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Why Most Outreach Emails Suck

B2B Marketing Insider

For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. Marketing Strategy Email Marketing email outreach email strategyPersuading a blogger, journalist, or influencer is not for the weak-hearted.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Fortunately, your odds of email success just improved significantly.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Is it because, as some data suggests , that B2B users scroll through and review email on mobile devices but actually read and engage at their desk?

B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

7 Predictions for Email Marketing in 2016


If you could look into a crystal ball and see what will happen in 2016 (President __?), you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. Batch and blast” refers to sending the same email to every subscriber.

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Getting Started With Email Marketing Segmentation


Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts.

Infographic: 10 Commandments of Email Copywriting

The Point

Email copywriting is more than simply an exercise in brevity. successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response. Here are 10 of the most important, drawn from this earlier post. Click on the image below to see the infographic full-size.

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Graymail: Navigating Email Purgatory


With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. It ‘s also email that falls somewhere between a welcome email message and an unwelcome bit of spam (hence the purgatory reference). Is legitimate.

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B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

The Power of Instagram in Email Marketing

It's All About Revenue

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep.

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Email Critique: When a Good Offer Just Isn’t Enough

The Point

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is one of the keys to B2B email success. The offer image. Yeah, that’s about it.

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6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

People aren’t trying to open and click your emails. recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their No. Try different mediums (don’t only rely on email nurturing).

Email Deliverability: Email Permission Best Practices


The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. 2. Include a text link at the top of the email to give the recipient the option to view the email in their browser. Not sure what to test?

B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

Interpreting Email Metrics During the Holidays

It's All About Revenue

As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending. Act now if you want to get your emails into the inbox by downloading the Email Deliverability: Guide for Modern Marketers. Email MarketingIn fact, the opposite is true. Period. So what should senders do?

With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

We all know that the warm-up period is critical in establishing your reputation with specific email receivers. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. Email MarketingI am privileged to manage global deliverability, across all Oracle Marketing Cloud properties.

Steal This Technique for Your Next Sales Email

The Point

As the saying goes, he who hesitates is lost. I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. What I like so much about this email, besides its brevity and the catchy subject line, is how easy the rep has made it to respond. Thanks! That’s it.

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Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation Blog

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Email Summit 2015 [Have insights to share like Keith did? Apply to be an Email Summit 2015 speaker.]. Path #1.

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. It’s a tussle between what marketers know is the right thing to do, and what they have to do in order to meet internal business demands. (BA) Does one-on-one email targeting impacts account-based marketing initiatives?

Really Good Emails (Email Marketing Best Practices & Ideas)

Puzzle Marketer

As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. recently discovered some fellow email geeks and innovators at  who have curated, captured, and categorized thousands of emails for our viewing pleasure. Email MarketingSome key categories below: Activation. Alerts. Announcement.

The Email Marketing Superhero: ALT Tag

Modern B2B Marketing

said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead. Email Marketing b2b Consumer

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7 Things Your Email Deliverability Consultant Wish You Knew

It's All About Revenue

As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. When considering how much email is too much, think: "If I were receiving this email, how would I as a subscriber react to it?" Deliverability best practices are not in conflict with good email marketing.

Email marketing versus social media – once more


If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

@#%& Email!

Bulldog Solutions

How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general?    . About me? I’m sure I’m deleting and/or not reading a lot of email that may be important. About email in general? and 7 p.m.—that’s

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Email marketing still matters


Email marketing absolutely must still be a part of your content marketing tool kit. Top of the list of email marketing’s strengths is its ability to nurture leads and maintain relationships over time. Here are a few quick tips to whet your appetite: 64% of decision makers read emails via mobile device. Lyris Annual Email Optimizer Report ). Sign up for our emails here.

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8 Reasons Why Email is Still the Killer App – For Now


Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over. Email is used by everybody. There is no other digital technology as widely used as email.

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Marketing Automation is More than Email


The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

How To Improve Your Email Subject Lines And Get Better Results


In email marketing, the subject line is of paramount importance. Yet, despite this, many companies sending email marketing messages fail to give subject lines the attention they deserve. The primary purpose of a subject line is to entice recipients to open the email message. An example of a generic email subject would be: “This Weekend – 4 T-Shirts For £50!”

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7 Classic Email Marketing Mistakes – And How to Avoid Them


In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. I see so many of these that sometimes I wonder if they aren’t deliberate. Have multiple people checking your emails before they go out.

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Why Email Marketing Is Still Effective

It's All About Revenue

This go round it's Email Marketing. Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. You should still use email marketing for these six reasons. Email Marketing

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? This is the only way that email is going to survive as a useful tool for any of us.”.

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17 Excellent Email and Mobile Marketing Stats and Facts


Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video. Email Marketing Stats and Facts. 1. Image credit: AdWeek. AdWeek ).

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B2B Email Lists Buy Guide


Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. Best Practices for Buying Email Lists. Which is scary!

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Email Marketing: Writing powerful email copy boosts CTR 400%

B2B Lead Generation Blog

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. Donna and Justin also discussed how an email is the beginning of a conversation with the customer rather than a sales pitch.

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Your Guide to Email Design

Vertical Response

When it comes to email design, a lot of questions come up. Should images be included in every email? That’s why we’ve created this handy guide with tips to create effective and well-designed emails. Email Newsletters. Email newsletters are a great way to engage with your audience. Use easy-to-read and email-friendly fonts (e.g., Sale email.

5 Key Differences Between Email Marketing and Marketing Automation


Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. Once you have enough potential customers and their very real email addresses, it’s time to gather the right tools to make sure your digital conversations with them run smoothly and effectively. Your business is getting traction.