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Anything Goes Marketing

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Email Tips for the New Year Part I

Anything Goes Marketing

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

We’ll come back to this story – let’s focus back on email marketing. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails.

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How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. I decided to do a quick scan on Linkedin instead and found a great topic on email marketing. This is a timely question as I was just reviewing a similar situation last week.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. Once you sign up at Twitpic, you’ll get an email address that you can email your pics to from your phone. The subject in your email is the message that will appear with a link to the pic. It’s that easy.

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Customer Service at its Best: Wind Mobile

Anything Goes Marketing

While Wind provides the ability to email them, I’ve called them each time. I’d like to thank those of you who’ve been contributing constructive comments here on the site, via other social media sites like Facebook and Twitter, and through our Care Centre and stores. Below is the only email I get from them.

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Social Media Success Stories

Anything Goes Marketing

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. I sent the client an email later that night after I verified who they were explaining to them who I was and suggested meeting for breakfast as I had time before another scheduled meeting.

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Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

With widgets you get around email. The new craze is using widgets with social media sites such as Facebook and MySpace. For example, I downloaded a widget for the show The Office for Facebook that displays quotes from the show. The possibilities are endless. If your widget is deemed useful, people will download it and use it.

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