Writing on the Web

OCTOBER 4, 2016

Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Send me an email or give me a call and let’s talk. Make an editorial calendar for each time you are going to send a newsletter. Make sure you cover all the topics and categories.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

FEBRUARY 26, 2016

This may seem obvious, but like a call to a help desk, sometimes the most basic steps work. Submitting short articles to directories that demonstrate your knowledge helps in a number of ways: Drives targeted traffic to your blog or website. Helps set you apart from your competition. Highlights your expertise and personality.

Google 100

Google Business SEO Keywords 100

Writing on the Web

JANUARY 19, 2016

When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

NOVEMBER 20, 2014

Ask other professionals if they’re getting results from sending out an emailed newsletter , for the holidays, or any time of year, and then judge for yourself if it’s worth the time and effort (and money). Download our helpful Shortcuts to eNewsletters checklist here. Holiday newsletters are a great opportunity.

Newsletter 100

Newsletter Work Management Marketing Management Planning 100

Writing on the Web

JANUARY 17, 2014

You can see my progress here (why not subscribe to the blog and get updates in email?). So I hope this blog series where I share my process will help you see it doesn’t have to be a huge formidable project that takes time away from your business. Call or email me. I can help or refer you to someone who can.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

AUGUST 19, 2016

“The newsletter is an intimate way to stay in contact with clients and a non- threatening resource for potential clients to learn more about me and how my coaching can help meet their needs.”. “It

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

MAY 22, 2013

Again, this can be beneficial for everyone, because interlinking between the two blogs/sites can help your search engine and page ranking. Consider emailing the blog’s author and inquire about a guest post or blog swap. However, when you write the email, you need to make sure you write a compelling email offer , one that is personal.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

JANUARY 21, 2015

At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). Cornerstone content: free, free for email, and some for fee. How Can I Help You’ page, clearly giving options for hiring or buying. Your picture. Typical clients page : who do you work with?

Design 100

Design Banners RSS Opinions 100

Writing on the Web

JULY 16, 2014

Once a month, I share insights on leadership books, suggest books you might want to read, provide coaching insights for your work, and help us see patterns and similarities between books. So what works for you with your email newsletters? Any other creative ways you know to stay in touch through email marketing?

Newsletter 100

Newsletter Opinions Work Management Distribution 100

Writing on the Web

DECEMBER 17, 2014

If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. Provide coaching insights for your work.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

Writing on the Web

OCTOBER 8, 2015

For example, is it your long term goal to be a full-time writer/blogger, or is a blog a fantastic tool you will use to help you get found, get known, and get clients? In the meantime, if you need help with identifying your blogging goals, let me know. Send me an email , or give me a call.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

AUGUST 1, 2012

Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Some of the emails are well-written and I’ve said ‘yes.’ ’ But many aren’t writing a compelling offer in their emails. I’ll even spell it out for you as a template.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

FEBRUARY 11, 2015

Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations. These free tools will allow you to set up email keyword alerts. Answers you receive will help you create blog posts, expand your network, and help you gain credibility. My favorite? Serenity VA.).

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

JULY 3, 2014

In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

JANUARY 31, 2014

This may be easier to do with help from a ghost writer or content editor. You can always get an expert writer to help with the rest. If you’ve got questions about how you can do this for yourself, give me a call or email. I’m suggesting you start with your speech map and use it for your ebook outline.

Case Study 100

Case Study Case Studies Conference Template 100

Writing on the Web

SEPTEMBER 30, 2015

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Setting strategies and goals will improve how you show up on the Web.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

JANUARY 30, 2014

There are software programs that will help you do this. I’m suggesting you double up, use one form for another: Turn a client email into a blog post. Or you may need an ghost writer to flush out the best posts, polish sentences, and help create the book for you. Turning a blog into a book is nothing new.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Share this on Bebo. Blog this on Blogger. Post on Google Buzz.

Ning 100

Ning Content Marketing Tools Digg 100

Writing on the Web

FEBRUARY 5, 2013

Does it matter if you use direct mail with Send-It cards or email or an e-newsletter? But it does matter what you say, how generous you are about helping people with free tips, and staying in touch with them. Related posts: Email Marketing Messages: How to Promote a Program. Not really. Relationship marketing matters.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 11, 2016

Your clients have challenges that you are uniquely qualified to help. Send me an email. What problems do you solve for your clients? Most Internet users go online to either be entertained or educated. Write quality content that does just that. Be consistent.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Enlist services like StumbleUpon, Tumblr, and Reddit to help spread your message. Hint : check out WiseStamp !).

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

DECEMBER 16, 2015

I see it everywhere – blogs, email, newsletters. I can’t help myself, I’m drawn into reading the damn things. Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. But how much is too much?

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

MARCH 19, 2015

Fortunately, practice can help us hone our skills. I got an email from a colleague that said something to the effect that every business should have a blog, and any idiot could get a blog published in about an hour. We use these language abilities to form complex sentences in the proper storytelling sequence.

Storytelling 100

Storytelling Internet Marketing Online Marketing Order 100

Writing on the Web

DECEMBER 31, 2014

Have you created a map to help you reach your goals? But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

MARCH 17, 2011

Email can’t do that. A client may not know you can help them out with other products and services unless you have a conversation with them. Email this via Gmail. Email this to a friend? Related posts: 5 Phrases to Close the Sale on the Phone or by Email. To them, I’m faceless, and vice-verso.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JUNE 5, 2013

It helps bring new readers to each blog that is involved. Guest blogging can be a great help to all parties involved and can extend your content’s reach. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

JUNE 20, 2011

Write first before you open email or your list of things to do. It helps to have a safe place to set your coffee, where the kitties won’t knock it over when they come to lie in front of your computer screen. (If Email this via Gmail. Email this to a friend? I recommend chunking tasks into 30-45 minute segments.

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

MAY 14, 2014

If you don’t want to mess with this stuff, ask a virtual assistant (VA) like Serenity VA to help. Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations. These free tools will allow you to set up email keyword alerts. If you want a recommendation, ask me!).

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

MAY 9, 2011

He needs help, but doesn’t know who to turn to. “Visit our Leadership Coaching page to learn more about how coaching helps leaders maximize potential for themselves and their team.&#. “Visit our page to find out how we can help you create a more productive organization.&#. Email this via Gmail.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JUNE 26, 2015

We are heavily influenced by social persuasion, we can’t help it. Do you capture positive email comments from clients, and get permission to use them? He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. Here’s an example.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 19, 2010

Focusing my speech and presentation on one clear objective, will help keep me on target, and will help the audience learn. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! With 3 days of incubation, however, it became as clear as a bad serve in tennis. Tweet This!

Process 100

Process Ning Digg Content 100

Writing on the Web

MAY 11, 2011

Blogs have the benefit of immediacy (with no requirement for a webmaster’s help) and alacrity. It can help your search rankings and drive traffic to your site. Especially right now when I’m working with so many excuse champions, I find I’d rather be helping them with their blogs than taking care of my own.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

AUGUST 23, 2010

Good help is hard to find , as they say. If you’re an executive coach, let me know if I can help you. Email this via Gmail. Email this to a friend? If you’re in another field I probably can’t write for you, but I can revise what you’ve written, edit it, make it suitable for Web publications.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

JUNE 26, 2015

Here’s why: We are heavily influenced by social persuasion, we can’t help it. Do you capture positive email comments from clients, get permission to use them? He wrote about six weapons of influence, and it turns out, social proof is one of the most powerful mechanisms for triggering buying decisions. Do you regularly update them?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JULY 27, 2010

At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Email this via Gmail.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 13, 2011

If you’re a service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource and go-to curator of tips and information that is helpful to people who are interested. Hope this is helpful to you.

Rules 100

Rules Content Digg Press 100

Writing on the Web

OCTOBER 25, 2011

In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing. Come back and find an expert to work with, send them an email asking for help at a price you can afford. Surf the web in search of solutions.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100