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LeadSloth
MARCH 15, 2009
Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Email Analytics.
LeadSloth
AUGUST 31, 2010
Not just eBooks, blog posts and webinars, but especially email content. Email is still the most effective way to promote your content, but it’s hard to get noticed in today’s overflowing inbox. However, a good email can make the difference between a 2% click rate and a 12% click rate.
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LeadSloth
AUGUST 5, 2010
If you send prospects an email, it better be relevant. If not, your email will be ignored, deleted or – worse – flagged as spam. Monthly newsletters were a best practice in the early days of email marketing. If you’d like a response to your email, you need to have a call-to-action. I totally agree.
LeadSloth
AUGUST 16, 2010
Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates. Want to see more? Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539.
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
LeadSloth
APRIL 15, 2010
What frequency of emails and duration of campaign do you prefer? Don’t expect to close 10 deals after the first email: nurturing takes time to deliver results. If you market in multiple languages, make sure your emails and marketing materials are also available in the local language. How do you to segment your audience?
LeadSloth
MARCH 16, 2009
They click on a link in an email that you sent them. For known visitors you can also track clicks from emails you sent them. Email marketing. ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. Lead Scoring. Form builder.
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