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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 219
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How to develop a winning B2B ideal customer profile

Martech

This is where an ideal customer profile (ICP) comes in. Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

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How To Find the CEO’s Email, CEO’s Phone Number, and Other B2B Decision-Makers’ Contact Information

SalesIntel

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

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How to use AI personality profiling for B2B engagement

Martech

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. What are AI personality profiling tools? However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience.

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How Bad Profile Information Hurts Your Business

Outbound Engine

Your online reputation starts with people and search engines being able to find you quickly and easily across many online profiles, apps and services. If that information is missing or wrong, you may lose out on opportunities. In short, bad profile information hurts your business. Fix and Update Your Information.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. What is a Customer Profile? The Benefits of Creating Customer Profiles. How do they compare to buyer personas?