When and how are you going to develop the content? Where are you going to publish it? Hope this is helpful to you. Share this on del.icio.us.

Rules 100

Rules Content Digg Press 100

Writing on the Web

MARCH 13, 2013

In order to get the online results you deserve (leads: phones calls, emails, sales!) Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Email this via Gmail. Email this to a friend? The ‘Old Brain’ Responds to Emotion. Subscribe to the comments for this post? Share this on del.icio.us.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Email this via Gmail. Email this to a friend? Subscribe to the comments for this post?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 9, 2011

As you answer these questions, you lead readers down a path to take action. Be prepared to respond immediately to emails, or have a good customer service response team in place. In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Email this via Gmail. Email this to a friend? Week Three: Walk Before You Run. 7 ways to identify your readers’ problems – create raving fans by helping others. Week Four: Getting and Keeping Their Attention.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

MAY 15, 2013

Register on a form with their email address? Be very specific here, for example you could say, “My target market is new real estate agents who want to generate more leads.” You should have a specific action you want your visitor to take after reading your article or watching the video.

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

JANUARY 17, 2011

It will lead to more fascinating online stories in your content marketing. Email this via Gmail. Email this to a friend? Your true self shows up. So you need to look at your inner stories first. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100