Anything Goes Marketing

APRIL 5, 2009

A key part of “doing more with less” is automating your email marketing campaigns. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JANUARY 20, 2013

For example, before you go upload that list of emails that you just bought, read the data below. This is the first ever guest post on this blog in its seven year existence so you know the content is going to be good. Much of this verifies what I've been saying for years but it's always good to see this data for yourself for a sanity check.

Social Media 100

Social Media Customer Surveys Email Marketing Social Marketing 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? What typically happens to these email newsletters after you hit the "send" button? What typically happens to these email newsletters after you hit the "send" button? If you've answered "they float out to email heaven" then you need to read this post. What is Your Strategy?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

APRIL 30, 2006

Anne Holand from marketing reports that email marketing is thriving and she has dubbed this "Email 2.0". Turns out brides visiting the photographer booking site were far more likely to complete and submit an email form when they were asked for the date of their wedding "to check availability". "It

Email Marketing 100

Email Marketing Opt-out Paid Search Agency Copywriting 100

Anything Goes Marketing

JANUARY 21, 2009

I've just got off the treadmill and getting ready to turn in and received an email from a Canada's largest retail drug store - Shoppers Drug Mart or "Shoppers" for short. This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Typically email recipients will block anything with the word "free".

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. As part of this campaign, an email was sent out to all customers asking them to fill out a survey. The first email used a generic personalization method. Why were response rates so high the second time around?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page. Here is the original URL: https://h30406.www3.hp.com/campaigns/2008/events/poweritdown/index.php

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

MARCH 16, 2008

Stefan recommends putting your company name in the "view online" link at the top of your email. Since this link is typically at the top of the email, it's one of the first things that people see when they receive your email. Tags: email marketing e-marketing.

Open Rate 100

Open Rate Tips Brand Identity Branding 100

Anything Goes Marketing

MARCH 16, 2008

She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Perhaps but you should really consider what you send and how you send it because email recipients these days no longer have the same patience as they once had.

Press 100

Press Ad Frequency Opt-out Opt-in 100

Anything Goes Marketing

MAY 17, 2008

I just read a simple but effective white paper from Bronto on sending a repeat emails to those that don't respond to your first email. This concept is an obvious one but the article does provide some good strategies on how to improve email response. How can you cut down the time it takes to send out the second email?

Conversion 100

Conversion Blast Campaigns Marketing Automation Services Automation 100

Anything Goes Marketing

DECEMBER 21, 2008

I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 25, 2007

Should you or should you not place a survey (form) in your email? It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. This email goes beyond adding forms to your email.

Customer Surveys 100

Customer Surveys Ads Newsletter Tagging 100

Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MAY 26, 2007

Do you have an email newsletter? How can you improve your email opens and click-throughs? Email Newsletter 2.0 In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! In the "new world" of web 2.0,

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. When you receive the email, you can click on the video screenshot and the video opens in a new window. Looks difficult?

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts).

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

NOVEMBER 19, 2006

Nope - it was email! What is interesting is that if you combine organic and paid search, it still doesn't add up to the conversion rate of email according to the chart that is provided. It would be interesting to better understand the details of this study but what it does show is how important email still is. Was it Adwords?

Web 2.0 100

Web 2.0 Conversion Paid Search Agency Adwords 100

Anything Goes Marketing

APRIL 16, 2006

It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Tags [BlogLines] [Ban Email] I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. Who's with me?

RSS 100

RSS Newsletter Tagging 100

Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

NOVEMBER 6, 2006

If you're into testing and deliverability tips for your email marketing campaigns, here are two things that you can try right now: If you use one of those "Click here to view the email as a web page" in the top of your email, try removing it. In fact, remove all of that extra text in the email header.

Tips 100

Tips Deliverability CAN-SPAM Tagging 100

Anything Goes Marketing

OCTOBER 8, 2007

I just wrote a post, went for my run and checked my email again. I realized that I have a ton of unopened email from MarketingVOX. I get daily emails from these guys which help me keep up on the latest but you know what, I can't keep up with it and it's mostly just too many details that I am not interested in.

Tagging 100

Tagging Email Marketing Practices Generation 100

Anything Goes Marketing

FEBRUARY 25, 2007

Stefan Pollard over at EmailLabs continues to write great articles on email marketing. In his recent article over at ClickZ called Get Over Being Blocked , he outlines how you can check if your IP address that your emails are being sent from has been blacklisted and how you can get yourself "clean". Tags: email marketing.

Deliverability 100

Deliverability Tagging Email Marketing Service 100

Anything Goes Marketing

APRIL 22, 2006

Here's an article on ensuring theat your HTML emails are coded properly. Technorati tags: email deliverability , Click Z , CSS , Email Marketing Really really basic stuff but may be helpful if you've never doen this before. Some of this stuff is super obvious including how CSS should be used.

Tips 100

Tips Deliverability Tagging Email Marketing 100

Anything Goes Marketing

NOVEMBER 20, 2006

Not sure what authentication is when it comes to email marketing and how it relates to email deliverability ? How do you prove to your email recipients that the email that you're sending is actually from you? Through email authentication. Tags: email marketing. It's similar to this.

Deliverability 100

Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

MAY 14, 2007

Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Here are the main points that I took away from it: Stop using "Click here" in your emails! Make sure you add the call to action high up in the email.

Tagging 100

Tagging Paper Email Marketing Webinar Metrics 100

Anything Goes Marketing

MAY 2, 2006

Need to get a refresher on best practices for email marketing? Check out the article " 8 Email Marketing Tips " that includes industry "notables" such as Seth Godin. Technorati tags: email marketing , Seth Godin There are some useful tips here for novice emarketers. Most of these are pretty basic.

Email Marketing 100

Email Marketing Tips Emarketing Tagging 100

Anything Goes Marketing

APRIL 17, 2006

The information is also easily sortable and does not get mixed up in your more crucial email. Email has many distinct advantages over RSS feed readers with the main advantage is that most people who are iether your customers or your prospects use it. It was hard enough getting grandma to email - imagine trying to teach her RSS?

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

AUGUST 26, 2006

Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Bloggers sending out their own email newsletters are becoming extremely popular.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

NOVEMBER 15, 2006

When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet. This obviously depends on the nature of your email but this is typically a major objective for marketers. Have you been here before?

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

SEPTEMBER 9, 2006

This is a quick post to indicate how stupid that it is that we can't standardize what we call email. I see email and e-mail and my one wish for today is that we standardize this finally. It lets you know when you can send someone an email without violating US laws. PPS - What do you think e-mail or email or do you not care?

Deliverability 100

Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

APRIL 3, 2006

I just read what I thought would be an intersesting article on successful email newsletters but ended up being a waste of my time which is ironic as the article states that email newsletters can be wastes of time. In the article: [link] it states that IBM uses the ever popular video newsletter called ForwardView.

Newsletter 100

Newsletter Course Video Marketing Email Marketing 100

Anything Goes Marketing

AUGUST 19, 2006

Looking for stats to benchmark your email open and click-through rates? If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes.

Click Rate 100

Click Rate Advertising Benchmark Emarketing Stats 100

Anything Goes Marketing

AUGUST 21, 2006

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Which have been your most successful email days? Technorati tags: e-mail marketing , email marketing , b2b Online Did you even measure this?

B to B 100

B to B B2B Best Practices Tagging 100

Anything Goes Marketing

APRIL 3, 2006

Check out this email on MarketingProfs (they have a great little marketing forum BTW). The email is completely ridiculous! Maybe this is a new type of email marketing that has begun. It talks about how you can graduate in 6 weeks and how there are plenty of jobs out there etc. The mice in my head are starting to move.

CAN-SPAM 100

CAN-SPAM Email Marketing Campaigns Marketing 100

Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. While I will always advocate the need for personalization in emails (such as Dear Chad) as well as basic segmentation based on your relationship (i.e.

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

JULY 23, 2006

One of the best practices that I preach for email marketers is to reuse content that you have on your site already. Grip On Tools, a company that imports tools, created and used a flash video as a link within their emails to major tool distributors. Why re-invent the wheel each time? What about flash demos that you may have created?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100