Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Benchmark Email

JANUARY 24, 2024

To maximize the return on investment from these events, effective pre-event promotion and post-event follow-up are crucial. Email marketing, with its direct and personalized approach, plays a pivotal role in this process.

Trade Show 52

Trade Show Promotion ROI Email Marketing 52

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Tips 309

Tips FAQ Work Management Paid Search Agency 309

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. From start to finish, Email can be the easiest to use, and also the best tool in your arsenal. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. We have all been there. How, you ask? End of Show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 108

Optimization Ideal Customer Profiles Customer Surveys Communities 108

Marketing Insider Group

MARCH 6, 2020

Marketing events are one of the best ways to connect with your prospects and close deals. So, what should you do if your event is canceled? The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. The coronavirus and fears of it spreading have already greatly affected the events industry.

Planning 293

Planning Conference Transparency Paid Search Agency 293

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? Page Contents Toggle What is Deliverability? What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Vision6

JUNE 16, 2021

Planning an event can be stressful. Your invitation email is one way you can notify people about your event and get them to register their interest. However, if your email doesn’t appeal to them, it can turn them off your event immediately. Good design is engaging and helps set the tone for your event.

Marketing Analytics Tools 98

Marketing Analytics Tools Template CAN-SPAM Paper 98

SendGrid

APRIL 29, 2022

If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. Then get comfortable because they’ll have a lot to say! And […].

Email Campaigns 82

Email Campaigns Campaigns Tools Business 82

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Lead Scoring 121

Lead Scoring Lead Ranking Top of Funnel Budget Programs 121

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

SendGrid

OCTOBER 18, 2022

Physical invitations make sense for personal occasions, but when it comes to professional events, most businesses opt for invitation emails—plus, it’s what customers have come to expect. Email invites have many benefits for businesses, including: You […].

Practices 74

Practices Examples Best Practices Opt-in 74

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 103

Event Marketing Paid Search Agency Marketing Management Storytelling 103

Benchmark Email

JUNE 21, 2021

And the number of active email users in 2023 is predicted to reach 4.3 If you’re online, you can’t ignore either social media or email marketing. Both are indispensable to… The post Social Media Emails Done Right (How to Embed Social Posts and Events) appeared first on Benchmark Email.

Social Media 105

Social Media Media Advertising Benchmark Email Marketing 105

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

ClickDimensions

JULY 4, 2023

For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. That instinct makes a lot of sense, as we know that email must be handled by software, firewalls, and filters whenever they are delivered. Click here

Correlation 52

Correlation Opt-out Mobile Advertising CAN-SPAM 52

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Let him who has never sent an invite email sans link cast the first stone.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Litmus

JUNE 15, 2022

On October 25th-26th, 2022, the ultimate event for innovative email marketers, designers, and developers will be fully virtual—and includes a free ticket option. Level up your email game, connect with fellow email geeks of all stripes, and learn from the best of the best email pros in our community.

Peer-to-peer 73

Peer-to-peer Thought Leadership Marketing Management Demand 73

SendGrid

MARCH 20, 2023

Subject lines can help motivate attendees for events big and small. Learn more about email campaign best practices with Twilio SendGrid. The post Event Subject Lines: 5 Ways to Motivate Your Audience appeared first on SendGrid.

Email Campaigns 95

Email Campaigns Practices Campaigns Best Practices 95

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

FEBRUARY 10, 2020

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers. Email event invitations, however, shouldn't be stressful. Answering the questions your audience will have about your event is a great place to start when writing an email invitation.

Template 93

Template Budget Programs Click Rate Marketing Management 93

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

SendGrid

MAY 3, 2023

Event Webhooks are an essential tool for businesses that rely heavily on email marketing. They provide real-time* data on customer interactions with emails, allowing businesses to make data-driven decisions to improve their email marketing campaigns.

Email Marketing 79

Email Marketing Interactive Marketing Campaigns Tools 79

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 91

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 91