Marketing Interactions

OCTOBER 24, 2021

From email to reports to memos and team presentations, and more. If you, as a content marketer, have ever faced that blinking cursor on a blank page and not been able to produce one word, never mind a sentence, you’ll get this point. But it’s more than that. Everyone is a writer in today’s business world. But everyone is not a content writer.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

JULY 18, 2021

What baffles me about this is most marketers have more data than ever, and an overwhelming majority use marketing automation platforms—hopefully as more than email blasters. If you don’t know what your buyers are viewing or how they’re engaging with you, how do you hope to match their context in the moment of engagement?

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

MARCH 7, 2022

Email Copy: Short, concise, and personalized. If you now have it, this is a great time to tell them and validate what outcomes it will bring for them. Consider a short video demo interspersed with short use case testimonials from beta customers.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

NOVEMBER 29, 2021

Buyers hate this because they know they’re going to marked as a lead and bombarded with email, phone calls, and other intrusive attempts by marketers and sales reps trying to place their products. It will help to identify when and why to gate B2B content and when to set it free. Gating content is done to collect buyer contact information.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

SEPTEMBER 20, 2018

Sending a welcome email is great, but nowhere near enough. How easy is it to do business with you over time? Onboarding is a critical stage for new customers. Buying a new product or solution is about change management. Implementing the product is one thing, driving user adoption is quite another.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

JANUARY 3, 2022

By including “what’s next” or “what you may have missed” or “don’t forget about…” CTAs in your nurturing content and emails, you can let your audience drive…with subtle guidance. Using trigger programs based on content engagement, you can begin to learn more about their context and place in the journey.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Marketing Interactions

JULY 31, 2022

From the outside, being continuously served content that misses on relevance is why emails get sent to the junk folder and your competitors with a better story plan and experience win interest and intent. In this case, the inside view is rationalizing congruence that doesn’t exist for both buyers and customers. I flat out disagree.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

APRIL 14, 2019

Marketing automation can help to orchestrate buying conversations and get salespeople in the conversation at the right time—if you use it as more than a glorified email blast tool. Content-Driven Conversations Rely on Nuance. The job of content is to deliver a captivating experience, not just a communication.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

AUGUST 15, 2021

Are they only visiting your website when prompted by an email you send? Are they only skimming? Are they staying long enough to read the content on the page? On any page? Which ones? Source of sessions. Do they only arrive on your site via search or a targeted display or social ad? Or do they come to your site as direct traffic – on purpose?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

APRIL 11, 2019

Email marketing was a thing, but back then we were all pretty much broadcasting about our products and how great our companies were. I remember back when just putting up a blog post once or twice per week was a novel approach to content marketing. In 2005, HubSpot came along, followed by Marketo in 2006.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

MAY 21, 2018

How many of you are using your marketing automation platform as a glorified email blaster? Many content marketing teams only use some of the features available to them in the technology they select. I thought so.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

MAY 23, 2018

An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign. In an email campaign it’s usually a transactional CTA to click on a link or button to download/view content. How to join.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

An email campaign plan is not a content marketing strategy. I hear marketers talk about an email campaign as if that’s a strategy. Email is still the most effective distribution channel for B2B marketers according to a variety of research reports. The key principle here is the intent. Strategy vs. Tactics. Key Takeaways.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118