Anything Goes Marketing

APRIL 5, 2009

A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”.

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Anything Goes Marketing

DECEMBER 15, 2008

I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line?

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Anything Goes Marketing

DECEMBER 21, 2008

I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Use Twitter content in your email newsletters.

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Anything Goes Marketing

OCTOBER 8, 2007

I just wrote a post, went for my run and checked my email again. I realized that I have a ton of unopened email from MarketingVOX. I get daily emails from these guys which help me keep up on the latest but you know what, I can't keep up with it and it's mostly just too many details that I am not interested in.

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Anything Goes Marketing

OCTOBER 30, 2007

Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65 Anna Chernis of the DNA claimed: "E-mail produces the highest response rate for lead generation —especially for house campaigns—of direct mail methods we have studied," The one item to note is that in 2005, email delivered $57.25 Happy marketing!

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Anything Goes Marketing

JANUARY 18, 2009

Frank mentions the importance of Comcast's Twitter presence in "being there and helping". This should be central in your decision making process on Twitter - how can I best help my customer. Here is a post by Melanie Seasons on a successful customer resolution via Twitter: Frank Eliason: Helping Comcast suck a little bit less.

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Anything Goes Marketing

SEPTEMBER 8, 2008

How is that going to help me finish my work for the day? Before you click the send button on your next email blast, you need to consider these questions. Consider writing about content that will entertain or enrich the daily lives of your email registrants. Tags: lead nurturing email marketing B2B enewsletter B2C.

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Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. Why were response rates so high the second time around?

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Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. When you receive the email, you can click on the video screenshot and the video opens in a new window. Looks difficult?

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Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts).

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Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

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Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time.

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Anything Goes Marketing

NOVEMBER 6, 2006

If you're into testing and deliverability tips for your email marketing campaigns, here are two things that you can try right now: If you use one of those "Click here to view the email as a web page" in the top of your email, try removing it. In fact, remove all of that extra text in the email header.

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Anything Goes Marketing

AUGUST 3, 2009

I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Once you sign up at Twitpic, you’ll get an email address that you can email your pics to from your phone.

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Anything Goes Marketing

NOVEMBER 20, 2006

Not sure what authentication is when it comes to email marketing and how it relates to email deliverability ? How do you prove to your email recipients that the email that you're sending is actually from you? Through email authentication. Tags: email marketing. It's similar to this.

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Anything Goes Marketing

MAY 3, 2007

Have you ever created a webinar campaign that had a finally tuned list that was directed at a specific vertical, spent days getting the emails just right, deployed the emails on time, had a good amount of registrations but only had 2 people actually listen in? Hope this helps! How do you increase actual webinar attendance?

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Anything Goes Marketing

MAY 26, 2007

Do you have an email newsletter? How can you improve your email opens and click-throughs? Email Newsletter 2.0 In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In the "new world" of web 2.0,

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Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

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Anything Goes Marketing

APRIL 21, 2010

Have a look at these and see if you’re company is following them: Easy Access to Customer Support : This is a no-brainer yet there are many companies out there that make you jump through many hoops to get the help you need. While Wind provides the ability to email them, I’ve called them each time. Enhance customer communication.

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Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

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Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format.

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Anything Goes Marketing

OCTOBER 20, 2009

I’m still getting the hang of holding my 2 month old son while I check my emails or read a book. In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. Are any of you out there new fathers?

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Anything Goes Marketing

JUNE 22, 2008

From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. To go back to my last point on that newsletter sign up - should this be a simple email only form or should you have a link that directs web visitors to a newsletter sign up page? What's in it for me?

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Anything Goes Marketing

NOVEMBER 19, 2006

He sees email as the optimal technology to do this by using transactional emails. Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. You can even have them send a quick follow up email with a thanks and here's how to get a hold of me.

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Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? Send one last email blast. Notice how we have used consistent branding between email and your website.

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Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? What typically happens to these email newsletters after you hit the "send" button? What typically happens to these email newsletters after you hit the "send" button? If you've answered "they float out to email heaven" then you need to read this post. What is Your Strategy?

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Anything Goes Marketing

AUGUST 20, 2006

When your email subscribers fo the unthinkable (hey - you worked hard on that campaign) and hit the unsubscribe link do you let them off easy or is it a tearful goodbye? Perhaps you were sending too many emails or they weer no longer relevant to this person.

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Anything Goes Marketing

SEPTEMBER 16, 2006

Here's the problem: If you have an issue with Technorati, good luck getting help. Absolutely nothing that is helpful. I found this help section to be useless. In the meantime, you can also check our Support FAQ located at "technorati.com/help/supportfaq.html" which may answer some of your questions. What do I find?

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Anything Goes Marketing

APRIL 22, 2006

Here's an article on ensuring theat your HTML emails are coded properly. Really really basic stuff but may be helpful if you've never doen this before. Technorati tags: email deliverability , Click Z , CSS , Email Marketing Some of this stuff is super obvious including how CSS should be used.

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Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? This may seem like a stupid question but it's extremely important to ensure that the people viewing your website or email see what you intended them to see. The same concept applies to email but it's a little different.

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Anything Goes Marketing

FEBRUARY 25, 2007

If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck.

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Anything Goes Marketing

APRIL 16, 2006

It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Tags [BlogLines] [Ban Email] I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. Who's with me?

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Anything Goes Marketing

MARCH 7, 2007

This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. While it's easy to generate a list and blast out an email and wait for the responses to roll in, this obviously can't be your only tactic.

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Anything Goes Marketing

OCTOBER 8, 2007

What about the other marketing channels like email and my website? Query strings can help out there as well! Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. The same goes for email.

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Anything Goes Marketing

NOVEMBER 29, 2006

For even more enjoyment, why not call, email and use chat all at the same time? At the very least you can ask for an email address so you can send them some personalized information. What better way to get opt-in email addresses? Tags: IBM , online chat , lead generation , blade servers , opt-in email , blat , chog.

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Anything Goes Marketing

APRIL 17, 2006

The information is also easily sortable and does not get mixed up in your more crucial email. Email has many distinct advantages over RSS feed readers with the main advantage is that most people who are iether your customers or your prospects use it. It was hard enough getting grandma to email - imagine trying to teach her RSS?

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Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! This type of social ranking provides the RSS feed with added credibility and helps you navigate amongst the millions of feeds out there.

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