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Everything Technology Marketing
JULY 17, 2013
This often means the visitor is willing to give out their email address. In content marketing, this occurs when a visitor wants a particular piece of downloadable content and are asked to exchange their email address for the download.
Everything Technology Marketing
FEBRUARY 26, 2013
The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase.
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Everything Technology Marketing
SEPTEMBER 30, 2013
Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?
Everything Technology Marketing
JUNE 27, 2013
Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Download the new B2B Content Marketing Report to find out.
Everything Technology Marketing
JANUARY 31, 2012
Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.
Everything Technology Marketing
JUNE 19, 2010
Email marketing is slightly up - likely a reflection of the increasing adoption of marketing automation platforms that heavily rely on email to communicate targeted, customized, and behavior driven messages. Website activity is also up, with 56% of people using it more aggressively than 3 years ago.
Everything Technology Marketing
FEBRUARY 19, 2011
It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And always make sure to include your contact information (phone, email, etc) in case a buyer is ready to engage directly.
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