Trending Sources

Email 101: Tell Me Something I Don’t Already Know

The Point

And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Most of the time, however, set-up paragraphs simply bog down the email in a recitation of facts (e.g. “As Everything, in other words, that this email is not. Sounds obvious, right? Get to the point.

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Why Most Outreach Emails Suck

B2B Marketing Insider

For most people, email outreach isn’t just difficult—it’s embarrassing. That’s why crafting an effective outreach email is important. The post Why Most Outreach Emails Suck appeared first on Marketing Insider Group. Marketing Strategy Email Marketing email outreach email strategyPersuading a blogger, journalist, or influencer is not for the weak-hearted.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Fortunately, your odds of email success just improved significantly.

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The email really is a masterpiece of brevity.

B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Is it because, as some data suggests , that B2B users scroll through and review email on mobile devices but actually read and engage at their desk?

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails “mobile-friendly” – in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be “responsive” – designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.

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7 Predictions for Email Marketing in 2016

Act-On

you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0”. 1) “Batch and blast” email marketing will become less and less effective. Batch and blast” refers to sending the same email to every subscriber.

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Infographic: 10 Commandments of Email Copywriting

The Point

Email copywriting is more than simply an exercise in brevity. A successful email grabs the reader, sells the offer, and closes the deal. Good email copy is engaging, personal, never boring, and focuses the reader on a single action: response. Here are 10 of the most important, drawn from this earlier post. Click on the image below to see the infographic full-size.

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B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Graymail: Navigating Email Purgatory

Act-On

With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed. In simple terms, it’s email that your customer opted-in to receive … but doesn’t actually want. It ‘s also email that falls somewhere between a welcome email message and an unwelcome bit of spam (hence the purgatory reference). Is legitimate.

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Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts.

Email Deliverability: Email Permission Best Practices

Salesfusion

The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Can an email stats report be boring? Now there are obviously a whole lot of variables that play into a successful email campaign. then you really are undermining the true potential of your email blasts.

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B2B Marketing Trends for 2016

For example, no longer will marketers schedule an email campaign. Rather, marketers will configure an email campaign and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.

Email Critique: When a Good Offer Just Isn’t Enough

The Point

Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1. And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is one of the keys to B2B email success. The offer image. Yeah, that’s about it. Sigh.)

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29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Include a text link at the top of the email to give the recipient the option to view the email in their browser. Not sure what to test?

The Power of Instagram in Email Marketing

It's All About Revenue

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Social media’s quick tempo left slower email messages lacking in content relevance. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep.

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Email Marketing for Manufacturers and Industrial Companies

Industrial Marketing Today

Email marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. That is the same reaction I got from a client who is an industrial distributor when I spoke to him about email marketing. B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation form

Steal This Technique for Your Next Sales Email

The Point

I was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. We get bombarded by these emails every day, and my colleague had been ignoring this particular rep steadily, until he received this email (company name omitted): Subject Line: Should I Stay or Should I Go?

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7 golden steps to creating an effective email newsletter

Vertical Response

” In the world of email marketing, guess whom your customers’ pal and confidant is? Your email newsletter — and there’s research to prove it! If your email looks like a newsletter, but isn’t full of valuable, interesting, educational content, then it isn’t really a newsletter, nor is it a very good friend. According to the Nielsen Norman Group, more than 40 percent of users said that each of the following aspects make for valuable email newsletters: Work-related news or company actions (mentioned by two-thirds of users). Reviews.

16 Creative Email Design Trends to Watch in 2017 [Infographic]

Hubspot

And email marketing is no exception to that. Over the years, email marketing has seen a number of significant innovations and advancements -- giving designers the chance to explore more customized, innovative content for email subscribers. To help you stay ahead of the pack, EmailMonks created an infographic deciphering 2017's biggest email design trends. Email

Email marketing versus social media – once more

Conversionation

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

8 Reasons Why Email is Still the Killer App – For Now

Act-On

Email is the oldest technology of the Internet. By then, email was already five years old. Yep – email was born way back in 1978. Email is still alive and well. Like it, love it or hate it, email is still the killer app. But email’s reign is not yet over. Email is used by everybody. There is no other digital technology as widely used as email.

Email 101

Report: Targeting & Predictive Analytics Driving Changes in B2B Email

The Point

The folks at Demand Generation Report just released a compelling new paper on the impact that new technologies are having on the use, and effectiveness, of email marketing. BA) In your opinion, what is the single hottest trend in B2B email marketing at the moment? BA) Does one-on-one email targeting impacts account-based marketing initiatives? Why? (HS) Why or why not? (HS)

Marketing Automation is More than Email

Salesfusion

The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

Really Good Emails (Email Marketing Best Practices & Ideas)

Puzzle Marketer

As you redesign your marketing emails, it helps to reference some of the latest trends and ideas from fellow marketers. I recently discovered some fellow email geeks and innovators at ReallyGoodEmails.com who have curated, captured, and categorized thousands of emails for our viewing pleasure. Email MarketingSome key categories below: Activation. Alerts. Announcement.

@#%& Email!

Bulldog Solutions

How many emails do you get in a day? that’s 170 emails or about 14 per hour. That’s one email every 4 minutes. So how does one tackle the problem of so much email? And what does that say about email, in general? . I’m sure I’m deleting and/or not reading a lot of email that may be important. About email in general? and 7 p.m.—that’s About me?

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With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

We all know that the warm-up period is critical in establishing your reputation with specific email receivers. Download the Email Deliverability Modern Marketing Guide today to gain best practices, ISP landscape, international regulations, and much more. Email MarketingI am privileged to manage global deliverability, across all Oracle Marketing Cloud properties.

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

7 Classic Email Marketing Mistakes – And How to Avoid Them

Act-On

In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. To help you avoid the worst of the worst email marketing mistakes, we’ve decided to call them out. The broken link email. These mistakes tend to fall into two categories: Either a draft of an email gets mistakenly sent, or somehow a typo sneaks in.

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B2B Email Lists Buy Guide

Lead411

Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data? When I first founded Lead411 I could count on my hand which companies sold b2b email lists. Now, on average I get 5-10 emails a month from some broker stating they sell business email lists. Best Practices for Buying Email Lists. Which is scary!

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Interpreting Email Metrics During the Holidays

It's All About Revenue

As increased volumes of email are deployed by senders, there are the critical metrics to keep in mind to ensure deliverability health is not skewed by inflated sending. Act now if you want to get your emails into the inbox by downloading the Email Deliverability: Guide for Modern Marketers. Email Marketingto $655.8 In fact, the opposite is true. Period. Happy Holidays!

17 Excellent Email and Mobile Marketing Stats and Facts

Webbiquity

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. But its popularity has led to overstuffed email inboxes. Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video. 8 Email Marketing Stats and Facts. Image credit: AdWeek. AdWeek ).

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In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? In fact, he concludes: “Stop sending batch email blasts. Stop buying lists.

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5 Email Reactivation Campaigns That Win Subscribers Back

Modern B2B Marketing

In every email database, there’s a portion of subscribers who you might refer to as the “love me nots.” These inactive subscribers haven’t engaged with your emails in a very long time, which could be because their interests or jobs changed, they received too many emails, or they’re just too busy to respond. You’ll notice a reoccurring theme in reactivation emails.

Why Email Marketing Is Still Effective

It's All About Revenue

This go round it's Email Marketing. 6 Reasons Email Marketing is Still an Effective Tool. Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. You should still use email marketing for these six reasons. Email Marketing

Your Guide to Email Design

Vertical Response

When it comes to email design, a lot of questions come up. Should images be included in every email? That’s why we’ve created this handy guide with tips to create effective and well-designed emails. Email Newsletters. Email newsletters are a great way to engage with your audience. Use easy-to-read and email-friendly fonts (e.g., Sale email.

Unengaged Email Recipients, Misunderstood and Mismanaged

Act-On

As email marketers, we face problems that closely resemble hurdles seen in the dating world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen. The hardest decision to make as an email marketer is when to stop trying and give up on these particular recipients. I understand.

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