Remove email keyword

B2B Marketing Traction

article thumbnail

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

SEO Is dead. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Substance is king. Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Plus, it’s Google!

Planning 100
article thumbnail

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Build into SuperOffice’s systematic approach was a need for constant learning and tweaking of keywords and content. Analyzed popular keywords and phrases and increased SEO tactics. SuperOffice did a thorough analysis of keywords and phrases that competitors optimized for and that had a high search volume.

article thumbnail

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The first step was to clean up and optimize the website.