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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. Execution and Follow-Up: Before the Webinar: Utilize your email list, aiming for 400-500 attendees (or 200-300 for niche topics).

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

Are you in search of affiliate marketing statistics to boost your earnings? Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. Want to start building your affiliate marketing email list? Let’s get started. Try OptinMonster risk-free today!

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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

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Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. About 78 percent of respondents said that they were using email recipients’ first names in their email marketing campaigns for personalization purposes. More than a quarter (26.3

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Key Differences Between MQL and HQL for B2B Lead Generation  

Only B2B

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Signing up for your email list. downloads, website visits, email clicks), you can create a scoring system that helps predict a lead’s sales-readiness. Attending webinars or events.

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Predictive Analytics Methods to Improve Email Marketing

Martech Advisor

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Impact of Predictive Analytics on Email Marketing.

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Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 68% of marketers said email is the highest priority customer data type to acquire.