Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. This newsletter is great for thinking ahead about ways to innovate and grow in the digital space. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. LinkedIn and cold calling are still effective B2B marketing strategies. Search Engine Optimization (SEO). For B2B businesses, SEO is still one of the greatest lead generating strategies.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. There is very little low hanging fruit in the SEO landscape. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

ClearVoice

JULY 5, 2022

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Are topics or keywords more important for SEO?

Keywords 52

Keywords SEO Lead Ranking Lead Scoring 52

Launch Marketing

JUNE 29, 2022

For fintech companies, LinkedIn is a good place to start with Twitter a close second. Despite the rise of other communication channels, like text messaging, email is still a critical marketing tactic for fintech companies to utilize. Search engine optimization (SEO) is more important than ever. Social Media. Today, nearly 3.96

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings.

Content Marketing 127

Content Marketing Paper Content SEO 127

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Register for a webinar , a seminar, or a newsletter. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

JANUARY 27, 2015

Late last year I touched on 3 ways SEO can work with social media initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Optinmonster

JANUARY 29, 2024

SEO Improvement : Boosting organic search rankings. This involves creating SEO-optimized content that ranks well in search engines, driving organic web traffic. This is often achieved through a mix of SEO (search engine optimization) , social media marketing , and content partnerships. Email marketing tools (e.g.,

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Marketing Insider Group

FEBRUARY 23, 2021

Let’s say you’re considering signing up for a subscription to a keyword research tool. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email. Neil Patel said he increased deal closing rates by 70% using case studies in his emails.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. You'll receive the transcribed content via email, broken out by speaker.

SEO 85

SEO Top of Funnel SERP Content 85

Content Marketing Institute

AUGUST 31, 2023

Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. It can suggest titles for articles and subject lines for newsletters if that’s not your strength. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Email Campaigns 32. See how specific I was?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Scoop.it

SEPTEMBER 30, 2022

Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country. In addition, it allows you to filter data by keyword, location, topic, and country. Keyword plugins. You can access this information using keyword plugins.

Tips 84

Tips CMS Development Blogger AIO 84

Optinmonster

MAY 11, 2023

Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. You can use keyword research to identify terms that your audience is searching for to guide your content creation. It only costs your time and energy to create the content and build an audience.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

SalesGrape

NOVEMBER 19, 2023

By integrating various digital marketing tactics like search engine optimization (SEO), social media advertising, email marketing campaigns, and content creation strategies – pharma companies can maximize their reach and impact. For example, SEO plays a crucial role in driving organic traffic to pharmaceutical websites.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. This helps in increased sales in the long run.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Valasys

MAY 25, 2023

Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic. Utilize keyword research tools to uncover high-volume, low-competition keywords relevant to your niche.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

BenchmarkONE

JUNE 29, 2022

Email newsletters. Email campaigns. Google has continued to change its algorithm, making a successful SEO strategy all the more important. You need to provide up-to-date SEO practices so that the content you develop for your clients gains visibility. Top of Funnel. Guest contributed articles. Press releases .

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Scoop.it

APRIL 19, 2022

It’s well worth setting aside 30 minutes to “claim” your business, provide full and correct information, and even incorporate keywords around what you do to aid in SEO (more on that below). Improve your Website’s SEO. SEO can seem complicated and daunting. Engage on LinkedIn. Start Email Marketing.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Outgrow

MAY 21, 2021

ROI tracking, SEO tools, and newsletters, and “Deals of the day” options to boost your online store sales. . Access SEO tools, analytics tools, forms and a whole host of features for developers to customize and tweak their platform as they wish. . What it is - Ominsend started off as an email marketing tool. 1. Ahrefs.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Pam Didner

SEPTEMBER 13, 2022

But when you dress up the blog post with images and add an SEO-centric (Search Engines Optimization) title and additional relevant links, the blog post becomes much more relevant and valuable. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more.

ROI 91

ROI Effectiveness Planning Content Marketing 91

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. 5 Tactics to Improve B2B Lead Quality on LinkedIn. Get your site’s SEO dialed in. The drawback to SEO is that it’s very much not free in terms of time. So SEO is a great overall strategy.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

RDIGS

JUNE 13, 2023

So, while your marketing tactics and channels might differ (think LinkedIn vs. Pinterest), you still need to cover the basics, like creating an emotional connection with your audience. This could include customized case studies, industry reports, or personalized email campaigns. Do you want your audience to sign up to your email list?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Scoop.it

SEPTEMBER 7, 2022

Asking your consumers to provide you with their name and email address to download something is common. You can add information to your email list and create a drip campaign that helps move your leads through the sales funnel and maximize conversions. LinkedIn slides. Grow your email list. Video tutorials.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

Contently

JUNE 8, 2017

” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

KoMarketing Associates

APRIL 7, 2021

Typically, “gated” content means someone has to give their email address in exchange for access to the content. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. To sponsor even a newsletter or two, or to sponsor a podcast for a few months? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Parse.ly

SEPTEMBER 26, 2022

SEO analytics tools. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Valasys

APRIL 11, 2023

This could include a mix of social media posts, email campaigns, and even paid ads. Announce via social media channels like Facebook, Twitter, Instagram, and LinkedIn – don’t forget to include links back into your site so readers can easily navigate from these platforms back onto yours!

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

MKT1

JULY 13, 2023

So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. Clear way to distribute: Can quickly rank for many keywords using a programmatic approach to making pages to drive traffic.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

ClickZ

MAY 25, 2023

Until now, copywriters had nothing but their brains and some tools they borrowed from other channels, like keyword generators for search marketers. Just as keyword generators didn’t replace search marketers, natural language models like ChatGPT can’t replace skilled copywriters.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Goodish Agency

AUGUST 5, 2021

growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? The activation stage includes welcome messages, onboarding emails, free trials, and other introductory approaches to build brand familiarity and credibility.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster. Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

nDash

NOVEMBER 3, 2021

Whether it’s increasing brand awareness, displaying thought leadership, generating leads or improving SEO ranking, a well-written blog can make a major impact for a brand. Think about putting together a quick style guide covering things like audience, tone, keyword usage, and other important information. Emails & Newsletters.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

ClearVoice

SEPTEMBER 15, 2023

Ideally, they are a pro at writing all sorts of stuff, from snappy marketing emails to engaging blog posts and impeccable website copy. Ultimately, the copywriter’s primary goal is to get your audience to take a desired action — from making a purchase to signing up for a newsletter to filling out a form — and boost your business’ revenue.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52