Biznology

OCTOBER 18, 2017

Email marketing is still an important part of just about any digital marketing program. The difference between your email being read and your email being deleted–or a recipient unsubscribing–is relevance. If your email isn’t relevant, it’s going to be ignored. Sign up for our emails here. Personalize.

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Email Marketing Effectiveness Viral Marketing Mobile Marketing 123

Biznology

NOVEMBER 17, 2017

In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. You may think you write great headlines and that you send your emails at the optimal times, but if you’re not testing, you don’t really know.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

FEBRUARY 10, 2020

It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. then you may want to reconsider how committed you really are to your email marketing efforts. What I am suggesting is that though there is an art to email marketing, it’s not “Art.”.

Email Marketing 104

Email Marketing Planning Marketing & Strategy Marketing 104

Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ. Welcome Emails.

Automation 99

Automation Marketing Automation Services Trigger Marketing Work Management 99

Biznology

APRIL 26, 2017

Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates. According to Experian , 56% of brands that used emojis in their emails subject lines saw a higher open rate. Sign up for our emails here.

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Open Rate Demographics Mobile Marketing Email Marketing 132

Biznology

JUNE 8, 2016

Email marketing absolutely must still be a part of your content marketing tool kit. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Here are a few quick tips to whet your appetite: 64% of decision makers read emails via mobile device. EmailExpert ).

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Email Marketing Open Rate Advertising Benchmark CAN-SPAM 80

Biznology

OCTOBER 24, 2017

In this article, I will reconnect you with your LinkedIn Contacts— Connections — in a format you can use: first name, last name, company, position, and—most importantly— email address. Sign up for our emails here. The post Reclaim your LinkedIn connections as contact emails via download your data appeared first on Biznology.

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Contacts Linkedin FAQ Template 141

Biznology

JANUARY 8, 2016

You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The way it asks is the trick: it asks you to click on a button in the email to launch the website and log in. ” Plenty.

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Phishing Email Marketing Press Marketing 80

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Email, done well, may just be the perfect solution. But how do we create email campaigns that work? Sign up for our emails here. The post Why email marketing still matters–and how to make it work appeared first on Biznology.

Email Marketing 80

Email Marketing Buying Cycle Webinar Metrics Paid Search Agency 80

Biznology

JUNE 30, 2014

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. If you took a moment to inspect the emails, you could tell it was fake. So, why do we persist in telling people to avoid clicking on phishing emails? Stop sending links in your emails that ask people to log in.

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Phishing Copywriting Internet Marketing Press 80

Biznology

MARCH 7, 2014

As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Here are five tips for using email as a lead generating machine. The more you can customize your emails , the more likely they’ll be read and acted upon. subject line.

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Lead Generation Landing Pages Tips Generation 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Here are some tips on how to do your email marketing right and keep people from unsubscribing. How often do you send emails out?

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Biznology

MARCH 21, 2022

Years ago, I took the time to set up four new email addresses for myself. I had finally tired of waking up each morning to an inbox bursting with 500 or 600 emails. Perhaps a hundred were actual work or personal emails. Another few dozen were emails I had signed up for but no longer cared about. Not one or two.

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Transparency Trust Marketing Privacy Terms and Conditions 163

Biznology

DECEMBER 6, 2021

When was the last time you read an email that made you feel smarter? Crafting clear, concise emails is tedious work that often goes unrewarded because the recipient doesn’t have time to read detailed emails. Video messaging is a communication solution with a much better chance of being viewed and understood than an email.

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Video Marketing Cost Segmentation Email Marketing 197

Biznology

AUGUST 31, 2017

Combine email and content marketing. Email and content marketing are two of the most heavily used marketing strategies for both B2B and B2C companies. After all, we know that email can deliver an ROI of up to 4,400%. It starts with understanding how content marketing and email marketing tie together. Like this post?

Top of Funnel 170

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 170

Biznology

JUNE 6, 2018

Your emails are more relevant. – Automatically message prospects in the pipeline, especially by email. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No support for email campaigning. – No support for email campaigning. Email marketing hub. Call tracking hub.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

MARCH 23, 2018

In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. Sign up for our emails here.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

NOVEMBER 16, 2020

Your email support and live chat, for example, are a treasure trove of customer information. No matter if it is your website’s knowledge base, live chat software, email support, or call center, always ask customers for feedback. Here are some of them: Ask customers to fill out a form when subscribing to your email newsletter.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

MAY 3, 2019

Gmail is a popular email platform with millions of users–and it’s no wonder. Packed with features, Gmail is a convenient and robust system for businesses who want access to the best email for productivity and efficiency. Users can create engaging emails that actually get opens and responses. Use the Right Browser.

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Efficiency Template Email Campaigns CRM 106

Biznology

JUNE 4, 2019

You can’t depend entirely on email. Use phone calls, voicemails, emails and even some direct mail to invite prospects into a dialogue. Not via email, I gather! Email can, in fact, be a part of the equation. Using all of the tools available—phone, voicemail, email, direct mail and social media—is critical to success.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

NOVEMBER 5, 2018

Businesses think email is their best prospecting tool. I just got off the phone with a data scientist in Bangalore who was complaining how he digs up high value prospective accounts, and his clients blast them with email, get no results and then blame him. I’ve said before that I think email makes us stupid. When it isn’t.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

SEPTEMBER 26, 2019

Utilize email. For outbound inquiry qualification, email is today’s preferred medium. Design your emails to link to a web-based qualification form. Your emails and web forms should also offer several other response media options, including email, phone and social media. Make sure it’s mobile friendly.

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Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

JANUARY 17, 2019

The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics. Email Marketing Metrics that Matter. You’ll want to dig into why a particular email is performing as it is.

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Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

NOVEMBER 2, 2020

You can append additional data to the email record and create an omni-channel nurturing program using social media, postal mail, retargeted digital ads and other channels for your follow up. While answering questions, bots can also be programmed to ask for name and email address. Or invite them to sign up for your newsletter.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

MARCH 15, 2017

Email marketing is still the most effective way to engage with a targeted audience in each stage of a sales funnel. No matter what channel you use to gain exposure for your company, building an email list is vital to showing value and moving prospect through your sales funnel. People cannot buy from you if they’ve never heard of you.

Top of Funnel 123

Top of Funnel Ideal Customer Profiles Digital Marketing Funnels Brand Identity 123

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. Blending Content with Public Relations, Press Releases and Email Marketing. Email marketing must be done in a specific way to have impact.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

OCTOBER 31, 2017

There are two features I really like that have been recently rolled out on Contactually: the new archive contact feature acts like a persistent “do no contact” list and protects me from emailing people who hate me into the future. Archive Protects Me From Emailing Haters. Such good stuff. Thanks, Contactually.

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

SEPTEMBER 9, 2019

While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed to simplify the email process and help you save much-needed time.

Automation 130

Automation Tools SMS Top of Funnel 130

Biznology

FEBRUARY 22, 2018

Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit. Sign up for our emails here. Do outreach yourself: One vital step to creating an effective content marketing strategy is promoting content. Like this post?

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

MARCH 29, 2018

According to Aberdeen , personalized email messages improve conversions by 10 percent. Sign up for our emails here. One of the secrets for growing your business quickly is to know that the digital world is all about the creation of personalized user experiences. The time is here: you need to go mobile or go home. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

NOVEMBER 2, 2017

This platform gives you the ability to set up specific content triggers, automate your social media presence, develop a well-crafted email campaign and more–all with an intuitive and easy-to-use interface. GetResponse has made emailing personalized content to subscribers on a 1:1 basis a cornerstone of their platform. Like this post?

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

AUGUST 30, 2017

Here’s how: Tip #1: Repurpose an email response. Do you write long, detailed emails? Just like with repurposing an email response, you’d just need to write a couple of introductory paragraphs and paste in your response. Sign up for our emails here. The good news is that you don’t need to stress.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

APRIL 11, 2018

This can not only increase your sales, but also can boost your email and address collection to be used in other marketing efforts. (Be Sign up for our emails here. Free gift for signing up for our mailing list. Free gift for answering a survey about our products and services. Be sure your privacy policy reflects this.) Like this post?

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

JULY 24, 2018

Kristen received 5,000 votes and that also meant that Kristen was able to contribute 5,000 new people to TUNG Brush’s email list. Emails Are Almost as Valuable to Clients as Worthy KPIs. It also resulted in 5,000 new email sign-ups for, what, only a $250 Amazon card as a reward? Sign up for our emails here.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

Biznology

OCTOBER 6, 2021

We are now blessed with email, real-time instant messaging apps, team discussion workspaces, video conferencing and group real-time document editing. One startup vendor, FrontApp.com, is trying to make email more collaborative: we’ll see how that pans out.

Tools 104

Tools Startups Vendors Training 104

Biznology

MAY 22, 2017

The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. Most EU prospecting data—email and direct mail lists—already include opt-in permissions. Sign up for our emails here. Get started with [link] and [link].

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns. Sign up for our emails here.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139