Gaps in your Email Schedule – and how to avoid them
Direct Response Coach
SEPTEMBER 4, 2019
The post Gaps in your Email Schedule – and how to avoid them appeared first on McCarthy and King Marketing.
email Direct Response Coach
Gaps in your Email Schedule – and how to avoid them
Direct Response Coach
SEPTEMBER 4, 2019
The post Gaps in your Email Schedule – and how to avoid them appeared first on McCarthy and King Marketing.
Email Marketing 
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Direct Mail vs. Email
Direct Response Coach
DECEMBER 5, 2012
Email is faster, easier and cheaper than direct mail. On the surface, this seems like a no-brainer. End of story. Well, not so fast. It’s more complicated than that. Let’s take a closer look. —————– I should confess to a little bias here. As long-time direct mail guy, I was not an early adopter [.].
Direct Marketing 100
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15 Ways to Use Drip Email
Direct Response Coach
MAY 28, 2014
You’ve got to love drip email. The post 15 Ways to Use Drip Email appeared first on McCarthy and King Marketing. I know I do. Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing.
Automation 100
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What I don’t understand about this failed email campaign
Direct Response Coach
DECEMBER 9, 2013
I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.
Email Campaigns 100
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Does your email lead nurturing leave your prospects running in circles?
Direct Response Coach
OCTOBER 9, 2012
If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. It all comes down to your offer strategy. ————– The sales lead process changed almost overnight with the development [.].
Lead Nurturing 100
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Landing Pages: Do you need a squeeze page or sales page – or both?
Direct Response Coach
MAY 31, 2017
You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. By now, you’re probably familiar with the concept of the landing page. In the beginning, you might have sent people to your website, [.].
Landing Pages 100
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My new Kindle ebook on mailing list research
Direct Response Coach
MAY 16, 2013
Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]
Research 100
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How to build a Sales Lead Funnel
Direct Response Coach
NOVEMBER 5, 2014
Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing'
Top of Funnel 100
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Getting started with Content Marketing
Direct Response Coach
MAY 11, 2014
It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Copywriting Direct Marketing Email Marketing General Lead Generation Lead Nurturing Web Marketing' There’s too much to know and too much to do.
Join me at the Direct Marketing Innovations Symposium – Monday, March 3
Direct Response Coach
FEBRUARY 27, 2014
My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'
Direct Marketing 100
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Join me at the Direct Marketing Innovations Symposium – Monday, March 3
Direct Response Coach
FEBRUARY 27, 2014
My 60-minute presentation – The Power of One-to-One: How to combine direct mail, email and telemarketing in the B2B sales process – will [.] Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing'
Direct Marketing 100
100 
How do you qualify an inbound lead?
Direct Response Coach
DECEMBER 3, 2013
So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing'
Never feel bad about “cold calling”
Direct Response Coach
SEPTEMBER 17, 2015
But for the larger population, cold calling has taken a back seat to other lead generation tactics – everything from direct mail and email to paid [.]. At some companies and for some sales people, it still is. The post Never feel bad about “cold calling” appeared first on McCarthy and King Marketing.
Cold Calling 100
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List Research: Using SIC codes to find business lists
Direct Response Coach
JUNE 21, 2015
When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A
SIC 100
100 The nuances of the free trial offer
Direct Response Coach
OCTOBER 26, 2014
Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Print Advertising TV Advertising Web Marketing' And for certain products or services, the free trial will always have great appeal. Here’s why: For consumers, [.].
Copywriting 100
100 The sounds of great advertising
Direct Response Coach
OCTOBER 10, 2014
Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising' ——-. We all have our favorite TV [.]. The post The sounds of great advertising appeared first on McCarthy and King Marketing.
Advertisements 100
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Thank you, online marketers, for preaching our gospel
Direct Response Coach
APRIL 22, 2014
Direct Mail Direct Marketing Email Marketing General Lead Generation Online Advertising Web Marketing' .” Sometimes I wonder if the direct marketing industry shouldn’t be following the same mantra. When I broke into the field [.].
Online Marketing 100
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Why your market universe size dictates your strategy
Direct Response Coach
MARCH 21, 2014
Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' I ask this not to determine how big of a budget they will need – or how big of sale I [.]. The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing.
Are you using lead magnets?
Direct Response Coach
NOVEMBER 19, 2013
Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Web Marketing' But eventually they see the error of their ways, and they come to realize this simple point: If you want to generate sales leads, you need to start with a lead magnet. What is a lead magnet?
Leads 100
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When testing, try not to jump to conclusions
Direct Response Coach
OCTOBER 23, 2013
Direct Mail Direct Marketing Email Marketing General Lead Generation Print Advertising Web Marketing' In other cases, the test surprises you and you start looking for other reasons why the test went the way it did. Whether you’re testing [.] The post When testing, try not to jump to conclusions appeared first on McCarthy and King Marketing.
Lead Generation 100
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Sometimes I forget I’m a copywriter
Direct Response Coach
NOVEMBER 26, 2013
Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.
Copywriting 100
100 Copywriting – Do you edit while you write?
Direct Response Coach
SEPTEMBER 26, 2013
Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Nurturing Online Advertising Print Advertising Web Marketing' And too often I [.] The post Copywriting – Do you edit while you write? appeared first on McCarthy and King Marketing.
Copywriting 100
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Market Segmentation: Different customers need a different strategy
Direct Response Coach
JUNE 24, 2013
Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' But I also recognize the importance of market segmentation – and that not all customers have the same value in terms of revenue potential. If a particular [.]
Segmentation 100
100 Is your marketing automated yet?
Direct Response Coach
JULY 2, 2013
Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing automated marketing marketing automated' And the good news is you don’t need an expensive marketing automation system to do this. A $15 a month account with [.] The post Is your marketing automated yet?
‘Snakes on a Plane’ and the power of compelling headlines
Direct Response Coach
APRIL 4, 2013
Copywriting Direct Mail Direct Marketing Email Marketing General Online Advertising Print Advertising Web Marketing' The post ‘Snakes on a Plane’ and the power of compelling headlines appeared first on McCarthy and King Marketing.
Copywriting 100
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Why you don’t want to close a sales letter with “For a free consultation …”
Direct Response Coach
OCTOBER 29, 2012
If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me at (phone) or (email). Listen, we’ve [.].
Consulting 100
100 How many people on your list actually buy what you sell?
Direct Response Coach
SEPTEMBER 28, 2012
Thanks to the growth of email and the email service provider (ESP) industry, businesses of all types and sizes are staying in touch and communicating with their prospects and clients. Email has made it so easy and affordable for everyone [.]. It seems like everyone has a list these days – which is a good thing.
Buy 100
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Online Marketing: So many experts – who will you call first?
Direct Response Coach
JUNE 24, 2014
Do a quick “guru” search for web design … web development … SEO … local search … keyword research … link building … social media … landing pages … email … content marketing … blogging … mobile … video … analytics. The online marketing world sure has a lot of experts. There are specialists for [.].
Online Marketing 100
100 Join me at the Direct Marketing Innovations Symposium – Tuesday, Feb. 26
Direct Response Coach
FEBRUARY 19, 2013
My 60-minute presentation – Developing an Offer Strategy for Direct Mail, Email and the Web – will be one of 12 presentations during this all-day conference.
Direct Marketing 100
100 In Direct Response, All Roads Still Lead to the Offer
Direct Response Coach
OCTOBER 31, 2016
You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.
Adwords 100
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Account-Based Marketing and Direct Mail
Direct Response Coach
JUNE 1, 2016
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your business is going to come from a small group of businesses that [.].
Landing Pages: Do you need a squeeze page or sales page – or both?
Direct Response Coach
MAY 31, 2017
The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.
Landing Pages 100
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The real difference between outbound and inbound marketing
Direct Response Coach
JANUARY 14, 2016
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for becoming a customer. So you adjust your campaign to focus on lead [.].
Direct Mail Testing. Remove all the guesswork.
Direct Response Coach
SEPTEMBER 30, 2015
Many marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.”. What they don’t understand or acknowledge is the enormous gray area that exists between what works and what doesn’t work for [.].
Tactics 100
100 How to create a direct mail test matrix
Direct Response Coach
JULY 5, 2015
Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [.].
Direct Marketing 100
100 
So you thought Facebook was free
Direct Response Coach
JULY 3, 2015
If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].
Facebook 100
100 9 Common Excuses for NOT Testing
Direct Response Coach
JANUARY 21, 2013
Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion. The only marketers who actually use testing on a consistent basis are those who depend on direct response (including advertising, [.].
Opinions 100
100 Inbound Marketing vs. Outbound Marketing
Direct Response Coach
JANUARY 5, 2013
Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.].
Don’t confuse online marketing with social media
Direct Response Coach
JUNE 9, 2012
As a convenience, most discussions around online marketing include social media as a central player in the process. It doesn’t have to be that way. Some social media experts will tell you can’t do online marketing without social media. That’s not true.
Social Media 100
100 What they don’t tell you about online (inbound) marketing
Direct Response Coach
FEBRUARY 13, 2012
I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.].
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