SendX

NOVEMBER 24, 2022

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought.

Leads 221

Leads Lead Marketing Qualified Leads Tips 221

Martech

FEBRUARY 14, 2023

But you might not realize how email can drive that relationship. Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals.

Eye-Tracking 125

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 125

Martech

OCTOBER 5, 2021

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content is king, as the saying goes, and no less so for SMBs competing in the digital experience economy where email remains an important channel. Why we care.

Email Campaigns 102

Email Campaigns Optimization Campaigns Paid Search Agency 102

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. My first time connecting with fellow email geeks. It was heady; I was hooked.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Instead, marketers need to send better emails.

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Benchmark Email

JANUARY 25, 2022

Email remains one of the best ways to reach your audience, but you’re not going to have much luck with a shotgun approach. And to stand out from the noise, you need to create email marketing assets that take individual subscriber behaviors and preferences into account.…

Email Marketing 143

Email Marketing Advertising Benchmark Promotion Marketing 143

Martech

NOVEMBER 8, 2022

“It’s not just about getting those easy-access metrics that are available in your email service provider’s dashboard,” said Kath Pay, founder and CEO of boutique consultancy Holistic Email Marketing at The MarTech Conference. Business-oriented ones can actually help you to identify whether you’re moving the needle or not.”.

Email Marketing 88

Email Marketing Marketing Analytics Tools Click Rate Business 88

Delivra

APRIL 23, 2021

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%. Good question.

Automation 76

Automation Marketing Automation Services Marketing Management Lead Nurturing 76

KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Additionally, the majority of respondents (40 percent) believe that email effectiveness is “holding steady.”.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

Scoop.it

MARCH 22, 2022

As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? Well, there’s only one surefire way of ensuring that- practicing accessible email design. But, email accessibility isn’t just about enhancing your visibility and expanding your reach; it’s more about fostering inclusivity.

CAN-SPAM 86

CAN-SPAM Email Marketing Email Campaigns Design 86

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. How can it be used to help emails reach inboxes? Write and optimize email subject lines.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

PureB2B

MAY 30, 2022

Email sequencing can be the online salesperson who does all the heavy-lifting and takes none of the credit. There are many different types of email sequence (also known as cadence), and today we’re looking at a prospecting sequence but just to make sure we’re on the same page, let’s explore what an email sequence actually is.

Linkedin 62

Linkedin Marketing Prospects Sales Qualified Leads Touchpoints 62

Martech

MAY 16, 2022

I found myself in Thailand, volunteering with an organization that helped rescue women from human trafficking. She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. Using email to build strong customer relationships.

Marketing & Strategy 79

Marketing & Strategy Marketing Automation Services Digital Transformation CRM 79

Liveintent

FEBRUARY 16, 2021

That means leaning into the value of first-party data by investing in direct-to-consumers channels that enable its activation and continued collection – like email. ” He added that email can “drive immediate revenue and is a cornerstone of addressability and identity resolution.”

Advertising Agencies 71

Advertising Agencies Custom Publishing Lock-In Newsletter 71

Liveintent

APRIL 26, 2022

That’s where email comes in. As the most trusted media channel on the web, email is the answer to understanding your audience, gathering first-party data, and reaching customers with opt-in, one-to-one content at just the right moment. Put more simply, email is the key to personalization. (In ” 4.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Benchmark Email

JUNE 21, 2022

One of the biggest reasons why email marketing is so effective is that everyone has an email address and checks their inbox consistently. On average, Americans check their personal email two hours a day and work email three hours a day.

Outreach 59

Outreach Tools Advertising Benchmark Newsletter 59

Fount Media

DECEMBER 18, 2022

Email marketing can be a great way to reach out to your customers and promote your business. However, knowing how to take your email marketing to the next level is not easy. The trick that can help you take your email marketing to the next level is focusing on quality.

Email Marketing 52

Email Marketing Paid Search Agency Promotion Marketing 52

Marketing Insider Group

DECEMBER 1, 2016

The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. Consistent email engagement and deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Contently

NOVEMBER 5, 2019

” Part of that conversation includes email newsletters. Money Magazine expanded its email program under Ayers’ leadership, now offering three newsletters: a daily content update, biweekly retirement advice, and a weekly personal finance project called Dollar Scholar. There’s a recession coming, right?

Newsletter 72

Newsletter Thought Leadership Click Rate Amazon 72

Biznology

JANUARY 8, 2016

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The way it asks is the trick: it asks you to click on a button in the email to launch the website and log in. ” Plenty.

Phishing 80

Phishing Email Marketing Press Marketing 80

Optinmonster

NOVEMBER 20, 2019

Are you looking to try out some new email subject lines? That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Your email subject line is the most important sentence of the entire email.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

ConvertKit

JUNE 16, 2020

Why email marketing is important. In episode 1 of the Deliverability Defined podcast, my co-host Melissa Lambert and I introduce what this podcast will cover, who it’s for, and why email marketing and deliverability are crucial to your business success. Why email marketing is important. Email isn’t new, but it’s still #1.

Deliverability 52

Deliverability Email Marketing CAN-SPAM Social Media 52

Delivra

APRIL 23, 2019

When it comes to marketing that gets results, no channel does it better than email. Even though it is one of the oldest communication channels around, email has had quite a solid renaissance as a marketing tool that delivers when it comes to ROI. In fact, according to research, email can result in ROIs of 4400%. Good question.

Automation 61

Automation Marketing Automation Services Marketing Management Lead Nurturing 61

Convince & Convert

OCTOBER 15, 2014

Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? » Email Jay Today TV email marketing jay today scott stratten tim hayden unselling' What he says is that you are never neutral about any brand. What he says is that you are never neutral about any brand.

Press 146

Press Email Marketing Positioning Social Marketing 146

SendGrid

OCTOBER 10, 2019

Email list hygiene is key to delivery. Here are 5 helpful tips on how to properly scrub your list. The post Email List Hygiene: 5 Tips to Help You Keep Your Lists Clean appeared first on SendGrid.

Tips 73

Tips Practices Best Practices 73

Litmus

APRIL 29, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. We’re excited to share that Litmus’ 2020 State of Email Survey is now open—and we’d love to ask you for about 20 minutes of your time to fill it out.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Litmus’ 2020 State of Email Survey is now open and every survey completed creates a donation for Women of Email. About Women of Email.

Customer Surveys 69

Customer Surveys Communities Peer-to-peer Thought Leadership 69

Hubspot

MAY 19, 2016

Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called " dead ," " not dead, evolving ," and even " dead, again." To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

SendX

APRIL 4, 2024

Think about the last time you received an email from a business that genuinely caught your attention. Maybe it was a reminder for a service you needed or a tip that helped you out in a pinch.

Email Marketing 354

Email Marketing Business Tips Marketing 354

SendX

MARCH 6, 2024

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 312

CTR Advertising Benchmark Email Marketing Click Rate 312

Belkins

OCTOBER 16, 2019

Did you know that almost 60% of B2B marketers say email is the channel that generates the highest revenue ? Although social media remains an effective marketing tool, email is now the most powerful medium to spread the word about your brand and boost sales. However, email doesn’t keep its promise to those who use outdated lists.

CAN-SPAM 46

CAN-SPAM Lead Scoring Lead Ranking Deliverability 46