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Email Preheader Best Practices

SendX

In emails, the little summary below the subject line is called a preheader. Knowing how to craft a catchy preheader can be a game changer to your email open rates which can improve your email engagement and ultimately drive more conversions. It's like a sneak peek that can make people curious about what's inside.

Practices 379
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How to Write Great Winback Emails

SendX

Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach. Examples included.

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Exploring CTR Benchmarks in Email Marketing

SendX

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 369
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Email Marketing Benchmarks You Need To Know

SendX

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. How email and social media can supercharge your lead generation strategies. In this webinar, you will learn: The fundamentals of effective lead generation.

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Exploring Email Bounce Rate Benchmarks in Marketing

SendX

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

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5 Best Practices to Deliver Email Campaigns to Business Emails

SendX

Waves of new marketing strategies may pop up every year, but email campaigns remain one of the most effective options to date. In fact, studies show that most smartphone users prefer to receive brand communication via email, and the average ROI for email marketing is $36 for every $1 spent.

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Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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Your Ultimate Guide to the Trends Shaping Marketing Data

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. The role of data in marketing-led growth and customer experiences. Trends in cross-channel marketing and analytics.

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6 Proven B2B Marketing Strategies and How to Use Them

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. How to make the most of every campaign. Key takeaways from each story on how you can apply their tactics to your own strategy.

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100 Pipeline Plays: The Modern Sales Playbook

Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Create nurturing emails that emotionally resonate and inspire action. Attend this webinar with Brian Carroll, author of Lead Generation for the Complex Sale , and learn the following: How to understand customer motivation and increase conversion. Move from campaigns to conversations to get better results.