Porch Group Media

JUNE 9, 2022

As a marketer, you’ve probably heard the saying – “Email will never die.”. Email has been around for decades, and it isn’t going anywhere. Like texting and social media, email is an integral part of modern-day communication. How Brands are Using Email as Part of Their Mover Marketing Programs. Email Usage Statistics.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. With 1-to-1 email, the “from” name is obvious: it’s the author of the email!

Email Marketing 195

Email Marketing Practices Deliverability Best Practices 195

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

NOVEMBER 14, 2023

At one point, I felt as if I had gone back to 25 years ago when we were learning about email. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. In one finding, 92% said AI would have a major impact on email marketing.

Planning 125

Planning Marketing AI Enterprise Management Work Management 125

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. Service providers like Google and Yahoo regularly update guidelines and evolve their standards to protect their email account holders. Looking for more foundational information on email deliverability? Looking for more foundational information on email deliverability?

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBug Media

FEBRUARY 23, 2022

Email and SMS campaigns are crucial components of your retention marketing strategy. Who are those emails and SMS messages going to? How are you collecting their information? Before you start sending emails and text messages, discover the five best ways to gather contact information in this article.

SMS 98

SMS Contacts Campaigns Ad Building 98

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. Fast-forward to 2024.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Benchmark Email

AUGUST 9, 2023

No longer… The post Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions appeared first on Benchmark Email. The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts.

Analytics 98

Analytics Advertising Benchmark Marketing & Strategy Paid Search Agency 98

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Email Usage. Email Personalization. Email Subject Lines. Mobile Email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Biznology

NOVEMBER 18, 2021

An email meant for one person goes to a group. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? ” The post Securing Content, Documents, Information and Data appeared first on Biznology.

Content 104

Content Enterprise Management Privacy Training 104

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 70

Outreach Tips Marketing & Strategy Email Marketing 70

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 70

Lead Generation Lead Ranking Tactics Lead Scoring 70

Benchmark Email

SEPTEMBER 13, 2022

Programs… The post System Management information appeared first on Benchmark Email. Software is a grouping of assignments with related work constructions and related objectives. Tasks within a course are called epics.

Work Management 52

Work Management Advertising Benchmark Course Software 52

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. Sentiment trackers are a unique kind of live poll that allows your subscribers to share their feedback directly, in the email.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

Email Marketing 124

Email Marketing Automation Tools Planning 124

Stevens & Tate

NOVEMBER 10, 2023

One obvious answer is to tap into the power of email personalization. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever. Still, personalized content doesn’t exist in silos.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102