email Information Related Topics 
Anything Goes Marketing
APRIL 7, 2010
Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. If the email content is relevant based on a prospect’s recent behaviors, then increased frequency becomes a non-issue.
Anything Goes Marketing
APRIL 5, 2009
A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”.
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Anything Goes Marketing
SEPTEMBER 13, 2009
We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.
Anything Goes Marketing
JANUARY 21, 2009
I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Typically email recipients will block anything with the word "free".
Anything Goes Marketing
MARCH 16, 2008
She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Perhaps but you should really consider what you send and how you send it because email recipients these days no longer have the same patience as they once had.
Anything Goes Marketing
APRIL 30, 2006
Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". "It
Anything Goes Marketing
OCTOBER 23, 2006
Does your company have an email newsletter? Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. What typically happens to these email newsletters after you hit the "send" button? What typically happens to these email newsletters after you hit the "send" button?
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